{"arv":"1.0","success":true,"request_id":"req_7c31c834-9cd9-4220-bec3-900d2dbf1437","schema_version":"arv@1.0","data":{"asset":{"id":"video_Ft1imEG9Moo","content_hash":"sha256:2d1d1158e2b09b4e7d3334a12cee067fe57ddf17d21d08a23739e1482540aa20","owner_id":"sandersaar","hosting_mode":"mode_a","source":{"kind":"youtube_oauth","source_url":"https://www.youtube.com/watch?v=Ft1imEG9Moo","ingested_at":"2026-08-26T17:34:01.398Z"},"origin_playback":{"platform":"youtube","external_id":"Ft1imEG9Moo","watch_url":"https://www.youtube.com/watch?v=Ft1imEG9Moo","media_fragments_template":"https://www.youtube.com/watch?v=Ft1imEG9Moo&t={start_seconds}s"},"duration_ms":345000,"language_primary":"en","c2pa":{"has_ai_disclosure":false},"schema_version":"arv@1.0","ingested_via_pipeline_version":"cascade-mm-quality-v1-17"},"creator":{"id":"sandersaar","handle":"sandersaar","namespace_url":"https://agentcdn.com/creators/sandersaar","verified":true,"verified_via":["youtube_oauth"],"trust_signals_url":"https://api.agentcdn.com/public/trust/sandersaar"},"display":{"title":"Content Blocker / Adblocker Comparison - How to improve your privacy, speed, data and  battery life?","description":"This video examines how web trackers and online advertisements affect browsing speed, data usage, and privacy. Sander Saar explains the mechanics of content blocking, analyzes why traditional publishers struggle with the technology, and compares the business models of Apple and Google. Side by side speed tests evaluate iOS 9 content blockers Peace, Purify, and Crystal against unblocked browsing on mobile news sites. Saar also presents alternative monetization models for online creators, including Google Contributor and Patreon.","thumbnail_url":"https://i.ytimg.com/vi/Ft1imEG9Moo/hqdefault.jpg","publish_date":"2015-09-18T02:07:48.000Z","watch_url":"https://agentcdn.com/creators/sandersaar/videos/video_Ft1imEG9Moo/watch"},"video_facets":{"evidence":{"skill_level":[{"start_ms":26250,"end_ms":70167,"via":"chapter"},{"start_ms":26250,"end_ms":40167,"via":"on_screen"},{"start_ms":335500,"end_ms":344894,"via":"on_screen"}],"production_value":[{"start_ms":0,"end_ms":26250,"via":"chapter"},{"start_ms":193125,"end_ms":249729,"via":"chapter"}],"originality_signal":[{"start_ms":193125,"end_ms":249729,"via":"chapter"},{"start_ms":215760,"end_ms":249905,"via":"on_screen"}],"is_evergreen_or_dated":[{"start_ms":126958,"end_ms":193125,"via":"chapter"},{"start_ms":215760,"end_ms":229242,"via":"on_screen"}]},"skill_level":"beginner","production_value":"edited_pro","originality_signal":"firsthand_test","sponsorship_status":"none","primary_language":"en","is_evergreen_or_dated":"dated","speech_pace_wpm":209,"music_presence":"intermittent"},"categories":{"taxonomy_version":"agentcdn-categories-v1","primary":{"id":"technology","label":"Technology"},"secondary":[{"id":"consumer_electronics","label":"Consumer Electronics"},{"id":"marketing_media","label":"Marketing and Media"}]},"format":{"label":"review","evidence":{"main_speakers":1,"minor_speakers":0,"main_speaker_shares":[1]},"segments":[{"label":"review","start_ms":0,"end_ms":345000}],"classifier_version":"video-format-v2"},"custom_metadata":{"age_rating":"general","editorial_tier":"ugc","content_warnings":[],"commercial_intent":"product_review","sponsorship_partners":[],"accessibility_features":[]},"chapters":[{"id":"chapter_video_Ft1imEG9Moo_055a8edb6554a431","chapter_index":0,"title":"Introduction to content blocking","summary":"Sander introduces how audience trackers and online advertisements slow down web browsing and consume data allowance, noting the arrival of mobile content blocking.","transcript_text":"Hi everybody, I'm Sander and I believe in technology. On an average news site you visit, there are around 40 to 100 different audience trackers loaded and 20 to 40 ads being shown to you, which slows down your experience by 2 or 3 times and costs even more in data allowance. Now it's become easier than ever to make your experience better on mobile devices. Content blocking is here. Let's take a closer look.","visual_description":"A man in a grey sweatshirt speaks to the camera from a grey sofa with graphics of tracking statistics and websites appearing nearby.","start_ms":0,"end_ms":26250,"duration_ms":26250,"evidence_grade":"C","confidence_band":"medium","boundary_snap":null,"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_Ft1imEG9Moo_8fa6428b844ec4ad","chapter_index":1,"title":"What content blocking means","summary":"The host defines content blocking and explains how tools like Ghostery expose hidden web tracking to provide faster browsing and greater privacy.","transcript_text":"What does content blocking mean? The reality is the web is not free. We are paying for the content by giving away our own data. If you want to see how bad it is, go ahead and install Ghostery browser plugin on your PC on Safari or Chrome or Firefox or a mobile browser, which shows you how many trackers are being loaded every time you open a website. It's scary because it's not disclosed for the users. By removing third-party trackers, pixels, even the advertising placements, autoplay content, and only focusing only on the content that you came there or you opened the website for, you get back the clean, fast browsing experience with the highest privacy.","visual_description":"The presenter explains tracking while graphics of browser trackers and a smartphone displaying Ghostery findings appear beside him.","start_ms":26250,"end_ms":70167,"duration_ms":43917,"evidence_grade":"C","confidence_band":"medium","boundary_snap":null,"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_Ft1imEG9Moo_dd840cb61f2c02ff","chapter_index":2,"title":"Why traditional publishers avoid the topic","summary":"Sander explores why publishers avoid discussing ad blocking due to their reliance on ad revenues, and looks at ad block growth statistics.","transcript_text":"So why don't you see it in news? Why no traditional publishers really want to talk about it? Because who wants to show off the branch they're sitting on, right? This is where they're receiving their revenues. But the advertising or behavior tracking and the forced content that you're being shown on those websites is taking a lot of real estate. And has grown way too big, especially on mobile, and we need to talk about it. It's grown so big, of course, and