{"arv":"1.0","success":true,"request_id":"req_26f5baa4-9641-43fb-b6d1-8219c4170693","schema_version":"arv@1.0","data":{"asset":{"id":"video_CB41ckLQqdI","content_hash":"sha256:ed0a151094b66a59ba2dc706c29ecccd0bb283a280d461922a37ea7cee17d6db","owner_id":"sandersaar","hosting_mode":"mode_a","source":{"kind":"youtube_oauth","source_url":"https://www.youtube.com/watch?v=CB41ckLQqdI","ingested_at":"2026-08-26T17:34:01.398Z"},"origin_playback":{"platform":"youtube","external_id":"CB41ckLQqdI","watch_url":"https://www.youtube.com/watch?v=CB41ckLQqdI","media_fragments_template":"https://www.youtube.com/watch?v=CB41ckLQqdI&t={start_seconds}s"},"duration_ms":1011000,"language_primary":"en","c2pa":{"has_ai_disclosure":false},"schema_version":"arv@1.0","ingested_via_pipeline_version":"cascade-mm-quality-v1-17"},"creator":{"id":"sandersaar","handle":"sandersaar","namespace_url":"https://agentcdn.com/creators/sandersaar","verified":true,"verified_via":["youtube_oauth"],"trust_signals_url":"https://api.agentcdn.com/public/trust/sandersaar"},"display":{"title":"Epic vs Apple: The Battle for Power","description":"This video examines the legal conflict between Apple and Epic Games following Fortnite's removal from the App Store. It explores Epic's key arguments regarding limited consumer choice, developer restrictions, and Apple's 30% commission fee, alongside Apple's defenses focused on security, privacy, and industry competition. Host Sander Saar also analyzes the financial stakes, market definitions, viable compromises, and related antitrust scrutiny from the EU and US government committees.","thumbnail_url":"https://i.ytimg.com/vi/CB41ckLQqdI/hqdefault.jpg","publish_date":"2021-05-05T03:59:08.000Z","watch_url":"https://agentcdn.com/creators/sandersaar/videos/video_CB41ckLQqdI/watch"},"video_facets":{"evidence":{"skill_level":[{"start_ms":46849,"end_ms":120049,"via":"chapter"},{"start_ms":342180,"end_ms":423235,"via":"chapter"},{"start_ms":604857,"end_ms":733250,"via":"chapter"}],"production_value":[{"start_ms":0,"end_ms":6764,"via":"chapter"},{"start_ms":120049,"end_ms":217362,"via":"chapter"},{"start_ms":604857,"end_ms":733250,"via":"chapter"}],"originality_signal":[{"start_ms":120049,"end_ms":342180,"via":"chapter"},{"start_ms":877180,"end_ms":1010598,"via":"chapter"}],"is_evergreen_or_dated":[{"start_ms":877341,"end_ms":903582,"via":"on_screen"}]},"skill_level":"intermediate","production_value":"edited_pro","originality_signal":"aggregation","sponsorship_status":"none","primary_language":"en","is_evergreen_or_dated":"dated","speech_pace_wpm":193,"music_presence":"intermittent"},"categories":{"taxonomy_version":"agentcdn-categories-v1","primary":{"id":"technology","label":"Technology"},"secondary":[{"id":"business_finance","label":"Business and Finance"},{"id":"news_politics","label":"News and Politics"},{"id":"gaming","label":"Gaming"}]},"format":{"label":"monologue","evidence":{"main_speakers":1,"minor_speakers":1,"main_speaker_shares":[0.97]},"segments":[{"label":"monologue","start_ms":0,"end_ms":1011000}],"classifier_version":"video-format-v2"},"custom_metadata":{"age_rating":"general","editorial_tier":"ugc","content_warnings":[],"commercial_intent":"news_explainer","sponsorship_partners":[],"accessibility_features":[]},"chapters":[{"id":"chapter_video_CB41ckLQqdI_77660684b176d8c7","chapter_index":0,"title":"Introduction to Epic vs Apple","summary":"Host Sander Saar introduces the high-stakes legal and economic battle between Apple and Epic Games regarding Fortnite.","transcript_text":"Hi, I'm Sander. And today I want to discuss with you the battle between Apple and Epic Games, specifically related to Fortnite.","visual_description":"A man addresses the camera and gestures in front of an Apple versus Epic Games Fortnite graphic, with text displaying \"pp Store VS EPIC GAMES FORTNITE\".","start_ms":0,"end_ms":6764,"duration_ms":6764,"evidence_grade":"C","confidence_band":"medium","boundary_snap":null,"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_CB41ckLQqdI_34fddb84f3f04587","chapter_index":1,"title":"Dispute context and background","summary":"Saar reviews how Epic Games triggered the conflict by offering a payment bypass in Fortnite, leading to its removal from the App Store and a coordinated PR campaign.","transcript_text":"What are the true motives behind it and what could be the larger implications to the digital economy? So it all started last year when Fortnite launched an update that actually had a hidden bypass for Apple payment systems. So they offered a direct payment that was cheaper. That was clearly going against Apple's terms of service. So they've removed Fortnite from the App Store overall, after which Epic Games was ready with a PR stunt, free Fortnite following the 1984 campaign that Apple had run before. And they also formed a coalition for app fairness, bringing together others who are fighting against the App Store restrictions. Apple at the same time also launched a PR campaign to support small business.","visual_description":"The host gestures in front of timeline graphics highlighting Fortnite's payment bypass, the Coalition for App Fairness, and the 1984 parody PR stunt.","start_ms":6764,"end_ms":46849,"duration_ms":40085,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":11381,"snapped_to_ms":6764},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_CB41ckLQqdI_fcd57dc9e132dd73","chapter_index":2,"title":"Why is Epic suing Apple?","summary":"The legal conflict centers around three main points: limited consumer choice, developer restrictions, and the App Store's mandatory 30% commission fee.","transcript_text":"And they all were still going against each other, where Epic Games is saying that they're building a walled garden and Apple is saying they're just doing it for their own benefit to make themselves look good and make Apple look bad. So why is Epic suing Apple? What are they saying? Number 1 is that they're limiting consumer choice, that they don't allow other marketplaces, other app stores on the platform. Number 2, that they're restricting developers to offer alternative payment methods or alternative solutions within the app, and they're not giving full access to the development ecosystem. And number 3 is that they're forcing a 30% tax through that on all developers. So what's Epic's proposed solution? What do they want to get out of that? Their ideal scenario is if they can put Epic Games Store, a third-party store, on other platforms like iOS, They could also allow sideloading apps to the platform and also offer third-party payments so they can offer those lower-cost solutions for their customers. What Apple is saying on a higher level is that, hey, there's so many substitutes, you don't have to use iOS and App Store if you don't want to. They're also saying that they're offering great access to developers already through all of the APIs that they have available, and they're doing it in order to provide a secure and safe place for their consumers.","visual_description":"Infographics list the primary claims made by Epic Games alongside proposed solutions like third-party stores and sideloading.","start_ms":46849,"end_ms":120049,"duration_ms":73200,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":46256,"snapped_to_ms":46849},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_CB41ckLQqdI_f9c23b49ead38ec5","chapter_index":3,"title":"Limited choice and platform lock-in","summary":"The discussion covers Epic's argument that Apple locks consumers in through OS features like iMessage, contrasted with Apple's defense of cross-platform multi-homing.","transcript_text":"And regarding the fees, they're following the same fee structure as everybody else in the industry with 30% with integrated payment solutions into the operating system. So let's dive into each one of them and see what is it all about, what the substance is. On limited choice, as I said, Epic is saying that they're building a walled garden to lock in consumers. That's specifically related to buying all of the content on the platform that they can't take with them, or even something like an iMessage service that you can't take to other platforms. Apple at the same time is saying that, hey, there's great market substitution out there that you can use. IPhone is just one device and one platform, and that is one way of paying for the service, but you can use other ways of monetization and you can use all the other devices. The second thing on limited choice is that there's— Epic Games is saying there's very few switching after they're so locked into the platform. There's generally only 1% of consumers switching from the platform, and Apple is saying no, everybody— almost 95% of consumers are using multiple devices on multiple platforms, they're multi-homing their experiences across different devices. And also they're saying that they're limiting choice for the security and safety reasons, but actually they're very inconsistent in their app review processes and there's so much bad stuff going through. And they're showing specific examples from the emails and also showing how developers are frustrated about Apple's inconsistencies. But Apple is saying we're super consistent, we got more than 500 people who are specialists reviewing the apps and We got more than 1.8 million apps available and 40% of the submissions get rejected.","visual_description":"The presenter stands beside slides displaying internal Apple communications, switching rate statistics, and app review consistency metrics.","start_ms":120049,"end_ms":217362,"duration_ms":97313,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":115747,"snapped_to_ms":120049},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_CB41ckLQqdI_f03b98a0956eaab5","chapter_index":4,"title":"Developer restrictions and security claims","summary":"Epic argues that Apple unnecessarily restricts third-party payments and sideloading, while Apple maintains that its closed ecosystem is essential for security and privacy.","transcript_text":"The second thing that developer— that Epic is saying that there's developer restrictions in place. So let's say, what do both have to say against that? Number one, Epic is saying that they're unable to deliver alternative payment methods, which is against Apple's terms of service. And they're saying that Apple is doing that purely in order to get other developers to use their payment services versus others. Apple is saying that no, actually this is enabling innovation and creating network effects. Apple was the one that evangelized or really brought in-app payments into masses and enabled a new ecosystem. And they're saying that Fortnite would have never happened without in-app payments being available for them and other developers. Number 2, on developer restrictions, they're saying that those security— Epic is saying that the security mechanisms that are insisting on on iOS actually can be replicated on iOS, can be replicated similarly as macOS. So macOS, you can sideload an app, you can have Steam app stores available. And they're saying that all of the same functionality on operating system level in the kernel can be built in and ensure that all developers follow that also on iOS. So they could allow other payment methods and sideloading apps by doing it completely safely. And Apple is saying no, no, no. We need an integrated ecosystem to ensure security, privacy, and reliability, and therefore we have very few infections compared to someone like Android or other more open platforms that are not fully integrated ecosystems. In addition, Epic is saying that Apple is giving preferential access that is only limited to Apple. That's specifically related to when you're buying books on the platform that you can't elsewhere, or iMessage that doesn't work on other platforms, and other examples that they brought in in their documents. Apple is saying, on the other hand, no, we brought tremendous access to Apple IP on the platform. There's more than 2,500 APIs, application programming interfaces, that developers can take and make use of, that we actually enabled a lot of developers rather than restricting them. You can see the contrast.","visual_description":"Slides display Craig Federighi's deposition transcript, malware comparison charts across operating systems, and developer API lists.","start_ms":217362,"end_ms":342180,"duration_ms":124818,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":218196,"snapped_to_ms":217362},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_CB41ckLQqdI_7fcc45aa980d36c3","chapter_index":5,"title":"The forced 30% App Store fee","summary":"Saar evaluates arguments over the 30% commission, comparing Apple's high operating margins against industry standards and examining cross-wallet payment data.","transcript_text":"Moving on to the last point around forced tax and payment methods, around going only through the Apple in-app payment route and forcing the 30% tax. Epic is saying that actually Apple is making outsized operating margins compared to everybody else in the industry, getting more than 70, almost 80% margins on their product compared to everybody else who's hovering less than or around 20%. Apple is saying no, this is actually very consistent with industry before them who was charging 30%, for example the Microsoft Store or other stores, and also other stores that come after Apple like Amazon Store or Google Play Store that who've all followed the suit on 30% that is consistent across the industry. There's nothing unique about Apple in this case. Epic is saying that there is no alternative payments accepted, that consumers are locked in only using Apple payment solutions and in-app payments. And Apple is saying, no, actually there's cross-wallet play, meaning you can actually go and buy your credits on, let's say, PlayStation or Xbox and use them, the in-game credit, on iOS devices, those coins, those virtual coins. And apparently, as Apple is reporting, Fortnite is getting only 7% of their revenue through iOS, and vast majority of that, almost two-thirds, is coming from Xbox and PlayStation platforms for Fortnite.","visual_description":"Charts compare operating margins across tech platforms and break down Fortnite's revenue distribution across consoles and mobile devices.","start_ms":342180,"end_ms":423235,"duration_ms":81055,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":342806,"snapped_to_ms":342180},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_CB41ckLQqdI_6bf2a2c6bd9ac96d","chapter_index":6,"title":"What is at stake for both companies?","summary":"The video analyzes the larger strategic stakes, including Epic's ambitions to build an open metaverse and Apple's reliance on high-margin App Store services revenue.","transcript_text":"So why are they brought into the mix? What's at stake? Why are those companies arguing between each other overall? There's a larger objective in place. Well, Epic wants to build the metaverse. They want to be the next iOS. They want to offer the music app, the artists, the radio apps, 3D model stores and painting apps and web browsers all within the Epic universe. While at the same time Apple's bigger objective is to grow their services revenue, which is inherently much more profitable and higher margin business for them and also helps them diversify away from their dependency on hardware sales. There's Epic Games revenue-wise is making around $5 billion last year and Apple made around $15 billion estimated in App Store commissions. And for Apple, 90% of that revenue is actually games. So there's also a lot of money in addition to the larger objective in play. And if you look at the upside, let's say it all went down from 30% to 3%, then the potential upside to someone like Epic Games could be $2 billion additional a year. So it sounds like a worthy cause to fight for. The potential downside for Apple actually can be huge. They could lose— if they go down to 3%, they can lose almost more than $13 billion of their revenues. So it's a huge chunk of money that is at stake, not just to talk about the strategic objectives why they're doing it. Actually discussing lower fees has been on the table for a while. Epic is showing several examples. Both are using Steve Jobs quotes, by the way, on both sides of the aisle. Epic is saying that Steve Jobs said that they love free apps and they want free apps to enrich the iPhone experience because that helps them to sell more iPhones the more apps they have available on the platform. And that actually they considered lowering the margins to 80/20 split or something even lower and still keep it profitable. At the same time, Apple is saying no, no, no, there's actually 2 big forces. They want to keep the open platform for developers. At the same time, they want to protect the consumers that are coming to— on the platform from the malware and keep them safe on the platform. And that is no easy task, and that's why they need to keep charging those fees. Apple has actually made some special treatments over time. As we mentioned, they did the small business program where they actually impacts 98% of developers. It has a huge impact on the number of developers, but only 5% of the revenue. So it's a true PR piece just to go out there and say, hey, until your first million, you only have to pay 15% tax to Apple. They also have a special program for video streaming services such as Prime Video and Canal+, for example, who can use their own payment methods and only pay 15% using Apple payment methods. Apple is saying that also if you don't like the monetization that they're offering, you could also go with others, like for example selling physical goods and services that have no tax on it, or in-app ads, or in-app promotions, or even using web app services. By the way, none of them I don't think are realistic because developers have really gained a lot from having this direct, seamless, frictionless access.","visual_description":"Graphics show annual revenue numbers, margin breakdowns over time, and potential financial impacts of reduced commissions.","start_ms":423235,"end_ms":604857,"duration_ms":181622,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":423636,"snapped_to_ms":423235},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_CB41ckLQqdI_c5beb7c6ff159352","chapter_index":7,"title":"Market definition: and perspectives","summary":"Saar explains how the case hinges on market definitions: Epic views Apple as an abusive mobile transaction monopoly, whereas Apple frames itself within the broader gaming