{"arv":"1.0","success":true,"request_id":"req_1483b63f-ce0b-4b18-b342-a845730e80da","schema_version":"arv@1.0","data":{"asset":{"id":"video_FxrfQxevWRA","content_hash":"sha256:1fe330e2ca2ac5a62db1c14752078cac88125c4411f6fc94b1de9f49f4ce5155","owner_id":"sandersaar","hosting_mode":"mode_a","source":{"kind":"youtube_oauth","source_url":"https://www.youtube.com/watch?v=FxrfQxevWRA","ingested_at":"2026-08-26T17:34:01.398Z"},"origin_playback":{"platform":"youtube","external_id":"FxrfQxevWRA","watch_url":"https://www.youtube.com/watch?v=FxrfQxevWRA","media_fragments_template":"https://www.youtube.com/watch?v=FxrfQxevWRA&t={start_seconds}s"},"duration_ms":1188000,"language_primary":"en","c2pa":{"has_ai_disclosure":false},"schema_version":"arv@1.0","ingested_via_pipeline_version":"cascade-mm-quality-v1-17"},"creator":{"id":"sandersaar","handle":"sandersaar","namespace_url":"https://agentcdn.com/creators/sandersaar","verified":true,"verified_via":["youtube_oauth"],"trust_signals_url":"https://api.agentcdn.com/public/trust/sandersaar"},"display":{"title":"Why Audio is Winning: Clubhouse & Facebook's Plans","description":"This video examines the rise of social audio, focusing on the success of Clubhouse and Facebook's strategic response. Sander Saar analyzes the factors driving Clubhouse, its slowing growth, and competing platforms like Twitter Spaces and Spotify's Locker Room. The presentation also details Facebook's audio initiatives, including Live Audio Rooms, podcasts, Soundbites, music integration, and mobile studio tools, while addressing industry challenges in moderation and monetization.","thumbnail_url":"https://i.ytimg.com/vi/FxrfQxevWRA/hqdefault.jpg","publish_date":"2021-05-18T04:38:19.000Z","watch_url":"https://agentcdn.com/creators/sandersaar/videos/video_FxrfQxevWRA/watch"},"video_facets":{"evidence":{"skill_level":[{"start_ms":96529,"end_ms":251484,"via":"chapter"},{"start_ms":420000,"end_ms":477779,"via":"on_screen"},{"start_ms":431250,"end_ms":470299,"via":"chapter"},{"start_ms":1156158,"end_ms":1187584,"via":"on_screen"}],"production_value":[{"start_ms":10131,"end_ms":64511,"via":"chapter"},{"start_ms":420000,"end_ms":477779,"via":"on_screen"},{"start_ms":818833,"end_ms":912100,"via":"chapter"},{"start_ms":1156158,"end_ms":1187584,"via":"on_screen"}],"originality_signal":[{"start_ms":251484,"end_ms":431250,"via":"chapter"},{"start_ms":593637,"end_ms":685289,"via":"chapter"},{"start_ms":606375,"end_ms":650731,"via":"on_screen"},{"start_ms":1001250,"end_ms":1129734,"via":"chapter"},{"start_ms":1083750,"end_ms":1130488,"via":"on_screen"}],"is_evergreen_or_dated":[{"start_ms":407346,"end_ms":431544,"via":"on_screen"},{"start_ms":1001250,"end_ms":1129734,"via":"chapter"},{"start_ms":1001377,"end_ms":1026578,"via":"on_screen"}]},"skill_level":"beginner","production_value":"edited_pro","originality_signal":"aggregation","sponsorship_status":"none","primary_language":"en","is_evergreen_or_dated":"dated","speech_pace_wpm":201,"music_presence":"intermittent"},"categories":{"taxonomy_version":"agentcdn-categories-v1","primary":{"id":"technology","label":"Technology"},"secondary":[{"id":"marketing_media","label":"Marketing and Media"},{"id":"business_finance","label":"Business and Finance"}]},"format":{"label":"monologue","evidence":{"main_speakers":1,"minor_speakers":1,"main_speaker_shares":[0.98]},"segments":[{"label":"monologue","start_ms":0,"end_ms":1188000}],"classifier_version":"video-format-v2"},"custom_metadata":{"age_rating":"general","editorial_tier":"ugc","content_warnings":[],"commercial_intent":"news_explainer","sponsorship_partners":[],"accessibility_features":[]},"chapters":[{"id":"chapter_video_FxrfQxevWRA_038c1defd997973d","chapter_index":0,"title":"Introduction to audio growth","summary":"Sander Saar introduces the shift toward audio growth and outlines lessons from Clubhouse and Facebook's strategy.","transcript_text":"Hi, I'm Sander. And today I'm really excited to unpack with you the new era for audio growth. Look at the learnings from Clubhouse and also Facebook's plans to dominate.","visual_description":"In a studio setting, a man named Sander speaks to the camera in front of a title slide reading \"A NEW ERA FOR AUDIO GROWTH LEARNINGS FROM CLUBHOUSE + FACEBOOK PLAN TO DOMINATE.\" The video then transitions to background graphics displaying conference presentations and stage visuals labeled with F8, TEXT, PHOTOS, VIDEOS, and 2015 CANNES LIONS.","start_ms":0,"end_ms":10131,"duration_ms":10131,"evidence_grade":"C","confidence_band":"medium","boundary_snap":null,"entity_ids":[],"products_mentioned":[],"category":{"id":"marketing_media","label":"Marketing and Media"}},{"id":"chapter_video_FxrfQxevWRA_c60373d6e9e4d0b1","chapter_index":1,"title":"Facebook Live Audio in 2011","summary":"Sander looks back at Facebook's 2011 attempts with Facebook Live Audio and its Spotify music integration.","transcript_text":"Let's dive right in. Facebook in 2015 and all of their conferences showed a chart where they're moving from text to photos, to videos, to VR and AR, but they actually left out one little part, which they really tried in 2011, which was audio. In 2011, Facebook launched Facebook Live Audio, which was very similar to Clubhouse, which allowed anyone to launch audio rooms and also invite people into their audio streams, which was mainly built for radio stations and other Facebook pages to bring live audio experiences. Facebook also collaborated with Spotify to launch a music dashboard so that within Facebook you were seeing what your friends are listening to, but also Facebook Sociograph was embedded into Spotify so that within Spotify you can see what your friends are listening to, a way to discover and consume music. In 2020, however, Clubhouse came around and everybody was like, hey, this is a new great audio format.","visual_description":"Sander presents alongside infographics and UI mockups showing Facebook Live Audio and Spotify dashboard features from 2011.","start_ms":10131,"end_ms":64511,"duration_ms":54380,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":11060,"snapped_to_ms":10131},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_FxrfQxevWRA_2f6e8b34f2cd575e","chapter_index":2,"title":"Clubhouse introduction","summary":"The host introduces Clubhouse and explains its rapid rise as a drop-in audio chat platform.","transcript_text":"But it was just not the right timing for Facebook Live Audio. Clubhouse, which is a drop-in audio chat where everybody can join any chat that is publicly available either as a listener and then if they're invited up to also take part in the conversation. So Clubhouse has been super successful. They've grown from 1,500 users to 10 million users in February in 2020. That's just in less than a year. They're now doing doing more than 10, almost 10 million downloads in February and have amassed lots of press coverage and interest all around the world.","visual_description":"Sander stands beside phone mockups comparing Facebook Live Audio from 2011 to the Clubhouse interface from 2020.","start_ms":64511,"end_ms":96529,"duration_ms":32018,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":58227,"snapped_to_ms":64511},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_FxrfQxevWRA_9ef385aa02b0bfda","chapter_index":3,"title":"What's driving Clubhouse success?","summary":"Saar breaks down the three drivers behind Clubhouse's success: pandemic behavioral shifts, AirPods adoption, and platform innovations.","transcript_text":"So what's driving Clubhouse growth? Why Clubhouse works but Facebook Live audio did not work, for example. Number 1 is the behavior shift. There's a pandemic out there. Number 2 is the technology that's available out there, mainly around wireless audio devices. And number 3 is the platform innovation that Clubhouse managed to do. So let's dive into each one of them one by one. Number 1 is the behavior shift in pandemic. On average, Americans spend around almost 50 minutes commuting to work, and now they have more spare time because most people are working from home, or at least spend more, more time at home while they're not commuting. It's something that also you can do while you're multitasking. So when people are cleaning, cooking when they're at home, audio is something that you can just plug in and continue doing whatever you were doing before. And also you don't have to look good, so you don't have to be on a camera and also look good for the video because there is no video. The second area what's driving the growth, as we mentioned, is technology and AirPods. AirPods have now reached mass market appeal. They're selling more than 100 million units in 2020 based on the best estimates, which would make them bigger business than, for example, Uber or Airbnb just on their own as part of Apple. But of course, AirPods themselves are a big unlock but doesn't take up all of the market. They're about a third of the market share of wireless headphones. Xiaomi, Samsung, Jabra, and JBL following behind it, and many, many other brands. It's a saturated market. And if you look at shipments of wearable computers or wearables overall, then earwear, meaning all of the things that go in your ear, mostly audio products, are the biggest share, even bigger than smartwatches, for example. So it's a huge market and technology unlock and penetration that's out there. And number 3 is the innovation, the novelty of live audio. And there are 3 things that Clubhouse did differently. Number 1 is the serendipity. So you can drop into any room and you don't know what they're chatting about. So there's a little bit of a FOMO that you want to be part of that conversation, but also serendipity that you may end up being maybe meeting really interesting people and talking about really interesting things that you're into. Number 2 is authenticity, meaning that there is no recording. So you can feel like you're on a phone call and casually speak about all the things that come to your mind based on what's discussed in the room. And number 3 is that it's exclusive. It's limited to only people who are already using the app who can invite other people. Even after they launched, in addition to the iOS version, also the Android version, they kept the invite-only structure, which sparked the growth of Facebook early on and is really driving the growth for Clubhouse as well.","visual_description":"Sander gestures beside informational slides illustrating pandemic lifestyle habits, AirPods sales charts, and Clubhouse exclusivity features.","start_ms":96529,"end_ms":251484,"duration_ms":154955,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":96978,"snapped_to_ms":96529},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_FxrfQxevWRA_08744ebf6800b1f8","chapter_index":4,"title":"Clubhouse as a format and new entrants","summary":"The discussion analyzes audio as an adaptable format akin to Stories or short-form video, reviewing entrants like Twitter Spaces, Spotify's Locker Room, and Clubhouse clones.","transcript_text":"But when you think about it, I think about Clubhouse much more like a format. It's something that they created and popularized, but it wasn't— that would not necessarily be the one that they're gonna own. So think about Snapchat. They brought out and really popularized vertical stories, those disappearing stories that you can send to your friends or you can publish to anybody who's following you. It was quickly followed by Instagram, Facebook Messenger, WhatsApp with their stories around 2016, a version of their, their stories format. And of course now more recently Twitter launching Fleets and Instagram launching Stories and even someone like Slack launching their own stories version. But I think they all have a space in their own, own right. Of course, TikTok, same way, popularized those short-form video on mobile devices, and quickly Snapchat copied with their Spotlight, Instagram Reels, YouTube Shorts, and even Netflix launched movie premieres and fast loss. So I would think about Clubhouse much more as a format that can be adopted on many platforms, and that's exactly what's been happening over the last year when everybody else has been seeing their user growth getting to 10 million users. And more recently, Spotify acquired Locker Room, which is a sports-focused, mostly basketball-focused audio chat for getting to know other fans pregame, during the game, postgame, and oftentimes also being able to listen in with conversations with players. Twitter more recently launched Spaces, which is Twitter's own version of Clubhouse using the network graph of Twitter, where you can create rooms and join rooms using live audio feature. LinkedIn themselves has shown graphs out there or screenshots out there that they're launching live audio, and many other community apps like Telegram, Reddit, Discord, and Slack are launching their own audio versions. And I think they all have a place for it. For example, Locker with Spotify could be very interesting for sports, music, and culture communities to gather and talk about just in that new live audio rooms format. I think Twitter Spaces can be great for news discussions, and LinkedIn can be interesting for business discussion or your professional network, as well as Telegram for— with their private groups for all of your crypto talk, as well as Reddit with its public discussions, as well as Discord for its own communities that live on these platforms, and Slack, who's also experimenting it for work environments. So they just all have different uses for different communities, but the format remains the same. Not to even talk about many, many competitors that have come to the market who are trying to exactly replicate what what Clubhouse is doing, but for different communities, again, trying to differentiate through that. And those apps themselves are actually seeing a lot of positive feedback from users. So Clubhouse rating themselves in the App Store is 4.8, while many of the apps are not lagging too far behind and still be able to deliver a really good experience that users love just in their own right. Some of them are real, some of them are made for fun, but I'm sure there will be many more in addition to Clubhouse.","visual_description":"Sander Saar gestures in front of slides displaying social media formats and a comparison grid of competing live audio platforms.","start_ms":251484,"end_ms":431250,"duration_ms":179766,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":252558,"snapped_to_ms":251484},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_FxrfQxevWRA_b9e420ac423bde1b","chapter_index":5,"title":"Facebook's plan to win in audio","summary":"Saar summarizes Facebook's multi-pronged audio strategy across live rooms, podcasts, soundbites, music, and creation tools.","transcript_text":"But what's Facebook's plan? A bigger plan to conquer audio than just live audio rooms. They're looking at podcasts, they're looking at soundbites, and they're looking at music. And in addition to all of that, also building creation tools for all of these to bring a studio in your pocket. So another way to think about it, they're putting together kind of Clubhouse audio rooms together with Apple Podcasts, which has been one of the most popular podcast platforms, Soundbites, which is the Twitter version, kind of the Twitter audio tweets that they launched last year, music that Spotify is offering, and something like Anchor, which makes it super easy for anybody to record audio content on their phone.","visual_description":"The presenter speaks next to an infographic diagram outlining the pillars of Facebook's plan for social audio.","start_ms":431250,"end_ms":470299,"duration_ms":39049,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"shot","snapped_from_ms":431544,"snapped_to_ms":431250},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_FxrfQxevWRA_a12f4a39ffa9f129","chapter_index":6,"title":"Facebook