the volume is going up because the prices per visitor have been going down, and they've been placing more ads and more trackers on websites to grow their revenues. And most people don't think about it, or they just don't know about it. The younger generation, the under-30-year-olds, generally does. Adblock Plus, which, for example, on PCs has been used by more than 55% of under-30-year-olds in the US. And the overall penetration is about 22%. It has tripled in the past 3 years since 2012, and it's growing close to 100% year-on-year growth rate.","visual_description":"The host sits on a grey sofa speaking beside statistical charts showing standard banner CTR, ad revenue breakdown, and ad blocker growth.","start_ms":70167,"end_ms":126958,"duration_ms":56791,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"shot","snapped_from_ms":70700,"snapped_to_ms":70167},"entity_ids":[],"products_mentioned":[],"category":{"id":"marketing_media","label":"Marketing and Media"}},{"id":"chapter_video_Ft1imEG9Moo_ca3f2b11064b8a06","chapter_index":3,"title":"Mobile ad blocking and platform differences","summary":"The discussion turns to mobile devices and iOS 9 content blocking support, contrasting Apple's business model with Google's ad-driven revenue model.","transcript_text":"Why is this more important than mobile? Because the real estate is even more valuable, and the ads are taking even more space and speed on the connection as you're on the move using 3G, 4G, so it is even more relevant. So far on Android and iOS, you had to install a specific browser to remove ads, trackers, and gain control of your data. With the recent release of iOS 9, Apple is bringing the control back to the user. You ask why? Because Apple doesn't really care. They make money selling their products, and that's why their products are 2 or 3 times more expensive than services, and not with your data and advertising. They want the customer to have the control and potentially much better web experience. It can also be seen as a competitive move against Google, really, or Android, because Android has not yet brought that option out on an operating system level. They obviously have a browser similar as you had on the iOS before. Because this is how Android and Google is making money. That's why their devices are a lot less expensive, because they're making money on the data they can collect and sell to advertisers. Over 95% of Google revenues are coming from online advertising, i.e., using your data and selling it for brands' benefit.","visual_description":"The host speaks on the sofa while graphics showing desktop and mobile news pages, Apple's revenue pie chart, and Google's revenue sources appear.","start_ms":126958,"end_ms":193125,"duration_ms":66167,"evidence_grade":"C","confidence_band":"medium","boundary_snap":null,"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_Ft1imEG9Moo_12dcb5634d217cac","chapter_index":4,"title":"Speed test comparison: Peace vs Purify vs Crystal","summary":"Sander conducts speed tests on popular news websites to measure performance across Peace, Purify, Crystal, and unblocked browsing.","transcript_text":"Let's take a closer look how much better the experience would be if you got rid of all the trackers and ads on those websites and only focus on content. There are obviously lots of those blockers available, like Peace, Purify, Crystal, Blocker, iBlocker, and so on, but we just wanted to test the more popular ones, the 3: Purify, Peace, and Crystal, on the popular websites like Economist, TechCrunch, and New York Times. Let's take a look. So in the first example, we have The Economist. For Peace, it opened under 2 seconds, closely followed by Crystal and Purify, 50% quicker than the no-block version. The New York Times, the difference becomes even bigger. There is roughly 3 times difference between Peace and the non-blocked version. And TechCrunch, it's a much closer hit between Peace, Purify, and Crystal. Peace is a clear winner for us, and it's also the number 1 in the US and UK app stores, followed by half slower Purify and Crystal, and roughly 2.5 times slower browser version without any blocking.","visual_description":"Four smartphone screens side by side display load times across ad-blocking apps on news sites against a black background.","start_ms":193125,"end_ms":249729,"duration_ms":56604,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"shot","snapped_from_ms":193414,"snapped_to_ms":193125},"entity_ids":[],"products_mentioned":[],"category":{"id":"consumer_electronics","label":"Consumer Electronics"}},{"id":"chapter_video_Ft1imEG9Moo_a1d94b942d87eafa","chapter_index":5,"title":"The future of content monetization and outro","summary":"The host suggests alternative ways to support creators such as Google Contributor and Patreon, before wrapping up the video and encouraging viewer engagement.","transcript_text":"So what does the future look like? Obviously, it's not all bad, like we have those ads and trackers, because we help creators make better content by giving them our data. That they can monetize. I believe in the ad-free world, but we as consumers also need to change, evolve, because we vote with our feet. So let's install Adblock, but also support the creators directly. There are great programs out there like Google Contributor, which removes ads on the partner websites and you invest in a monthly subscription, or Patreon, where you can support your creators directly. There's also branded content, which brands fund and you see as an entertainment online. By the way, there's still some of us, I'm sure, who'd be happy to pay for their data— pay for the content with their data, but we need to be transparent about it and leave that choice to the people. So if you want to enjoy that ad-free, tracking-free experience today with improved speeds, reductions in data usage, and overall better battery life, then go ahead and install one of those content blockers today on your iOS device natively or download the browser on an Android phone. But keep in mind that in order for your favorite content creators to keep putting up those articles, imagery, videos, whatever else they're creating, don't forget to support them then in other means if you're not willing to give away your data. Thank you very much for watching, guys. I hope you enjoyed that video. If you did, then