industry.","transcript_text":"What's my personal take, or what can we learn from all of that? Apple prides themselves on having built the great hardware, software, and services integrated ecosystem from all the way that iPhone to the iOS to the app stores and payment solutions and customer management and leaving very little for the developers to have control over. That has caused them to be massively successful in transforming the way developers are making money on mobile devices. Consumers have a trusted and frictionless way to interact and transact with developers, and developers have a seamless way to monetize their app and enable distribution access to those consumers. I think the bigger question here is how do the parties see each other? Epic is looking at Apple as, hey, they're just a payment processor. Of course they want to push that view because they want to be themselves a platform like iOS. And therefore they're saying, hey, why Visa, MasterCard, and Stripe are only taking 2.5% to 3.5% of their share, why Apple is taking 30% of the share? There should be a way to have those available on the platform. And Apple themselves is saying no. We're actually much more than a payment processor. We are a distribution access to our 1 billion devices. We enable discovery and we are there to develop your apps to those consumers. We also enable monetization through building those APIs, frictionless payments. We also are gonna help you lower your churn because the credit cards are always up to date that are associated with your Apple account. And we're also gonna take care of the customer management for you. At the same time, I think this case will, however, be mostly around the market definition. Around how Epic is seeing it is narrowly about mobile transactions. And if you look at that, then Apple controls about half of the US smartphone market, therefore defining monopoly in that market. And that's a clear and blatant example to everybody that Apple is therefore abusing their power and implying higher fees. If you look at Apple's definition of market, then they're saying this is all gaming transactions that are happening and therefore they have a quarter or about a quarter of those transactions. Therefore, there is no monopoly. And there's no need to penalize Apple and there's no way for Apple to use their market power.","visual_description":"The host presents architectural diagrams of Apple's ecosystem alongside market share pie charts for US smartphones and gaming transactions.","start_ms":604857,"end_ms":733250,"duration_ms":128393,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":604969,"snapped_to_ms":604857},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_CB41ckLQqdI_67369b0e1da7e142","chapter_index":8,"title":"Potential solutions and viable outcomes","summary":"An analysis of viable future compromises considers in-app digital storefronts, third-party payment options, and deeper hardware access over full app sideloading.","transcript_text":"At the same time, while this court case is going on, I think there is gonna be some solution that might come from this court case or also might come from legislation. Let's see what we think Epic Games solutions are viable and which ones are not. I don't think the third-party app stores would happen anytime soon at least. Because Epic itself is pushing this as to be an app store that's going to include competitive apps to Apple's own ecosystem. But I do think that there will be potential to have in-app third-party digital stores that Apple will allow on the platform, which can enrich the app experience itself rather than be a substitution for the App Store delivery. However, I think this is totally possible the same way as on the Mac you have the Steam App Store, which is utilizing and sharing other experiences that are not necessarily available on the Mac App Store itself and still providing the same level of security as was shown previously is possible to also do on iOS. I think it's technically possible, and I think it could potentially enable much larger growth for developers and Apple themselves in building a much richer ecosystem. I don't think that sideloading apps will, however, happen also anytime soon because that's a massive sales argument for iPhones, is to be this safe, secure, and privacy-friendly device. And enabling sideloading, however it could potentially be done in a safe way, it still opens up this huge hole of vulnerability for the platform and also the key sales argument for iOS devices. I do think that third-party payments, if sideloading is not going to happen, will have to come at some point, that Apple will have to enable developers to allow their own payment processing, whether that's going to be through web views and not in the operating system. It's not going to be as frictionless so that developers can choose, hey, do I want to pay X percentage for Apple, let's say it ends up being 20%, or wanna pay, let's say 10% to someone else who's gonna offer that through browser or 3% if you're gonna build it yourself. So I think that will come to the platform. And another thing that will, I think, have to come at some point is a deeper or level access between developers and Apple themselves. So if you pair your iPhone or your Apple AirPods to your iPhone, it's all seamless, very easy experience. I do think that in order to enable a level playing field between developers and Apple themselves, they would need to enable the same level of access across all of their products.","visual_description":"The presenter stands beside a 'Potential Solutions' checklist marking third-party stores and sideloading with red X marks.","start_ms":733250,"end_ms":877180,"duration_ms":143930,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"shot","snapped_from_ms":734570,"snapped_to_ms":733250},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_CB41ckLQqdI_2b011cbbd65c730f","chapter_index":9,"title":"Government antitrust investigations and conclusion","summary":"Saar examines broader regulatory investigations by the EU and US, shares a clip from Senator Blumenthal's hearing, and wraps up the video.","transcript_text":"All of it is far from being resolved. In addition to the court case, there's also investigations happening from governments. The European Commission is investigating Apple's behavior against Spotify, putting them into an antitrust position. And in their preliminary findings, they found that Apple has used their market power against Spotify, implying a fee on Spotify streaming service while pushing their own pre-installed service on their own operating system, putting that into a beneficial position. At the same time, the US Senate as well as the House committee are investigating app stores like Apple and Google against their anti-competitive behavior. In addition, Epic Games themselves is also suing Google against the same arguments that they're doing with Apple. And for Epic, of course, it's not just about winning, but it's also creating the narrative for their own company to be this the good, good part, the good cop in this mix, and showing that how all those big corporates are bad with the goal of themselves building a platform for the future and their own metaverse. So clearly there is a lot in play, a lot of, a lot of things in motion that are not just related to Epic but also the antitrust cases that are happening around the world. And I think one in the US Senate doesn't capture better than the recent hearing from Mr. Blumenthal. Let me just say, after listening to my colleagues, I'm tempted to say Google and Apple are here to defend the patently indefensible. If you presented this fact pattern in a law school antitrust exam, the students would laugh the professor out of the classroom because it's such an obvious violation of our antitrust laws. Thank you very much for watching. I hope you enjoyed this video. If you did, please give it a thumbs up and let me know in the comments what kind of changes would you impose against these companies and who might be the winner in this battle between Apple and Epic in the court that's happening right now. If you'd like to see more of those videos on business and strategy, just subscribe to the channel, and I hope to see you next time.","visual_description":"The video displays EU antitrust tweets, Congressional reports, hearing footage of Senator Blumenthal, and closing channel graphics.","start_ms":877180,"end_ms":1010598,"duration_ms":133418,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":877341,"snapped_to_ms":877180},"entity_ids":[],"products_mentioned":[],"category":{"id":"news_politics","label":"News and Politics"}}],"visual":[{"kind":"window","id":"vwin_video_CB41ckLQqdI_0","window_index":0,"start_ms":0,"end_ms":11381,"duration_ms":11381,"visual_description":"A man addresses the camera in front of an Apple vs Epic Games graphic. Host talking to camera with an Apple vs Epic Games Fortnite graphic on screen. Host continues gesturing and explaining the dispute motives.","on_screen_text":"pp Store\nVS\nEPIC\nGAMES\nFORTNITE","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["App Store","Fortnite"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_d0334636346a1c48288abd72c3622553","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_fd1c0167-f7e5-4085-8522-b3d1eaf55559"],"fused_summary":"Sander introduces the discussion covering the conflict between Apple and Epic Games regarding Fortnite."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_1","window_index":1,"start_ms":11381,"end_ms":25231,"duration_ms":13850,"visual_description":"Host gestures while an infographic timeline displays the background of the Epic and Apple conflict. Host gestures while explaining Fortnite's payment bypass update next to graphic slides.","on_screen_text":"EPIC GAMES\nCONTEXT\nBYPASS APPLE\nREMOVED FORTNITE\nApp Not Available\nThis app is currently not available in your country or region.\nOK\nPR STUNT\n#FREEFORNITE\nNINETEEN EIGHTY-FORTNITE\nPR SMALL BUSINESS PROGRAM\nCOALITION\nCoalition for APP FAIRNESS","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Fortnite"],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_fd1c0167-f7e5-4085-8522-b3d1eaf55559"],"fused_summary":"Sander explains how Fortnite introduced a direct payment bypass that breached Apple terms."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_2","window_index":2,"start_ms":25231,"end_ms":34851,"duration_ms":9620,"visual_description":"Host gestures on camera as graphic displays Epic's PR response referencing Apple's 1984 ad. Host explains the removal of Fortnite alongside timeline icons. Host describes Epic's PR response inspired by Apple's 1984 campaign.","on_screen_text":"EPIC GAMES\nBYPASS\nPLE\nAPPLE\nPR STUNT\n#FREEFORNITE\nCOALITION\nCoalition for\nAPP FAIRNESS\nCONTEXT\nREMOVED\nFORTNITE\nPR SMALL\nBUSINESS\nPROGRAM\nApp Not Available\nThis app is currently not available in\nyour country or region.\nOK\nNINETEEN\nEIGHTY","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["App Store","Fortnite"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_d0334636346a1c48288abd72c3622553","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_fd1c0167-f7e5-4085-8522-b3d1eaf55559"],"fused_summary":"Sander details Apple's removal of Fortnite and Epic's 1984-inspired Free Fortnite campaign."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_3","window_index":3,"start_ms":34851,"end_ms":46256,"duration_ms":11405,"visual_description":"Host speaks to the camera while discussing the Coalition for App Fairness and small business PR. Host explains the coalition formation and Apple's counter PR campaigns.","on_screen_text":"EPIC GAMES\nYPASS\nPPLE\nPR STUNT\n#FREEFORNITE\nCOALITION\nCONTEXT\nREMOVED FORTNITE\nPR SMALL BUSINESS PROGRAM\nNINETEEN EIGHTY FORTNITE\nCoalition for APP FAIRNESS\nApp Not Available\nThis app is currently not available in your country or region.\nOK","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"focused"},"products_mentioned":["App Store"],"entity_ids":["ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_c0980c93-cc0a-4e62-95d9-ef34d09d2fbb","ent_d0334636346a1c48288abd72c3622553","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"Sander outlines Epic's coalition against store restrictions and Apple's small business program PR campaign."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_4","window_index":4,"start_ms":46256,"end_ms":57195,"duration_ms":10939,"visual_description":"A man speaks to the camera in front of presentation slides displaying corporate emails and documents between Epic Games and Apple. Medium shot of the presenter speaking against a digital presentation backdrop showing trial emails. Medium shot with presenter gesturing while describing the arguments between Epic and Apple.","on_screen_text":"EPIC GAMES\nCONTEXT\nProject Liberty, Epic's War Against Mobile Platform Fees\nstronger creator revenue share from lower mobile platform fees\nCreate narrative that we are benevolent\nApple would need to provide a side letter or alter its contracts\nEPIC SUING APPLE\nLIMITED CHOICE\nDEVELOPER RESTRICTIONS\nFORCED 30% TAX\nConfirm Your In-App Purchase\nDo you want to buy one Launch Bundle for $5.99?\nCancel\nBuy","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"focused"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"A presenter explains the conflict between Epic Games and Apple over app store practices while background slides display court case evidence."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_5","window_index":5,"start_ms":57195,"end_ms":66334,"duration_ms":9139,"visual_description":"The presenter continues speaking while the slide changes to display three primary legal arguments regarding limited choice, developer restrictions, and forced fees. Medium shot of the presenter outlining Epic's reasons for suing Apple alongside graphic pillars. Presenter points towards the screen discussing restrictions on competing marketplaces.","on_screen_text":"EPIC SUING APPLE\nLIMITED CHOICE\nDEVELOPER RESTRICTIONS\nFORCED 30% TAX\nConfirm Your In-App Purchase\nDo you want to buy one Launch Bundle for $5.99?\nCancel\nBuy\nEPIC GAMES","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["App Store"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker breaks down why Epic is suing Apple, focusing first on consumer choice limitations and app store restrictions."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_6","window_index":6,"start_ms":66334,"end_ms":76722,"duration_ms":10388,"visual_description":"The presenter gestures and speaks while addressing developer restrictions and alternative payment solutions. Presenter explains developer restrictions with graphics highlighting App Store guidelines and payment prompts.","on_screen_text":"EPIC SUING APPLE\nLIMITED CHOICE\nDEVELOPER RESTRICTIONS\nFORCED 30% TAX\nApp Store Review Guidelines\n3.1.1 In-App Purchase:\nConfirm Your In-App Purchase\nDo you want to buy one Launch\nBundle for $5.99?\nCancel\nBuy","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker explains the second reason for the lawsuit: restrictions on alternative in-app payment methods."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_7","window_index":7,"start_ms":76722,"end_ms":85747,"duration_ms":9025,"visual_description":"The presenter continues speaking as the slide transitions to present Epic's proposed alternative solutions. Presenter talks about the thirty percent tax before graphics transition to Epic's proposed solutions.","on_screen_text":"EPIC SUING APPLE\nEPIC\nGAMES\nApp Store Review Guidelines\n3.1.1 In-App Purchase:\nIf you want to unlock features or functionality within your app, (by way of example: subscriptions, in-game currencies, game levels, access to premium content, or unlocking a full version), you must use in-app purchase. Apps may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes, etc. Apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.\nConfirm Your In-App Purchase\nDo you want to buy one Launch Bundle for $5.99?\nCancel\nBuy\nLIMITED CHOICE\nDEVELOPER RESTRICTIONS\nFORCED 30% TAX\nEPIC PROPOSED SOLUTION\n3rd PARTY PAYMENT\nGet it on the Epic Games App\n3rd PARTY STORES\nFortnite\nDo you want to install this application?\nInstall\nSIDELOADING APPS\n3rd PARTY PAYMENTS","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"focused"},"products_mentioned":["Fortnite"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_fd1c0167-f7e5-4085-8522-b3d1eaf55559"],"fused_summary":"The host highlights the mandatory thirty percent fee and transitions to introducing Epic's proposed industry remedies."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_8","window_index":8,"start_ms":85747,"end_ms":100747,"duration_ms":15000,"visual_description":"A man in a patterned shirt speaks before a digital graphic detailing Epic's proposed solutions against Apple in a studio setting. A man gestures and presents in front of an 'Epic Proposed Solution' infographic slide detailing third-party stores, sideloading, and alternative payments.","on_screen_text":"EPIC PROPOSED SOLUTION\nEPIC GAMES\nGet it on the Epic Games App\n3rd PARTY STORES\nFortnite\nDo you want to install this application?\nCancel\nInstall\nSIDELOADING APPS\n3rd PARTY PAYMENTS","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Epic Games Store","iOS"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_79dfc1f6169539d04eb0582d93bffed7","ent_edfc858ced46dc7b7494a95e719a679c"],"fused_summary":"The presenter outlines Epic Games' proposed solutions, including allowing third-party app stores like the Epic Games Store, app sideloading, and alternative payment options on iOS."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_9","window_index":9,"start_ms":100747,"end_ms":115747,"duration_ms":15000,"visual_description":"A presenter explains Apple's defense points while standing in front of an infographic slide with technology company logos. A host talks in front of an 'Apple Defence' presentation slide showcasing platform alternatives, developer security, and industry fee comparisons.","on_screen_text":"APPLE DEFENCE\nGoogle Play\nMANY SUBSTITUTES\nGREAT ACCESS & SECURITY\nCommission\nSONY\nGoogle\nSAMSUNG\n30%\nSIMILAR FEES & INTEGRATION\n\"Facebook\" would like permission to track you across apps and websites owned by other companies.\nThis allows Facebook to provide you with a better ads experience.