Live Audio Rooms","summary":"The video examines Facebook Live Audio Rooms, highlighting Facebook Groups and Messenger as primary distribution channels.","transcript_text":"Let's dig into each of those areas and see why they're relevant for Facebook and how you could learn from that to leverage them for your own growth. Number 1 is live audio rooms. Mark Zuckerberg sees it exactly the same way, that every once in a while there is a medium that comes along that can be adapted to many, many communities and groups. And Facebook is a place for communities and groups to gather. Facebook has more than 1.8 billion out of its 2.8 billion users who are part of a group. That's their monthly active users. And they have more than 70 million people who are admins on the platforms. And more of— more than half of the group's users belong to more than 5 groups. So groups in itself, I think, is the biggest opportunity for live audio. So in addition to having photos and videos, which is a very one-way conversation through the comments. You can only feed back to that, but you don't really have a true dialogue and relationship building. And all live audio can definitely be that for Facebook and build more meaningful relationships within the groups that you're already part of. Not to mention, of course, Messenger with 1.3 billion monthly active users, which is a great opportunity for live audio rooms as well. But moreover, more importantly for Facebook, they want to get rid of that infinite scroll of feed and have something that people can also consume in the background and something that will keep users longer in the app. And Facebook Groups as well as Messenger is an amazing way to do that. And you could imagine a day where Facebook and Messenger will have their own apps available in your car that you're listening to while you're driving, or you're listening to it while you're walking, because those live audio conversations that are happening in Facebook Groups and Messenger— so this can become really a new platform for Facebook to expand beyond the platforms that they're currently on, including cars. And of course, Facebook has seen already some success, and they've seen that— they haven't announced any numbers, but they've seen a lot of success with their live video rooms, which has been available to groups as well as Messenger more recently. So I'm sure they're seeing some success there and seeing that audio can even expand it further. Now let's talk about podcasts.","visual_description":"Sander presents data on Facebook Groups active users alongside a car infotainment dashboard UI concept.","start_ms":470299,"end_ms":593637,"duration_ms":123338,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":469641,"snapped_to_ms":470299},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_FxrfQxevWRA_0a5e771a060ec80c","chapter_index":7,"title":"Facebook podcasts","summary":"Sander details Facebook's entry into podcasts, focusing on discovery, creator engagement, and digital audio advertising revenue.","transcript_text":"Mark Zuckerberg says that there are already 170 million people on Facebook that are connected to a page and that is talking about a podcast. So they see that this is a great opportunity for Facebook to help those people discover and consume more on the platform because the target audience is already 170 million that they can tap into. Podcasts themselves is actually more interesting for Facebook for many reasons. Number one is the ad spend based on eMarketer for podcasts is about to raise to $1.8 billion just in the US in 2024, and I'm sure Facebook wants to have its fair share of that. And also the number of podcast listeners has been incrementally growing every year and is about to reach 120 million users by 2022 in the US. And globally those numbers of course are much bigger, but those are mainly the 2 reasons— is the consumption side as well as there is a lot of money to be made on the advertising side, which Facebook is really good at. Now what they're doing in podcasts are 2 things. They're mainly focusing on the creator, a way to share podcasts directly on on the platform so that it can also be consumed on the platform. And also a way for creators to grow and connect with their listeners on the platform. And for listeners, for consumers, users of the platform, it's a way to discover. Discovery for podcasts is very difficult than most other podcast consumption devices or platforms which are just like RSS feed readers versus having a social experience around it. So it's a great way for listeners to consume, discuss, share, and get updates from their favorite podcasts. Soundbites.","visual_description":"Sander stands beside eMarketer bar graphs of podcast listener growth and projected ad spending alongside a podcast UI page.","start_ms":593637,"end_ms":685289,"duration_ms":91652,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":592049,"snapped_to_ms":593637},"entity_ids":[],"products_mentioned":[],"category":{"id":"marketing_media","label":"Marketing and Media"}},{"id":"chapter_video_FxrfQxevWRA_fd69fdbd71694ead","chapter_index":8,"title":"Facebook Soundbites","summary":"Saar highlights Soundbites as Facebook's short-form audio format, exploring accessibility, speech-to-text, and the popularity of audio highlights.","transcript_text":"That's more of the novel idea of all of the— in the Facebook stack, and that's a short-form audio format that they're releasing for the platform. They're envisioning this to be a place for anecdotes, jokes, moments of inspiration, poems, and they're also announcing a creator fund to see what creators will come up with and what they're able to do on the platform. I think this is interesting, and this can really build upon something that Twitter already built last year on Twitter Audio Tweets, where they've forgot to think about accessibility. And Facebook in these screenshots is already showing off that you can also see the speech-to-text so that people from any background and with, with any disabilities can see and consume and be part of that Soundbites experience. So I think this can be an interesting product and definitely would work well for inspiration and comedy. Soundbites is interesting because it's already some of the larger consumption factor for podcasts. If you look at Joe Rogan when he was still publishing his main podcast on YouTube, his clips channel in August 2020 was driving 70% more views than his main podcast channel. And for someone like H3 Podcast, even the last month, he's driving almost half of its views from the highlights channel.","visual_description":"The presenter stands in front of a Soundbites phone mockup and YouTube clip viewership bar charts.","start_ms":685289,"end_ms":760279,"duration_ms":74990,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":684551,"snapped_to_ms":685289},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_FxrfQxevWRA_380241910d2a4e83","chapter_index":9,"title":"Facebook music integration","summary":"The host explores Project Boombox, Facebook's integrated miniplayer and Spotify sharing features.","transcript_text":"So even podcast highlights themselves can be a huge product, an important product for Facebook, and Soundbites is a great way to exploit that. Number 4 area in this Facebook strategy to win in audio is the music, what they call Project Boombox. A mini player experience that lives within Facebook that's already out there today where you can listen to songs in full. You can share songs and podcasts from Spotify directly to Facebook and you can play them straight away and you can keep listening to them while you're scrolling. And they've also expanded from 15 to 30 seconds to share music and podcast clips to Stories. It's interesting to see how they're going to balance out having their own podcast product in the market with Spotify also sharing podcasts within the feed and being able to play them in the background. So you can see how Facebook as an audio player is definitely opening up to others as well. Facebook is also building something that underlines all of that, and they focus very much on creator tools.","visual_description":"Sander speaks beside mobile UI screenshots demonstrating Facebook's miniplayer music post.","start_ms":760279,"end_ms":818833,"duration_ms":58554,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":760704,"snapped_to_ms":760279},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_FxrfQxevWRA_67feb87613e3f735","chapter_index":10,"title":"Facebook audio studio tools","summary":"Saar showcases mobile creator tools like noise reduction, audio green screens, and machine learning voice filters.","transcript_text":"Creator tools are mostly helping creators to more easily and more seamlessly create audio content on the go. They have things like audio green screens, so you can be anywhere but change your background noise to sound like you're on the beach or sound like you're in a studio. They got voice morphing for changing what you sound like. They got different sound effects so you can use your outro, intro music, etc., or clapping. They also have great tools for removing noise. They got impressive sample that I want to show you as well. They also have a way to technologically make your, make your phone mic and your headphone mic sound much better than it is using machine learning. And they in addition have speech-to-text capability for all of those platforms, making it easily searchable and accessible for anybody. Let's listen to one example that I think is very impressive that they announced and showed around. So I'm testing out a bunch of new audio stuff that Facebook's building, like smart noise reduction. So you won't hear any of this street noise when I play it back. And what, it'll just like disappear? Yeah, it's like camera filters but for audio. So you can edit and you can add effects and all that stuff right from your phone. Yeah, well, what do you want to hear? How about, you know, could you make me sound like a chipmunk? Okay, perfect. Yeah. Or like, you know, one of those walkie-talkie things. Or I don't know, maybe a robot. Or maybe some ASMR to put me to sleep. Love it. Okay, so we just listened to the playback. What do you think? I mean, that's crazy. It's basically like a sound studio right in your pocket.","visual_description":"Sander introduces studio tools followed by an animated demonstration featuring pulsating soundwave rings and voice effects captions.","start_ms":818833,"end_ms":912100,"duration_ms":93267,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":812846,"snapped_to_ms":818833},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_FxrfQxevWRA_2b6b2dc62cfdf40f","chapter_index":11,"title":"Industry challenges","summary":"The video covers challenges in social audio, including sustained user adoption, multi-language safety moderation, and creator monetization.","transcript_text":"This is very impressive what they've been able to achieve with technology built by Facebook and how they could also differentiate rather than just copying those things. I think the Studio can truly be a differentiator. What are some of the challenges? What we should keep in mind when we get excited about the new era for audio and the growth opportunities out there. Number 1 is adoption. Is it just a novelty in some ways and it's just gonna phase out soon? Number 2 is moderation and safety for users. Clubhouse is saying there, there, it's very authentic where the conversations are not recording, but actually they are recorded even by Clubhouse themselves. That has caused some controversy. But solely for the purpose of supporting incident investigations, which I think is, is fair. On the second side, the tough part is global safety across languages. Of course, it's much easier to do that in English, but it's much harder to do that when people are mixing languages in the same conversation or having conversations in many different languages. And number 3 in safety is catching those abuse and bad behavior before it happens. Facebook says they've got a lot of experience in that through Facebook Lives, even though there's been many, many murders that have been publicly live on Facebook, but they're saying they got much better tools to catch all of those now. The third area for challenges is around monetization, how the creators would get paid through either paid content and channels, through tipping, ads, creator funds. And there's a whole lot happening in that area that we're gonna dig into in the coming videos.","visual_description":"Sander Saar gestures before a slide detailing challenges under adoption, safety, moderation, and monetization headers.","start_ms":912100,"end_ms":1001250,"duration_ms":89150,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":915000,"snapped_to_ms":912100},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_FxrfQxevWRA_02d50ba9a0810211","chapter_index":12,"title":"Clubhouse growth slows","summary":"Saar examines Clubhouse's sharp drop in downloads and weighs whether it risks becoming like Meerkat or surviving like Snapchat.","transcript_text":"But the novelty factor, something that I did not show you, is that yes, Clubhouse got its 10 million users, but it dropped quickly down from 9 million downloads in February to under a million downloads in April. And the search volume for Clubhouse has completely dropped in that time as well. So this is very interesting to see whether Clubhouse themselves is just going to be a novelty like Meerkat was a while back. Meerkat launched— Twitter had actually already acquired Periscope before that, a similar live video platform. To stream to your network. So Twitter very quickly cut Meerkat off its platform. Facebook just a couple of months later launched Facebook Live, and about 10 months later YouTube launched their own Live so you could go live straight from your mobile device. And a little more than a year and a half later, Meerkat shut down, which became Houseparty, which is a very successful product now by Epic. But still, it wasn't a platform that worked out. Is Clubhouse at risk of becoming something like Meerkat? That will be copied by other platforms and just shut down after that. Of course, video went on to become— live video to become a successful platform. There's many, many out there that continually grow. Or has it more like an opportunity to become Snapchat? Of course, just 5 years later, Instagram launched Stories, WhatsApp, Facebook Stories, YouTube Stories, etc. But WhatsApp kept strong. Yes, it wasn't as relevant as Instagram Stories are reaching more than 500 million users, and Snapchat has got around 260 million daily active users on its platform. But it's still around that 200 million mark. It hasn't grown as big, but it's still very, very relevant, reaching more than 70% of under-25-year-olds in the US. And Snapchat revenue has continued climbing as well, reaching more than $2.5 billion in 2020. So it's a very successful story showing that they created something, but they managed to keep innovating, keep their community around, and actually build a very successful business on top of that. So whether Clubhouse is going to be more like a Meerkat or more like a Snapchat is to be seen, and how their format is going to evolve and how their platform is going to evolve.","visual_description":"Sander Saar discusses bar graphs showing monthly Clubhouse download declines and historical comparison slides with Meerkat and Snapchat.","start_ms":1001250,"end_ms":1129734,"duration_ms":128484,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"shot","snapped_from_ms":1001377,"snapped_to_ms":1001250},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_FxrfQxevWRA_d94fd076f9ee3e2c","chapter_index":13,"title":"Audio is here to stay","summary":"Sander recaps the long-term potential of the audio medium driven by AirPods and encourages viewers to consider audio production.","transcript_text":"But audio growth is here to stay. Mainly it's driven by the behavior change in people, it's driven by the platform innovation by all of the large players, but most importantly the technology. AirPods, which completely transformed the industry in my mind, and opened up the same way as mobile and LTE connection opened up video streaming everywhere and mobile video and enabled the growth there. AirPods are truly enabling growth for audio. So think about it, whether it's live audio rooms, podcasts, soundbites, music, or just starting to think about audio production for your own brand or your own creative endeavors. This is a key thing to think about in the future as audio is here to stay. Thank you very much for watching. I hope you enjoyed this video. If you did, it would really help if you leave a thumbs up. Subscribe to the channel and let's have a discussion below. What do you think are the biggest opportunities for audio and what you're seeing that might work or might not work? Thanks again, and I hope to see you next time.","visual_description":"The host delivers closing remarks in front of summary infographics before moving into an upper-corner outro frame.","start_ms":1129734,"end_ms":1187584,"duration_ms":57850,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":1130488,"snapped_to_ms":1129734},"entity_ids":[],"products_mentioned":[],"category":{"id":"marketing_media","label":"Marketing and Media"}}],"visual":[{"kind":"window","id":"vwin_video_FxrfQxevWRA_0","window_index":0,"start_ms":0,"end_ms":11060,"duration_ms":11060,"visual_description":"A man speaks to the camera in front of a title slide before background graphics show conference presentations. Sander speaks to the viewer in a studio setting while an introductory title card transitions into conference stage visuals.","on_screen_text":"A NEW ERA FOR AUDIO GROWTH\nLEARNINGS FROM CLUBHOUSE +\nFACEBOOK PLAN TO DOMINATE\nF8\nTEXT\nPHOTOS\nVIDEOS\n2015 CANNES LIONS","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Clubhouse"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_d0334636346a1c48288abd72c3622553","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"Host Sander Saar welcomes the audience and introduces the topic of social audio growth, Clubhouse, and Facebook's strategic plans."