give it a thumbs up, leave your thoughts below in the comments, and if you think it would be useful to one of your friends or colleagues, feel free to share it. And I hope to see you next time. Bye!","visual_description":"The host sits on the sofa discussing funding platforms shown via graphics before giving a thumbs up and waving goodbye.","start_ms":249729,"end_ms":344894,"duration_ms":95165,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":249905,"snapped_to_ms":249729},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}}],"visual":[{"kind":"window","id":"vwin_video_Ft1imEG9Moo_0","window_index":0,"start_ms":0,"end_ms":12667,"duration_ms":12667,"visual_description":"A young man sits on a grey couch in front of a white wall, speaking directly to the camera. A young man speaks and gestures while seated on a sofa indoors with graphic overlays of tracker stats appearing on screen.","on_screen_text":null,"facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Sander introduces himself on camera and discusses audience trackers and online advertisements on news websites."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_1","window_index":1,"start_ms":12667,"end_ms":26250,"duration_ms":13583,"visual_description":"The host continues addressing the viewer from the couch, followed by a graphic transition title card. 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The host sits on the sofa talking about web tracking while graphic overlays of a smartphone and browser interface appear.","on_screen_text":"CONTENT BLOCKERS\nIMPROVE YOUR PRIVACY, SPEED, DATA USAGE, BATTERY LIFE\nINTERNE\nwww","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Ghostery","Safari"],"entity_ids":["ent_0d5694bce7e9c5af6187afcfb13081eb","ent_6a378018cafdbe6ee5e5e115e01d06b1","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Over music and music notes D2 D2 D2, the video transitions back to the host, who explains the cost of free web content and recommends browser plugins."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_3","window_index":3,"start_ms":40167,"end_ms":54224,"duration_ms":14057,"visual_description":"The presenter continues speaking on the couch flanked by graphics of a webpage and a mobile screen showing tracking lists. 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Review our cookie policy for details or change your cookies preferences.\nI Agree\nBritain's Labour Party\nBackwards, comrades!\nFeedback\nThe Fed and interest rates\nMaybe next time\nDone\nTrackers\nQuantCast\nRight Media\nRocket Fuel\nRubicon\nScoreCard Research B...\nSizmek\nSpotXchange\nTapad\nTealium\nTRUSTe Notice\nUsabilla","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":["Ghostery","Google Chrome","Safari","Mozilla Firefox"],"entity_ids":["ent_0d5694bce7e9c5af6187afcfb13081eb","ent_1d97d7a0e13faf7b88fd25da543b78db","ent_6a378018cafdbe6ee5e5e115e01d06b1","ent_79e9b0dd0cd59abfe481f37ce2a1c58b"],"fused_summary":"The speaker advises users to install Ghostery across browsers to see how websites silently load extensive tracking scripts."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_4","window_index":4,"start_ms":54224,"end_ms":62700,"duration_ms":8476,"visual_description":"A man sits on a grey couch in an indoor studio, initially framed alongside on-screen graphics showing Ghostery and tracker lists before cutting to a medium shot. A presenter sits on a sofa flanked by graphic overlays of The Huffington Post with Ghostery active and a smartphone screen listing ad trackers. A medium shot of the presenter sitting on the grey sofa while gesturing with both hands as he explains.","on_screen_text":"ebay DEALS\nTHE HUFFINGTON POST\nUNITED KINGDOM\nFRONT PAGE\nNEWS\nPOLITICS\nBUSINESS\nTECH\nYOUNG VOICES\nCOMEDY\nENTERTAINMENT\nCELEBRITY\nLIFESTYLE\nPARENTS\nBLOGS\nTROLLING THE TORIES\nCorbyn To Lead Rally At 2015 Tory Party Conference\nGhostery found 64 trackers\nwww.huffingtonpost.co.uk\n[x+1]\nAdap.tv\nAdvertising\nAdform\nAdScale\nADTECH\nAdvertising.com\nPause Blocking\nWhitelist Site\nGhostery\nDone\nTrackers\nRight Media\nRocket Fuel\nRubicon\nScoreCard Research B...\nSizmek\nSpotXchange\nTapad\nTealium\nTRUSTe Notice\nUsabilla\nYieldlab\nINTERNET\nwww","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Ghostery","iPhone"],"entity_ids":["ent_0d5694bce7e9c5af6187afcfb13081eb","ent_42f259c34714c480a6c70c4e8234326e","ent_c4929a61e68138b81b834a7e783f5abf"],"fused_summary":"The presenter explains how eliminating trackers and ad placements restores a fast, clean browsing experience."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_5","window_index":5,"start_ms":62700,"end_ms":70700,"duration_ms":8000,"visual_description":"The presenter continues speaking on the couch as graphic comparisons of The New York Times webpage with and without AdBlock Plus appear on screen. The presenter sits in the center as side-by-side New York Times webpage comparisons with and without ad blocking appear.","on_screen_text":"with AdBlock Plus\nWithout Ad Blocking\nINTERNET\nwww\nThe New York Times\nFed Holds Off on Interest Rate Move as Global Economy Slows\nA Gift to New York, in Time for the Pope\nPerelman Said to Be Giving Up Carnegie Hall Chairmanship\nFiorina's Showing Helps G.O.P. Reach Out to Women\nTRY A TIMES SUBSCRIPTION AND SAVE\n8 weeks free","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Adblock Plus"],"entity_ids":["ent_2ec7616d32fc7a41b77103afa337419a","ent_6ec75751cdea3144c93f63fa828b7acc"],"fused_summary":"Demonstrating the difference with on-screen webpage comparisons, the presenter describes gaining speed and privacy by blocking ads."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_6","window_index":6,"start_ms":70700,"end_ms":80782,"duration_ms":10082,"visual_description":"A medium shot of a man in a grey sweatshirt sitting on a sofa against a white wall while speaking directly to the camera. A man in a grey sweatshirt sits on a light grey couch and speaks expressively with hand gestures.","on_screen_text":"INTERNET\nwww","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":[],"fused_summary":"The speaker explains that mainstream publishers avoid discussing ad blockers because digital advertising provides their core revenue."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_7","window_index":7,"start_ms":80782,"end_ms":93292,"duration_ms":12510,"visual_description":"A medium shot of a man talking to the camera from a light grey sofa in an indoor studio setup. 