\nAsk App Not to Track\nAllow Tracking","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["App Store","iOS"],"entity_ids":["ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_edfc858ced46dc7b7494a95e719a679c"],"fused_summary":"The speaker transitions to explaining Apple's defense arguments, detailing the availability of substitute platforms and developer access through security and APIs."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_10","window_index":10,"start_ms":115747,"end_ms":129925,"duration_ms":14178,"visual_description":"The host discusses App Store commission fees and operating system integration before transitioning to a slide about limited choice. A man addresses the camera in front of an Apple defense infographic. A presenter stands beside a title slide labeled '1. LIMITED CHOICE' featuring the Apple App Store icon.","on_screen_text":"APPLE DEFENCE\nGoogle Play\nMANY SUBSTITUTES\nGREAT ACCESS & SECURITY\nSIMILAR FEES & INTEGRATION\nCommission\n30%\nSONY\nNintendo\nGoogle\nSAMSUNG\nSUBSCRIBED\n1. LIMITED CHOICE\nEPIC GAMES STORE","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["App Store"],"entity_ids":["ent_b159d83d-cc1f-4a39-80d4-3a29484ab560"],"fused_summary":"The presenter concludes Apple's defense regarding its standard thirty percent fee structure and transitions into examining the issue of limited choice."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_11","window_index":11,"start_ms":129925,"end_ms":140409,"duration_ms":10484,"visual_description":"A speaker introduces the argument over limited choice beside comparative presentation slides from Epic Games and Apple. A host gestures as he explains legal slides from Epic Games and Apple regarding locked ecosystems and market competition.","on_screen_text":"IMITED CHOICE\nEPIC GAMES\nSTORE\nLIMITED CHOICE\nAPPLE USES OS POWER TO LOCK IN CONSUMERS\nGREAT COMPETITION & MARKET SUBSTITUTES\nPLE USES OS POWER OCK IN CONSUMERS\nAnd the #1 most difficult to leave the Apple universe app is iMessage. Moving to Android my family was forced to move to Facebook to message me, I used WeChat, WhatsApp and Slack for work, but I missed a ton of messages from friends and family who all use iMessage and kept messaging me at my old address. iMessage amounts to serious lock-in PX-0421\n- 2011: Year of the Cloud - we invented Digital Hub concept - PC as hub for all your digital c lock customers into our ecosystem - digital hub (center of our universe) - PC now just another client alor - Apple is in danger of hanging on to old paradigm too long (innovator's dilemma) - Google and Microsoft are further along on the technology, but haven't quite figured it out yet - tie all of our products together, so we further lock customers into our ecosystem - 2015: new campus\nI think AirPods (and Beats to a certain extent) are important given sheer size and stickiness effect on the ecosystem. Luca","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"focused"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker dives into the 'limited choice' dispute, explaining Epic's assertion that Apple utilizes its operating system to construct a walled garden locking in consumers."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_12","window_index":12,"start_ms":140409,"end_ms":150509,"duration_ms":10100,"visual_description":"A man speaks before a digital graphic comparing Epic Games and Apple platform arguments. The host gestures with both hands in front of slides detailing OS lock-in arguments.","on_screen_text":"EPIC GAMES\nLIMITED CHOICE\nLE USES OS POWER\nOCK IN CONSUMERS\nGREAT COMPETITION &\nMARKET SUBSTITUTES\nAnd the #1 most difficult to leave the Apple universe app is iMessage. Moving to Android my family was forced to move to Facebook to message me, I used WeChat, WhatsApp and Slack for work, but I missed a ton of messages from friends and family who all use iMessage and kept messaging me at my old address. iMessage amounts to serious lock-in. PX-0421\n- 2011: Year of the Cloud\n- we invented Digital Hub concept\n- PC as hub for all your digital a\nlock customers into our ecosystem\n- digital hub (center of our universe)\n- PC now just another client alor\n- Apple is in danger of hanging on to old paradigm too long (innovator's dilemma)\n- Google and Microsoft are further along on the technology, but haven't quite figured it out yet\n- tie all of our products together, so we furthe\n- 2015: new campus\nI think AirPods (and Beats to a certain extent) are important given\nsheer size and stickiness effect\non the ecosystem.\nLuca","facets":{"composition":"centered","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["iMessage"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_b4b10c36ebb384d9ff1cb8d848ce79cb","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker explains platform lock-in regarding purchased content and proprietary services like iMessage."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_13","window_index":13,"start_ms":150509,"end_ms":164536,"duration_ms":14027,"visual_description":"The host continues explaining Apple's counterargument on market substitutes in front of the slide. The presenter talks actively, gesturing with open hands against the market substitute slide.","on_screen_text":"LIMITED CHOICE\nEPIC GAMES\nES OS POWER\nK IN CONSUMERS\nGREAT COMPETITION &\nMARKET SUBSTITUTES","facets":{"composition":"centered","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["iPhone"],"entity_ids":["ent_42f259c34714c480a6c70c4e8234326e","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker outlines Apple's defense regarding available market substitutes and alternative payment methods."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_14","window_index":14,"start_ms":164536,"end_ms":173400,"duration_ms":8864,"visual_description":"The presentation slide updates to show switching statistics alongside multi-homing data as the host speaks. The host speaks and uses hand gestures against a new comparison slide displaying switching rates.","on_screen_text":"EPIC GAMES\nLIMITED CHOICE\nVERY FEW SWITCHING\n1.3% (30 of 2,338 Deciders)\n95% Confidence Interval\nStatistic [A]\nObserved [B]\n-95 CI [C]\n+95 CI [D]\n[1] Number of Deciders\n2,338\n[2] Share of Sticke\n80.6%\n79.0%\n82.2%\n[3] Share of Switchers\n0.9%\n1.8%\n[4] Overall Spending Reduction\n-11.0%\n[5] Overall Elasticity\n-2.19\n-2.85\n-1.65\nMULTI-HOMING\n95%\nregularly used or could have regularly used devices other than their iOS device","facets":{"composition":"centered","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"focused"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker introduces Epic Games' argument that users rarely switch away from the ecosystem once locked in."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_15","window_index":15,"start_ms":173400,"end_ms":187940,"duration_ms":14540,"visual_description":"The host contrasts Epic's low-switching statistic with Apple's claims on multi-homing across platforms. The host gestures actively in front of graphics highlighting switching and multi-homing metrics.","on_screen_text":"EPIC GAMES\nLIMITED CHOICE\nVERY FEW SWITCHING\nShare of Switchers\n1.3% (30 of 2,338 Deciders)\n95% Confidence Interval\nStatistic [A]\nObserved [B]\n-95 CI [C]\n+95 CI [D]\n[1] Number of Deciders\n2,338\n[2] Share of Stickers\n80.6% (1,884 Deciders)\n79.0%\n82.2%\n[3] Share of Switchers\n1.3% (30 Deciders)\n0.9%\n1.8%\n[4] Overall Spending Reduction\n-11.0%\n[5] Overall Elasticity\n-2.19\n-2.85\n-1.63\nMULTI-HOMING\n95%\nregularly used or could have regularly used devices other than their iOS device\nINCOSISTENT PROCESS\nCOSISTENT PROCESS\n1,800,000 apps available worldwide\n150k+ apps removed last year for violating privacy guidelines\n1M+ apps removed for objectionable or illegal content\n40% apps reviewed automatically\n100% apps screened for malware\n10,000 apps use health technology to protect patient privacy\n2M+ apps removed because they haven't been updated or don't work on the latest OS release\n500 dedicated reviewers\n100k+ apps rejected each week\n100k+ apps rejected for misuse of personal information in 2020\n500k+ developers' accounts were terminated in 2020 for fraud or distribution of illegal content\nMore specifically, developers complain about the time it takes to hear back and the quality of feedback\n#1: It takes too long to hear back. Inconsistencies in response times.\n#2: Feedback from app review team is not clear, use of boilerplate responses.\n#3: Rejection criteria is inconsistent and/or not transparent.\n#4: Would like more visibility in the process, and an ETA.\n#5: Some have not yet heard back from App review team.\n#6: Would like more visibility in the process, and an ETA.\niPhone Developer Pr Satisfaction Survey","facets":{"composition":"centered","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker compares the reported 1% consumer switching rate with Apple's claim of high cross-device multi-homing."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_16","window_index":16,"start_ms":187940,"end_ms":196083,"duration_ms":8143,"visual_description":"A presenter speaks against a presentation slide discussing Epic Games and Apple app review processes. A man in a comic-patterned collared shirt speaks in front of slides comparing Epic Games and Apple arguments.","on_screen_text":"EPIC GAMES\nLIMITED CHOICE\nICOSISTENT PROCESS\nCOSISTENT PROCESS\n1,800,000 apps available worldwide\n150k+ submissions rejected last year for violating privacy guidelines\n1M+ apps removed for objectionable or illegal content\n40% submitted apps rejected\n100% apps automatically screened for known malware\n10,000 apps use health information to protect patient privacy\n2M+ apps removed because they haven't been updated or don't work on the latest OS release\n500 dedicated expert reviewers\n100k+ apps reviewed each week\n100k+ rejected for misuse or unnecessary use of personal information in 2020\n500K+ developers' accounts were terminated in 2020 for fraud or distribution of illegal content\nMore specifically, developers complain about the time it takes to hear back and the quality of feedback\n#1 Time it takes to hear back, Inconsistencies in response times\n#2 Feedback from app review team is not clear, use of boilerplate responses\n#3 Rejection criteria is inconsistent and/or not transparent\n#4 Would like more visibility in the process, and an ETA\n#5 Some have not yet heard back from App review team\n#6 Some complain that not all feedback is given at once\niPhone Developer Pr Satisfaction Survey","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"focused"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The presenter discusses how Epic criticizes Apple's app review process as inconsistent despite claims of limiting choice for security reasons."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_17","window_index":17,"start_ms":196083,"end_ms":206698,"duration_ms":10615,"visual_description":"A presenter continues explaining Epic's claims of inconsistencies in Apple's app store review process in front of presentation graphics. The presenter gestures emphatically as he highlights developer complaints shown on the slide behind him.","on_screen_text":"EPIC GAMES\nLIMITED CHOICE\nOSISTENT PROCESS\nCOSISTENT PROCESS\n1,800,000\napps available\nworldwide\n150k+\nsubmissions rejected last year\nfor violating privacy guidelines\n1M+\napps removed\nfor objectionable\nor illegal content\n40%\nsubmitted\napps\nrejected\n100%\napps automatically\nscreened for known malware\n10,000\napps use health\ndata to protect\npatient privacy\n2M+\napps removed because they haven't\nbeen updated or don't work on the\nlatest OS release\n500\ndedicated\nexpert\nreviewers\n100k+\napps reviewed\neach week\nrejected for misuse or\nunnecessary use of personal\ninformation in 2020\n500k+\ndevelopers accounts were\nterminated in 2020 for fraud or\ndistribution of illegal content\nMore specifically, developers complain about the\ntime it takes to hear back and the quality of feedback\n#1 Time it takes to hear back,\ninconsistencies in response times\n#2 Feedback from app review team is not\nclear, use of boilerplate responses\n#3 Rejection criteria is inconsistent and/or\nnot transparent\n#4 Would like more visibility in the process,\nand an ETA\n#5 Some have not yet heard back from App\nreview team\nPhone Developer Pr\nsatifaction Survey","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The host explains how Epic presents developer emails documenting frustration with Apple's inconsistent app reviews."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_18","window_index":18,"start_ms":206698,"end_ms":218196,"duration_ms":11498,"visual_description":"The presenter describes Apple's counterargument regarding consistent review metrics in front of a presentation slide. A presenter raises both hands while explaining Apple's app review team statistics shown on the slide.","on_screen_text":"EPIC GAMES\nLIMITED CHOICE\nCOSISTENT PROCESS\n1,800,000\napps available\nworldwide\n150k+\n1M+\n40%\n100%\n10,000\n2M+\n500\n100k+\n500K+\nMore specifically, developers complain about the\ntime it takes to hear back and the quality of feedback\nApp Store Review Guidelines\n3.1.1 In-App Purchase:\n2. DEVELOPER\nRESTRICTIONS","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker outlines Apple's defense, highlighting their five hundred review specialists and high submission rejection rates."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_19","window_index":19,"start_ms":218196,"end_ms":232873,"duration_ms":14677,"visual_description":"A slide introduces developer restrictions as the presenter transitions to discussing payment methods. The speaker gestures actively in front of slides detailing developer restrictions and alternative payment methods.","on_screen_text":"2. DEVELOPER RESTRICTIONS\nApp Store Review Guidelines\n3.1.1 In-App Purchase:\nIf you want to unlock features or functionality within your app, (by way of example: subscriptions, in-game currencies, game levels, access to premium content, or unlocking a full version), you must use in-app purchase. Apps may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes, etc. Apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.\nDEVELOPER RESTRICTION\nUNABLE TO OFFER ALTERNATIVE METHODS\nENABLING INNOVATION & NETWORK EFFECTS\nFREE\nIn-App Purchases\nPAID\n3.1 Payments\nFEATURED ITEM\nSNUGGS\n1,200\nLASER CHOMP\n1,500\nDEADFIRE\n2,000","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"focused"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The host introduces the topic of developer restrictions and Epic's inability to provide alternative payment options under Apple's rules."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_20","window_index":20,"start_ms":232873,"end_ms":241458,"duration_ms":8585,"visual_description":"A man in a patterned shirt speaks before a presentation slide comparing Epic Games and Apple developer restrictions. A man in a colorful collared shirt addresses the audience against an informational graphic comparing Epic and Apple.","on_screen_text":"EPIC GAMES\nDEVELOPER RESTRICTION\nUNABLE TO OFFER\nLITE\nIN-APP PURCHASES\nENABLING INNOVATION\n& NETWORK EFFECTS\nFEATURED ITEM\nSNUGG\nLASER CHOMP\nDEADFIRE\n1,200\n1,500\n2,000\nALTERNATE METHODS\nPayments\n3.1.1 In-App Purchase:\nIf you want to unlock features or functionality within your app, (by way of example:\nsubscriptions, in-game currencies, game levels, access to premium content, or\nunlocking a full version), you must use in-app purchase. Apps may not use their own\nmechanisms to unlock content or functionality, such as license keys, augmented reality\nmarkers, QR codes, etc. Apps and their metadata may not include buttons, external\nlinks, or other calls to action that direct customers to purchasing mechanisms other\nthan in-app purchase.\nPX-0050 (S 511)\nThanks. Unfortunately, IAP being \"optional\" means that no one will ever use it.\nAs we discussed, we want you to come up with the next approach that will work for us and our developers.\n> On Dec 12, 2018, at 10:42 AM, Lindsey Blumenthal wrote:\n> > Hi Matt,\n> > Trystan confirmed that IAP was optional for the membership subscriptions, so I communicated this message to Lyft today.\nLyft launched the $300/month \"all access\" model without IAP, and is currently testing the $5.-1/month subscription. No action\nrequired on your end but wanted to let you know in case Logan reached out. I plan to speak with Uber next week.","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d0334636346a1c48288abd72c3622553","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker explains Epic Games' assertion that Apple enforces in-app payments to hinder competitor services, contrasted with Apple's claims of fostering innovation."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_21","window_index":21,"start_ms":241458,"end_ms":253748,"duration_ms":12290,"visual_description":"The presenter continues discussing Apple's arguments against a graphic panel showing developer terms. The presenter gestures enthusiastically while talking in front of a digital slide displaying legal arguments.","on_screen_text":"EPIC GAMES\nDEVELOPER RESTRICTION\nUNABLE TO OFFER ALTERNATIVE METHODS\nENABLING INNOVATION & NETWORK EFFECTS\nPayments\n3.1.1 In-App Purchase:\nIf you want to unlock features or functionality within your app, (by way of example: subscriptions, in-game currencies, game levels, access to premium content, or unlocking a full version), you must use in-app purchase. Apps may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes, etc. Apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.\nPX-0056 (S 3.1.1)\nThanks, \"Unfortunately, IAP being \"optional\" means that no one will ever use it.\"\nAs we discussed, we want you to come up with the next approach that will work for us and our developers.\n> On Dec 12, 2018, at 10:42 AM, Lindsey Blumenthal wrote:\n> Hi Matt,\n> Trystan confirmed that IAP was optional for the membership subscriptions, so I communicated this message to Lyft today.\n> Trystan confirmed that IAP was optional for the membership subscriptions, so I communicated this message to Lyft today. Launched the $300/month \"all access\" model without IAP, and is currently testing the $5-10/month subscription. No action on your end but wanted to let you know in case Logan reached out. I plan to speak with Uber next week.\nFREE In-App Purchases PAID\nLITE\nFEATURED ITEM\nSHODGS\n1,200\nLASER CHOMP\n1,500\nDEADFIRE\n2,000","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"focused"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d0334636346a1c48288abd72c3622553","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The presenter recounts Apple's stance that their ecosystem popularized in-app payment mechanisms."