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_1","window_index":1,"start_ms":11060,"end_ms":24814,"duration_ms":13754,"visual_description":"A man speaks on the left side of the frame as a timeline graphic illustrates media shifts from text to VR and audio. Sander stands on the left gesturing while a chronological media format infographic fills the background.","on_screen_text":"F8\nTEXT\nPHOTOS\nVIDEOS\nVR / AR\nCANNES\nLIONS\n2015\nw, Italy is\nbeautiful!\n2005\n2010\n2020\n2011\nAUDIO","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"focused"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432"],"fused_summary":"Sander explains Facebook's historical media evolution timeline and points out where audio originally fitted into their plans in 2011."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_2","window_index":2,"start_ms":24814,"end_ms":39814,"duration_ms":15000,"visual_description":"A man addresses the camera on the left as a graphic slide displays Facebook's 2011 audio and Spotify features. Sander talks on camera in front of an informational slide showing UI mockups of Facebook Live Audio and Spotify integration.","on_screen_text":"FACEBOOK IN 2011\nFacebook live audio\nMusic Dashboard\nfacebook\nSpotify\n+\nMICHAEL CHABON\nYour microphone is ready\nHarperCollins\nPublic\nchat with Michael\nMusic\nHallogallo\nNeal\nFriends' Music\nStephanie Creelman and Sarah Q. Morgan listened to The Fall on\nSpotify.\nOverture From '1 Am Curious, Orange' The Fall\nNew Big Prinz The Fall\nHip Priest The Fall\nStephanie Creelman listened on\nSee 16 More Songs\n49 minutes ago via Spotify\nEvan Raab listened to Mopwai on Spotify\nTerrific Speech\nTerrific Speech 2\nBlack Spider\nLike - Comment - 3 hours ago via Spotify\nSarah Q. Morgan listened to Tame Impala on Spotify\nTop Songs\nOverture From '1 Am Curious,\nOrange'\nThe Fall\nHip Priest\nFeatured Music Services\nStephanie Creelman and 49\npeople listen on Spotify.\nStart Listening\nearbits\n1,274 people listen on\nEarbits.","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Facebook Live Audio","Clubhouse"],"entity_ids":["ent_2b67d6902a8fb8e3d41d3c54a0b10ab6","ent_57e36c5da0caa91427a797c7e5b6f432","ent_a306e6ba-9295-4cd9-b6bb-5ae2c54d78e7","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"Sander details the launch of Facebook Live Audio in 2011, comparing its audio room functionality to modern platforms like Clubhouse."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_3","window_index":3,"start_ms":39814,"end_ms":50227,"duration_ms":10413,"visual_description":"A man continues to speak beside a visual presentation showing Facebook and Spotify integration dashboards. Sander gestures beside a presentation slide displaying the 2011 Facebook and Spotify music dashboard.","on_screen_text":"FACEBOOK IN 2011\nFacebook live audio\nMusic Dashboard\nfacebook\nSpotify\n+\nMichael Chabon\nYour microphone is ready\nHarperCollins\nMusic\nTop Songs\nFriends' Music\nFeatured Music Services","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_a306e6ba-9295-4cd9-b6bb-5ae2c54d78e7"],"fused_summary":"While background music plays briefly, Sander explains how Facebook collaborated with Spotify on music discovery and dashboard integrations."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_4","window_index":4,"start_ms":50227,"end_ms":58227,"duration_ms":8000,"visual_description":"A man in a light blue shirt speaks against a slide showing Facebook in 2011 featuring Facebook Live Audio and a Music Dashboard collaboration with Spotify. Medium shot of Sander Saar speaking in front of a presentation slide detailing Facebook's 2011 audio features and Spotify music dashboard.","on_screen_text":"FACEBOOK IN 2011\nFacebook live audio\nMusic Dashboard\nfacebook\nSpotify\n+\nMusic\nHallelujalle\nStephanie Creelman and Sarah Q. Morgan listened to The Fall on\nFriends Music\nTop Songs\nOverture From \"I Am Curious, Orange\"\nNew Big Prinz The Fall\nHip Priest\nFeatured Music Services\nStephanie Creelman and Ex\nearbits\nYour microphone is ready\nHarperCollins\nwith Michael\n06:22\nTUESDAY, MAY 05\nHarperCollins is shari...\nLIVE\n2011\n2020\nClubhouse\nAll rooms\nGOOD TIME\nMrBeast on the Good Time Show\nSriram\nAarthi\nGarry\nColin\nSamir\nMr\nReed\nSteven\nHosain\nManik\nWankit\nDavid","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Facebook Live Audio"],"entity_ids":["ent_2b67d6902a8fb8e3d41d3c54a0b10ab6","ent_57e36c5da0caa91427a797c7e5b6f432","ent_a306e6ba-9295-4cd9-b6bb-5ae2c54d78e7"],"fused_summary":"The speaker explains how Facebook partnered with Spotify in 2011 to launch a music dashboard and integrate Facebook's social graph to facilitate music discovery."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_5","window_index":5,"start_ms":58227,"end_ms":67845,"duration_ms":9618,"visual_description":"A man in a collared shirt talks in front of a graphic comparing Facebook live audio in 2011 to Clubhouse in 2020 on mobile phone screens. The presenter continues talking while standing in front of two mobile phone mockups showing Facebook live audio and Clubhouse.","on_screen_text":"Facebook live audio\n06:22\nTUESDAY, MAY 05\nHarperCollins is shari...\nLIVE\n2011\nClubhouse\n6:23\nAll rooms\nGOOD TIME\nMrBeast on the Good Time Show\nSriram\nAarthi\nGarry\nColin\nSamir\nMr\nReed\nSteven\nFollowed by the speakers\nHosain\nManik\nWankit\nDavid\n2020","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Facebook Live Audio","Clubhouse"],"entity_ids":["ent_2b67d6902a8fb8e3d41d3c54a0b10ab6","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"The speaker notes that in 2020 Clubhouse popularized social audio, reflecting on how Facebook Live Audio arrived earlier than the market was ready."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_6","window_index":6,"start_ms":67845,"end_ms":78794,"duration_ms":10949,"visual_description":"A presenter explains the mechanics of Clubhouse in front of a backdrop showing phone screenshots of Facebook Live Audio and the Clubhouse app interface. Medium shot of Sander Saar describing the functionality of Clubhouse audio rooms with app screenshots displayed behind him.","on_screen_text":"Facebook live audio\nClubhouse\n06:22\nTUESDAY, MAY 05\nHarperCollins is shari...\nLIVE\n2011\n2020\n6:23\nAll rooms\nGOOD TIME\nMrBeast on the Good Time Show\nSriram\nAarthi\nGarry\nColin\nSamir\nMr\nReed\nSteven\nFollowed by the speakers\nHosain\nManik\nWankit\nDavid","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Clubhouse"],"entity_ids":["ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"The speaker explains the core format of Clubhouse as a drop-in audio chat where users can join conversations as listeners or speakers."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_7","window_index":7,"start_ms":78794,"end_ms":87417,"duration_ms":8623,"visual_description":"A host talks in front of a chart display titled Clubhouse Success, showing rapid user growth and Google search volume surges. Sander Saar presents growth data and download statistics for the Clubhouse application shown on an on-screen infographic.","on_screen_text":"CLUBHOUSE SUCCESS\nFrom 1,500 to 10M users in Feb 2020\nClubhouse app downloads by region\nGoogle Search Volume 'Clubhouse'\nNALA\nEMEA\nAPAC\nOM\n0.1M\n1.1M\n2.2M\n9M\n10x\n2020-05-17\n2020-06-14\n2020-07-12\n2020-08-09\n2020-09-06\n2020-10-04\n2020-11-01\n2020-11-29\n2020-12-27\n2021-01-24\nOct 2020\nNov 2020\nDec 2020\nJan 2021\nFeb 2021","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Google Search","Clubhouse"],"entity_ids":["ent_c8cb1aeb06fa64ed4294c1279d0c7dca","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"The speaker presents charts displaying Clubhouse's massive surge from 1,500 to 10 million users in less than a year."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_8","window_index":8,"start_ms":87417,"end_ms":96978,"duration_ms":9561,"visual_description":"A presenter speaks in front of a digital slide showing Clubhouse download statistics and Google search volume charts in a studio setting. The host gestures toward graphic charts detailing Clubhouse downloads and search volume on a presentation screen.","on_screen_text":"CLUBHOUSE SUCCESS\nFrom 1,500 to 10M users in Feb 2020\nClubhouse app downloads by region\nGoogle Search Volume 'Clubhouse'\nNALA\nEMEA\nAPAC\nOM\n0.1M\n1.1M\n2.2M\n9M\n2020\nNov 2020\nDec 2020\nJan 2021\nFeb 2021\n10x\n2020-05-17\n2020-06-14\n2020-07-12\n2020-08-09\n2020-09-06\n2020-10-04\n2020-11-01\n2020-11-29\n2020-12-27\n2021-01-24\nCLUBHOUSE TIMING\nBEHAVIOUR\nPANDEMIC\nTECHNOLOGY\nAIRPODS\nPLATFORM\nINNOVATION\nSTAY AT HOME ORDERS ACROSS THE US\nKEY\n10:16\nAll rooms\nHOW TO BE A YOUTUBER","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Google","Clubhouse"],"entity_ids":["ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_d0334636346a1c48288abd72c3622553","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"The presenter highlights Clubhouse's rapid growth, mentioning it achieved nearly 10 million downloads in February alongside major press coverage."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_9","window_index":9,"start_ms":96978,"end_ms":111770,"duration_ms":14792,"visual_description":"The presenter outlines the factors behind Clubhouse's growth in front of a three-part timing graphic. The presenter discusses behavior shift and AirPods technology as a slide displays three reasons for Clubhouse's rise.","on_screen_text":"CLUBHOUSE TIMING\nBEHAVIOUR\nPANDEMIC\nSTAY AT HOME ORDERS ACROSS THE US.\nTECHNOLOGY\nAIRPODS\nPLATFORM\nINNOVATION","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Facebook Live","AirPods","Clubhouse"],"entity_ids":["ent_a1ff8282552149059c90b3985e825546","ent_c9483e6883959710588c6f7e788ef235","ent_d0334636346a1c48288abd72c3622553","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"The speaker contrasts Clubhouse with Facebook Live audio and attributes its success to pandemic behavior shifts and audio hardware tech."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_10","window_index":10,"start_ms":111770,"end_ms":120935,"duration_ms":9165,"visual_description":"The presenter transitions to discussing pandemic-related behavior changes as the graphic changes to reflect new user habits. The presenter introduces the behavior shift section in front of a refreshed infographic card.","on_screen_text":"CLUBHOUSE TIMING\nBEHAVIOUR\nPANDEMIC\nTECHNOLOGY\nAIRPODS\nPLATFORM\nINNOVATION\nBEHAVIOUR: PANDEMIC\nMORE SPARE\nTIME\nMULTITASKING\nDON'T HAVE TO\nLOOK GOOD","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"focused"},"products_mentioned":["Clubhouse"],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"The speaker mentions platform innovation as the third factor before beginning a breakdown of the pandemic behavior shift."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_11","window_index":11,"start_ms":120935,"end_ms":133204,"duration_ms":12269,"visual_description":"The presenter explains commute time statistics and remote work in front of an infographic illustrating spare time. The host describes how eliminating commutes gives people more spare time while standing beside a graphic display.","on_screen_text":"BEHAVIOUR: PANDEMIC\nMORE SPARE\nTIME\nMULTITASKING\nDON'T HAVE TO\nLOOK GOOD","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The host notes that Americans gain extra time working from home instead of commuting nearly 50 minutes daily."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_12","window_index":12,"start_ms":133204,"end_ms":142743,"duration_ms":9539,"visual_description":"In a studio, Sander Saar speaks beside a slide illustrating pandemic consumer behaviors. Sander Saar gestures while explaining pandemic multitasking beside an on-screen graphic.","on_screen_text":"BEHAVIOUR: PANDEMIC\nMORE SPARE TIME\nMULTITASKING\nDON'T HAVE TO LOOK GOOD","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Sander Saar discusses how audio accommodates multitasking during pandemic home routines such as cooking and cleaning."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_13","window_index":13,"start_ms":142743,"end_ms":154879,"duration_ms":12136,"visual_description":"Sander Saar presents against an updated graphic displaying AirPods sales growth. Sander Saar talks about the lack of video pressure before introducing AirPods sales data on the presentation slide.","on_screen_text":"BEHAVIOUR: PANDEMIC\nMORE SPARE TIME\nMULTITASKING\nDON'T HAVE TO LOOK GOOD\nTECHNOLOGY: AIRPODS\nAirPods units sold (estimate)\n35M\n60M\n109M\n2017\n2018\n2019\n2020","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["AirPods"],"entity_ids":["ent_c9483e6883959710588c6f7e788ef235","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Sander Saar points out that audio frees users from on-camera appearances before transitioning to the impact of AirPods technology."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_14","window_index":14,"start_ms":154879,"end_ms":169809,"duration_ms":14930,"visual_description":"In a studio setting, Sander Saar gestures next to a line chart estimating AirPods unit sales through 2020. Sander Saar emphasizes sales metrics beside an AirPods estimated units graph reaching over 100 million.","on_screen_text":"TECHNOLOGY: AIRPODS\nAirPods units sold (estimate)\n2017\n2018\n2019\n2020\n17M\n35M\n60M\n109M","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Uber","AirPods","Apple Inc.","Airbnb"],"entity_ids":["ent_c4ccb8fb-4257-45e5-a139-db0f09b86443","ent_c9483e6883959710588c6f7e788ef235","ent_d0334636346a1c48288abd72c3622553","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_e2826c0e-8eb3-49d4-98b6-1049a7aea426"],"fused_summary":"Sander Saar highlights that AirPods reached mass market appeal in 2020, comparing their scale to standalone businesses like Uber or Airbnb."