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A young man talks to the camera from a grey sofa with statistical ad charts displayed on the left side of the frame.","on_screen_text":"0.34%\nStandard Banner CTR Evolution\n0.25%\n0.20%\n0.12%\n0.09%\n0.07%\n2002\n2003\n2004\n2005\n2006\n2007\n2008\n2009\n2010\n2011\nSource: Clipperton Finance Analysis, MediaMind, eMarketer, Pearson\nMC\nUS Online Advertising Revenues, by Pricing Model\n% share of total / *pricing model definitions may have chanced over the time period depicted\nboth within the survey process and as interpreted by survey respondents\n2005-2014\n70%\n60%\n50%\n40%\n30%\n20%\n10%\n0%\n46%\n41%\n48%\n47%\n51%\n45%\n57%\n39%\n59%\n37%\n62%\n33%\n65%\n31%\n66%\n32%\n13%\n5%\n4%\n2%\n1%\n2012\n2013\n2014\nPerformance\nCPM\nHybrid\nMarketingCharts.com | Data Source: IAB / PricewaterhouseCoopers","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_e3aa8dd3-fda6-4a44-86c9-1e0cf15d8ef2"],"fused_summary":"The host sits on a couch discussing digital advertising trends, accompanied by graphical charts about click-through rates and revenue models."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_9","window_index":9,"start_ms":103458,"end_ms":117119,"duration_ms":13661,"visual_description":"The presenter continues speaking from the couch before a graphic on global ad blocking growth appears beside him. A medium shot of the presenter speaking directly to camera while seated on a grey couch. The camera shifts to accommodate an infographic on global ad blocking growth and the ABP logo next to the presenter.","on_screen_text":"INTERNET\nABP\nGlobal Ad Blocking Growth\nBlocking ads continues to build on the strong growth rates seen during 2013 and 2014.\nThe findings\nGlobally, usage of ad blockers grew by 41% YoY (Q2 2014 - Q2 2015).\nAs of June 2015, there were 198 million monthly active users for the major browser extensions that block ads.\nGlobal monthly active ad blocking software users (desktop)\n21M\n30M\n39M\n54M\n121M\n181M\nJuly 2009\nJuly 2010\nJuly 2011\nJuly 2012\nJuly 2013\nJuly 2014\nJan 2010\nJan 2011\nJan 2012\nJan 2013\nJan 2014\nJan 2015\nPageFair\nAdobe\nPAGEFAIR AND ADOBE'S 2015 Ad Blocking Report","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Adblock Plus"],"entity_ids":["ent_2ec7616d32fc7a41b77103afa337419a","ent_d0334636346a1c48288abd72c3622553","ent_e3aa8dd3-fda6-4a44-86c9-1e0cf15d8ef2"],"fused_summary":"The presenter discusses adoption among younger generations, showing an AdBlock Plus graphic illustrating growth trends over time."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_10","window_index":10,"start_ms":117119,"end_ms":126958,"duration_ms":9839,"visual_description":"The host sits beside a line graph showing the average ad-blocking rate projection alongside the AdBlock Plus logo. The host speaks beside an infographic displaying average ad-blocking rate projections from 2013 to 2018.","on_screen_text":"ABP\nGlobal Ad Blocking Growth\nBlocking ads continues to build on the strong growth rates seen during 2013 and 2014.\nThe findings\nGlobally, usage of ad blockers grew by 41% YoY (Q2 2014 - Q2 2015).\nAs of June 2015, there were 198 million monthly active users for the major browser extensions that block ads.\nGlobal monthly active ad blocking software users (desktop)\n21M\n30M\n39M\n54M\n121M\n181M\nJan 2010\nJan 2011\nJan 2012\nJan 2013\nJan 2014\nJan 2015\nJuly 2009\nJuly 2010\nJuly 2011\nJuly 2012\nJuly 2013\nJuly 2014\nPageFair Adobe\nINTERNET\nAverage Ad-Blocking Rate Projection\n120.0%\n100.0%\n80.0%\n60.0%\n40.0%\n20.0%\n0.0%\n22.7%\n32.5%\n46.4%\n66.4%\n94.9%\n2013\n2014\n2015\n2016\n2017\n2018\ndazonfo\nSource: pagefair, August 2013","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Adblock Plus"],"entity_ids":["ent_2ec7616d32fc7a41b77103afa337419a","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The host explains the penetration and growth rate of ad blockers, backed by a projection chart on screen."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_11","window_index":11,"start_ms":126958,"end_ms":137875,"duration_ms":10917,"visual_description":"The presenter discusses mobile screen space, switching from full frame to a composition flanked by newspaper web pages on desktop and smartphone. Medium shot of the presenter speaking toward the camera while seated on the couch. The presenter is flanked by digital mockups of news websites showing advertisement density on desktop and mobile. The host gestures with both hands as desktop and mobile layout examples of The Wall Street Journal remain on screen.","on_screen_text":"INTERNET\nTHE WALL STREET JOURNAL\n12 FOR 12 WEEKS\nEXPAND\nMarkets\nUS\nEUROPE\nASIA\nFUTURES\n6186.99\n2255\n2.42%\n0.68%\nHome\nWorld\nU.S.\nPolitics\nEconomy\nBusiness\nTech\nOpinion\nArts\nLife\nReal Estate\nWhat's News\nFed Holds Interest Rates Steady\nThe Federal Reserve left short-term\ninterest rates at near-zero levels despite\nsigns of stronger job market amid\ntrepidations about recent turbulence in\nfinancial markets and in economies\nabroad.\nForecasts Show Lower Appetite for\nRate Hikes\nFederal Reserve's Statement\nEconomists React: 'Relief'\nWSJ\nMove Could Push ECB to Step Up\nStimulus Efforts\nCentral Banks' Lesson: Easy Money\nAlone Isn't a Growth Story\nGreek Businesses Hope for\nPost-Election Stability\nBusiness owners say that\nwithout durable political\ncalm-and the rapid removal\nof capital controls-the\ncontinued erosion of\nbusiness activity and\noutright closures could push\nGreece deeper into trouble.\n24 minutes ago\nAlice Agrees to Buy\nCablevision in $10 Billion Deal\nEuropean cable company Alice\nconfirmed it would buy Cablevision from about 10 billion, a\ndeal that will create the No. 4 cable operator in the U.S.\nDeal Reflects Lacks of Options for Alice\nAlice's Expensive U.S. Gamble\nDrahi's Sudden Rise to the Top\nSABMiller CEO Clark Faces\nChallenge\nThe chief executive of SABMiller plc,\ngrappling with the biggest challenge-or\nopportunity-the beer giant has faced in\ndecades.