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_22","window_index":22,"start_ms":253748,"end_ms":268748,"duration_ms":15000,"visual_description":"A presenter stands in front of updated slides outlining iOS security mechanisms and developer restrictions. The presenter talks directly to the camera with legal evidence and security comparison slides appearing behind him.","on_screen_text":"EPIC GAMES\nDEVELOPER RESTRICTION\nUNABLE TO OFFER ALTERNATIVE METHODS\nENABLING INNOVATION & NETWORK EFFECTS\nments\nIn-App Purchase:\nyou want to unlock features or functionality within your app, (by way of example:\nsubscriptions, in-game currencies, game levels, access to premium content, or\nunlocking a full version), you must use in-app purchase. Apps may not use their own\nmechanisms to unlock content or functionality, such as license keys, augmented reality\nmarkers, QR codes, etc. Apps and their metadata may not include buttons, external\nlinks, or other calls to action that direct customers to purchasing mechanisms other\nthan in-app purchase.\nPX-0056 (S 311)\nThanks, Unfortunately, IAP being \"optional\" means that no one will ever use it.\nAs we discussed, we want you to come up with the new approach that will work for us and our developers.\n> On Dec 12, 2018, at 10:42 AM, Lindsey Blumenthal wrote:\n>\n> Hi Matt,\n> Trystan confirmed that IAP was optional for the membership subscriptions, so I communicated this message to Lyft today.\nched the $300/month \"al access\" model without IAP, and is currently testing the $5-1C/month subscription. No action\nour end and wanted to let you know in case Logan reached out. I plan to speak with Uber next week.\nFREE\nIn-App Purchases\nPAID\nFEATURED ITEM\nSMASH!\nDEVELOPER RESTRICTIONS\nSECURITY CAN BE ENSURED WITHOUT PAYMENT RESTRICTIONS\nINTEGRATED ECOSYSTEM TO ENSURE SECURITY, PRIVACY, RELIABILITY\nig Federighi\nSenior Vice President of Software Engineering\nQ. You could implement all the mechanisms that are current -- all the\nlayers that are currently in macOS [on iOS]; correct?\nA. Yes.\nFeature\nmacOS\niOS\nMalware Removal Tool\n(MRT)\nreplicable\nXProtect\nNotarization\nGatekeeper\nMalware Infections\n26.64%\nAndroid platform\n1.72%\niOS platform\n38.92%\nWindows/PC platform\n32.72%\nOther","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["macOS","iOS","Fortnite"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_9b5175df4f7a23fcab80368d43606526","ent_d0334636346a1c48288abd72c3622553","ent_edfc858ced46dc7b7494a95e719a679c","ent_fd1c0167-f7e5-4085-8522-b3d1eaf55559"],"fused_summary":"The presenter addresses claims regarding Fortnite's dependence on Apple's payment infrastructure and examines Epic's proposal that iOS match macOS security mechanisms."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_23","window_index":23,"start_ms":268748,"end_ms":283748,"duration_ms":15000,"visual_description":"The presenter gestures while discussing macOS app sideloading and iOS system kernel security alongside comparison graphics. The host gestures with both hands explaining operating system functionality in front of security feature charts.","on_screen_text":"EPIC GAMES\nDEVELOPER RESTRICTIONS\nURITY CAN BE ENSURED WITHOUT\nPAYMENT RESTRICTIONS\nhi\nsident of Software Engineering\nYou could implement all the mechanisms that are current -- all the\ners that are currently in macOS [on iOS]; correct?\nYes.\nFederighi Dep. Tr. at 80:2-5\nature\nmacOS\niOS\nalware Removal Tool\n(MRT)\nXProtect\nNotarization\nekeeper\nreplicable\nINTEGRATED ECOSYSTEM TO ENSURE\nSECURITY, PRIVACY, RELIABILITY\nMalware Infections\n26.64%\nAndroid platform\n1.72%\niOS platform\n38.92%\nWindows/PC platform\n32.72%\nOther\nSMASH","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Steam","macOS","iOS"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_9299d52588a7d1f90051e765a2ca9469","ent_9b5175df4f7a23fcab80368d43606526","ent_d0334636346a1c48288abd72c3622553","ent_edfc858ced46dc7b7494a95e719a679c"],"fused_summary":"The host elaborates on sideloading and alternative stores on macOS, suggesting identical kernel-level protections could function on iOS."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_24","window_index":24,"start_ms":283748,"end_ms":292995,"duration_ms":9247,"visual_description":"A man speaks before a graphic slide detailing Epic's security arguments versus Apple's ecosystem defense. The presenter gestures and speaks in front of an Epic Games versus Apple comparison slide.","on_screen_text":"EPIC GAMES\nDEVELOPER RESTRICTIONS\nSECURITY CAN BE ENSURED WITHOUT PAYMENT RESTRICTIONS\nINTEGRATED ECOSYSTEM TO ENSURE SECURITY, PRIVACY, RELIABILITY\nCraig Federighi\nApple Senior Vice President of Software Engineering\nQ. You could implement all the mechanisms that are current -- all the layers that are currently in macOS [on iOS]; correct?\nA. Yes.\nFedFright Dep. Tr. at 80:2-5\nFeature\nmacOS\niOS\nMalware Removal Tool (MRT)\nreplicable\nXProtect\nNotarization\nGatekeeper\nMalware Infections\n26.64%\nAndroid platform\n1.72%\niOS platform\n38.92%\nWindows/PC platform\n32.72%\nOther","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"focused"},"products_mentioned":["iOS"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_edfc858ced46dc7b7494a95e719a679c"],"fused_summary":"Sander Saar explains Epic's argument that operating systems like iOS could safely allow sideloading and alternative payment methods."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_25","window_index":25,"start_ms":292995,"end_ms":306333,"duration_ms":13338,"visual_description":"The presenter gestures while discussing Apple's justification of an integrated ecosystem. Sander Saar continues his presentation beside the graphic showing malware statistics.","on_screen_text":"EPIC GAMES\nDEVELOPER RESTRICTIONS\nCURITY CAN BE ENSURED WITHOUT\nPAYMENT RESTRICTIONS\nSECURITY CAN BE ENSURED WITHOUT\nderighi\nice President of Software Engineering\nYou could implement all the mechanisms that are current - all the\nlayers that are currently in macOS [on iOS]; correct?\nYes.\nCraig Federighi\nApple Senior Vice President of Software Engineering\nQ. You could implement all the mechanisms that are current - all the\nA. Yes.\nFeature\nmacOS\niOS\nMalware Removal Tool\n(MRT)\nreplicable\nXProtect\nNotarization\nGatekeeper\nINTEGRATED ECOSYSTEM TO ENSURE\nSECURITY, PRIVACY, RELIABILITY\nMalware Infections\n26.64%\nAndroid platform\n1.72%\niOS platform\n38.92%\nWindows/PC platform\n32.72%\nOther","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Android"],"entity_ids":["ent_0c786c738d68cbee886b4da7ce54110a","ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker outlines Apple's defense regarding security and lower malware infection rates compared to Android."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_26","window_index":26,"start_ms":306333,"end_ms":321333,"duration_ms":15000,"visual_description":"A slide comparing developer restrictions and preferential access replaces the previous graphic behind the presenter. The presenter talks while the backdrop displays internal Apple emails and developer API icons.","on_screen_text":"EPIC GAMES\nDEVELOPER RESTRICTION\nPREFRENTIAL ACCESS\nLIMITED TO APPLE\nTREMENDOUS ACCES\nTO APPLE IP\nStoreKit\nResearchKit\nGamePlayKit\nSpriteKit\nCareKit\nARKit\nSceneKit\nCloudKit\nRealityKit\nHealthKit\nHomeKit\nCoreML\nReality\nComposer\nMetal\nSwift\niOS\nSDK\nFrom: Luca Maestri\nSubject: Re: CIRP says 181M iPhones in active use in US,but starting to level off -\n9to5Mac\nReceived(Date): Fri, 09 Nov 2018 08:35:19 -0800\nCC: Tim Cook\nTo: Kevan Parekh\nDate: Fri, 09 Nov 2018 08:35:19 -0800\nI think AirPods (and Beats to a certain extent) are important given sheer size and stickiness effect\non the ecosystem\nLuca\nAnd the #1 most difficult to leave the Apple universe app is iMessage. Moving to Android my\nfamily was forced to move to Facebook to message me, I used WeChat, WhatsApp and Slack\nfor work, but I missed a ton of messages from friends and family who all use iMessage and kept\nmessaging me at my old address. iMessage amounts to serious lock-in.\nPX-0416","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["iMessage"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_b4b10c36ebb384d9ff1cb8d848ce79cb","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker details Epic's claims of Apple's preferential treatment, mentioning examples like iMessage exclusivity."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_27","window_index":27,"start_ms":321333,"end_ms":334500,"duration_ms":13167,"visual_description":"The presenter continues discussing Apple's counterargument about API access across consecutive shot cuts. The presenter explains Epic's claims regarding exclusive ecosystem features. The presenter pauses and resumes speaking about Apple's developer access counterpoints. The presenter gestures outwards while describing developer APIs provided by Apple.","on_screen_text":"EPIC GAMES\nDEVELOPER RESTRICTION\nPREFRENTIAL ACCESS\nLIMITED TO APPLE\nTREMENDOUS ACCES\nTO APPLE IP\nFrom: Luca Maestri\nSubject: Re: CIRP says 181M iPhones in active use in US,but starting to level off-\n9to5Mac\nReceived(Date): Fri, 09 Nov 2018 08:35:19 -0800\nCc: Tim Cook\nTo: Kevan Parekh\nDate: Fri, 09 Nov 2018 08:35:19 -0800\nI think AirPods (and Beats to a certain extent) are important given sheer size and stickiness effect\non the ecosystem\nLuca\nAnd the #1 most difficult to leave the Apple universe app is iMessage. Moving to Android my\nfamily was forced to move to Facebook to message me, I used WeChat, WhatsApp and Slack\nfor work, but I missed a ton of messages from friends and family who all use iMessage and kept\nmessaging me at my old address. iMessage amounts to serious lock-in.\nPX-0416\nStoreKit\nResearchKit\nGameplayKit\nSpriteKit\nCoreKit\nARKit\nSceneKit\nCloudKit\nRealityKit\nHealthKit\nHomeKit\nCoreML\nReality\nComposer\nMetal\nSwift\niOS\nSDK","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"fast cut","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["iMessage"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_b4b10c36ebb384d9ff1cb8d848ce79cb","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The host presents Apple's rebuttal regarding thousands of developer APIs provided on their platform."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_28","window_index":28,"start_ms":334500,"end_ms":342806,"duration_ms":8306,"visual_description":"In a studio setting, a presenter speaks to the camera against a presentation slide contrasting Epic Games and Apple developer terms. The presenter gestures and addresses the viewer with a presentation slide comparing Apple and Epic in the background.","on_screen_text":"EPIC GAMES\nDEVELOPER RESTRICTION\nPREFRENTIAL ACCESS LIMITED TO APPLE\nTREMENDOUS ACCES TO APPLE IP\nStoreKit\nResearchKit\nGameplayKit\nSpriteKit\nCareKit\nARKit\nSceneKit\nCloudKit\nRealityKit\nHealthKit\nHomeKit\nCoreML\nReality Composer\nMetal\nSwift\niOS\nSDK\nFrom: Luca Maestri\nSubject: Re: CIRP says 181M iPhones in active use in US,but starting to level off - 9to5Mac\nReceived(Date): Fri, 09 Nov 2018 08:35:19 -0800\nCc: Tim Cook\nTo: Kevan Parekh\nDate: Fri, 09 Nov 2018 08:35:19 -0800\nI think AirPods (and Beats to a certain extent) are important given sheer size and stickiness effect on the ecosystem\nLuca\nAnd the #1 most difficult to leave the Apple universe app is iMessage. Moving to Android my family was forced to move to Facebook to message me, I used WeChat, WhatsApp and Slack for work, but I missed a ton of messages from friends and family who all use iMessage and kept messaging me at my old address. Message amounts to serious lock-in\nPX-0416\nFORCED TAX & PAYMENT METHOD\nConfirm Your In-App Purchase\nDo you want to buy one Launch Bundle for $5.99?\nCancel\nBuy","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker gestures while explaining Apple's argument regarding APIs and developer access in the Epic Games dispute."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_29","window_index":29,"start_ms":342806,"end_ms":351817,"duration_ms":9011,"visual_description":"The host speaks in front of a slide highlighting forced tax and payment methods with an in-app purchase dialog graphic. The host talks in front of a presentation slide detailing forced tax and payment method terms.","on_screen_text":"3. FORCED TAX &\nPAYMENT METHOD\nConfirm Your In-App Purchase\nDo you want to buy one Launch\nBundle for $5.99?\nCancel\nBuy\nEPIC\nGAMES\nFORCED 30% TAX\nTSIZED OPERATING\nMARGIN\nFY 2019\nApp\nStore\n77.8%\n21.5%\n10.8%\n29.4%\n-6.7%\n10.1%\neBay\nEtsy\nAlibaba\nMercadoLibre\nRakuten\nCONSISTENT FEE\nACROSS THE INDUSTRY\nTypical\nPublisher Royalty\n30%","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"focused"},"products_mentioned":[],"entity_ids":["ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The presenter transitions to discussing the forced 30% tax and Apple's in-app payment method requirement."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_30","window_index":30,"start_ms":351817,"end_ms":364542,"duration_ms":12725,"visual_description":"The host discusses operating margins in front of comparative bar graphs from Apple and Epic Games. The host explains Epic's claims regarding operating margins alongside comparative financial charts.","on_screen_text":"EPIC GAMES\nFORCED 30% TAX\nOUTSIZED OPERATING\nMARGIN\nCONSISTENT FEE\nACROSS THE INDUSTRY\nFY 2019\nApp Store\n77.8%\n21.5%\n10.8%\n29.4%\n-6.7%\n10.1%\neBay\nEtsy\nAlibaba\nMercadoLibre\nRakuten\nTypical Publisher Royalty\n30%\n1990s\n2003 2004 2005 2006\n2007 2008\n2009\n2010\n2011\nSMASH","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The presenter highlights Epic's claim that Apple generates unusually high operating margins compared to industry standards."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_31","window_index":31,"start_ms":364542,"end_ms":379333,"duration_ms":14791,"visual_description":"The presenter outlines Apple's defense citing store industry fee standards, accompanied by chart graphics. The presenter gestures while presenting Apple's perspective on the store commission standards. The host continues talking and gesticulating about 30% store fees charged by competing digital stores.","on_screen_text":"EPIC GAMES\nFORCED 30% TAX\nTSIZED OPERATING MARGIN\nCONSISTENT FEE ACROSS THE INDUSTRY\nFY 2019\nApp Store\neBay\nEtsy\nAlibaba (Core Commerce segment)\nMercadoLibre\nRakuten Internet Services segment)\n77.8%\n21.5%\n10.8%\n29.4%\n-6.7%\n10.1%\nTypical Publisher Royalty\n30%\n1990s\n2003\n2004\n2005\n2006\n2007\n2008\n2009\n2010\n2011","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Amazon Store","Microsoft Store","Google Play"],"entity_ids":["ent_1a08a088b6015828153064294e1582d7","ent_9165a95b-a4ea-428e-a69e-2cc3b04d09ac","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_fd670e87-5156-4452-9995-4ad8ebd39984"],"fused_summary":"The speaker discusses Apple's counterargument that the 30% fee aligns with platforms like Microsoft Store, Amazon Store, and Google Play Store."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_32","window_index":32,"start_ms":379333,"end_ms":387464,"duration_ms":8131,"visual_description":"A man speaks to the camera against a dark background with presentation graphics comparing Epic Games and Apple arguments on the 30% fee. A man addresses the camera in front of graphic slides showing operating margins and industry fees.","on_screen_text":"EPIC GAMES\nFORCED 30% TAX\nUTSIZED OPERATING\nMARGIN\nCONSISTENT FEE\nACROSS THE INDUSTRY\nFY 2019\nApp Store\n77.8%\n21.5%\n10.8%\n29.4%\n-6.7%\n10.1%\neBay\nEtsy\nAlibaba\n(Core\nCommerce\nsegment)\nMercadoLibre\nRakuten\n(Internet\nServices\n100%\n90%\n80%\n70%\n60%\n50%\n40%\n30%\n20%\n10%\n0%\nTypical\nPublisher Royalty\n1990s\n2003\n2004\n2005\n2006\n2007\n2008\n2009\n2010\n2011\nNO ALTERNATIVE\nYMENTS ACCEPTED\nCROSS-WALLET PLAY\nGas Station\nPay\nAlternative\nPayment\nOption #1\nOption #2\niPhone\nAndroid\nPC\nXBOX\n27.5%\n9.6%\n8.4%\n7%\n0.5%\nPlayStation\n46.8%\nFORTNITE\nFortnite revenue across platforms\n(March 2018 - July 2020)","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low"},"products_mentioned":["Amazon Store","Microsoft Store","Google Play"],"entity_ids":["ent_1a08a088b6015828153064294e1582d7","ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_9165a95b-a4ea-428e-a69e-2cc3b04d09ac","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_fd670e87-5156-4452-9995-4ad8ebd39984"],"fused_summary":"The speaker explains Apple's defense that a 30% platform fee is standard across stores like Google Play, Amazon, and Microsoft."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_33","window_index":33,"start_ms":387464,"end_ms":395862,"duration_ms":8398,"visual_description":"The presenter continues speaking while the side presentation slides update to show diagrams on alternative payment arguments. The presenter explains payment lock-in while diagrams detailing payment flow appear beside him.","on_screen_text":"EPIC GAMES\nFORCED 30% TAX\nNO ALTERNATIVE\nPAYMENTS ACCEPTED\nCROSS-WALLET PLAY\nGas Station\nPay\nAlternative Payment Option #1\nAlternative Payment Option #2\niPhone\nAndroid\nPC\nXBOX\nXBOX 27.5%\nPlayStation 46.8%\nPC 9.6%\n8.4%\n7%\n9.5%\nFORTNITE\nFortnite revenue across platforms\n(March 2018 - July 2020)","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The presenter explains Epic's claim that Apple locks consumers in by refusing alternative payment solutions."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_34","window_index":34,"start_ms":395862,"end_ms":409988,"duration_ms":14126,"visual_description":"The host gestures in studio as presentation diagrams display cross-wallet play and device platform shares. The presenter outlines cross-wallet play while motioning with his hands beside a breakdown of platform shares.","on_screen_text":"EPIC GAMES\nNO ALTERNATIVE\nPAYMENTS ACCEPTED\nGas Station\nPay\nAlternative\nPayment\nOption #1\nOption #2\nFORCED 30% TAX\nCROSS-WALLET PLAY\niPhone\nAndroid\nPC\nXBOX\n27.5%\nPlayStation\n46.8%\n9.6%\n8.4%\n7%\nFORTNITE\nFortnite revenue across platforms\n(March 2018 - July 2020)","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low"},"products_mentioned":["PlayStation","Xbox","iOS"],"entity_ids":["ent_664065de-4269-4c63-9f36-58eafe4dbd6a","ent_adb19abf-a9ae-4f81-99fd-865737ed75d9","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_edfc858ced46dc7b7494a95e719a679c"],"fused_summary":"The host explains Apple's counterargument of cross-wallet functionality, allowing in-game currency bought on PlayStation or Xbox to be used on iOS."