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_15","window_index":15,"start_ms":169809,"end_ms":184638,"duration_ms":14829,"visual_description":"Sander Saar explains market competition beside two pie charts showing wireless earwear market share. Sander Saar points out market competitors beside pie charts of headphone and wearable market share.","on_screen_text":"TECHNOLOGY: AIRPODS\nApple AirPods Market Share\n(Q3, 2020)\nWearable Shipments Share\nOthers\n43%\nApple\n35%\nXiaomi\n10%\nSamsung\n6%\nJabra\n3%\nJBL\n2%\nEarwear\n52%\nWristwear\n41%\nEyewear\nBodywear\nSkinwear\n1%","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Xiaomi","JBL","Jabra","AirPods","Apple Inc.","Samsung"],"entity_ids":["ent_0247a9c6-6399-43ba-885a-8f0605f27f0b","ent_1d688c0d-a048-4c22-8509-82459c2bc7b6","ent_a5ad7c94-3051-4b73-9683-dbecf74dc71e","ent_c9483e6883959710588c6f7e788ef235","ent_d0334636346a1c48288abd72c3622553","ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_efa2d1c0716a422885a4588cef65310c"],"fused_summary":"Sander Saar notes that while AirPods hold about a third of the market, competing brands create a saturated wireless audio space."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_16","window_index":16,"start_ms":184638,"end_ms":197094,"duration_ms":12456,"visual_description":"In a studio setting, a man speaks while gesturing beside an on-screen graphic displaying pie charts for AirPods and wearable device market shares. In a studio setting, a presenter speaks enthusiastically in front of an infographic showing AirPods and wearable shipments market shares.","on_screen_text":"TECHNOLOGY: AIRPODS\nApple AirPods Market Share\n(Q3, 2020)\nOthers\n43%\nApple\n35%\nJBL\nJabra\n3%\nSamsung\n6%\nXiaomi\n10%\nWearable Shipments Share\nEarwear\n52%\nEyewear\nBodywear\nSkinwear\n1%\nWristwear\n41%","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["AirPods","Apple Inc."],"entity_ids":["ent_c9483e6883959710588c6f7e788ef235","ent_d0334636346a1c48288abd72c3622553","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"Sander Saar discusses how earwear and wearable devices dominate tech shipments, illustrating his points with an on-screen graphic of market share data."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_17","window_index":17,"start_ms":197094,"end_ms":210046,"duration_ms":12952,"visual_description":"In a studio setting, a man introduces live audio innovation as the on-screen presentation transitions to a graphic outlining Clubhouse's distinct features. In a studio setting, the presenter wraps up his analysis of the wearable device market before the graphics change. In a studio setting, the slide changes to show Clubhouse's novelty pillars as the presenter outlines serendipity.","on_screen_text":"TECHNOLOGY: AIRPODS\nApple AirPods Market Share\n(Q3, 2020)\nWearable Shipments Share\n(Q3, 2020)\nOthers\n43%\nApple\n35%\nXiaomi\n10%\nJBL\n3%\nJabra\n3%\nOthers\n4%\nEarwear\n52%\nWristwear\n41%\nEyewear\n3%\nBodywear\n3%\nSkinwear\n1%\nINNOVATION: NOVELTY OF LIVE AUDIO\nSERENDIPITY\nDROP-IN\nAUTHENTICITY\nNO RECORDING\nEXCLUSIVE\nINVITE ONLY\nYOU HAVE 6 INVITES\nWho's a great potential addition to Clubhouse?\nYou'll get credit for the invite on their profile!","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Clubhouse"],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"Sander Saar explains the market unlock for live audio and starts breaking down the three key elements Clubhouse introduced."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_18","window_index":18,"start_ms":210046,"end_ms":223159,"duration_ms":13113,"visual_description":"In a studio setting, a presenter speaks about the serendipity and spontaneous nature of dropping into live audio rooms, standing beside a slide displaying the Clubhouse interface. In a studio setting, the host speaks about serendipity while gesturing beside an interface mockup of Clubhouse. In a studio setting, the presenter continues explaining the feeling of FOMO and meeting people through drop-in audio.","on_screen_text":"INNOVATION: NOVELTY OF LIVE AUDIO\nSERENDIPITY DROP-IN\nAUTHENTICITY NO RECORDING\nEXCLUSIVE INVITE ONLY\nHOW TO BE A YOUTUBER\nYOU HAVE 6 INVITES\nWho's a great potential addition to Clubhouse?\nYou'll get credit for the invite on their profile!","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Clubhouse"],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"Sander Saar elaborates on how drop-in live rooms generate FOMO and serendipitous conversations with interesting people."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_19","window_index":19,"start_ms":223159,"end_ms":235614,"duration_ms":12455,"visual_description":"In a studio setting, a man explains authenticity and lack of recording in live audio while standing beside an infographic showing audio innovation factors. In a studio setting, the host speaks about phone-call authenticity and invite exclusivity in front of a live audio slide.","on_screen_text":"INNOVATION: NOVELTY OF LIVE AUDIO\nSERENDIPITY\nDROP-IN\nAUTHENTICITY\nNO RECORDING\nEXCLUSIVE\nINVITE ONLY\nYOU HAVE 6 INVITES\nWho's a great potential addition to Clubhouse?\nYou'll get credit for the invite on their profile!","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Clubhouse"],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"Sander Saar highlights authenticity from unrecorded audio conversations and moves on to explain the exclusivity of the platform."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_20","window_index":20,"start_ms":235614,"end_ms":244558,"duration_ms":8944,"visual_description":"In a studio setting, Sander Saar gestures while speaking in front of a digital presentation about audio innovation. Sander Saar gestures while standing before a slide highlighting live audio novelty. Sander Saar continues addressing the camera before the innovation slide.","on_screen_text":"INNOVATION: NOVELTY OF LIVE AUDIO\nSERENDIPITY\nDROP-IN\nAUTHENTICITY\nNO RECORDING\nEXCLUSIVE\nINVITE ONLY\nHOW TO BE A YOUTUBER\nYOU HAVE 6 INVITES\nWho's a great potential addition to Clubhouse?\nYou'll get credit for the invite on their profile!","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Android","Clubhouse","iOS"],"entity_ids":["ent_0c786c738d68cbee886b4da7ce54110a","ent_e1f87c8f8a92b70973d96e0b0a5ff103","ent_edfc858ced46dc7b7494a95e719a679c"],"fused_summary":"Sander Saar describes how invite-only access drove app adoption across platforms."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_21","window_index":21,"start_ms":244558,"end_ms":252558,"duration_ms":8000,"visual_description":"Sander Saar speaks directly to the camera with the live audio presentation graphic displayed behind him. Sander Saar continues his presentation in front of the live audio graphics.","on_screen_text":"INNOVATION: NOVELTY OF LIVE AUDIO\nSERENDIPITY\nDROP-IN\nAUTHENTICITY\nNO RECORDING\nEXCLUSIVE\nINVITE ONLY\nYOU HAVE 6 INVITES\nWho's a great potential addition to Clubhouse?\nYou'll get credit for the invite on their profile!\nSTORIES + VERTICAL VIDEO POPULARIZED BY SNAP\nstories\nStatus\nFleets\nStories\nStory\nDirect","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Android","Clubhouse","iOS"],"entity_ids":["ent_0c786c738d68cbee886b4da7ce54110a","ent_57e36c5da0caa91427a797c7e5b6f432","ent_e1f87c8f8a92b70973d96e0b0a5ff103","ent_edfc858ced46dc7b7494a95e719a679c"],"fused_summary":"Sander Saar explains how invite-only strategies catalyzed growth for both Facebook and Clubhouse."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_22","window_index":22,"start_ms":252558,"end_ms":264837,"duration_ms":12279,"visual_description":"In a studio setup, Sander Saar discusses audio formats before a slide displaying social media story icons. Sander Saar talks with expressive hand gestures in front of a slide about Snap vertical stories.","on_screen_text":"STORIES + VERTICAL VIDEO POPULARIZED BY SNAP\nStories\nStatus\nFleets\nStory\nDirect","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Snapchat","Clubhouse","Snap Inc."],"entity_ids":["ent_68d8ca1c3d5074c642456a53f56417ad","ent_e1f87c8f8a92b70973d96e0b0a5ff103","ent_f0fa2077-bd20-495c-baf0-d991985b3b9e"],"fused_summary":"Sander Saar compares Clubhouse to a format rather than an enduring platform monopoly, introducing Snapchat as an analogy."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_23","window_index":23,"start_ms":264837,"end_ms":279837,"duration_ms":15000,"visual_description":"Sander Saar speaks in a studio against an infographic outlining story formats across various social networks. Sander Saar explains the adoption of stories across competitors in front of the diagram.","on_screen_text":"STORIES + VERTICAL VIDEO POPULARIZED BY SNAP\nStories\nStatus\nFleets\nStory\nDirect","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Instagram","Slack","Messenger","WhatsApp"],"entity_ids":["ent_66a786781c31ac0127a4d029878ab0ae","ent_b29d737e-0ac5-4e9f-9fd2-1c32f379b8cb","ent_b987acd01400347ba9932dfd412e2c65","ent_c079449f-460e-485e-a6a0-3f121ad46040","ent_c1eb0a5ad5e25af6e52c706b836ed2e6","ent_c7983802690c6ad7e5c1dab8a5770313","ent_e4ad7e46-e507-42e9-83a4-986a9cb17a9a"],"fused_summary":"Sander Saar outlines how rival networks like Instagram, Messenger, and WhatsApp replicated Snapchat's story format."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_24","window_index":24,"start_ms":279837,"end_ms":293000,"duration_ms":13163,"visual_description":"A presenter speaks in front of a graphic illustrating vertical video and story formats across various social platforms. A man addresses the camera while gesturing in front of a graphic displaying stories features across multiple apps.","on_screen_text":"STORIES + VERTICAL VIDEO POPULARIZED BY SNAP\nStories\nStatus\nFleets\nStory\nDirect\nSHORT VIDEOS POPULARIZED BY TIKTOK\nTik Tok\nSpotlight\nReels\nShorts\nMovie Previews\n/ Fast Laughs","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Fleet","Instagram","Slack","Messenger","WhatsApp"],"entity_ids":["ent_3da562a38d3a4924be40a2ed964551d1","ent_b29d737e-0ac5-4e9f-9fd2-1c32f379b8cb","ent_c079449f-460e-485e-a6a0-3f121ad46040","ent_c1eb0a5ad5e25af6e52c706b836ed2e6","ent_c7983802690c6ad7e5c1dab8a5770313","ent_e4ad7e46-e507-42e9-83a4-986a9cb17a9a"],"fused_summary":"Sander Saar explains how major social media applications adopted the stories format pioneered by Snapchat."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_25","window_index":25,"start_ms":293000,"end_ms":308000,"duration_ms":15000,"visual_description":"A presenter explains short-form video adoption in front of a graphic highlighting TikTok and competing short video features. A man gestures and talks as a graphic display of short-form video apps sits beside him.","on_screen_text":"SHORT VIDEOS POPULARIZED BY TIKTOK\nTik Tok\nSpotlight\nReels\nShorts\nMovie Previews\n/ Fast Laughs","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Spotlight","Instagram reel","Snapchat","YouTube Shorts","TikTok","Netflix"],"entity_ids":["ent_0cd9f5f853cc2fbeb42449353066d27f","ent_2e0f5276897b2b8701ed808f070fa560","ent_68d8ca1c3d5074c642456a53f56417ad","ent_7b90e1ebe899f90105cff0f3471a124f","ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_aa75aa05-2772-4609-9f69-9ba1f70368ba"],"fused_summary":"The speaker details how TikTok popularized short-form mobile video and how platforms like Snapchat, Instagram, YouTube, and Netflix introduced equivalent formats."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_26","window_index":26,"start_ms":308000,"end_ms":320783,"duration_ms":12783,"visual_description":"A presenter speaks in front of slides that change from short video products to a lineup of live audio room features. A man addresses the camera as the background infographic switches from video platforms to live audio room apps.","on_screen_text":"SHORT VIDEOS POPULARIZED BY TIKTOK\nTik Tok\nSpotlight\nReels\nShorts\nMovie Previews\n/ Fast Laughs\nLIVE AUDIO ROOMS EVERYWHERE\nLocker Room\nSpaces\nLive Audio\nVoice Chat 2.0\nTalk\nStage Channels\nAudio Channels","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Snapchat","TikTok","Clubhouse"],"entity_ids":["ent_68d8ca1c3d5074c642456a53f56417ad","ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"The speaker views Clubhouse as an adaptable format while graphics transition to showcase live audio rooms across tech platforms."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_27","window_index":27,"start_ms":320783,"end_ms":335783,"duration_ms":15000,"visual_description":"A man talks with animated hand gestures in front of an infographic displaying live audio features across services like Spotify and Twitter. A presenter explains Spotify's acquisition of Locker Room while standing before an audio platforms slide. The presenter continues describing the features and use cases of the sports audio app.","on_screen_text":"LIVE AUDIO ROOMS EVERYWHERE\nLocker Room\nSpaces\nLive Audio\nVoice Chat 2.0\nTalk\nStage Channels\nAudio Channels","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Locker Room"],"entity_ids":["ent_57be875ae3b74a4c31253d546bda34fc","ent_a306e6ba-9295-4cd9-b6bb-5ae2c54d78e7"],"fused_summary":"Sander Saar discusses Spotify acquiring Locker Room, a sports audio chat application connecting fans and athletes."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_28","window_index":28,"start_ms":335783,"end_ms":347882,"duration_ms":12099,"visual_description":"A presenter speaks in front of a graphic displaying tech platform logos and their audio feature counterparts. The presenter gestures while discussing audio platforms against an infographic banner showing social network audio expansions.","on_screen_text":"LIVE AUDIO ROOMS EVERYWHERE\nLocker Room\nSpaces\nLive Audio\nVoice Chat 2.0\nTalk\nStage Channels\nAudio Channels","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Locker Room","Clubhouse","X Spaces"],"entity_ids":["ent_57be875ae3b74a4c31253d546bda34fc","ent_a306e6ba-9295-4cd9-b6bb-5ae2c54d78e7","ent_c1eb0a5ad5e25af6e52c706b836ed2e6","ent_d0334636346a1c48288abd72c3622553","ent_e1f87c8f8a92b70973d96e0b0a5ff103","ent_e26867a145cdf81d1d05b08befc49492"],"fused_summary":"Sander Saar explains how Spotify acquired Locker Room and Twitter launched Spaces as audio room competitors."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_29","window_index":29,"start_ms":347882,"end_ms":362157,"duration_ms":14275,"visual_description":"The presenter continues discussing social audio platforms as the on-screen graphic updates to show category labels. The presenter talks about LinkedIn and other apps developing live audio capabilities. The graphic updates to show vertical category pillars under each audio feature as the presenter talks.","on_screen_text":"LIVE AUDIO ROOMS EVERYWHERE\nRoom\nSpaces\nLive Audio\nVoice Chat 2.0\nTalk\nStage Channels\nAudio Channels\nlocker Room\nts sic ulture\nNews\nBusiness\nPrivate groups\nPublic discussion\nCommunities\nWork","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Reddit","Telegram","Slack","Discord"],"entity_ids":["ent_53a106957af99f597540fa15fd63c628","ent_66a786781c31ac0127a4d029878ab0ae","ent_b317d0062e2abf57906e6393434f73d6","ent_c079449f-460e-485e-a6a0-3f121ad46040","ent_d0334636346a1c48288abd72c3622553","ent_e3c10ccfce46fd7e0ed9304c98cd2977"],"fused_summary":"The presenter outlines how LinkedIn, Telegram, Reddit, Discord, and Slack are each implementing live audio features."