\nDeal Expected to Face Antitrust Grilling\n30's Founders Dominate the Beer Market\nTrader's Risky Bet Goes Awry in\nCourtroom\nFormer trader Tom Hayes was found guilty\nof rubining...but when he finally tells his side\nShock Resistant Eurozone\nAppears Far Off\nFIFA Suspends No. 2 Official\nAfter Ticket-Sale Allegations\nUK Opposition Leader Can't\nCampaigning for EU Exit\nGreece's Bailout Is Working-Too Well\nBy Joseph C. Sternberg | Commentary\nTrapped by Zero\nBy Marcus Walker | Commentary\nFor Greece, Only Debt Relief Will Do\nBy Marcello Minenna | Commentary\nbp\nCommitted to supplying\nBritain with the energy it\nneeds.\nFind out how bp is contributing to your area\nPlay Video\nwsj.com\n100%\n00:46\nFind out how bp is contributing to your area.\nCommitted to British\nEducation and Technology.\n\u001212 FOR 12 WEEKS\n#MAKETIME FOR THE JOURNAL\nSUBSCRIBE NOW","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["The Wall Street Journal"],"entity_ids":["ent_9e987c72-7640-4a14-b472-acf77f2efbd0","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The presenter highlights why ad blocking matters on mobile devices, displaying The Wall Street Journal on desktop and mobile mockups."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_12","window_index":12,"start_ms":137875,"end_ms":149333,"duration_ms":11458,"visual_description":"A young man sitting on a sofa speaks directly to the camera indoors. A young man sits on a grey couch in front of a white wall, talking and gesturing.","on_screen_text":"www\nINTERNE","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["iOS 9","Android","iOS"],"entity_ids":["ent_04a7731543f9218a4dc16fb5ac16153f","ent_0c786c738d68cbee886b4da7ce54110a","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_edfc858ced46dc7b7494a95e719a679c"],"fused_summary":"The speaker explains how mobile content blocking works on Android and iOS, highlighting Apple's introduction of user control in iOS 9."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_13","window_index":13,"start_ms":149333,"end_ms":163235,"duration_ms":13902,"visual_description":"The host speaks on the couch with Apple graphic overlays appearing and disappearing beside him. The host sits on the sofa with an Apple logo and revenue breakdown pie chart overlaid. The host continues talking from the couch after graphics disappear.","on_screen_text":"Apple Inc. Revenue by Category - Fiscal Q1 2015\nby MacRumors.com\n12%\n9%\n4%\n6%\n69%\nMac Net Sales\nOther\nServices\niPad Net Sales\niPhone Net Sales\nINTERNET\nwww","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_10bc8c6597f20757c5721ed9d0dff2f5","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The presenter discusses Apple's business model focused on hardware sales rather than advertising data, accompanied by a revenue pie chart graphic."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_14","window_index":14,"start_ms":163235,"end_ms":176250,"duration_ms":13015,"visual_description":"The host on the couch continues discussing competitive dynamics between mobile platforms. A young man sits on a grey couch and talks with hands moving actively.","on_screen_text":"INTERNET\nwww","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Android","iOS"],"entity_ids":["ent_0c786c738d68cbee886b4da7ce54110a","ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_edfc858ced46dc7b7494a95e719a679c"],"fused_summary":"The speaker contrasts Apple's ad-blocking moves with Google and Android's lack of operating-system-level blockers."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_15","window_index":15,"start_ms":176250,"end_ms":185414,"duration_ms":9164,"visual_description":"The host speaks on the sofa beside a Google logo and an on-screen chart of Google revenue sources. The host sits on the sofa with a Google logo and a revenue source chart overlaid on either side.","on_screen_text":"Google\nINTERNET\nwww\nSilicon Alley Insider\nChart of the Day\nGoogle Revenue By Source\n20\n18\n16\n14\n12\n10\n8\n6\n4\n2\n0\nAds on Google sites\nAds on other sites\n(minus traffic acquisition costs)\nBillions of dollars\nEverything else\n(search appliance, Google Apps, etc.)\n2001\n2002\n2003\n2004\n2005\n2006\n2007\n2008\n2009\nSource: Company reports, Business Insider analysis","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Android"],"entity_ids":["ent_0c786c738d68cbee886b4da7ce54110a","ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_b3590f124a8f69c1af0c2c166493700d"],"fused_summary":"The speaker points out that Google and Android depend primarily on advertising and user data collection for revenue, shown alongside a revenue graph."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_16","window_index":16,"start_ms":185414,"end_ms":193414,"duration_ms":8000,"visual_description":"A man speaks on a grey sofa beside a Google logo graphic and an area chart displaying Google revenue sources. The host sits on a couch speaking while a Google logo and an advertising revenue graph overlay the frame.","on_screen_text":"Google\nINTERNET\nSilicon Alley Insider\nChart of the Day\nGoogle Revenue By Source\nAds on Google sites\nAds on other sites\n(minus traffic acquisition costs)\nEverything else\n(search appliance, Google Apps, etc.)\nBillions of dollars\n2001\n2002\n2003\n2004\n2005\n2006\n2007\n2008\n2009\n0\n2\n4\n6\n8\n10\n12\n14\n16\n18\n20\nSource: Company reports, Business Insider analysis\nwww","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker explains that Google generates over 95% of its revenue from online advertising and user data monetization."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_17","window_index":17,"start_ms":193414,"end_ms":201500,"duration_ms":8086,"visual_description":"The man sits on the sofa in an indoor studio setup speaking enthusiastically about content blocking. The man gestures with his hands while sitting on the couch and talking about ad blocking.","on_screen_text":"INTERNET\nwww","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The host discusses the benefits of removing trackers and ads to focus exclusively on website content."