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_35","window_index":35,"start_ms":409988,"end_ms":423636,"duration_ms":13648,"visual_description":"The speaker analyzes Fortnite's platform revenue statistics displayed on screen in studio lighting. The presenter introduces Apple's reported Fortnite revenue share data beside graphics. The presenter continues gesturing while highlighting console revenue dominance over iOS.","on_screen_text":"EPIC GAMES\nFORCED 30% TAX\nO ALTERNATIVE\nENTS ACCEPTED\nCROSS-WALLET PLAY\nGas Station\nPay\nAlternative\nPayment\nOption #1\nOption #2\niPhone\nAndroid\nPC\nXBOX\n27.5%\nPlayStation\n46.8%\n9.6%\n8.4%\n7%\nFORTNITE\nFortnite revenue across platforms\n(March 2018 - July 2020)","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low"},"products_mentioned":["PlayStation","Xbox","iOS","Fortnite"],"entity_ids":["ent_664065de-4269-4c63-9f36-58eafe4dbd6a","ent_adb19abf-a9ae-4f81-99fd-865737ed75d9","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_edfc858ced46dc7b7494a95e719a679c","ent_fd1c0167-f7e5-4085-8522-b3d1eaf55559"],"fused_summary":"The speaker points out that iOS accounts for only 7% of Fortnite's revenue, while Xbox and PlayStation make up the vast majority."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_36","window_index":36,"start_ms":423636,"end_ms":436305,"duration_ms":12669,"visual_description":"A man in a patterned shirt speaks before a presentation slide comparing Epic Games and Apple's objectives. A man in a patterned shirt speaks before a presentation slide comparing Epic Games and Apple's objectives.","on_screen_text":"WHAT'S AT STAKE?\nEPIC GAMES\nLARGER OBJECTIVE\nBUILD A METAVERSE\nGROW SERVICES REVENUE\nAPPS ON EPIC\nitch\niHeart\nKEN SHAPE\nMusic App\nDigital Storefront\nRadio App\n3D Model App\nPainting App\nWeb Browser\n75%\n70%\n65%\n60%\n55%\n50%\n45%\n40%\n35%\n30%\n25%\n2016\n2017\n2018\n2019\n2020\nServices Margin\nTotal Margin\nProducts Margin","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["iOS"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_edfc858ced46dc7b7494a95e719a679c"],"fused_summary":"The speaker outlines the larger stakes between Epic and Apple, explaining that Epic aims to build the metaverse and become the next iOS."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_37","window_index":37,"start_ms":436305,"end_ms":445186,"duration_ms":8881,"visual_description":"The host gestures with both hands as he explains Epic's ecosystem ambitions next to a comparative graphic. The host gestures with both hands as he explains Epic's ecosystem ambitions next to a comparative graphic.","on_screen_text":"EPIC GAMES\nLARGER OBJECTIVE\nBUILD A METAVERSE\nGROW SERVICES REVENUE\nAPPS ON EPIC\nitch\niHeart\nKEN SHAPE\nMusic App\nDigital Storefront\nRadio App\n3D Model App\nPainting App\nWeb Browser\n75%\n70%\n65%\n60%\n55%\n50%\n45%\n40%\n35%\n30%\n25%\n2016\n2017\n2018\n2019\n2020\nServices Margin\nTotal Margin\nProducts Margin","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker describes Epic's vision of hosting music apps, artists, 3D stores, and browsers within its own ecosystem."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_38","window_index":38,"start_ms":445186,"end_ms":458250,"duration_ms":13064,"visual_description":"The presenter clasps his hands and continues his presentation in front of the studio background and slide. The presenter clasps his hands and continues his presentation in front of the studio background and slide.","on_screen_text":"LARGER OBJECTIVE\nBUILD A METAVERSE\nGROW SERVICES REVENUE\n75%\n70%\n65%\n60%\n55%\n50%\n45%\n40%\n35%\n30%\n25%\n2016\n2017\n2018\n2019\n2020\nServices Margin\nTotal Margin\nProducts Margin\nEPIC GAMES\nAPPOK\nitch\niHeart\nKEN SHAPE\nAPRS ON EPIC\nMusic App\nDigital Storefront\nRadio App\n3D Model App\nPainting App\nWeb Browser","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker contrasts Epic's goals with Apple's strategy to expand high-margin services revenue beyond hardware sales."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_39","window_index":39,"start_ms":458250,"end_ms":472118,"duration_ms":13868,"visual_description":"The presenter points towards updated revenue figures on the screen beside him while discussing corporate earnings. The presenter points towards updated revenue figures on the screen beside him while discussing corporate earnings.","on_screen_text":"EPIC GAMES\nLARGER OBJECTIVE\nBUILD A METAVERSE\n$5.1B EPIC GAMES REVENUE\nGROW SERVICES REVENUE\n$15B IN APP STORE COMMISSIONS (90% GAMES)\nSMASH\nPOW\nMOW\nBAM","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["App Store"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker highlights annual revenue figures, noting Epic Games made around $5 billion while Apple earned around $15 billion in App Store commissions."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_40","window_index":40,"start_ms":472118,"end_ms":485493,"duration_ms":13375,"visual_description":"A presenter speaks in front of an informational graphic comparing Epic Games and Apple objectives in a studio setting. The host gestures while discussing Epic Games' potential financial gains beside a comparison slide.","on_screen_text":"EPIC GAMES\nLARGER OBJECTIVE\nBUILD A METAVERSE\nGROW SERVICES REVENUE\n$5.1B EPIC GAMES REVENUE\n$15B IN APP STORE COMMISSIONS (90% GAMES)\nPOTENTIAL UPSIDE 30% -> 3% (+$2B)\nPOTENTIAL DOWNSIDE 30% -> 3% (-$13.5B)","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["App Store"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The presenter explains the potential financial upside for Epic Games if App Store commission fees drop from 30% to 3%."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_41","window_index":41,"start_ms":485493,"end_ms":497537,"duration_ms":12044,"visual_description":"The presenter describes Apple's potential revenue loss beside graphics that switch to court evidence and Steve Jobs. The host gestures as the on-screen graphics shift from revenue calculations to an internal Apple document and a photo of Steve Jobs.","on_screen_text":"EPIC GAMES\nLARGER OBJECTIVE\nBUILD A METAVERSE\nGROW SERVICES REVENUE\nPOTENTIAL UPSIDE 30% -> 3% (+$2B)\nPOTENTIAL DOWNSIDE 30% -> 3% (-$13.5B)","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":["App Store"],"entity_ids":["ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_d139e370-38e7-45c6-b937-d8cd1c341325","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker notes that Apple could lose over $13 billion in revenue if app store commissions are reduced."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_42","window_index":42,"start_ms":497537,"end_ms":509497,"duration_ms":11960,"visual_description":"The host speaks beside an exhibit slide displaying an email memo and a quoted photo of Steve Jobs. The host discusses historical fee discussions beside an exhibit slide showing an email and Steve Jobs.","on_screen_text":"EPIC GAMES\nLARGER OBJECTIVE\nBUILD A METAVERSE\nGROW SERVICES REVENUE\nPOTENTIAL UPSIDE\n30% -> 3% (+$2B)\nPOTENTIAL DOWNSIDE\n30% -> 3% (-$13.5B)\nLOWER THE APP STORE FEES\nI don't know off the top of my head, but the majority, clearly, which is great. Our purpose in the App Store is to add value\nto the iPhone. Free apps do that just as well as paid apps sometimes. We love free apps.\nFrom: Philip Schiller\nSubject: HTML5 Poses Threat to Flash and the App Store\nReceived(Date): Thu, 28 Jul 2011 09:27:10 -0700\nTo: Eddy Cue\nSteve Jobs\nDate: Thu, 28 Jul 2011 09:27:10 -0700\nFood for thought:\nDo we think our 70/30 split will last forever? While I am a staunch supporter of the 70/30 split and keepin\ng simple and consistent across our stores, I don't think that 70/30 will last that unchanged forever. I think\nsomeday we will see enough challenges from another platform or web based solutions to want to adjust c\nmodel (already Google has rolled out a web in app purchase model at 95/5).\nIf someday down the road we will be changing 70/30, then I think the question moves from 'if' to 'when'\nand 'how'. I'm not suggesting we do anything differently today, only that whenever we make a change v\ndo it from a position of strength rather than weakness. That we use any such change to our advantage i\npossible. And thinking about this long in advance can only help to look at an eventual change as an\nopportunity (with developers, press, customers, etc).\nJust as one thought once we are making over $1B a year in profit from the App Store, is that enough to\nthen think about a model where we ratchet down from 70/20 to 75/25 or even 80/20 if we can maintain a\n$1B a year run rate? Know that is controversial, I just tee it up as another way to look at the size of the\nbusiness, what we want to achieve, and how we stay competitive.\nAgain, just food for thought.\n\"We're trying to do two diametrically\nopposed things at once - provide an\nadvanced and open platform to\ndevelopers while at the same time\nprotect iPhone users from viruses,\nmalware, privacy attacks, etc.\nThis is no easy task.\"\nSteve Jobs, 2007\nDX-4254.001, DX-4586.001\nSMASH","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["App Store"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_d139e370-38e7-45c6-b937-d8cd1c341325","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The presenter highlights that reducing app store fees has been discussed for years, referencing Epic's court evidence."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_43","window_index":43,"start_ms":509497,"end_ms":523499,"duration_ms":14002,"visual_description":"The presenter gestures while discussing Steve Jobs quotes regarding free apps and the iPhone experience. The host gestures animatedly while explaining Steve Jobs' perspective on free apps beside the slide.","on_screen_text":"EPIC GAMES\nLOWER THE APP STORE FEES\nI don't know off the top of my head, but the majority, clearly, which is great. Our purpose in the App Store is to add value\nto the iPhone. Free apps do that just as well as paid apps sometimes. We love free apps.\nFrom: Philip Schiller\nSubject: HTML5 Poses Threat to Flash and the App Store\nReceived(Date): Thu, 28 Jul 2011 09:27:10 -0700\nTo: Eddy Cue Steve Jobs\nDate: Thu, 28 Jul 2011 09:27:10 -0700\nFood for thought:\nDo we think our 70/30 split will last forever? While I am a staunch supporter of the 70/30 split and keeping\na simple and consistent across our stores, I don't think that 70/30 will last that unchanged forever. I think\nsomeday we will see enough challenge from another platform or web based solutions to want to adjust our\nmodel (already Google has rolled out a web in app purchase model at 95/5).\nIf someday down the road we will be changing 70/30, then I think the question moves from \"if\" to \"when\"\nand \"how\". I'm not suggesting we do anything differently today, only that whenever we make a change we\ndo it from a position of strength rather than weakness. That we use any such change to our advantage in\npossible. And thinking about this long in advance can only help to look at an eventual change as an\nopportunity (with developers, press, customers, etc).\nJust as one thought, once we are making over $1B a year in profit from the App Store, is that enough to\nthen think about a model where we ratchet down from 70/20 to 75/25 or even 80/20 if we can maintain an\n$1B a year run rate? Know that is controversial, I just see it as another way to look at the size of the\nbusiness, what we want to achieve, and how we stay competitive.\nAgain, just food for thought.\n\"We're trying to do two diametrically\nopposed things at once - provide an\nadvanced and open platform to\ndevelopers while at the same time\nprotect iPhone users from viruses,\nmalware, privacy attacks, etc.\nThis is no easy task.\"\nSteve Jobs, 2007\nDX-4254.001; DX-4566.001\nSMASH!!","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["iPhone","App Store"],"entity_ids":["ent_42f259c34714c480a6c70c4e8234326e","ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_d139e370-38e7-45c6-b937-d8cd1c341325","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker explains how Steve Jobs aimed for free apps to enrich the iPhone experience and drive device sales."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_44","window_index":44,"start_ms":523499,"end_ms":536435,"duration_ms":12936,"visual_description":"A presenter speaks in front of slides displaying Epic Games and Apple logos along with a court exhibit email and Steve Jobs quote. The host gestures as he explains App Store margin arguments alongside trial slides and a photo of Steve Jobs.","on_screen_text":"EPIC GAMES\nLOWER THE APP STORE FEES\nOur purpose in the App Store is to add value\nFree apps do that just as well as paid apps sometimes\nWe love free apps\nFrom: Philip Schiller\nSubject: HTML5 Poses Threat to Flash and the App Store\nReceived(Date): Thu, 28 Jul 2011 09:27:10 -0700\nTo: Eddy Cue\nSteve Jobs\nDate: Thu, 28 Jul 2011 09:27:10 -0700\nFood for thought:\nDo we think our 70/30 split will last forever?\nWhile I am a staunch supporter of the 70/30 split and keeping it\nsimple and consistent across our stores, I don't think that 70/30 will last that unchanged forever. I think\nsomeday we will see enough challenge from another platform or web based solutions to want to adjust our\nmodel (already Google has rolled out a web in app purchase model at 95/5).\nIf someday down the road we will be changing 70/30, then I think the question moves from \"if\" to \"when\"\nand \"how\". I'm not suggesting we do anything differently today, only that whenever we make a change we\ndo it from a position of strength rather than weakness. That we use any such change to our advantage if\npossible. And thinking about this long in advance can only help to lock at an eventual change as an\nopportunity (with developers, press, customers, etc).\nJust as one thought,\nonce we are making over $1B a year in profit from the App Store, is that enough to\nthen think about a model where we ratchet down from 70/20 to 75/25 or even 80/20 if we can maintain profit\n$1B a year run rate?\nNow that is controversial, I just tee it up as another way to look at the size of the\nbusiness, what we want to achieve, and how we stay competitive.\nAgain, just food for thought.\n\"We're trying to do two diametrically\nopposed things at once - provide an\nadvanced and open platform to\ndevelopers while at the same time\nprotect iPhone users from viruses,\nmalware, privacy attacks, etc.\nThis is no easy task.\"\nSteve Jobs, 2007\nDX-4254.001, DX-4566.001\nSMASH","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["App Store"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_d139e370-38e7-45c6-b937-d8cd1c341325","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The presenter discusses internal deliberations regarding lowering App Store fees while Apple emphasized developer open access and security."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_45","window_index":45,"start_ms":536435,"end_ms":547333,"duration_ms":10898,"visual_description":"The presenter continues gesturing while describing Apple's balancing act between security and open platforms next to the quote slide. The host speaks and uses hand motions beside the Steve Jobs slide in a studio setup.","on_screen_text":"EPIC GAMES\nLOWER THE APP STORE FEES\nthe top of my head, but the majority, clearly, which is great. Our purpose in the App Store is to add value\nfree apps do that just as well as paid apps sometimes We love free apps\nFrom: Philip Schiller\nSubject: HTML5 Poses Threat to Flash and the App Store\nReceived(Date): Thu, 28 Jul 2011 09:27:10 -0700\nTo: Eddy Cue\nSteve Jobs\nDate: Thu, 28 Jul 2011 09:27:10 -0700\nFood for thought:\nDo we think our 70/30 split will last forever? While i am a staunch supporter of the 70/30 split and keepin\nIf simple and consistent across our stores, I don't think that 70/30 will last that unchanged forever. I think\nsomeday we will see enough challenge from another platform or web based solutions to want to adjust\nmodel (already Google has rolled out a web in app purchase model at 95/5).\nIf someday down the road we will be changing 70/30, then I think the question moves from \"if\" to \"when\"\nand \"how\". I'm not suggesting we do anything differently today, only that whenever we make a change v\ndo it from a position of strength rather than weakness. That we use any such change to our advantage\npossible. And thinking about this long in advance can only help to lock at an eventual change as an\nopportunity (with developers, press, customers, etc).\nJust as one thought, once we are making over $1B a year in profit from the App Store, is that enough to\nThen think about a model where we ratchet down from 70/30 to 75/25 or even 80/20 if we can maintain a\n$1B a year run rate? Know that is controversial, I just tee it up as another way to look at the size of the\nbusiness, what we want to achieve, and how we stay competitive.\nAgain, just food for thought.\n\"We're trying to do two diametrically opposed things at once - provide an advanced and open platform to developers while at the same time protect iPhone users from viruses, malware, privacy attacks, etc.\nThis is no easy task.\"\nSteve Jobs, 2007\nDX-4254.001, DX-4566.001","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_d139e370-38e7-45c6-b937-d8cd1c341325","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The host explains Apple's rationale that protecting users from malware justifies platform commission fees."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_46","window_index":46,"start_ms":547333,"end_ms":559617,"duration_ms":12284,"visual_description":"The screen transitions to display a new slide titled 'SPECIAL TREATMENT' with graphs showing App Store reduced commissions. The presenter discusses developer statistics alongside a chart outlining commission reductions.","on_screen_text":"EPIC GAMES\nLOWER THE APP STORE FEES\nOur purpose in the App Store is to add value\nfree apps do that just as well as paid apps sometimes We love free apps\nFrom: Philip Schiller\nSubject: HTML5 Poses Threat to Flash and the App Store\nReceived(Date): Thu, 28 Jul 2011 09:27:10 -0700\nTo: Eddy Cue\nSteve Jobs\nDate: Thu, 28 Jul 2011 09:27:10 -0700\nFood for thought:\nDo we think our 70/30 split will last forever? While I am a staunch supporter of the 70/30 split and keeping\nIt simple and consistent across our stores, I don't think that 70/30 will last that unchanged forever. I think\nsomeday we will see enough challenge from another platform or web based solutions to want to adjust\nmodel (already Google has rolled out a web in app purchase model at 95/5).