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_30","window_index":30,"start_ms":362157,"end_ms":371405,"duration_ms":9248,"visual_description":"The presenter explains how Locker Room under Spotify caters to sports and music communities. The speaker pinches fingers and gestures while discussing Locker Room's target audiences. The speaker opens both hands wide while highlighting community gathering on audio platforms. The speaker concludes discussing the audio rooms format for culture and sports.","on_screen_text":"LIVE AUDIO ROOMS EVERYWHERE\nLocker Room\nSports\nMusic\nCulture\nSpaces\nNews\nLIVE\nLive Audio\nBusiness\nVoice Chat 2.0\nPrivate groups\nTalk\nPublic\ndiscussion\nStage Channels\nCommunities\nAudio Channels\nWork","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Locker Room"],"entity_ids":["ent_57be875ae3b74a4c31253d546bda34fc","ent_a306e6ba-9295-4cd9-b6bb-5ae2c54d78e7","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker analyzes how Spotify's Locker Room serves niche sports, music, and cultural communities."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_31","window_index":31,"start_ms":371405,"end_ms":386405,"duration_ms":15000,"visual_description":"The presenter details use cases for Twitter Spaces, LinkedIn, Telegram, Reddit, Discord, and Slack audio. The presenter passionately describes the respective niches of Twitter Spaces, LinkedIn, Telegram, Reddit, Discord, and Slack.","on_screen_text":"LIVE AUDIO ROOMS EVERYWHERE\nLocker Room\nSports\nMusic\nCulture\nSpaces\nNews\nLIVE\nLive Audio\nBusiness\nVoice Chat 2.0\nPrivate groups\nTalk\nPublic\ndiscussion\nStage Channels\nCommunities\nAudio Channels\nWork","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Reddit","Telegram","Slack","X Spaces","Discord"],"entity_ids":["ent_53a106957af99f597540fa15fd63c628","ent_66a786781c31ac0127a4d029878ab0ae","ent_b317d0062e2abf57906e6393434f73d6","ent_c079449f-460e-485e-a6a0-3f121ad46040","ent_d0334636346a1c48288abd72c3622553","ent_e26867a145cdf81d1d05b08befc49492","ent_e3c10ccfce46fd7e0ed9304c98cd2977"],"fused_summary":"Sander Saar explains how different social and workplace apps specialize their audio features for news, business, crypto, public chat, and work."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_32","window_index":32,"start_ms":386405,"end_ms":397486,"duration_ms":11081,"visual_description":"A presenter speaks in front of a graphic displaying various social audio platforms. The host talks while standing in front of a chart comparing live audio rooms across different platforms.","on_screen_text":"LIVE AUDIO ROOMS EVERYWHERE\ner Room\nSpaces\nLive Audio\nVoice Chat 2.0\nTalk\nStage Channels\nAudio Channels\nSports\nMusic\nCulture\nNews\nBusiness\nPrivate groups\nPublic\ndiscussion\nCommunities\nWork","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Reddit","Telegram","Slack","X Spaces","Discord"],"entity_ids":["ent_53a106957af99f597540fa15fd63c628","ent_66a786781c31ac0127a4d029878ab0ae","ent_b317d0062e2abf57906e6393434f73d6","ent_c079449f-460e-485e-a6a0-3f121ad46040","ent_e26867a145cdf81d1d05b08befc49492","ent_e3c10ccfce46fd7e0ed9304c98cd2977"],"fused_summary":"The presenter discusses how platforms like Twitter Spaces, LinkedIn, Telegram, Reddit, Discord, and Slack are integrating live audio features for their respective communities."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_33","window_index":33,"start_ms":397486,"end_ms":407346,"duration_ms":9860,"visual_description":"The presenter continues speaking while the slide updates to display various Clubhouse competitors. The host gestures beside a slide listing Clubhouse competitor app icons.","on_screen_text":"+ ALL THE CLUBHOUSE CLONES\nChalk\nSpace\nFireside\nSoapbox\nScrubhouse\nRodeo\nSonar","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Rodeo","Fireside","Soapbox","Scrubhouse","Sonar","Chalk","Clubhouse","Space"],"entity_ids":["ent_1cce3a80cf2f24c84884da94809fead0","ent_26ed1edfdc05c87dd873e9ac790f6085","ent_49bef51ec1015fe3b32e3f9bdf083b7f","ent_70bb76d24dc36d4c7a13e2854bb65fbf","ent_904864e2888798fa1351cd51afcb2ead","ent_daa69b706e7a4734bf1008c475cb8dc5","ent_e1f87c8f8a92b70973d96e0b0a5ff103","ent_fa34bdbc31d862e2f28907b89bad40a6"],"fused_summary":"The presenter explains the influx of Clubhouse clones targeting niche communities, accompanied by background music."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_34","window_index":34,"start_ms":407346,"end_ms":420000,"duration_ms":12654,"visual_description":"The presenter discusses App Store ratings shown on a bar chart on screen. The host gestures toward the App Store ratings bar chart on screen. The host continues talking about app store performance beside the ratings graphic.","on_screen_text":"+ ALL THE CLUBHOUSE CLONES\nApp Store Ratings (May, 2021)\n4.8\n4.6\n5\nNA\n4.4\n4.2\nClubhouse\nChalk\nSpace\nFireside\nSoapbox\nScrubhouse\nRodeo\nSonar","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["App Store","Clubhouse"],"entity_ids":["ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"The host discusses the App Store ratings of Clubhouse and its competitors against a bar chart graphic, accompanied briefly by music."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_35","window_index":35,"start_ms":420000,"end_ms":431544,"duration_ms":11544,"visual_description":"The presenter continues reviewing audio apps before transitioning to Facebook's audio strategy slide. The presenter speaks beside the App Store rating chart before the graphic cuts to Facebook's audio plan.","on_screen_text":"+ ALL THE CLUBHOUSE CLONES\nApp Store Ratings (May, 2021)\n4.8\n4.6\n5\nNA\n4.4\n4.2\nClubhouse\nChalk\nSpace\nFireside\nSoapbox\nScrubhouse\nRodeo\nSonar\nFACEBOOK'S PLAN FOR SOCIAL AUDIO\nLIVE AUDIO\nROOMS\nPODCASTS\nSOUND-\nBITES\nMUSIC\nSTUDIO IN YOUR POCKET","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Clubhouse"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"The host wraps up commentary on Clubhouse competitor apps and introduces Facebook's plan for social audio."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_36","window_index":36,"start_ms":431544,"end_ms":440696,"duration_ms":9152,"visual_description":"A man in a light blue shirt speaks against a graphic showing Facebook's social audio strategy. A presenter talks in front of a colorful graphic diagram detailing Facebook's plan for social audio.","on_screen_text":"FACEBOOK'S PLAN FOR SOCIAL AUDIO\nLIVE AUDIO ROOMS\nPODCASTS\nSOUND-BITES\nMUSIC\nSTUDIO IN YOUR POCKET","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432"],"fused_summary":"The presenter outlines Facebook's strategy to expand into social audio beyond live audio rooms, covering podcasts, soundbites, and music."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_37","window_index":37,"start_ms":440696,"end_ms":455696,"duration_ms":15000,"visual_description":"The presenter explains audio creation tools while relevant company app icons fade onto the graphic. The presenter explains audio creation concepts as app logos appear inside the social audio diagram.","on_screen_text":"FACEBOOK'S PLAN FOR SOCIAL AUDIO\nLIVE AUDIO ROOMS\nPODCASTS\nSOUND- BITES\nMUSIC\nSTUDIO IN YOUR POCKET","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low"},"products_mentioned":["Apple Podcasts","Spotify for Creators","Clubhouse"],"entity_ids":["ent_55a8fa9131d8033e803a15a10d39eb58","ent_57e36c5da0caa91427a797c7e5b6f432","ent_a306e6ba-9295-4cd9-b6bb-5ae2c54d78e7","ent_a617796e1c6b43dbf98fd15d0e225849","ent_c1eb0a5ad5e25af6e52c706b836ed2e6","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"The presenter discusses Facebook's planned tools to turn phones into audio studios, comparing features to Clubhouse, Apple Podcasts, Twitter audio tweets, Spotify, and Anchor."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_38","window_index":38,"start_ms":455696,"end_ms":469641,"duration_ms":13945,"visual_description":"The host continues summarizing Facebook's audio integration alongside the graphic with app icons. The speaker stands in front of the diagram containing icons of various audio apps.","on_screen_text":"FACEBOOK'S PLAN FOR SOCIAL AUDIO\nLIVE AUDIO ROOMS\nPODCASTS\nSOUND- BITES\nMUSIC\nSTUDIO IN YOUR POCKET","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low"},"products_mentioned":["Apple Podcasts","Spotify for Creators","Clubhouse"],"entity_ids":["ent_55a8fa9131d8033e803a15a10d39eb58","ent_a306e6ba-9295-4cd9-b6bb-5ae2c54d78e7","ent_a617796e1c6b43dbf98fd15d0e225849","ent_c1eb0a5ad5e25af6e52c706b836ed2e6","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"The host explains how Facebook's combination of audio formats mirrors services like Clubhouse, Apple Podcasts, Twitter, Spotify, and Anchor."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_39","window_index":39,"start_ms":469641,"end_ms":477779,"duration_ms":8138,"visual_description":"The graphic transitions to a slide featuring a quote from Mark Zuckerberg and a mockup of Facebook Live Audio Rooms. The presentation slide updates to display Facebook Live Audio Rooms with an excerpt from Mark Zuckerberg.","on_screen_text":"FACEBOOK'S PLAN FOR SOCIAL AUDIO\nLIVE AUDIO\nROOMS\nPODCASTS\nSOUND-\nBITES\nMUSIC\nSTUDIO IN YOUR POCKET\n\"Every once in a while new medium comes along that can be adopted to large number of communities / groups\"\nMark Zuckerberg\nCEO, Facebook\n2:04\nRooms\nLive now\nSee All\nLIVE\n112\nTips for training puppy...\nLisa Advincula\nDaniel S...\nListen\nHappening today\nCarlos Ribeiro\n2:15 PM\nUrban Labradors of Seattle\nvirtual gathering\nDina\n8:3\nDaily Doggy 1\nUpcoming\nNew owners hang out!\n6 interested\nFRI AT 10 AM\nView\nCreate Room","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_94b61873-d1e3-49a4-ab3a-1534e8ba98f9"],"fused_summary":"The presenter transitions into exploring Facebook's specific audio areas as a new slide showing a Mark Zuckerberg quote appears."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_40","window_index":40,"start_ms":477779,"end_ms":491250,"duration_ms":13471,"visual_description":"In an indoor studio setting, a presenter speaks on the left alongside a graphic card featuring a Mark Zuckerberg quote and a mobile UI mockup. The presenter gestures while discussing live audio rooms beside an on-screen graphic with Mark Zuckerberg's quote.","on_screen_text":"LIVE AUDIO ROOMS\n“Every once in a while new medium comes along that can be adopted to large number of communities / groups”\nMark Zuckerberg\nCEO, Facebook\n2:04\nRooms\nLive now\nSee All\nLIVE\n112\nTips for training puppy...\nLisa Advincula, Daniel S...\nListen\nHappening today\nCarlos Ribeiro\n2:15 PM\nUrban Labradors of Seattle\nvirtual gathering\nDina\nDaily Doggy\nUpcoming\nNew owners hang out!\n6 interested\nFRI AT 10 AM\nView\nCreate Room","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_94b61873-d1e3-49a4-ab3a-1534e8ba98f9"],"fused_summary":"The presenter outlines Facebook's strategy for live audio rooms, referencing Mark Zuckerberg's view on media and community gathering."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_41","window_index":41,"start_ms":491250,"end_ms":503037,"duration_ms":11787,"visual_description":"In a studio, the presenter stands beside an infographic displaying user and admin statistics for Facebook Groups and Messenger. The presenter explains group statistics next to an on-screen graphic displaying monthly active user metrics.","on_screen_text":"LIVE AUDIO ROOMS\n1.8B\n70M\n>50%\nGroups MAUs\nAdmins\n5+ groups\n1.3B\nMAUs","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Messenger"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_c7983802690c6ad7e5c1dab8a5770313"],"fused_summary":"The presenter highlights Facebook engagement metrics, noting that 1.8 billion users participate in groups and 70 million act as admins."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_42","window_index":42,"start_ms":503037,"end_ms":515850,"duration_ms":12813,"visual_description":"In a studio setting, the presenter gestures while standing beside a graphic outlining user participation across multiple groups. The presenter speaks and gestures beside a slide highlighting multi-group user statistics.","on_screen_text":"LIVE AUDIO ROOMS\n1.8B Groups MAUs\n70M Admins\n>50% 5+ groups\n1.3B MAUs","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432"],"fused_summary":"The presenter explains that extensive user membership in groups makes live audio a key opportunity beyond traditional one-way video or photos."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_43","window_index":43,"start_ms":515850,"end_ms":527744,"duration_ms":11894,"visual_description":"In a studio, the presenter explains the relationship-building potential of live audio beside engagement stats on screen. The presenter addresses the camera with open hand gestures beside a data slide.","on_screen_text":"LIVE AUDIO ROOMS\n1.8B\n70M\n>50%\nGroups MAUs\nAdmins\n5+ groups\n1.3B\nMAUs","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432"],"fused_summary":"The presenter argues that live audio allows true two-way dialogue and relationship building inside Facebook groups."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_44","window_index":44,"start_ms":527744,"end_ms":542744,"duration_ms":15000,"visual_description":"A presenter speaks in front of an informational graphic displaying user statistics for Facebook Groups and Messenger. A host talks on the left side while graphic icons show statistics for Facebook Groups and Messenger on the right.","on_screen_text":"LIVE AUDIO ROOMS\n1.8B\n70M\n>50%\nGroups MAUs\nAdmins\n5+ groups\n1.3B\nMAUs\nGoogle Maps\nNetflix\nSpotify\nYouTube\nMessenger\nWeather\nFacebook\n19:57","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low"},"products_mentioned":["Messenger"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_c7983802690c6ad7e5c1dab8a5770313","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker talks about Messenger's active user base and how live audio rooms allow users to consume content in the background."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_45","window_index":45,"start_ms":542744,"end_ms":551036,"duration_ms":8292,"visual_description":"A presenter speaks alongside an illustration of a car dashboard infotainment screen featuring various app icons. The host speaks to the camera while a car dashboard display shows multimedia and social applications.","on_screen_text":"LIVE AUDIO ROOMS\nGoogle Maps\nNetflix\nSpotify\nYouTube\nMessenger\nWeather\nFacebook\n19:57","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low"},"products_mentioned":["Messenger","Facebook Groups"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_c7983802690c6ad7e5c1dab8a5770313","ent_d0334636346a1c48288abd72c3622553","ent_d5ab3b2634e278884afdae1f2c518935"],"fused_summary":"The speaker explains how Facebook Groups and Messenger provide background audio consumption alternatives to the traditional newsfeed."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_46","window_index":46,"start_ms":551036,"end_ms":566036,"duration_ms":15000,"visual_description":"The host talks in front of a car infotainment system display while gesturing with his hands. The host stands on the left describing connected car audio experiences alongside an infotainment system graphic.","on_screen_text":"LIVE AUDIO ROOMS\nGoogle Maps\nNetflix\nSpotify\nYouTube\nMessenger\nWeather\nFacebook\n19:57","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low"},"products_mentioned":["Messenger","Facebook Groups"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_c7983802690c6ad7e5c1dab8a5770313","ent_d0334636346a1c48288abd72c3622553","ent_d5ab3b2634e278884afdae1f2c518935"],"fused_summary":"The speaker envisions audio conversations on Facebook and Messenger expanding to car dashboard applications and mobile listening."