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_18","window_index":18,"start_ms":201500,"end_ms":215760,"duration_ms":14260,"visual_description":"The host sits on the sofa next to an on-screen iPhone graphic displaying various ad blocker applications. The host sits on the sofa continuing his speech while gesturing. The host continues talking alongside an iPhone graphic showing iOS content blockers and publication titles.","on_screen_text":"00:59\n100%\nBlockers\nCrystal\nPeace\nPurify\nBlockr\n1Blocker\nINTERNET\nwww\nThe Economist\nThe New York Times\nTechCrunch","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Crystal","Peace","Purify"],"entity_ids":["ent_1aea4ebff9ed92a35c538b43b75408ad","ent_5fbf207e273aa363752f1aa7e2f37556","ent_6ec75751cdea3144c93f63fa828b7acc","ent_96989a8cabd8aee0d9a7680ec9b2cd5a","ent_9e7ef296f99453f7282b3f5d46e2de5e","ent_a270a08992cecfae0a5f6bf56ff28b81","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The host introduces the test plan comparing ad blockers Peace, Purify, and Crystal on major news websites."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_19","window_index":19,"start_ms":215760,"end_ms":229242,"duration_ms":13482,"visual_description":"Four side-by-side iPhone mockups demonstrate browser load times across different content blockers on news sites against a black background. The host finishes his spoken introduction before cutting to the test graphic. Four phones load The Economist website simultaneously to compare render speeds across Purify, Peace, Crystal, and no blocker. Four phones demonstrate webpage loading speeds on The New York Times mobile site with timers underneath.","on_screen_text":"Purify\nPeace\nCrystal\nNo Blocker\nSearch or enter website name\n09:41\n100%\n00:03:37:03\nThe Economist\nThe New York Times\nTechCrunch\n00:03:42:13\n2:08\n1:53\n2:01\n3:00\neconomist.com\nSubscribe\nBy continuing, you are agreeing to our use of cookies.\nReview our cookie policy or change your cookie preferences.\nI Agree\nBritain's Labour Party\nBackwards, comrades!\nTop stories\nA giant drinks merger\nBeer monster\nAB Inbev may combine with SABMiller, in a flat market for big beer brands\nFrom the print edition - Sep 19th 2015\nThe history of the world's biggest brewer is one of unquenchable thirst. In 1989 Jorge Paulo Lemann and two partners bought a middling Brazilian...\nComments (10)\nFeedback\n00:03:47:23\n2:55\n1:56\n3:59\n7:56\nmobile.nytimes.com\nLOG IN\nSEP. 17, 2015\nVIDEO\nFed Holds Off on Rate Move as Global Economy Slows\nFed officials said that they saw little risk in postponing an increase in interest rates.\nGRAPHIC\nWhy the Fed Did Not Raise Rates\nThe decision was described as a close call.\nFed's Hesitance, Not Its Decision, Surprises Economists\n8:11 PM BST Few expected the central bank's language about future moves to be so dovish.\nMarkets Are Little Changed After Fed Decision\n99¢ FOR A 4-WEEK DIGITAL SUBSCRIPTION\nGET STARTED","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"static","camera_type_hint":"screen recording","dominant_speaker_emotion":"instructive"},"products_mentioned":["Crystal","Peace","Purify"],"entity_ids":["ent_1aea4ebff9ed92a35c538b43b75408ad","ent_6ec75751cdea3144c93f63fa828b7acc","ent_96989a8cabd8aee0d9a7680ec9b2cd5a","ent_9e7ef296f99453f7282b3f5d46e2de5e","ent_a270a08992cecfae0a5f6bf56ff28b81"],"fused_summary":"A side-by-side speed comparison shows web pages loading significantly faster with Peace, Crystal, and Purify compared to no blocker."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_20","window_index":20,"start_ms":229242,"end_ms":238011,"duration_ms":8769,"visual_description":"Graphic comparison of mobile screens loading websites using different ad blocking tools against a black background. Four smartphone screens side by side compare webpage load times across ad-blocking options. The four smartphone displays transition to show benchmark speed comparisons.","on_screen_text":"Purify\nPeace\nCrystal\nNo Blocker\nSearch or enter website name\n09:41\n100%\n00:03:50:03\nThe Economist\n2:08\n1:53\n2:01\n3:00\nThe New York Times\n2:55\n1:56\n3:59\n7:56\nTechCrunch\n3:52\n2:47\n2:59\ntechcrunch.com\nDISRUPT SF\nThe Countdown Has Begun - Just 5 Days Left Until Disrupt Starts\nGet Your Tickets Now\nWATCH NOW TC Cribs\nFeatured Stories\nUber's Justification For Surge Pricing\nby Megan Rose Dickey\nAd Blockers Top The App Store\nby Sarah Perez\nFacebook Introduces Signal For Journalists\nby Lucas Matney\nTwitter's Custom Emoji Is Now An Ad Unit\nby Drew Olanoff\n00:03:53:16\nLyft's Fuzzy Pink Mission Headquar...\n00:03:57:04\n1.5x\nWINNER\n2.5x","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"static","camera_type_hint":"screen recording","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_5fbf207e273aa363752f1aa7e2f37556","ent_6ec75751cdea3144c93f63fa828b7acc"],"fused_summary":"The presenter compares loading speeds between Peace, Purify, Crystal, and unblocked browsing on TechCrunch."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_21","window_index":21,"start_ms":238011,"end_ms":249905,"duration_ms":11894,"visual_description":"A comparison card displays speed metrics and labels Peace as the benchmark winner against black backdrop. Four smartphone graphics display performance multipliers and loading benchmarks.","on_screen_text":"Purify\nPeace\nCrystal\nNo Blocker\n1.5x\nWINNER\n2.5x\n00:03:59:05\n00:04:03:24\nThe Economist\n2:08\n1:53\n2:01\n3:00\nThe New York Times\n2:55\n1:56\n3:59\n7:56\nTechCrunch\n2:47\n2:59\n3:52","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"static","camera_type_hint":"screen recording","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":[],"fused_summary":"The speaker analyzes overall benchmark results, highlighting Peace as the fastest app compared to Purify, Crystal, and unblocked browsing."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_22","window_index":22,"start_ms":249905,"end_ms":259731,"duration_ms":9826,"visual_description":"A young man sits on a grey sofa in front of a white wall, actively talking and gesturing to the camera. The host sits on a tufted grey couch gesturing with both hands while speaking.","on_screen_text":"INTERNET","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The host discusses the future of digital monetization and the role of online advertisements and user data."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_23","window_index":23,"start_ms":259731,"end_ms":270792,"duration_ms":11061,"visual_description":"A host sits on a couch in a minimalist room, gesturing while speaking directly into the camera lens. The host sits on a sofa explaining ad blocking and direct creator funding.","on_screen_text":"INTERNET","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker encourages viewers to install ad blockers while finding direct ways to support content creators."