\nIf someday down the road we will be changing 70/30, then I think the question moves from 'if' to 'when'\nand 'how'. I'm not suggesting we do anything differently today, only that whenever we make a change w\ndo it from a position of strength rather than weakness. That we use any such change to our advantage i\npossible. And thinking about along this long in advance can only help to lock at an eventual change as ar\nopportunity (with developers, press, customers, etc).\nJust as one thought, once we are making over $1B a year in profit from the App Store, is that enough to\nEven think about a model where we ratchet down from 70/30 to 75/25 or even 80/20 if we can maintain a\n$1B a year run rate? Know that is controversial, I just tee it up as another way to look at the size or the\nbusiness, what we want to achieve, and how we stay competitive.\nAgain, just food for thought.\nSteve Jobs, 2007\nDX-4254,001: DX-4566.001\n\"We're trying to do two diametrically opposed things at once - provide an advanced and open platform to developers while at the same time protect iPhone users from viruses, malware, privacy attacks, etc.\nThis is no easy task.\"\nSPECIAL TREATMENT\nApp Store Has Reduced Commissions\nDeveloper subscriptions after first year\nApple Video Partner Program\nApple Small Business Program\n2008\n2016\n2021\nPrime Video\nCanal+\n98% developers\n5% revenue\nWays Developers Can Monetize Their Apps\nIAP\nOptional in-app purchases of digital content\nPaid downloads + in-app purchases of digital content\nSubscriptions for sale in app\nIn-app purchases of physical goods and services\nIn-app ads\nIn-app promotions/events","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"focused"},"products_mentioned":["App Store"],"entity_ids":["ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The host breaks down Apple's special commission adjustments, highlighting the small business program impact on developers."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_47","window_index":47,"start_ms":559617,"end_ms":571663,"duration_ms":12046,"visual_description":"The host makes a pinching hand gesture to indicate 5% revenue while discussing Apple's PR narrative next to developer fee data. The host pinches his fingers to visually emphasize the small 5% share of revenue. The host opens his hands wide while detailing Apple's 15% rate threshold for developers.","on_screen_text":"SPECIAL TREATMENT\nThe App Store Has Reduced Commissions\n2008\n2016\n2021\nDeveloper\nsubscriptions\nafter first year\nApple Video\nPartner\nProgram\nApple Small\nBusiness\nPrime Video\nCanal+\n98% developers\n5% revenue\nWays Developers Can Monetize Their Apps\nIAP\nOptional in-app purchases of digital content\nPaid downloads + in-app purchases of digital content\nSubscriptions for sale in app\nIn-app purchases of physical goods and services\nIn-app ads\nIn-app promotions/events","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"amused"},"products_mentioned":[],"entity_ids":["ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The presenter characterizes Apple's fee reduction as a public relations maneuver due to its minor 5% revenue impact."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_48","window_index":48,"start_ms":571663,"end_ms":583805,"duration_ms":12142,"visual_description":"Sander Saar speaks to the camera in a studio setting beside a slide titled 'SPECIAL TREATMENT' explaining Apple App Store commission structures. Sander Saar gestures while presenting beside a graphic detailing Apple's commissions for video streaming apps.","on_screen_text":"SPECIAL TREATMENT\nStore Has Reduced Commissions\ne App Store Has Reduced Commissions\n2008\nDeveloper subscriptions after first year\n2016\nApple Video Partner Program\nApple Small Business Program\n2021\nPrime Video\nCanal+\n98% developers\n5% revenue\nWays Developers Can Monetize Their Apps\nIAP\nOptional in-app purchases of digital content\nPaid downloads + in-app purchases of digital content\nSubscriptions for sale in app\nIn-app purchases of physical goods and services\nIn-app ads\nIn-app promotions/events","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Amazon Prime Video","Canal+"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_5cd5d4f63c004464e7ebb62b33433497","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"Sander Saar discusses Apple's reduced 15% commission program for streaming services like Prime Video and Canal+."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_49","window_index":49,"start_ms":583805,"end_ms":596250,"duration_ms":12445,"visual_description":"Sander Saar continues gesturing beside the presentation slide displaying developer monetization methods in Apple's ecosystem. Sander Saar speaks and gestures with both hands in front of the developer monetization chart.","on_screen_text":"SPECIAL TREATMENT\nThe App Store Has Reduced Commissions\n2008\n2016\n2021\nDeveloper subscriptions after first year\nApple Video Partner Program\nApple Small Business Program\nPrime Video\nCanal+\n98% developers\n5% revenue\nWays Developers Can Monetize Their Apps\nIAP\nOptional in-app purchases of digital content\nPaid downloads + in-app purchases of digital content\nSubscriptions for sale in app\nIn-app purchases of physical goods and services\nIn-app ads\nIn-app promotions/events\nSMASH","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"Sander Saar outlines Apple's defense regarding alternative app monetization options such as physical goods, in-app ads, and web apps."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_50","window_index":50,"start_ms":596250,"end_ms":604969,"duration_ms":8719,"visual_description":"Sander Saar gestures expressively as he critiques the realism of alternative monetization methods suggested by Apple. Sander Saar talks emphatically to the camera beside the Apple App Store monetization graphic.","on_screen_text":"SPECIAL TREATMENT\nThe App Store Has Reduced Commissions\n100%\n90%\n80%\n70%\n60%\n50%\n40%\n30%\n20%\n10%\n0%\n2008\nDeveloper\nsubscriptions\nafter first year\n2016\nApple Video\nPartner\nProgram\n2021\nApple Small\nBusiness\nPrime Video\nCanal+\n98% developers\n5% revenue\nWays Developers Can Monetize Their Apps\nIAP\nOptional in-app purchases of digital content\nPaid downloads + in-app purchases of digital content\nSubscriptions for sale in app\nIn-app purchases of physical goods and services\nIn-app ads\nIn-app promotions/events","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"Sander Saar explains why proposed alternative monetization methods are unrealistic compared to direct in-app purchase access."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_51","window_index":51,"start_ms":604969,"end_ms":619969,"duration_ms":15000,"visual_description":"Sander Saar stands before slides that change from 'PERSONAL TAKE' to an architectural diagram of Apple's integrated hardware, software, and services ecosystem. Sander Saar gestures while transitions reveal a slide illustrating Apple's integrated stack from hardware to developer services.","on_screen_text":"PERSONAL TAKE\nAPPLE INTEGRATED\nHARDWARE, SOFTWARE, SERVICES\nApp\nDeveloper\nCustomer\nManagement\nConfirm Your In-App Purchase\nDo you want to buy one Lounch\nBundle for $5.99?\nCancel\nBuy\nPayments\nApp Store\niOS\niPhone\nComponents\nSMASH","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["iPhone","App Store","iOS"],"entity_ids":["ent_42f259c34714c480a6c70c4e8234326e","ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_edfc858ced46dc7b7494a95e719a679c"],"fused_summary":"Sander Saar shares his personal take on Apple's end-to-end integration across iPhone, iOS, App Store, and payment systems."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_52","window_index":52,"start_ms":619969,"end_ms":630431,"duration_ms":10462,"visual_description":"A presenter speaks against a dark background with an Apple integrated ecosystem diagram displayed behind him. A presenter speaks against a dark background with an Apple integrated ecosystem diagram displayed behind him.","on_screen_text":"APPLE INTEGRATED HARDWARE, SOFTWARE, SERVICES\nApp Developer\nCustomer Management\nPayments\nApp Store\niOS\niPhone\nComponents\nCONSUMERS: TRUSTED & FRICTIONLESS\nDEVELOPERS: MONETIZATION & DISTRIBUTION\nDeveloper revenue from App Store initial downloads and in-app purchases (July 10, 2008-September 30, 2019)\nDeveloper revenue (in millions)","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["iPhone","App Store","iOS"],"entity_ids":["ent_42f259c34714c480a6c70c4e8234326e","ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_edfc858ced46dc7b7494a95e719a679c"],"fused_summary":"The presenter discusses Apple's integrated hardware, software, and services ecosystem, highlighting how developer control is minimized while monetization has been transformed."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_53","window_index":53,"start_ms":630431,"end_ms":641339,"duration_ms":10908,"visual_description":"The speaker gestures beside a chart displaying growing developer revenue from the App Store. The speaker gestures beside a chart displaying growing developer revenue from the App Store.","on_screen_text":"CONSUMERS: TRUSTED & FRICTIONLESS\nDEVELOPERS: MONETIZATION & DISTRIBUTION\nDeveloper revenue from App Store initial downloads and in-app purchases (July 10, 2008-September 30, 2019)\nDeveloper revenue (in millions)\n$3,000\n$2,700\n$2,400\n$2,100\n$1,800\n$1,500\n$1,200\n$900\n$600\n$300\n$0\nQ4 08\nQ4 09\nQ4 10\nQ4 11\nQ4 12\nQ4 13\nQ4 14\nQ4 15\nQ4 16\nQ4 17\nQ4 18\nQ4 19\nSMASH!","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"friendly"},"products_mentioned":["App Store"],"entity_ids":["ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The host explains how Apple provides consumers with frictionless transactions and gives developers seamless distribution and monetization."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_54","window_index":54,"start_ms":641339,"end_ms":653902,"duration_ms":12563,"visual_description":"The host gestures as a slide comparing Epic Games' role definition of Apple to Apple's own definition is displayed. The host gestures as a slide comparing Epic Games' role definition of Apple to Apple's own definition is displayed.","on_screen_text":"EPIC GAMES\nROLE DEFINITION\nAPPLE AS A PAYMENT PROCESSOR\nstripe\nDISTRIBUTION:\n•ACCESS TO 1B+ USERS\n•DISCOVERY\n•CONTENT DELIVERY\nMONETIZATION:\n•FRICTIONLESS PAYMENTS\n•TRUST\n•LOWER CHURN\n•CUSTOMER MANAGEMENT","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"focused"},"products_mentioned":["iOS"],"entity_ids":["ent_03a4aba9-fd64-4208-8146-417b08d436e1","ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_edfc858ced46dc7b7494a95e719a679c"],"fused_summary":"The speaker outlines the conflicting perspectives between Epic Games and Apple regarding Apple's role as a platform versus a payment processor."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_55","window_index":55,"start_ms":653902,"end_ms":668115,"duration_ms":14213,"visual_description":"The host continues presenting next to an on-screen graphic outlining role definitions and payment processor fees. The host continues presenting next to an on-screen graphic outlining role definitions and payment processor fees.","on_screen_text":"EPIC GAMES\nROLE DEFINITION\nAPPLE AS A PAYMENT PROCESSOR\nstripe\nVISA\nDISTRIBUTION:\n•ACCESS TO 1B+ USERS\n•DISCOVERY\n•CONTENT DELIVERY\nMONETIZATION:\n•FRICTIONLESS PAYMENTS\n•TRUST\n•LOWER CHURN\n•CUSTOMER MANAGEMENT","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_03a4aba9-fd64-4208-8146-417b08d436e1","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_f153d025-7ba2-4474-91a8-91412e7de850","ent_f3a95d4b-ec87-491d-9504-1f34030bf532"],"fused_summary":"The presenter discusses Epic's argument comparing low transaction fees from Stripe and credit card companies to Apple's thirty percent take rate."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_56","window_index":56,"start_ms":668115,"end_ms":682319,"duration_ms":14204,"visual_description":"A man speaks in a studio against an informational slide comparing Epic Games and Apple's role definitions. Medium close-up of a man speaking in front of an infographic titled 'ROLE DEFINITION' with Epic Games and Apple logos.","on_screen_text":"EPIC GAMES\nROLE DEFINITION\nAPPLE AS A PAYMENT PROCESSOR\nstripe\nDISTRIBUTION:\n•ACCESS TO 1B+ USERS\n•DISCOVERY\n•CONTENT DELIVERY\nMONETIZATION:\n•FRICTIONLESS PAYMENTS\n•TRUST\n•LOWER CHURN\n•CUSTOMER MANAGEMENT","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"focused"},"products_mentioned":[],"entity_ids":["ent_03a4aba9-fd64-4208-8146-417b08d436e1","ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_f153d025-7ba2-4474-91a8-91412e7de850","ent_f3a95d4b-ec87-491d-9504-1f34030bf532"],"fused_summary":"The presenter outlines Apple's argument regarding role definition, framing its ecosystem as a complete distribution and monetization platform rather than a simple payment processor."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_57","window_index":57,"start_ms":682319,"end_ms":697069,"duration_ms":14750,"visual_description":"A man talks in a studio setting as the graphic behind him transitions to display market definition comparisons. Medium close-up of the presenter gesturing as the background slide changes from role definition to market definitions with pie charts.","on_screen_text":"EPIC GAMES\nROLE DEFINITION\nAPPLE AS A PAYMENT\nPROCESSOR\nstripe\nDISTRIBUTION:\n•ACCESS TO 1B+ USERS\n•DISCOVERY\n•CONTENT DELIVERY\nMONETIZATION:\n•FRICTIONLESS PAYMENTS\n•TRUST\n•LOWER CHURN\n•CUSTOMER MANAGEMENT\nMARKET DEFINITION\nNARROWER\nMOBILE TRANSACTIONS\nMONOPOLY\nUS Smartphone market\n4%\n8%\n7%\n11%\n23%\n47%\nBROADER\nGAMING TRANSACTIONS\nNO MONOPOLY\nGaming Transactions\nOthers\n62.5% - 76.7%\nApple Share\n23.3% - 37.5%","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker continues detailing Apple's platform benefits before switching the focus to market definition arguments in the antitrust dispute."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_58","window_index":58,"start_ms":697069,"end_ms":710040,"duration_ms":12971,"visual_description":"A man explains market definitions in front of a slide with pie charts illustrating US smartphone market shares. Presenter speaking and gesturing in front of a market definition comparison slide showing mobile transaction shares.","on_screen_text":"EPIC GAMES\nMARKET DEFINITION\nNARROWER\nMOBILE TRANSACTIONS\nMONOPOLY\nUS Smartphone market\n4%\n8%\n7%\n11%\n23%\n47%\nBROADER\nGAMING TRANSACTIONS\nNO MONOPOLY\nGaming Transactions\nOthers\n62.5% - 76.7%\nApple Share\n23.3% - 37.5%","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"focused"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_e3aa8dd3-fda6-4a44-86c9-1e0cf15d8ef2"],"fused_summary":"The host explains Epic's narrower definition of the market centered on mobile transactions, pointing to Apple's share of the smartphone market."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_59","window_index":59,"start_ms":710040,"end_ms":725040,"duration_ms":15000,"visual_description":"A man explains Apple's broader perspective on gaming transactions before a graphic displaying pie charts. Medium close-up of the host talking about Apple's definition of the market in front of comparative market share charts.","on_screen_text":"EPIC GAMES\nMARKET DEFINITION\nNARROWER\nBROADER\nOBILE TRANSACTIONS\nGAMING TRANSACTIONS\nMONOPOLY\nNO MONOPOLY\nUS Smartphone market\n4%\n8%\n7%\n11%\n23%\n47%\nGaming Transactions\nOthers\n62.5% - 76.7%\nApple Share\n23.3% - 37.5%","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The presenter discusses Apple's counterargument that the relevant market covers all gaming transactions, resulting in a smaller estimated market share."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_60","window_index":60,"start_ms":725040,"end_ms":734570,"duration_ms":9530,"visual_description":"A man addresses the camera in a studio with graphic slides behind him displaying market definitions and pie charts. A man speaks facing the camera with a market definition comparison slide shown beside him. The presenter continues discussing Apple's market power while gesturing slightly. The man finishes his point regarding monopoly definitions in front of the presentation graphic.","on_screen_text":"EPIC GAMES\nMARKET DEFINITION\nNARROWER\nBROADER\nMOBILE TRANSACTIONS\nGAMING TRANSACTIONS\nMONOPOLY\nNO MONOPOLY\nUS Smartphone market\n4%\n8%\n7%\n11%\n23%\n47%\nGaming Transactions\nOthers\n62.5% - 76.7%\nApple Share\n23.3% - 37.5%\nPOTENTIAL SOLUTIONS\nGet it on the Epic Games App\n3rd PARTY APP STORES\nFortnite\nDo you want to install this application?\nCancel\nInstall\nSIDELOADING APPS\n3rd PARTY PAYMENTS","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker explains Apple's definition of the market regarding gaming transactions and antitrust claims."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_61","window_index":61,"start_ms":734570,"end_ms":743583,"duration_ms":9013,"visual_description":"A presenter speaks in front of an informational slide showing potential solutions like third-party stores and sideloading. A man gestures expressively as a slide titled 'Potential Solutions' displays options on screen.","on_screen_text":"POTENTIAL SOLUTIONS\nGet it on the Epic Games App\nEPIC GAMES\nFortnite\nDo you want to install this application?\nCancel\nInstall\nHow do you want to pay?\nApple App Store\nEpic direct payment\n3rd PARTY APP STORES\nSIDELOADING APPS\n3rd PARTY PAYMENTS","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Fortnite"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_fd1c0167-f7e5-4085-8522-b3d1eaf55559"],"fused_summary":"The host talks about potential legal and legislative solutions emerging from the Epic Games court case."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_62","window_index":62,"start_ms":743583,"end_ms":753425,"duration_ms":9842,"visual_description":"The host speaks in a studio while a red 'X' graphic appears over the 3rd party app stores option on the slide. The host discusses app store solutions as a red cross graphic is overlaid on the third-party stores section.","on_screen_text":"POTENTIAL SOLUTIONS\nGet it on the\nEpic Games App\n3rd PARTY\nAPP STORES\nFortnite\nDo you want to install this application?