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_47","window_index":47,"start_ms":566036,"end_ms":581036,"duration_ms":15000,"visual_description":"The presenter continues discussing car integration before switching to show smartphone interfaces displaying Facebook live video room features. The presenter talks next to an image of a connected dashboard console showing apps. The presenter speaks beside multiple smartphone screens illustrating live room video and audio features.","on_screen_text":"LIVE AUDIO ROOMS\nGoogle Maps\nNetflix\nSpotify\nYouTube\nMessenger\nWeather\nFacebook\n19:57\nPeople\nACTIVE (22)\nSTORIES\nCreate a Room\nUse a link to video chat with anyone\nACTIVE NOW\nThomas Sweeney\nTiffany Yeh\nGianna Pisano\nBeth Dean\nJenny Yean\nMatt Blanchard\nRon Besselin\nRyan McLaughlin\nInvite Anyone With a Link\nWe'll notify you when others join\nWho Can Join\nPeople with the link\nShare Link\nAlex's Room\nDone\nLock Room\nEnd Room\nRemove Alice and lock the room?\nRemove","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low"},"products_mentioned":["Messenger","Facebook Groups"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_c7983802690c6ad7e5c1dab8a5770313","ent_d0334636346a1c48288abd72c3622553","ent_d5ab3b2634e278884afdae1f2c518935"],"fused_summary":"The speaker concludes the car audio discussion and discusses Facebook's prior traction with live video rooms."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_48","window_index":48,"start_ms":581036,"end_ms":592049,"duration_ms":11013,"visual_description":"A presenter speaks in front of an illustration showing Facebook Live Audio Rooms interfaces on smartphones. The presenter stands on the left gesturing while UI mockups of Facebook Live Audio Rooms appear behind him.","on_screen_text":"LIVE AUDIO ROOMS\nPeople\nACTIVE (22)\nSTORIES\nCreate a Room\nUse a link to video chat with anyone\nACTIVE NOW\nThomas Sweeney\nTiffany Yeh\nGianna Pisano\nBeth Dean\nJenny Yean\nMatt Blanchard\nRon Besselin\nRyan McLaughlin\nInvite Anyone With a Link\nWe'll notify you when others join\nWho Can Join\nPeople with the link\nShare Link\nAlex's Room\nDone\nLock Room\nEnd Room\nYou\nRemove Alice and\nlock the room?\nThis room will be locked, preventing Alice or\nanyone else from joining. If you unlock the\nroom, others can join including Alice.\nRemove\nPODCASTS\n170M people on Facebook are\nconnected to a page about\npodcasts\nMark Zuckerberg\nCEO, Facebook\nWild 'Til 9\nWeekly podcast hosted by LaurDIY & Jeremy Lewis.\nFollow\nPosts\nAbout\nPodcasts\nPhotos\nNew Release\nMillennials Decode\nGen-Z\n1hr 7min - Just now\nPopular Episodes\nNewest\nKeeping Secrets and Calling...\n1hr 3min - April 6\nThe Perfect Proposal...Ruined\n1hr - March 30","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Messenger"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_c7983802690c6ad7e5c1dab8a5770313","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker explains Facebook's success with live video rooms and potential audio room expansion against graphics of smartphone screens."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_49","window_index":49,"start_ms":592049,"end_ms":606375,"duration_ms":14326,"visual_description":"The presenter discusses podcast statistics beside a quote from Mark Zuckerberg and a Facebook podcast page mockup. A presenter talks next to a graphic featuring a quote from Mark Zuckerberg and a smartphone displaying a Facebook podcast page.","on_screen_text":"PODCASTS\n“170M people on Facebook are connected to a page about podcasts”\nMark Zuckerberg\nCEO, Facebook\nWild 'Til 9\nWeekly podcast hosted by LaurDIY & Jeremy Lewis.\nFollow\nPosts\nAbout\nPhotos\nNew Release\nMillennials Decode Gen-Z\n1hr 7min Just now\n857K\nPopular Episodes\nNewest\nKeeping Secrets and Calling...\n1hr 3min April 6\n753K\nThe Perfect Proposal...Ruined\n1hr 2min March 30","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_94b61873-d1e3-49a4-ab3a-1534e8ba98f9","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The presenter highlights Mark Zuckerberg's statement regarding Facebook's large user base engaged with podcasts."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_50","window_index":50,"start_ms":606375,"end_ms":616219,"duration_ms":9844,"visual_description":"The presenter continues discussing podcasts beside bar charts showing podcast ad spending and listeners. The speaker gestures on the left beside two bar charts displaying data on podcast ad spend and listeners.","on_screen_text":"PODCASTS\n“170M people on Facebook are connected to a page about podcasts”\nMark Zuckerberg\nCEO, Facebook\nWild 'Til 9\nWeekly podcast hosted by LaurDIY & Jeremy Lewis.\nFollow\nPosts\nAbout\nPodcasts\nPhotos\nServices\nNew Release\nMillennials Decode Gen-Z\n1hr 7min • Just now\nPopular Episodes\nNewest\nKeeping Secrets and Calling...\n1hr 3min • April 6\nThe Perfect Proposal...Ruined\n1hr 2min • March 30\nPodcast Ad Spending\nUS, 2020-2024\nPodcast Listeners\nUS, 2019-2023\n$0.91\n$1.28\n$1.51\n$1.68\n$1.83\n20.0%\n24.0%\n26.5%\n28.0%\n29.0%\n2020\n2021\n2022\n2023\n2024\nbillions\n% of digital audio services ad spending\nSource: eMarketer, October 2020\n92.0\n105.6\n115.6\n124.3\n131.4\n44.5%\n50.0%\n54.0%\n57.3%\n59.8%\n2019\nmillions\n% of digital audio listeners\nSource: eMarketer, February 2020","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"focused"},"products_mentioned":[],"entity_ids":["ent_37e3d343-9bd7-453a-b6b5-56345171deae","ent_57e36c5da0caa91427a797c7e5b6f432","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The host outlines why podcasts are attractive for Facebook while statistical growth charts appear in the background."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_51","window_index":51,"start_ms":616219,"end_ms":627495,"duration_ms":11276,"visual_description":"The host presents podcast advertising projections alongside an eMarketer market research bar graph. The presenter continues explaining market growth next to data charts regarding podcast ad spending.","on_screen_text":"PODCASTS\nPodcast Ad Spending\nUS, 2020-2024\n$0.91\n$1.28\n$1.51\n$1.68\n$1.83\n20.0%\n24.0%\n26.5%\n28.0%\n29.0%\n2020\n2021\n2022\n2023\n2024\nbillions\n% of digital audio services ad spending\nSource: eMarketer, October 2020\nPodcast Listeners\nUS, 2019-2023\n92.0\n105.6\n115.6\n124.3\n131.4\n44.5%\n50.0%\n54.0%\n57.3%\n59.8%\n2019\nmillions\n% of digital audio listeners\nSource: eMarketer, February 2020","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_37e3d343-9bd7-453a-b6b5-56345171deae","ent_57e36c5da0caa91427a797c7e5b6f432","ent_d0334636346a1c48288abd72c3622553","ent_e3aa8dd3-fda6-4a44-86c9-1e0cf15d8ef2"],"fused_summary":"The presenter references eMarketer projections predicting podcast advertising growth to 1.8 billion dollars in the US."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_52","window_index":52,"start_ms":627495,"end_ms":638542,"duration_ms":11047,"visual_description":"Sander Saar speaks in an indoor studio beside an infographic detailing podcast advertising spend and listeners. Sander Saar speaks while gesturing next to an infographic showing podcast ad spending and listener statistics.","on_screen_text":"PODCASTS\nPodcast Ad Spending\nUS, 2020-2024\nPodcast Listeners\nUS, 2019-2023\n$0.91\n$1.28\n$1.51\n$1.68\n$1.83\n20.0%\n24.0%\n26.5%\n28.0%\n29.0%\n2020\n2021\n2022\n2023\n2024\nbillions\n% of digital audio services ad spending\nSource: eMarketer, October 2020\n92.0\n105.6\n115.6\n124.3\n131.4\n44.5%\n50.0%\n54.0%\n57.3%\n59.8%\n2019\nmillions\n% of digital audio listeners\nSource: eMarketer, February 2020","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_e3aa8dd3-fda6-4a44-86c9-1e0cf15d8ef2"],"fused_summary":"Sander Saar talks about growing podcast listener numbers and the advertising opportunity that Facebook excels at."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_53","window_index":53,"start_ms":638542,"end_ms":650731,"duration_ms":12189,"visual_description":"Sander Saar discusses podcast growth before the infographic transitions to show creator and listener features. Sander Saar finishes discussing market sizes next to the statistical podcast charts. Sander Saar gestures as the graphic switches to a breakdown of creator and listener features with a mobile UI.","on_screen_text":"PODCASTS\nPodcast Ad Spending\nUS, 2020-2024\n$0.91\n20.0%\n2020\n2021\n2022\n2023\n2024\n$1.28\n24.0%\n$1.51\n26.5%\n$1.68\n28.0%\n$1.83\n29.0%\nbillions\n% of digital audio services ad spending\nSource: eMarketer, October 2020\nPodcast Listeners\nUS, 2019-2023\n92.0\n44.5%\n2019\n105.6\n50.0%\n115.6\n54.0%\n124.3\n57.3%\n131.4\n59.8%\nmillions\n% of digital audio listeners\nSource: eMarketer, February 2020\nCREATORS\nSharing & Grow\nConnect\nLISTENERS\nDiscover & Get Updates\nConsume & Discuss\n2:04\nWild 'Til 9\nWeekly podcast hosted by LaurDIY & Jeremy Lewis.\nFollow\nPosts\nAbout\nPodcasts\nPhotos\nNew Release\nMillennials Decode\nGen-Z\n1hr 7min Just now\n657K\nPopular Episodes\nNewest\nKeeping Secrets and Calling...\n1hr 3min - April 6\n753K\nThe Perfect Proposal...Ruined\n1hr 2min - March 30","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432"],"fused_summary":"Sander Saar finishes discussing audio monetization before transitioning to the two podcast strategies being developed."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_54","window_index":54,"start_ms":650731,"end_ms":662192,"duration_ms":11461,"visual_description":"Sander Saar outlines creator podcast tools in front of a white slide diagram with a smartphone display. Sander Saar gestures while explaining direct podcast distribution and creator engagement.","on_screen_text":"PODCASTS\nCREATORS\nLISTENERS\nSharing & Grow\nConnect\nDiscover & Get Updates\nConsume & Discuss\n2:04\nWild 'Til 9\nWeekly podcast hosted by LaurDIY & Jeremy Lewis.\nFollow\nPosts\nAbout\nPodcasts\nPhotos\nNew Release\nMillennials Decode\nGen-Z\n1hr 7min Just now\n753K\nPopular Episodes\nNewest\nKeeping Secrets and Calling...\n1hr 3min - April 6\nThe Perfect Proposal...Ruined\n1hr 2min - March 30","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":[],"fused_summary":"Sander Saar explains how the platform facilitates sharing, consumption, and listener connection for podcast creators."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_55","window_index":55,"start_ms":662192,"end_ms":676551,"duration_ms":14359,"visual_description":"Sander Saar addresses podcast discoverability beside a slide displaying listeners' benefits and mobile podcast UI. Sander Saar gestures with his hands while discussing the challenges of podcast discovery. Sander Saar contrasts social platform podcast experiences with conventional RSS feed readers.","on_screen_text":"PODCASTS\nCREATORS\nLISTENERS\nSharing & Grow\nConnect\nDiscover & Get Updates\nConsume & Discuss\nWild 'Til 9\nWeekly podcast hosted by LaurDIY & Jeremy Lewis.\nFollow\nPosts\nAbout\nPodcasts\nPhotos\nNew Release\nMillennials Decode Gen-Z\n1hr 7min • Just now\n857K\nPopular Episodes\nNewest\nKeeping Secrets and Calling...\n1hr 3min • April 6\n753K\nThe Perfect Proposal...Ruined\n1hr 2min • March 30","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":[],"fused_summary":"Sander Saar describes how traditional RSS feed readers make discovery difficult, contrast to social podcast platforms."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_56","window_index":56,"start_ms":676551,"end_ms":684551,"duration_ms":8000,"visual_description":"A presenter speaks in front of a white slide diagram about podcasts, gesturing with his hands. The presenter addresses the audience while gesturing next to a slide detailing podcasts.","on_screen_text":"PODCASTS\nCREATORS\nLISTENERS\nSharing & Grow\nDiscover & Get Updates\nConnect\nConsume & Discuss\nWild 'Til 9\nWeekly podcast hosted by LaurDIY & Jeremy Lewis.\nFollow\nPosts\nAbout\nPodcasts\nPhotos\nNew Release\nMillennials Decode\nGen-Z\n1hr 7min Just now\n857K\nPopular Episodes\nNewest\nKeeping Secrets and Calling...\n1hr 3min - April 6\n753K\nThe Perfect Proposal...Ruined\n1hr 2min - March 30\nSOUNDBITES\nShort-form audio format\nAnecdotes\nJokes\nMoments of inspiration\nPoems\n+ many other things we haven't yet imagined\nYour Morning Edition\nWhat's your happy place?\nAyaka Yamamoto Yesterday\n0:32 | 1:07\n\"For me, it doesn't get any better\nthan camping out under the stars\nwith a few friends, a warm fire, and a\nguitar. What's your happy place?\"\n225\nWhat is your best advice?\nKamlesh Chaudhari","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432"],"fused_summary":"The presenter discusses the discovery issues with podcasts and social experiences, as clicking occurs."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_57","window_index":57,"start_ms":684551,"end_ms":694009,"duration_ms":9458,"visual_description":"The slide transitions to Soundbites as the presenter introduces the short-form audio format. The host points out the transition to the Soundbites presentation on screen. The host continues talking about short-form audio beside the Soundbites graphic.","on_screen_text":"SOUNDBITES\nShort-form audio format\nAnecdotes\nJokes\nMoments of inspiration\nPoems\n+ many other things we haven’t yet imagined\n2:04\nYour Morning Edition\nWhat’s your happy place?\nAyaka Yamamoto • Yesterday\n0:32 | 1:07\n\"For me, it doesn't get any better than camping out under the stars with a few friends, a warm fire, and a guitar. What's your happy place?\"\n225\nWhat is your best advice?\nKamlesh Chaudhari","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Soundbites"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_e345f5287c7089e1fb606530979c0d2c"],"fused_summary":"The speaker introduces Facebook Soundbites as a novel short-form audio format."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_58","window_index":58,"start_ms":694009,"end_ms":705411,"duration_ms":11402,"visual_description":"The presenter continues explaining potential uses for Soundbites in front of the slide. The speaker gestures dynamically while explaining creative uses listed on the slide.","on_screen_text":"SOUNDBITES\nShort-form audio format\nAnecdotes\nJokes\nMoments of inspiration\nPoems\n+ many other things we haven’t yet imagined\n2:04\nYour Morning Edition\nWhat’s your happy place?\nAyaka Yamamoto • Yesterday\n0:32 | 1:07\n\"For me, it doesn't get any better than camping out under the stars with a few friends, a warm fire, and a guitar. What's your happy place?\"\n225\nWhat is your best advice?\nKamlesh Chaudhari","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Soundbites"],"entity_ids":["ent_e345f5287c7089e1fb606530979c0d2c"],"fused_summary":"The speaker outlines uses for Soundbites, such as anecdotes and jokes, and mentions a creator fund."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_59","window_index":59,"start_ms":705411,"end_ms":715972,"duration_ms":10561,"visual_description":"The speaker contrasts Soundbites with Twitter Audio Tweets while gesturing with air quotes. The presenter gestures while discussing Twitter's previous audio efforts. The presenter makes air-quote hand gestures while discussing accessibility.","on_screen_text":"SOUNDBITES\nShort-form audio format\nnecdotes\nkes\noments of inspiration\noems\nmany other things we haven’t yet imagined\n2:04\nYour Morning Edition\nWhat's your happy place?\nAyaka Yamamoto • Yesterday\n0:32 | 1:07\n\"For me, it doesn't get any better than camping out under the stars with a few friends, a warm fire, and a guitar. What's your happy place?\"\n225\nWhat is your best advice?\nKamlesh Chaudhari","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Twitter Audio Tweets"],"entity_ids":["ent_c1eb0a5ad5e25af6e52c706b836ed2e6","ent_cca7d7863af532ae1836919bbc816003"],"fused_summary":"The host compares the feature to Twitter Audio Tweets and discusses accessibility concerns."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_60","window_index":60,"start_ms":715972,"end_ms":727033,"duration_ms":11061,"visual_description":"A presenter speaks in front of an informational slide about Facebook Soundbites alongside a mobile screen mockup. The presenter talks to the camera with hand gestures next to a slide detailing short-form audio formats and displaying a smartphone UI preview of Soundbites.","on_screen_text":"SOUNDBITES\nShort-form audio format\nAnecdotes\nJokes\nMoments of inspiration\nPoems\nmany other things we haven’t yet imagined\n2:04\nYour Morning Edition\nWhat’s your happy place?