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_24","window_index":24,"start_ms":270792,"end_ms":281000,"duration_ms":10208,"visual_description":"A man speaks on a grey sofa in front of a white wall while website screenshots of funding platforms appear alongside him. A man sits on a grey buttoned sofa talking to camera with screenshots of YouTube Fan Funding, Google Contributor, and Patreon flanking him. A medium shot of the man speaking and gesturing on the couch without graphics.","on_screen_text":"INTERNET\nwww\nYouTube Fan Funding\nContributor by Google\nJOIN THE WAITLIST\nAn experiment in additional ways to fund the web.\nToday's Internet is mostly funded by advertising. But what if there were a way to directly support the people who create the sites you visit each day?\nContributor is not yet available in your country.\nThe basics\nContribute a few dollars each month\nEnjoy a lighter ad experience\nYour contribution helps support the sites you visit\npatreon\nHome\nFeatured\nSearch\nSign Up\nRecurring funding for artists and creators\nCreators receive millions of dollars each month in support from their patrons\nLearn More\nJoin Today\nCreator Shayla Ma\nWelcome to some of our newest creators\nsteven messing\n142 patrons\n$1,230.00 per 2 weeks\nJulie Borowski\n111 patrons\n$1,000.25 per month","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["YouTube Fan Funding","Patreon","Google Contributor"],"entity_ids":["ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_6196d93915308b263f00f1184da44243","ent_76e5ac877840017305c3212a7ed40075","ent_87195ca9b6a3a871131b641a32b294de"],"fused_summary":"A man discusses monetization alternatives like Google Contributor and Patreon while graphics of the respective services appear beside him."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_25","window_index":25,"start_ms":281000,"end_ms":294750,"duration_ms":13750,"visual_description":"A man on a grey tufted sofa in an indoor studio space talks to the camera about paying for content with user data. A man sits on a grey sofa against a white wall talking and gesturing enthusiastically.","on_screen_text":"INTERNET","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":[],"fused_summary":"The speaker explains the model of branded content and discussing transparent user choices regarding monetizing personal data."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_26","window_index":26,"start_ms":294750,"end_ms":305500,"duration_ms":10750,"visual_description":"A man speaks on a grey couch as smartphone screen captures showing top chart content blocking apps on the App Store appear on either side. A man addresses the camera from a grey sofa as mobile phone graphics showing App Store rankings appear around him.","on_screen_text":"INTERNET\nWWW","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Android","Crystal","Peace","Purify","App Store","iOS"],"entity_ids":["ent_0c786c738d68cbee886b4da7ce54110a","ent_1aea4ebff9ed92a35c538b43b75408ad","ent_96989a8cabd8aee0d9a7680ec9b2cd5a","ent_9e7ef296f99453f7282b3f5d46e2de5e","ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_edfc858ced46dc7b7494a95e719a679c"],"fused_summary":"The speaker advises viewers to install content blockers on iOS or Android browsers while showing UK and US App Store chart graphics."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_27","window_index":27,"start_ms":305500,"end_ms":320500,"duration_ms":15000,"visual_description":"A man speaks on a grey couch in front of a white wall, initially accompanied by app ranking graphics before returning to a clear shot. A man on a grey sofa speaks while framed by phone screen graphics displaying App Store content blocker charts. A medium shot of the man talking and gesturing earnestly to viewers from the grey couch.","on_screen_text":"3 4G\n17:19\n85%\nCategories\nTop Charts\nPaid\nFree\nTop Grossing\nPeace: Block Ads and Trackers, Powered by Ghostery\nUtilities\nOPEN\nThe Official DVSA Theory Test Kit for Car Drivers\nEducation\n£4.99\nPlague Inc.\nGames\n£0.79\nTheory Test for Car Drivers UK - Driving Test Success\n£1.99\nMinecraft: Pocket Edition\nPurify Blocker: Fast, Clutter-free Web Browsing in Safari\nProductivity\nFacetime\nPhoto & Video\n£2.99\nFeatured\nExplore\nSearch\nUpdates\n2 out of Top 6 UK App Store\n01:21\n100%\nCrystal - Block Ads, Browse Faster.\nScribblenauts Remix\nGeometry Dash\n$1.99\n3 out of Top 4 US AppStore\nINTERNET\nwww","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"friendly"},"products_mentioned":["Crystal","Peace","Purify","App Store"],"entity_ids":["ent_1aea4ebff9ed92a35c538b43b75408ad","ent_96989a8cabd8aee0d9a7680ec9b2cd5a","ent_9e7ef296f99453f7282b3f5d46e2de5e","ent_b159d83d-cc1f-4a39-80d4-3a29484ab560"],"fused_summary":"The speaker reminds viewers to support creators through other means if they choose to block ads and protect their data."},{"kind":"window","id":"vwin_video_Ft1imEG9Moo_28","window_index":28,"start_ms":320500,"end_ms":335500,"duration_ms":15000,"visual_description":"A young man sitting on a grey sofa against a white wall talks to the camera and gestures with his hands. 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everybody, I'm Sander and I believe in technology. On an average news site you visit, there are around 40 to 100 different audience trackers loaded and 20 to 40 ads being shown to you, which slows down your experience by 2 or 3 times and costs even more in data allowance. Now it's become easier than ever to make your experience better on mobile devices. Content blocking is here. Let's take a closer look.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":30000,"text":"What does content blocking mean? The reality is the web is not free. We are paying for the content by giving away our own data. If you want to see how bad it is, go ahead and install Ghostery browser plugin on your PC on Safari or Chrome or Firefox or a mobile browser, which shows you how many trackers are being loaded every time you open a website. It's scary because it's not disclosed for the users. By removing third-party trackers, pixels, even the advertising placements, autoplay content, and only focusing only on the content that you came there or you opened the website for, you get back the clean, fast browsing experience with the highest privacy.