\nCancel\nInstall\nSIDELOADING\nAPPS\nHow do you want to pay?\nPAYMENTS","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c"],"fused_summary":"The speaker analyzes whether third-party app stores are viable, stating he doubts they will happen soon."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_63","window_index":63,"start_ms":753425,"end_ms":763306,"duration_ms":9881,"visual_description":"The host talks directly to the camera with the potential solutions graphic remaining visible in the background. The speaker gestures with both hands as he explains Epic's push for competitive apps.","on_screen_text":"POTENTIAL SOLUTIONS\nGet it on the\nc Game\n3d PARTY\nAPP STORES\nFortnite\nDo you want to install this application?\nCancel\nInstall\nSIDELOADING\nAPPS\nHow do you want to pay?\nApple App Store\nEpic direct payment\n3rd PARTY\nPAYMENTS","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"focused"},"products_mentioned":[],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The host discusses Epic's strategy to introduce an app store that competes with Apple's ecosystem."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_64","window_index":64,"start_ms":763306,"end_ms":777044,"duration_ms":13738,"visual_description":"A man speaks to the camera in front of a digital slide titled Potential Solutions outlining mobile app store alternatives. The host talks to the camera positioned beside a slide displaying possible solution categories.","on_screen_text":"POTENTIAL SOLUTIONS\nGet it on the\nc Game\n3 PARTY APP STORES\nIN-APP 3rd PARTY DIGITAL STORES\nFortnite\nDo you want to install this application?\nCancel\nInstall\nSIDELOADING APPS\n3rd PARTY PAYMENTS","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["App Store"],"entity_ids":["ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"Sander Saar discusses the prospect of Apple permitting in-app third-party digital stores to augment user experience instead of replacing the standard App Store."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_65","window_index":65,"start_ms":777044,"end_ms":792044,"duration_ms":15000,"visual_description":"The presenter continues discussing software distribution models beside an informational slide layout. The presenter gestures and speaks while framed alongside a graphic overview of application distribution options.","on_screen_text":"POTENTIAL SOLUTIONS\nGet it on the\nic Game\n3 PARTY\nAPP STORES\nIN-APP 3rd PARTY\nDIGITAL STORES\nFortnite\nDo you want to install this application?\nCancel\nInstall\nSIDELOADING\nAPPS\nHow do you want to pay?\nApple App Store\nEpic direct payment\n3rd PARTY\nPAYMENTS","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Steam","macOS","Mac App Store","iOS"],"entity_ids":["ent_9299d52588a7d1f90051e765a2ca9469","ent_9b5175df4f7a23fcab80368d43606526","ent_9ee8023b26765e28c1cec259702c3949","ent_edfc858ced46dc7b7494a95e719a679c"],"fused_summary":"The speaker argues that third-party stores on iOS could be technically viable while maintaining security, drawing a comparison to Steam alongside the Mac App Store."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_66","window_index":66,"start_ms":792044,"end_ms":802156,"duration_ms":10112,"visual_description":"The presenter talks about platform growth as a red X graphic appears over the sideloading option on the slide. The host speaks to the audience beside the digital slide displaying app options. A red cross appears superimposed over the sideloading apps category on the slide as the host continues speaking. The host gestures and discusses ecosystem growth with the updated slide showing the crossed-out option.","on_screen_text":"POTENTIAL SOLUTIONS\nGet it on the c Game\n3 PARTY APP STORES\nIN-APP 3rd PARTY DIGITAL STORES\nFortnite\nDo you want to install this application?\nCancel Install\nSIDELOADING APPS\n3rd PARTY PAYMENTS","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"Sander Saar emphasizes that technical support for alternative stores could expand the developer and Apple ecosystem, while a red cross eliminates sideloading on the graphic."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_67","window_index":67,"start_ms":802156,"end_ms":812139,"duration_ms":9983,"visual_description":"The host speaks next to the slide displaying crossed-out app distribution alternatives. The presenter speaks and gestures beside a slide showing sideloading and third-party stores marked with red crosses.","on_screen_text":"POTENTIAL SOLUTIONS\nGet it on the\nc Game\n3 PA TY\nAPP STORES\nIN-APP 3rd PARTY\nDIGITAL STORES\nFortnite\nDo you want tall this applicat\nInstall\nSID LOADING\nAPPS\nHow do you want to pay?\nApple App Store\nEpic direct payment\n3rd PARTY\nPAYMENTS","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":["iPhone"],"entity_ids":["ent_42f259c34714c480a6c70c4e8234326e"],"fused_summary":"The speaker argues that sideloading is improbable soon due to security and privacy being core selling points for iPhones."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_68","window_index":68,"start_ms":812139,"end_ms":824252,"duration_ms":12113,"visual_description":"A man speaks to the camera against an infographic slide about potential app store solutions. A medium close-up of a man gesturing as he speaks beside a graphic displaying app store solutions.","on_screen_text":"POTENTIAL SOLUTIONS\nGet it on the\nic Game\n3  PA  TY\nAPP STORES\nIN-APP 3rd PARTY\nDIGITAL STORES\nFortnite\nDo you want to install this applicat\nInstall\nSID LOADING\nAPPS\nHow do you want to pay?\nApple App Store\nEpic direct payment\n3rd PARTY\nPAYMENTS","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":["iOS","Fortnite"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_d0334636346a1c48288abd72c3622553","ent_edfc858ced46dc7b7494a95e719a679c","ent_fd1c0167-f7e5-4085-8522-b3d1eaf55559"],"fused_summary":"Sander Saar discusses how enabling sideloading creates security vulnerabilities and impacts the core sales proposition of iOS devices."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_69","window_index":69,"start_ms":824252,"end_ms":838450,"duration_ms":14198,"visual_description":"A man continues explaining alternative solutions beside a presentation slide. A man speaks directly to the camera next to a digital diagram of app distribution options.","on_screen_text":"POTENTIAL SOLUTIONS\nEPIC GAMES\nGet it on the\nic Game\nFORTNITE APP STORES\nIN-APP 3rd PARTY DIGITAL STORES\nFortnite\nDo you want to install this application?\nInstall\nSIDE LOADING APPS\nHow do you want to pay?\nApple App Store\nEpic direct payment\n3rd PARTY PAYMENTS","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"Sander Saar explains that third-party payment processing will likely have to be supported by Apple in the future."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_70","window_index":70,"start_ms":838450,"end_ms":852121,"duration_ms":13671,"visual_description":"A man addresses the camera discussing commission fee options next to an informational graphic. A man gestures and explains fee models next to a diagram detailing store solutions.","on_screen_text":"POTENTIAL SOLUTIONS\nGet it on the\nc Game\n3 PA TY\nAPP STORES\nIN-APP 3rd PARTY\nDIGITAL STORES\nFortnite\nDo you want to install this applicat\nInstall\nSID LOADING\nAPPS\nHow do you want to pay?\nApple App Store\nEpic direct payment\n3rd PARTY\nPAYMENTS","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"Sander Saar outlines potential fee percentages developers might choose between paying Apple, browser solutions, or self-built payment systems."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_71","window_index":71,"start_ms":852121,"end_ms":866973,"duration_ms":14852,"visual_description":"A man gestures while discussing Apple hardware integration as the graphic beside him updates to include deeper hardware access. A man gestures expressively as the on-screen infographic displays a new column for deeper hardware access.","on_screen_text":"POTENTIAL SOLUTIONS\nGet it on the\nic Game\nPA\nTY\nAPP STORES\nIN-APP 3rd PARTY\nDIGITAL STORES\nFortnite\nDo you want\ninstall this applica\nInstall\nSIDELOADING\nAPPS\n3rd PARTY\nPAYMENTS\nW1\nU1\nDEEPER\nACCESS","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["iPhone","AirPods"],"entity_ids":["ent_42f259c34714c480a6c70c4e8234326e","ent_c9483e6883959710588c6f7e788ef235","ent_d0334636346a1c48288abd72c3622553","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"Sander Saar talks about hardware access equality between third parties and Apple, citing the seamless pairing of AirPods and the iPhone."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_72","window_index":72,"start_ms":866973,"end_ms":877341,"duration_ms":10368,"visual_description":"A man in a comic-patterned collared shirt speaks before a graphic outlining potential antitrust solutions. The presenter stands in front of a slide highlighting potential solutions like third-party app stores, sideloading, and payments.","on_screen_text":"POTENTIAL SOLUTIONS\nGet it on the\nic Game\nPA\nPP STORES\nIN-APP 3rd PARTY\nDIGITAL STORES\nFortnite\nDo you want\ninstall this applica\nInstall\nSIDELOADING\nAPPS\n3rd PARTY\nPAYMENTS\nW1\nU1\nDEEPER\nACCESS","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker argues that establishing a level playing field requires granting developers equal access across Apple's products."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_73","window_index":73,"start_ms":877341,"end_ms":890276,"duration_ms":12935,"visual_description":"The presenter stands beside a slide showing Margrethe Vestager's tweet and Spotify, Apple, and European Commission logos. The host gestures while speaking beside an on-screen graphic referencing the European Commission's investigation of Apple.","on_screen_text":"FAR FROM RESOLVED\nMargrethe Vestager\n@vestager\nApr 30\nOur preliminary conclusion: @Apple is in breach of EU competition law.\n@AppleMusic compete with other music streaming services. But @Apple\ncharges high commission fees on rivals in the App store & forbids them to\ninform of alternative subscription options. Consumers losing out.\n225\n1.2K\n2.7K\nTip\nSpotify\nEuropean Commission\nApple","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Spotify"],"entity_ids":["ent_12b3e7c1-2223-4bd4-bfa9-36ae5584e71f","ent_93dd8686-18b9-4f35-a1af-07b51da68987","ent_a306e6ba-9295-4cd9-b6bb-5ae2c54d78e7","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The host discusses regulatory scrutiny, noting the European Commission's investigation into Apple's treatment of Spotify."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_74","window_index":74,"start_ms":890276,"end_ms":903582,"duration_ms":13306,"visual_description":"The presenter continues speaking next to the slide detailing EU antitrust findings against Apple. The host points and gestures while elaborating on the regulatory findings regarding app fees and music streaming.","on_screen_text":"FAR FROM RESOLVED\nMargrethe Vestager\n@vestager\nApr 30\nOur preliminary conclusion: @Apple is in breach of EU competition law.\n@AppleMusic compete with other music streaming services. But @Apple\ncharges high commission fees on rivals in the App store & forbids them to\ninform of alternative subscription options. Consumers losing out.\n225\n1.2K\n2.7K\nTip\nSpotify\nEuropean Commission\nApple","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":["Spotify"],"entity_ids":["ent_93dd8686-18b9-4f35-a1af-07b51da68987","ent_a306e6ba-9295-4cd9-b6bb-5ae2c54d78e7","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker explains preliminary EU findings alleging Apple favored its own pre-installed music service over rival Spotify."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_75","window_index":75,"start_ms":903582,"end_ms":915000,"duration_ms":11418,"visual_description":"The host speaks beside an on-screen display showing Congressional committee seals, an antitrust report, and video testimony from Tim Cook. The speaker gestures beside a slide displaying government committee reports and video footage of Tim Cook testifying.","on_screen_text":"FAR FROM RESOLVED\nUNITED STATES SENATE\nU.S. HOUSE OF REPRESENTATIVES\nINVESTIGATION OF COMPETITION IN DIGITAL MARKETS\nMAJORITY STAFF REPORT AND RECOMMENDATIONS\nSUBCOMMITTEE ON ANTITRUST, COMMERCIAL AND ADMINISTRATIVE LAW OF THE COMMITTEE ON THE JUDICIARY\nJerrold Nadler, Chairman, Committee on the Judiciary\nDavid N. Cicilline, Chairman, Subcommittee on Antitrust, Commercial and Administrative Law\nUNITED STATES OF AMERICA","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_4644f0ac-2c01-483b-923d-77ff55589f20","ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_bb1c1c8a-202e-4c27-b477-d7ebda0d68bb","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_ef35914cd648ee21ddedae76fe3a129a"],"fused_summary":"The presenter highlights US Senate and House committee investigations into anticompetitive app store practices by Apple and Google."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_76","window_index":76,"start_ms":915000,"end_ms":930000,"duration_ms":15000,"visual_description":"In a studio setting, a presenter speaks beside a graphic display showing the Epic Games and Google Play logos. The host gestures and speaks next to a graphic showing Epic Games and Google Play logos.","on_screen_text":"FAR FROM RESOLVED\nEPIC GAMES\nGoogle Play","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Google Play"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_fd670e87-5156-4452-9995-4ad8ebd39984"],"fused_summary":"The presenter explains that Epic Games is also suing Google as part of their broader narrative to challenge tech giants."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_77","window_index":77,"start_ms":930000,"end_ms":945000,"duration_ms":15000,"visual_description":"The presenter continues speaking in a studio environment alongside a graphic panel. The presenter explains antitrust actions while gesturing beside digital graphic slides.","on_screen_text":"FAR FROM RESOLVED\nEPIC GAMES\nGoogle Play","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Google Play"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_fd670e87-5156-4452-9995-4ad8ebd39984"],"fused_summary":"The speaker details Epic's positioning against corporate platforms and the broader landscape of international antitrust cases."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_78","window_index":78,"start_ms":945000,"end_ms":954833,"duration_ms":9833,"visual_description":"The presenter introduces a US Senate hearing clip, transitioning to an inset video of Senator Blumenthal. The host finishes speaking as footage of Senator Blumenthal at a Senate hearing appears on screen.","on_screen_text":"FAR FROM RESOLVED\nEPIC GAMES\nGoogle Play","facets":{"composition":"picture in picture","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Google Play"],"entity_ids":["ent_4644f0ac-2c01-483b-923d-77ff55589f20","ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_87181bf2f56883651827439726b10a3c","ent_fd670e87-5156-4452-9995-4ad8ebd39984"],"fused_summary":"The host highlights US Senate scrutiny on antitrust issues, introducing remarks from Senator Blumenthal."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_79","window_index":79,"start_ms":954833,"end_ms":969833,"duration_ms":15000,"visual_description":"In a congressional committee room, Senator Blumenthal speaks into a microphone from behind a wooden dais. 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Host Sander Saar begins his outro speech in front of graphics for Apple, App Store, Epic Games, and Fortnite.","on_screen_text":"PBS NEWS HOUR\nMR. BLUMENTHAL\nApp Store\nEPIC GAMES\nFORTNITE\nSUBSCRIBED","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"friendly"},"products_mentioned":["App Store","Fortnite"],"entity_ids":["ent_500edcee-0532-4c06-80c9-7ec5c421e94c","ent_87181bf2f56883651827439726b10a3c","ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_d0334636346a1c48288abd72c3622553","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_fd1c0167-f7e5-4085-8522-b3d1eaf55559"],"fused_summary":"Senator Blumenthal concludes his remarks on antitrust before the host appears on screen thanking viewers for watching."},{"kind":"window","id":"vwin_video_CB41ckLQqdI_82","window_index":82,"start_ms":992996,"end_ms":1002598,"duration_ms":9602,"visual_description":"The host speaks and gestures in front of corporate logos framed in the upper portion of an outro layout. 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I'm Sander. And today I want to discuss with you the battle between Apple and Epic Games, specifically related to Fortnite. What are the true motives behind it and what could be the larger implications to the digital economy? So it all started last year when Fortnite launched an update that actually had a hidden bypass for Apple payment systems. So they offered a direct payment that was cheaper. That was clearly going against Apple's terms of service.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":25000,"text":"So they've removed Fortnite from the App Store overall, after which Epic Games was ready with a PR stunt, free Fortnite following the 1984 campaign that Apple had run before. And they also formed a coalition for app fairness, bringing together others who are fighting against the App Store restrictions. Apple at the same time also launched a PR campaign to support small business. And they all were still going against each other, where Epic Games is saying that they're building a walled garden and Apple is saying they're just doing it for their own benefit to make themselves look good and make Apple look bad.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":57000,"text":"So why is Epic suing Apple? What are they saying? Number 1 is that they're limiting consumer choice, that they don't allow other marketplaces, other app stores on the platform. Number 2, that they're restricting developers to offer alternative payment methods or alternative solutions within the app, and they're not giving full access to the development ecosystem. And number 3 is that they're forcing a 30% tax through that on all developers.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":82000,"text":"So what's Epic's proposed solution? What do they want to get out of that? Their ideal scenario is if they can put Epic Games Store, a third-party store, on other platforms like iOS, They could also allow sideloading apps to the platform and also offer third-party payments so they can offer those lower-cost solutions for their customers. What Apple is saying on a higher level is that, hey, there's so many substitutes, you don't have to use iOS and App Store if you don't want to.