\nAyaka Yamamoto - Yesterday\n0:32 | 1:07\n“For me, it doesn’t get any better than camping out under the stars with a few friends, a warm fire, and a guitar. What’s your happy place?”\n225\nWhat is your best advice?\nKamlesh Chaudhari","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Soundbites"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_e345f5287c7089e1fb606530979c0d2c"],"fused_summary":"The presenter highlights Facebook's inclusion of speech-to-text accessibility features in Soundbites while standing beside an illustrative graphic and app mockup."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_61","window_index":61,"start_ms":727033,"end_ms":739489,"duration_ms":12456,"visual_description":"The host discusses the audio clip format as the slide updates to display comparative YouTube view charts. The presenter gestures and speaks while a comparison bar chart illustrating YouTube views for full podcasts versus clips appears beside him.","on_screen_text":"SOUNDBITES\nShort-form audio format\nAnecdotes\nJokes\nMoments of inspiration\nPoems\nmany other things we haven’t yet imagined\nJoe Rogan Podcast\nYouTube Views (Aug, 2020)\n170.9 M\n106.4 M\nJoeRogan\nJRE Clips\nH3 Podcast\nYouTube Views (Mar, 2021)\n48.3 M\n25.6 M\nH3 Podcast Highlights\nYour Morning Edition\nWhat’s your happy place?\nAyaka Yamamoto • Yesterday\n0:32 | 1:07\n\"For me, it doesn't get any better than camping out under the stars with a few friends, a warm fire, and a guitar. What's your happy place?\"\n225\nWhat is your best advice?\nKamlesh Chaudhari","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Soundbites"],"entity_ids":["ent_b987acd01400347ba9932dfd412e2c65","ent_c40b20c6-f989-41d3-8160-0c05014792db","ent_e345f5287c7089e1fb606530979c0d2c"],"fused_summary":"The presenter explains why Soundbites and clip formats represent a major consumption driver for podcasts, supported by podcast view statistics on screen."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_62","window_index":62,"start_ms":739489,"end_ms":752192,"duration_ms":12703,"visual_description":"The presenter gestures actively while explaining viewership statistics comparing Joe Rogan's full podcast against his clips channel. The host gestures with both hands in front of bar chart statistics showing YouTube view counts for the Joe Rogan podcast and clips.","on_screen_text":"SOUNDBITES\nJoe Rogan Podcast\nYouTube Views (Aug, 2020)\n170.9 M\n106.4 M\nJoeRogan\nJRE Clips\nH3 Podcast\nYouTube Views (Mar, 2021)\n48.3 M\n25.6 M\nH3 Podcast Highlights\n2:04\nYour Morning Edition\nWhat's your happy place?\nAyaka Yamamoto - Yesterday\n0:32 | 1:07\n\"For me, it doesn't get any better than camping out under the stars with a few friends, a warm fire, and a guitar. What's your happy place?\"\n225\nWhat is your best advice?\nKamlesh Chaudhari","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["JRE Clips"],"entity_ids":["ent_b987acd01400347ba9932dfd412e2c65","ent_c40b20c6-f989-41d3-8160-0c05014792db","ent_f13ca77ef4dcbb70bf542d86803cf11f"],"fused_summary":"The speaker analyzes how Joe Rogan's YouTube clips drove seventy percent more views than full podcast episodes, illustrating the power of bite-sized content."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_63","window_index":63,"start_ms":752192,"end_ms":760704,"duration_ms":8512,"visual_description":"The presenter continues discussing podcast highlights and Soundbites beside a comparative bar chart and mobile mockup. The presenter talks while gesturing with his hands next to a bar chart detailing H3 Podcast metrics and a Soundbites interface.","on_screen_text":"SOUNDBITES\nJoe Rogan Podcast\nYouTube Views (Aug, 2020)\n170.9 M\n106.4 M\nJoeRogan\nJRE Clips\nH3 Podcast\nYouTube Views (Mar, 2021)\n48.3 M\n25.6 M\nH3 Podcast Highlights\n2:04\nYour Morning Edition\nWhat's your happy place?\nAyaka Yamamoto - Yesterday\n0:32 | 1:07\nFor me, it doesn't get any better than camping out under the stars with a few friends, a warm fire, and a guitar. What's your happy place?\n225\nWhat is your best advice?\nKamlesh Chaudhari","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"focused"},"products_mentioned":["Soundbites"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_b245cac498a9c196e1462f0c045e4a72","ent_e345f5287c7089e1fb606530979c0d2c"],"fused_summary":"The speaker points out that H3 Podcast generates substantial viewership from highlights, arguing that Facebook Soundbites provides an ideal format to capitalize on clips."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_64","window_index":64,"start_ms":760704,"end_ms":768704,"duration_ms":8000,"visual_description":"Sander Saar speaks in front of a slide displaying Soundbites analytics and mobile interface mockups. Sander Saar speaks with open hand gestures beside podcast stats and an app mockup before the screen transitions.","on_screen_text":"SOUNDBITES\nJoe Rogan Podcast\nYouTube Views (Aug, 2020)\n170.9 M\n106.4 M\nH3 Podcast\nYouTube Views (Mar, 2021)\n48.3 M\n25.6 M\nJoeRogan\nJRE Clips\nH3 Podcast Highlights\n2:04\nYour Morning Edition\nWhat's your happy place?\nAyaka Yamamoto - Yesterday\n0:32 | 1:07\n\"For me, it doesn't get any better than camping out under the stars with a few friends, a warm fire, and a guitar. What's your happy place?\"\n225\nWhat is your best advice?\nKamlesh Chaudhari\nMUSIC - PROJECT BOOMBOX\nMiniplayer experience\nShare songs/podcasts\nPlay in full\nListen while scrolling\n+ 30sec clips to Stories\nfacebook\nCassandra Taylor\nWhat a vibe!\nSerotonin\ngirl in red - Serotonin\nPlay Now\nSonida Phin and 124 others\n23 Comments\nLike\nComment\nShare\nGustavo Lima\nCheck out my new puppy! His name is Wolf!\nSerotonin - girl in red\nSpotify\ngirl in red\nSuper excited to share my new single 'Serotonin' with you guys!!\nPlay girl in red and more music from your Spotify app without leaving Facebook.\nPlay\nSofia Muñoz and 6K others\n299 Comments","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Soundbites"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_b245cac498a9c196e1462f0c045e4a72","ent_e345f5287c7089e1fb606530979c0d2c","ent_fe6c3f699a9e22150663b50b8c122668"],"fused_summary":"Sander Saar explains how podcast highlights can be a major product for Facebook through its Soundbites feature."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_65","window_index":65,"start_ms":768704,"end_ms":782712,"duration_ms":14008,"visual_description":"Sander Saar presents beside a slide and phone screens detailing Facebook's Project Boombox feature. Sander Saar talks with folded hands and small hand gestures next to an informational slide detailing Project Boombox.","on_screen_text":"MUSIC - PROJECT BOOMBOX\nMiniplayer experience\nShare songs/podcasts\nPlay in full\nListen while scrolling\n30sec clips to Stories\nfacebook\nCassandra Taylor\n1h\nWhat a vibe!\nSerotonin\ngirl in red - Serotonin\nPlays from Spotify\nPlay Now\nSonida Phin and 124 others\n23 Comments\nLike\nComment\nShare\nGustavo Lima\nCheck out my new puppy! His name is Wolf!\nSerotonin girl in red\nSpotify\ngirl in red\nSuper excited to share my new single 'Serotonin'\nwith you guys!!\nPlay girl in red and more music from\nyour Spotify app without leaving\nFacebook.\nPlay\nSofia Muñoz and 6K others\n299 Comments","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Project Boombox"],"entity_ids":["ent_2adedf00d42cad18a7396b2f844fa36f","ent_57e36c5da0caa91427a797c7e5b6f432"],"fused_summary":"Sander Saar introduces Project Boombox, Facebook's miniplayer feature enabling full song listening within the app."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_66","window_index":66,"start_ms":782712,"end_ms":791872,"duration_ms":9160,"visual_description":"Sander Saar describes Spotify sharing functionality on Facebook while standing in front of smartphone app visuals. Sander Saar explains music playback capabilities while gesturing actively next to the slide display.","on_screen_text":"MUSIC - PROJECT BOOMBOX\nMiniplayer experience\nShare songs/podcasts\nPlay in full\nListen while scrolling\n+ 30sec clips to Stories\nfacebook\nCassandra Taylor\n1h\nWhat a vibe!\nSerotonin\ngirl in red - Serotonin\nPlay Now\nSonida Phin and 124 others\n23 Comments\nLike\nComment\nShare\nGustavo Lima\nCheck out my new puppy! His name is Wolf!\nSerotonin - girl in red\ngirl in red\nSuper excited to share my new single 'Serotonin' with you guys!!\nPlay girl in red and more music from your Spotify app without leaving Facebook.\nPlay\nSofia Muñoz and 6K others\n299 Comments","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_a306e6ba-9295-4cd9-b6bb-5ae2c54d78e7"],"fused_summary":"Sander Saar discusses how users can share and continuously play songs and podcasts from Spotify inside Facebook."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_67","window_index":67,"start_ms":791872,"end_ms":804846,"duration_ms":12974,"visual_description":"Sander Saar discusses Facebook Stories and audio clip expansion while standing beside smartphone UI slides. Sander Saar gesticulates with both hands wide as he analyzes the interplay between Facebook's podcast features and Spotify.","on_screen_text":"MUSIC - PROJECT BOOMBOX\nMiniplayer experience\nShare songs/podcasts\nPlay in full\nListen while scrolling\n30sec clips to Stories\nfacebook\nCassandra Taylor\nWhat a vibe!\nSerotonin\ngirl in red - Serotonin\nPlays from Spotify\nPlay Now\nSonida Phin and 124 others\n23 Comments\nLike\nComment\nShare\nGustavo Lima\nCheck out my new puppy! His name is Wolf!\nSerotonin - girl in red\nSpotify\ngirl in red\nSuper excited to share my new single 'Serotonin' with you guys!!\nPlay girl in red and more music from your Spotify app without leaving Facebook.\nPlay\nSofia Muñoz and 6K others\n299 Comments","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_a306e6ba-9295-4cd9-b6bb-5ae2c54d78e7"],"fused_summary":"Sander Saar explains the expansion of music clips for Stories and discusses the market balance between Facebook and Spotify podcasts."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_68","window_index":68,"start_ms":804846,"end_ms":812846,"duration_ms":8000,"visual_description":"A man speaks on the left alongside a graphic displaying Facebook Project Boombox interface on smartphones. A presenter talks on the left side while a graphic on Project Boombox shows UI mockups on the right.","on_screen_text":"MUSIC - PROJECT BOOMBOX\nMiniplayer experience\nShare songs/podcasts\nPlay in full\nListen while scrolling\n+ 30sec clips to Stories\nfacebook\nCassandra Taylor\nWhat a vibe!\nSerotonin\ngirl in red - Serotonin\nPlay Now\nSonida Phin and 124 others\n23 Comments\nLike\nComment\nShare\nGustavo Lima\nCheck out my new puppy! His name is Wolf!\nSerotonin - girl in red\nSpotify\ngirl in red\nSuper excited to share my new single 'Serotonin' with you guys!!\nPlay girl in red and more music from your Spotify app without leaving Facebook.\nPlay\nSofia Muñoz and 6K others\n299 Comments","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_a306e6ba-9295-4cd9-b6bb-5ae2c54d78e7","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker analyzes Facebook opening up its platform to external podcast feeds and music players like Spotify."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_69","window_index":69,"start_ms":812846,"end_ms":825928,"duration_ms":13082,"visual_description":"The presenter gestures alongside a slide showcasing audio tools for creators in a pocket studio format. The speaker outlines audio tools on the left while a slide displaying mobile audio features sits on the right.","on_screen_text":"STUDIO IN YOUR POCKET\nAudio tools for creators\nAudio green\nscreen\nVoice\nmorphing\nSound\neffects\nRemove\nnoise\nUpsample\nwith ML\nSpeech\nto text\n2:04\nRecord a Soundbite\nNext\n\"For me, it doesn't get any\nbetter than camping out\nunder the stars with a few\nfriends, a warm fire, and a\nguitar. What's your happy\nplace?\"\n0:00\n0:21\nAdd Effects","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The host discusses Facebook developing built-in audio creator tools to allow creators to record easily."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_70","window_index":70,"start_ms":825928,"end_ms":840375,"duration_ms":14447,"visual_description":"The host continues explaining audio editing features alongside the creator tools graphic display. A man describes audio modification features beside a slide showing recording software icons.","on_screen_text":"STUDIO IN YOUR POCKET\nAudio tools for creators\nAudio green screen\nVoice morphing\nSound effects\nRemove noise\nUpsample with ML\nSpeech to text\nRecord a Soundbite\nNext\nFor me, it doesn't get any better than camping out under the stars with a few friends, a warm fire, and a guitar. What's your happy place?\n0:00\n0:21\nAdd Effects","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker lists features like audio green screens, voice morphing, and sound effects for creators."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_71","window_index":71,"start_ms":840375,"end_ms":854467,"duration_ms":14092,"visual_description":"The speaker actively describes machine learning audio enhancements beside the slide on mobile audio tools. The host explains noise removal and audio upsampling beside graphic icons showing mobile tools.","on_screen_text":"STUDIO IN YOUR POCKET\nAudio tools for creators\nAudio green screen\nVoice morphing\nSound effects\nRemove noise\nUpsample with ML\nSpeech to text\nRecord a Soundbite\nNext\n\"For me, it doesn't get any better than camping out under the stars with a few friends, a warm fire, and a guitar. What's your happy place?\"\n0:00\n0:21\nAdd Effects","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The host highlights noise removal tools and machine learning enhancements that improve mobile mic audio quality."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_72","window_index":72,"start_ms":854467,"end_ms":866917,"duration_ms":12450,"visual_description":"A presenter speaks in front of a slide displaying audio tools for creators and a smartphone interface. The presenter stands on the left gesturing while a graphic slide illustrates audio creation tools.","on_screen_text":"STUDIO IN YOUR POCKET\nAudio tools for creators\nAudio green screen\nVoice morphing\nSound effects\nRemove noise\nUpsample with ML\nSpeech to text\nRecord a Soundbite\nNext\n\"For me, it doesn't get any better than camping out under the stars with a few friends, a warm fire, and a guitar. What's your happy place?\"\nAdd Effects","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":[],"fused_summary":"A host describes speech-to-text features across platforms and introduces an audio demonstration."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_73","window_index":73,"start_ms":866917,"end_ms":879442,"duration_ms":12525,"visual_description":"Animated vibrating circles appear on screen demonstrating Facebook audio filters while subtitles display a dialogue. Animated colored circular waveforms pulsate over a white background with dialogue subtitles.","on_screen_text":"esting out a bunch of new\nat Facebook's building.\nLike smart noise reduction. So you won't hear\nany of this street noise when I play it back.\nYeah. It's like camera filters — but for audio. So you\ncan edit, and you can add effects, and all that stuff . . .","facets":{"composition":"centered","lighting_class":"high key","motion_class":"medium","camera_type_hint":"screen recording","dominant_speaker_emotion":"friendly"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432"],"fused_summary":"Speakers discuss smart noise reduction in Facebook audio tools accompanied by dynamic visual audio rings. Music plays briefly."