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":70000,"text":"So why don't you see it in news? Why no traditional publishers really want to talk about it? Because who wants to show off the branch they're sitting on, right? This is where they're receiving their revenues. But the advertising or behavior tracking and the forced content that you're being shown on those websites is taking a lot of real estate. And has grown way too big, especially on mobile, and we need to talk about it. It's grown so big, of course, and the volume is going up because the prices per visitor have been going down, and they've been placing more ads and more trackers on websites to grow their revenues.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":103000,"text":"And most people don't think about it, or they just don't know about it. The younger generation, the under-30-year-olds, generally does. Adblock Plus, which, for example, on PCs has been used by more than 55% of under-30-year-olds in the US. And the overall penetration is about 22%. It has tripled in the past 3 years since 2012, and it's growing close to 100% year-on-year growth rate. Why is this more important than mobile?","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":129000,"text":"Because the real estate is even more valuable, and the ads are taking even more space and speed on the connection as you're on the move using 3G, 4G, so it is even more relevant. So far on Android and iOS, you had to install a specific browser to remove ads, trackers, and gain control of your data. With the recent release of iOS 9, Apple is bringing the control back to the user. You ask why? Because Apple doesn't really care. They make money selling their products, and that's why their products are 2 or 3 times more expensive than services, and not with your data and advertising.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":159000,"text":"They want the customer to have the control and potentially much better web experience. It can also be seen as a competitive move against Google, really, or Android, because Android has not yet brought that option out on an operating system level. They obviously have a browser similar as you had on the iOS before. Because this is how Android and Google is making money. That's why their devices are a lot less expensive, because they're making money on the data they can collect and sell to advertisers.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":186000,"text":"Over 95% of Google revenues are coming from online advertising, i.e., using your data and selling it for brands' benefit. Let's take a closer look how much better the experience would be if you got rid of all the trackers and ads on those websites and only focus on content. There are obviously lots of those blockers available, like Peace, Purify, Crystal, Blocker, iBlocker, and so on, but we just wanted to test the more popular ones, the 3: Purify, Peace, and Crystal, on the popular websites like Economist, TechCrunch, and New York Times.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":216000,"text":"Let's take a look. So in the first example, we have The Economist. For Peace, it opened under 2 seconds, closely followed by Crystal and Purify, 50% quicker than the no-block version. The New York Times, the difference becomes even bigger. There is roughly 3 times difference between Peace and the non-blocked version. And TechCrunch, it's a much closer hit between Peace, Purify, and Crystal. Peace is a clear winner for us, and it's also the number 1 in the US and UK app stores, followed by half slower Purify and Crystal, and roughly 2.5 times slower browser version without any blocking.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":249000,"text":"So what does the future look like? Obviously, it's not all bad, like we have those ads and trackers, because we help creators make better content by giving them our data. That they can monetize. I believe in the ad-free world, but we as consumers also need to change, evolve, because we vote with our feet. So let's install Adblock, but also support the creators directly. There are great programs out there like Google Contributor, which removes ads on the partner websites and you invest in a monthly subscription, or Patreon, where you can support your creators directly.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":280000,"text":"There's also branded content, which brands fund and you see as an entertainment online. By the way, there's still some of us, I'm sure, who'd be happy to pay for their data— pay for the content with their data, but we need to be transparent about it and leave that choice to the people. So if you want to enjoy that ad-free, tracking-free experience today with improved speeds, reductions in data usage, and overall better battery life, then go ahead and install one of those content blockers today on your iOS device natively or download the browser on an Android phone.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":312000,"text":"But keep in mind that in order for your favorite content creators to keep putting up those articles, imagery, videos, whatever else they're creating, don't forget to support them then in other means if you're not willing to give away your data. Thank you very much for watching, guys. I hope you enjoyed that video. If you did, then give it a thumbs up, leave your thoughts below in the comments, and if you think it would be useful to one of your friends or colleagues, feel free to share it. And I hope to see you next time.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":337000,"text":"Bye!","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"}],"speakers":[{"speaker_id":"ent_d0334636346a1c48288abd72c3622553","entity_id":"ent_d0334636346a1c48288abd72c3622553","name":"Sander Saar","speaker_labels":["Speaker A"],"confidence":0.99,"method_version":"speaker-attribution-model-v3"}],"audio_spans":[{"id":"audio_span_b7cd64abac8ac6bfac1c0f78106e166c","kind":"music","category":"music_instrument","label":"Music","start_ms":24500,"end_ms":31000,"text":"Music","confidence":0.68,"measured":true,"method_version":"panns-cnn14-dlmax+gate-60dbfs+percat-v2"},{"id":"audio_span_76d2c2f156aed784a938aa82a607dcb8","kind":"riff","category":null,"label":"Music","start_ms":26614,"end_ms":27172,"text":"Music notes D2 D2 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