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":108000,"text":"They're also saying that they're offering great access to developers already through all of the APIs that they have available, and they're doing it in order to provide a secure and safe place for their consumers. And regarding the fees, they're following the same fee structure as everybody else in the industry with 30% with integrated payment solutions into the operating system. So let's dive into each one of them and see what is it all about, what the substance is.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":134000,"text":"On limited choice, as I said, Epic is saying that they're building a walled garden to lock in consumers. That's specifically related to buying all of the content on the platform that they can't take with them, or even something like an iMessage service that you can't take to other platforms. Apple at the same time is saying that, hey, there's great market substitution out there that you can use. IPhone is just one device and one platform, and that is one way of paying for the service, but you can use other ways of monetization and you can use all the other devices.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":165000,"text":"The second thing on limited choice is that there's— Epic Games is saying there's very few switching after they're so locked into the platform. There's generally only 1% of consumers switching from the platform, and Apple is saying no, everybody— almost 95% of consumers are using multiple devices on multiple platforms, they're multi-homing their experiences across different devices. And also they're saying that they're limiting choice for the security and safety reasons, but actually they're very inconsistent in their app review processes and there's so much bad stuff going through.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":199000,"text":"And they're showing specific examples from the emails and also showing how developers are frustrated about Apple's inconsistencies. But Apple is saying we're super consistent, we got more than 500 people who are specialists reviewing the apps and We got more than 1.8 million apps available and 40% of the submissions get rejected. The second thing that developer— that Epic is saying that there's developer restrictions in place. So let's say, what do both have to say against that?","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":226000,"text":"Number one, Epic is saying that they're unable to deliver alternative payment methods, which is against Apple's terms of service. And they're saying that Apple is doing that purely in order to get other developers to use their payment services versus others. Apple is saying that no, actually this is enabling innovation and creating network effects. Apple was the one that evangelized or really brought in-app payments into masses and enabled a new ecosystem.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":253000,"text":"And they're saying that Fortnite would have never happened without in-app payments being available for them and other developers. Number 2, on developer restrictions, they're saying that those security— Epic is saying that the security mechanisms that are insisting on on iOS actually can be replicated on iOS, can be replicated similarly as macOS. So macOS, you can sideload an app, you can have Steam app stores available. And they're saying that all of the same functionality on operating system level in the kernel can be built in and ensure that all developers follow that also on iOS.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":286000,"text":"So they could allow other payment methods and sideloading apps by doing it completely safely. And Apple is saying no, no, no. We need an integrated ecosystem to ensure security, privacy, and reliability, and therefore we have very few infections compared to someone like Android or other more open platforms that are not fully integrated ecosystems. In addition, Epic is saying that Apple is giving preferential access that is only limited to Apple.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":314000,"text":"That's specifically related to when you're buying books on the platform that you can't elsewhere, or iMessage that doesn't work on other platforms, and other examples that they brought in in their documents. Apple is saying, on the other hand, no, we brought tremendous access to Apple IP on the platform. There's more than 2,500 APIs, application programming interfaces, that developers can take and make use of, that we actually enabled a lot of developers rather than restricting them.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":341000,"text":"You can see the contrast. Moving on to the last point around forced tax and payment methods, around going only through the Apple in-app payment route and forcing the 30% tax. Epic is saying that actually Apple is making outsized operating margins compared to everybody else in the industry, getting more than 70, almost 80% margins on their product compared to everybody else who's hovering less than or around 20%.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":366000,"text":"Apple is saying no, this is actually very consistent with industry before them who was charging 30%, for example the Microsoft Store or other stores, and also other stores that come after Apple like Amazon Store or Google Play Store that who've all followed the suit on 30% that is consistent across the industry. There's nothing unique about Apple in this case. Epic is saying that there is no alternative payments accepted, that consumers are locked in only using Apple payment solutions and in-app payments.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":396000,"text":"And Apple is saying, no, actually there's cross-wallet play, meaning you can actually go and buy your credits on, let's say, PlayStation or Xbox and use them, the in-game credit, on iOS devices, those coins, those virtual coins. And apparently, as Apple is reporting, Fortnite is getting only 7% of their revenue through iOS, and vast majority of that, almost two-thirds, is coming from Xbox and PlayStation platforms for Fortnite.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":423000,"text":"So why are they brought into the mix? What's at stake? Why are those companies arguing between each other overall? There's a larger objective in place. Well, Epic wants to build the metaverse. They want to be the next iOS. They want to offer the music app, the artists, the radio apps, 3D model stores and painting apps and web browsers all within the Epic universe. While at the same time Apple's bigger objective is to grow their services revenue, which is inherently much more profitable and higher margin business for them and also helps them diversify away from their dependency on hardware sales.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":459000,"text":"There's Epic Games revenue-wise is making around $5 billion last year and Apple made around $15 billion estimated in App Store commissions. And for Apple, 90% of that revenue is actually games. So there's also a lot of money in addition to the larger objective in play. And if you look at the upside, let's say it all went down from 30% to 3%, then the potential upside to someone like Epic Games could be $2 billion additional a year.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":485000,"text":"So it sounds like a worthy cause to fight for. The potential downside for Apple actually can be huge. They could lose— if they go down to 3%, they can lose almost more than $13 billion of their revenues. So it's a huge chunk of money that is at stake, not just to talk about the strategic objectives why they're doing it. Actually discussing lower fees has been on the table for a while. Epic is showing several examples. Both are using Steve Jobs quotes, by the way, on both sides of the aisle.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":513000,"text":"Epic is saying that Steve Jobs said that they love free apps and they want free apps to enrich the iPhone experience because that helps them to sell more iPhones the more apps they have available on the platform. And that actually they considered lowering the margins to 80/20 split or something even lower and still keep it profitable. At the same time, Apple is saying no, no, no, there's actually 2 big forces. They want to keep the open platform for developers.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":538000,"text":"At the same time, they want to protect the consumers that are coming to— on the platform from the malware and keep them safe on the platform. And that is no easy task, and that's why they need to keep charging those fees. Apple has actually made some special treatments over time. As we mentioned, they did the small business program where they actually impacts 98% of developers. It has a huge impact on the number of developers, but only 5% of the revenue.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":564000,"text":"So it's a true PR piece just to go out there and say, hey, until your first million, you only have to pay 15% tax to Apple. They also have a special program for video streaming services such as Prime Video and Canal+, for example, who can use their own payment methods and only pay 15% using Apple payment methods. Apple is saying that also if you don't like the monetization that they're offering, you could also go with others, like for example selling physical goods and services that have no tax on it, or in-app ads, or in-app promotions, or even using web app services.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":596000,"text":"By the way, none of them I don't think are realistic because developers have really gained a lot from having this direct, seamless, frictionless access. What's my personal take, or what can we learn from all of that? Apple prides themselves on having built the great hardware, software, and services integrated ecosystem from all the way that iPhone to the iOS to the app stores and payment solutions and customer management and leaving very little for the developers to have control over.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":623000,"text":"That has caused them to be massively successful in transforming the way developers are making money on mobile devices. Consumers have a trusted and frictionless way to interact and transact with developers, and developers have a seamless way to monetize their app and enable distribution access to those consumers. I think the bigger question here is how do the parties see each other? Epic is looking at Apple as, hey, they're just a payment processor.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":649000,"text":"Of course they want to push that view because they want to be themselves a platform like iOS. And therefore they're saying, hey, why Visa, MasterCard, and Stripe are only taking 2.5% to 3.5% of their share, why Apple is taking 30% of the share? There should be a way to have those available on the platform. And Apple themselves is saying no. We're actually much more than a payment processor. We are a distribution access to our 1 billion devices.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":674000,"text":"We enable discovery and we are there to develop your apps to those consumers. We also enable monetization through building those APIs, frictionless payments. We also are gonna help you lower your churn because the credit cards are always up to date that are associated with your Apple account. And we're also gonna take care of the customer management for you. At the same time, I think this case will, however, be mostly around the market definition. Around how Epic is seeing it is narrowly about mobile transactions.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":702000,"text":"And if you look at that, then Apple controls about half of the US smartphone market, therefore defining monopoly in that market. And that's a clear and blatant example to everybody that Apple is therefore abusing their power and implying higher fees. If you look at Apple's definition of market, then they're saying this is all gaming transactions that are happening and therefore they have a quarter or about a quarter of those transactions. Therefore, there is no monopoly.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":728000,"text":"And there's no need to penalize Apple and there's no way for Apple to use their market power. At the same time, while this court case is going on, I think there is gonna be some solution that might come from this court case or also might come from legislation. Let's see what we think Epic Games solutions are viable and which ones are not. I don't think the third-party app stores would happen anytime soon at least.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":754000,"text":"Because Epic itself is pushing this as to be an app store that's going to include competitive apps to Apple's own ecosystem. But I do think that there will be potential to have in-app third-party digital stores that Apple will allow on the platform, which can enrich the app experience itself rather than be a substitution for the App Store delivery. However, I think this is totally possible the same way as on the Mac you have the Steam App Store, which is utilizing and sharing other experiences that are not necessarily available on the Mac App Store itself and still providing the same level of security as was shown previously is possible to also do on iOS.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":793000,"text":"I think it's technically possible, and I think it could potentially enable much larger growth for developers and Apple themselves in building a much richer ecosystem. I don't think that sideloading apps will, however, happen also anytime soon because that's a massive sales argument for iPhones, is to be this safe, secure, and privacy-friendly device. And enabling sideloading, however it could potentially be done in a safe way, it still opens up this huge hole of vulnerability for the platform and also the key sales argument for iOS devices.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":825000,"text":"I do think that third-party payments, if sideloading is not going to happen, will have to come at some point, that Apple will have to enable developers to allow their own payment processing, whether that's going to be through web views and not in the operating system. It's not going to be as frictionless so that developers can choose, hey, do I want to pay X percentage for Apple, let's say it ends up being 20%, or wanna pay, let's say 10% to someone else who's gonna offer that through browser or 3% if you're gonna build it yourself.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":850000,"text":"So I think that will come to the platform. And another thing that will, I think, have to come at some point is a deeper or level access between developers and Apple themselves. So if you pair your iPhone or your Apple AirPods to your iPhone, it's all seamless, very easy experience. I do think that in order to enable a level playing field between developers and Apple themselves, they would need to enable the same level of access across all of their products.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":877000,"text":"All of it is far from being resolved. In addition to the court case, there's also investigations happening from governments. The European Commission is investigating Apple's behavior against Spotify, putting them into an antitrust position. And in their preliminary findings, they found that Apple has used their market power against Spotify, implying a fee on Spotify streaming service while pushing their own pre-installed service on their own operating system, putting that into a beneficial position.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":904000,"text":"At the same time, the US Senate as well as the House committee are investigating app stores like Apple and Google against their anti-competitive behavior. In addition, Epic Games themselves is also suing Google against the same arguments that they're doing with Apple. And for Epic, of course, it's not just about winning, but it's also creating the narrative for their own company to be this the good, good part, the good cop in this mix, and showing that how all those big corporates are bad with the goal of themselves building a platform for the future and their own metaverse.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":938000,"text":"So clearly there is a lot in play, a lot of, a lot of things in motion that are not just related to Epic but also the antitrust cases that are happening around the world. And I think one in the US Senate doesn't capture better than the recent hearing from Mr. Blumenthal.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":956000,"text":"Let me just say, after listening to my colleagues, I'm tempted to say Google and Apple are here to defend the patently indefensible. If you presented this fact pattern in a law school antitrust exam, the students would laugh the professor out of the classroom because it's such an obvious violation of our antitrust laws.","speaker_id":"ent_87181bf2f56883651827439726b10a3c","speaker_label":"Speaker B","speaker_name":"Richard Blumenthal"},{"start_ms":990000,"text":"Thank you very much for watching. I hope you enjoyed this video. If you did, please give it a thumbs up and let me know in the comments what kind of changes would you impose against these companies and who might be the winner in this battle between Apple and Epic in the court that's happening right now. If you'd like to see more of those videos on business and strategy, just subscribe to the channel, and I hope to see you next time.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"}],"speakers":[{"speaker_id":"ent_d0334636346a1c48288abd72c3622553","entity_id":"ent_d0334636346a1c48288abd72c3622553","name":"Sander Saar","speaker_labels":["Speaker A"],"confidence":0.95,"method_version":"speaker-attribution-model-v3"},{"speaker_id":"ent_87181bf2f56883651827439726b10a3c","entity_id":"ent_87181bf2f56883651827439726b10a3c","name":"Richard Blumenthal","speaker_labels":["Speaker 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