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_74","window_index":74,"start_ms":879442,"end_ms":893730,"duration_ms":14288,"visual_description":"Animated purple and orange rings distort and stretch into different shapes representing voice effects. Two animated glowing rings twist and compress against a neutral background synchronized to altered voices.","on_screen_text":"Yeah. It's like camera filters — but for audio. So you\ncan edit, and you can add effects, and all that stuff . . .\n[speaking in a high-pitched voice] How about . . .\nyou know, could you make me sound like a chipmunk?\n[speaking with a walkie-talkie effect]\nOr, uh, like, you know, one of those walkie-talkie things?","facets":{"composition":"centered","lighting_class":"high key","motion_class":"medium","camera_type_hint":"screen recording","dominant_speaker_emotion":"amused"},"products_mentioned":[],"entity_ids":[],"fused_summary":"An audio clip demonstrates chipmunk and walkie-talkie vocal filters as the circular graphics react visually."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_75","window_index":75,"start_ms":893730,"end_ms":906283,"duration_ms":12553,"visual_description":"Colorful pulsating rings flare and ripple as robot and ASMR voice effects play alongside text captions. Abstract circular shapes pulsate and expand across a white screen in response to speech.","on_screen_text":"[speaking in a robot voice]\nOr . . . I don't know, maybe a robot?\n[soothing rustling sound effect]\nI mean . . . that's crazy. It's basically like a sound studio . . .","facets":{"composition":"centered","lighting_class":"high key","motion_class":"medium","camera_type_hint":"screen recording","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":[],"fused_summary":"The demonstration finishes testing robot and ASMR effects, prompting positive feedback on the playback quality."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_76","window_index":76,"start_ms":906283,"end_ms":915000,"duration_ms":8717,"visual_description":"Animated sound rings pulse on a light screen before switching to a speaker talking in front of a floating presentation window. Animated overlapping purple and orange sound wave rings pulse over a white background with captions. Sander Saar stands in front of a dark backdrop with the animated rings playing in an inset screen above right.","on_screen_text":"I mean . . . that’s crazy. It’s basically like a sound studio . . .\nright in your pocket.\n[crowd cheering]\nCHALLENGES\nADOPTION\nNOVELTY\nSAFETY\nMODERATION\nClubhouse temporary audio\nrecordings \"solely for the\npurpose of supporting\nincident investigations\"\nGlobal safety across\nlanguages and dialects\nCatch abuse, report bad\nbehavior\nMONETIZATION\nLIMITED\nPaid\nTipping\nAds\nCreator Funds","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432"],"fused_summary":"An animated clip illustrates audio technology as the speaker begins discussing Facebook's developments, accompanied by applause."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_77","window_index":77,"start_ms":915000,"end_ms":923825,"duration_ms":8825,"visual_description":"Sander Saar stands in front of a digital presentation board outlining challenges in audio platforms. Sander Saar speaks with hands clasped in front of an infographics board titled Challenges. Sander Saar gestures with hands open and touches his head while continuing his analysis.","on_screen_text":"CHALLENGES\nADOPTION\nNOVELTY\nSAFETY\nMODERATION\nMONETIZATION\nLIMITED\nClubhouse temporary audio\nrecordings “solely for the\npurpose of supporting\nincident investigations”\nGlobal safety across\nlanguages and dialects\nCatch abuse, report bad\nbehavior\nPAID\nPaid\nTipping\nAds\nCreator Funds","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432"],"fused_summary":"The speaker analyzes Facebook's audio studio technology against a presentation slide showing platform challenges."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_78","window_index":78,"start_ms":923825,"end_ms":936111,"duration_ms":12286,"visual_description":"Sander Saar outlines the first challenge of audio platforms against the graphic slide in a studio setting. Sander Saar moves his hands outward while framing the key challenges facing social audio. Sander Saar points with one finger and gestures toward the adoption chart shown on the screen.","on_screen_text":"CHALLENGES\nADOPTION\nNOVELTY\nSAFETY\nMODERATION\nMONETIZATION\nLIMITED\nClubhouse temporary audio\nrecordings \"solely for the\npurpose of supporting\nincident investigations\"\nGlobal safety across\nlanguages and dialects\nCatch abuse, report bad\nbehavior\nPaid\nTipping\nAds\nCreator Funds\nREC\nPAID\nSTOP","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":[],"fused_summary":"The speaker introduces the topic of challenges for social audio, highlighting adoption and novelty concerns."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_79","window_index":79,"start_ms":936111,"end_ms":949505,"duration_ms":13394,"visual_description":"Sander Saar holds up two fingers and explains safety and moderation issues while standing before the challenges slide. Sander Saar raises two fingers to indicate point two, then talks expressively about recording policies.","on_screen_text":"CHALLENGES\nADOPTION\nNOVELTY\nSAFETY\nMODERATION\nMONETIZATION\nLIMITED\nClubhouse temporary audio recordings \"solely for the purpose of supporting incident investigations\"\nGlobal safety across languages and dialects\nCatch abuse, report bad behavior\nPaid\nTipping\nAds\nCreator Funds","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":["Clubhouse"],"entity_ids":["ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"The speaker addresses moderation and user safety, pointing out controversies around Clubhouse's audio recordings."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_80","window_index":80,"start_ms":949505,"end_ms":960144,"duration_ms":10639,"visual_description":"A man speaks facing the camera in front of a presentation slide detailing challenges like safety and monetization. A presenter stands on the left side of the frame gesturing while explaining challenge categories displayed on a slide behind him.","on_screen_text":"CHALLENGES\nADOPTION\nNOVELTY\nSAFETY\nMODERATION\nMONETIZATION\nLIMITED\nClubhouse temporary audio recordings \"solely for the purpose of supporting incident investigations\"\nGlobal safety across languages and dialects\nCatch abuse, report bad behavior\nPaid\nTipping\nAds\nCreator Funds\nPAID\nREC\nSTOP","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Clubhouse"],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"In front of an informational slide on audio platform challenges, Sander Saar discusses incident investigations and cross-language safety moderation."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_81","window_index":81,"start_ms":960144,"end_ms":974403,"duration_ms":14259,"visual_description":"The presenter continues talking, gesturing with both hands beside the safety moderation diagram. The speaker actively gestures while explaining safety moderation across multiple languages.","on_screen_text":"CHALLENGES\nADOPTION\nNOVELTY\nSAFETY\nMODERATION\nMONETIZATION\nLIMITED\nClubhouse temporary audio recordings “solely for the purpose of supporting incident investigations”\nGlobal safety across languages and dialects\nCatch abuse, report bad behavior\nPaid\nTipping\nAds\nCreator Funds\nPAID\nSTOP","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Sander Saar explains the difficulties of moderating mixed languages and stopping abusive behavior in live audio."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_82","window_index":82,"start_ms":974403,"end_ms":986813,"duration_ms":12410,"visual_description":"The presenter addresses Facebook's experience in content moderation beside a challenges slide. The speaker references Facebook's track record with live video moderation while gesturing towards the camera.","on_screen_text":"CHALLENGES\nADOPTION\nNOVELTY\nSAFETY\nMODERATION\nMONETIZATION\nLIMITED\nClubhouse temporary audio recordings \"solely for the purpose of supporting incident investigations\"\nGlobal safety across languages and dialects\nCatch abuse, report bad behavior\nPaid\nTipping\nAds\nCreator Funds\nREC\nPAID\nSTOP","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":["Facebook Live"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_a1ff8282552149059c90b3985e825546","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Sander Saar discusses Facebook's moderation tools developed from their Facebook Live experience."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_83","window_index":83,"start_ms":986813,"end_ms":1001377,"duration_ms":14564,"visual_description":"The presenter discusses creator monetization before a new chart detailing Clubhouse download growth pops up. The presenter talks through creator monetization models, followed by a graphic popping up about Clubhouse download statistics.","on_screen_text":"CHALLENGES\nADOPTION\nNOVELTY\nSAFETY\nMODERATION\nClubhouse temporary audio\nrecordings “solely for the\npurpose of supporting\nincident investigations”\nGlobal safety across\nlanguages and dialects\nCatch abuse, report bad\nbehavior\nMONETIZATION\nLIMITED\nPAID\nPaid\nTipping\nAds\nCreator Funds","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Google","Clubhouse"],"entity_ids":["ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_d0334636346a1c48288abd72c3622553","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"Sander Saar examines platform monetization methods such as tipping, ads, and creator funds before transitioning toward Clubhouse growth metrics."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_84","window_index":84,"start_ms":1001377,"end_ms":1014980,"duration_ms":13603,"visual_description":"A man speaks to the camera in front of a digital presentation displaying Clubhouse download and search volume charts. The presenter gestures while discussing bar and line charts reflecting Clubhouse app downloads.","on_screen_text":"CLUBHOUSE GROWTH SLOWS\nFrom 9M downloads to 2.9M in a month\nClubhouse app downloads\nGoogle Search Volume 'Clubhouse'\n1.1 M\n2.2 M\n9 M\n2.8 M\n0.9 M\nt 2020\nNov 2020\nDec 2020\nJan 2021\nFeb 2021\nMar 2021\nApr 2021\n2020\n2020-05-17\n2020-06-14\n2020-07-12\n2020-08-09\n2020-09-06\n2020-10-04\n2020-11-01\n2020-11-29\n2020-12-27\n2021-01-24\n2021-02-21\n2021-03-21\n2021-04-18","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":["Google","Clubhouse"],"entity_ids":["ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_d0334636346a1c48288abd72c3622553","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"The speaker analyzes Clubhouse's declining download figures from February to April."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_85","window_index":85,"start_ms":1014980,"end_ms":1026578,"duration_ms":11598,"visual_description":"The presenter continues speaking beside the slide displaying Clubhouse's search and download trends. The speaker explains the drop in search volume alongside graphic data charts.","on_screen_text":"CLUBHOUSE GROWTH SLOWS\nFrom 9M downloads to 2.9M in a month\nClubhouse app downloads\nGoogle Search Volume 'Clubhouse'\n2020\nNov 2020\nDec 2020\nJan 2021\nFeb 2021\nMar 2021\nApr 2021\n1.1 M\n2.2 M\n9 M\n2.8 M\n0.9 M\n2020-05-17\n2020-06-14\n2020-07-12\n2020-08-09\n2020-09-06\n2020-10-04\n2020-11-01\n2020-11-29\n2020-12-27\n2021-01-24\n2021-02-21\n2021-03-21\n2021-04-18\nCLUBHOUSE MEERKAT RISK\nFrom novelty to a feature on every platform\nMeerkat launch\nFeb 2015\nFacebook Live\nlaunch Aug 2015\nMeerkat shut down\nOct 2016\nPeriscope\nPeriscope launch\nMeerkat cut off\nMar 2015\nYouTube\nLIVE\nYouTube Live mobile\nlaunch Jun 2016","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Meerkat","Clubhouse"],"entity_ids":["ent_c7970e2754310bcedbed802ca3485191","ent_d0334636346a1c48288abd72c3622553","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"The speaker points out the drop in Clubhouse search volume and draws parallels to Meerkat."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_86","window_index":86,"start_ms":1026578,"end_ms":1039138,"duration_ms":12560,"visual_description":"A host gestures beside a slide outlining the timeline of Meerkat, Periscope, Facebook Live, and YouTube Live. The presenter stands to the left of a timeline detailing the competitive dynamics between Meerkat and Periscope.","on_screen_text":"CLUBHOUSE MEERKAT RISK\nFrom novelty to a feature on every platform\nMeerkat launch\nFeb 2015\nFacebook Live\nlaunch Aug 2015\nMeerkat shut down\nOct 2016\nPeriscope\nPeriscope launch\nMeerkat cut off\nMar 2015\nYouTube\n- LIVE\nYouTube Live mobile\nlaunch Jun 2016\nLIVE","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Periscope","Meerkat"],"entity_ids":["ent_2d7f6ecb60d9ba6ec20438b7d8b26094","ent_c1eb0a5ad5e25af6e52c706b836ed2e6","ent_c7970e2754310bcedbed802ca3485191","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker recounts how Twitter acquired Periscope and cut Meerkat off from its platform."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_87","window_index":87,"start_ms":1039138,"end_ms":1048169,"duration_ms":9031,"visual_description":"The speaker gestures towards the timeline slide highlighting the launch dates of Facebook Live and YouTube Live mobile. The host speaks to the audience beside a timeline slide displaying icons for Facebook Live and YouTube Live.","on_screen_text":"CLUBHOUSE MEERKAT RISK\nFrom novelty to a feature on every platform\nMeerkat launch\nFeb 2015\nFacebook Live\nlaunch Aug 2015\nMeerkat shut down\nOct 2016\nPeriscope\nPeriscope launch\nMerrkat cut off\nMar 2015\nYouTube\n• LIVE\nYouTube Live mobile\nlaunch Jun 2016","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Facebook Live"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_a1ff8282552149059c90b3985e825546","ent_b987acd01400347ba9932dfd412e2c65","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker explains how Facebook and YouTube introduced their own live streaming solutions shortly after Meerkat."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_88","window_index":88,"start_ms":1048169,"end_ms":1061627,"duration_ms":13458,"visual_description":"A man in a blue shirt gestures while speaking on the left, next to a slide detailing Meerkat's timeline and competitive feature adoption. Sander Saar gestures and speaks while positioned on the left side of a slide presentation illustrating the timeline of Meerkat and competitor responses.","on_screen_text":"CLUBHOUSE MEERKAT RISK\nFrom novelty to a feature on every platform\nMeerkat launch\nFeb 2015\nPeriscope\nPeriscope launch\nMeerkat cut off\nMar 2015\nFacebook LIVE\nFacebook Live\nlaunch Aug 2015\nYouTube\n• LIVE\nYouTube Live mobile\nlaunch Jun 2016\nMeerkat shut down\nOct 2016","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Periscope","YouTube Live","Facebook Live","Meerkat","Houseparty","Clubhouse"],"entity_ids":["ent_2d7f6ecb60d9ba6ec20438b7d8b26094","ent_57e36c5da0caa91427a797c7e5b6f432","ent_5df8873b07ce7b24a05d0eac4d4d6cf8","ent_9c919ff6-1393-481d-aa54-305be415f261","ent_a1ff8282552149059c90b3985e825546","ent_b987acd01400347ba9932dfd412e2c65","ent_c7970e2754310bcedbed802ca3485191","ent_d98c5f95-8c11-4fb7-bb9a-eb682dec8b49","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"The speaker analyzes how live video features outcompeted Meerkat, questioning whether Clubhouse risks meeting a similar fate."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_89","window_index":89,"start_ms":1061627,"end_ms":1072403,"duration_ms":10776,"visual_description":"The speaker discusses live streaming while graphics transition to display Conviva research data on viewing time. Sander Saar talks beside a presentation slide shifting to Conviva charts showing global video viewing time percentages.","on_screen_text":"CLUBHOUSE MEERKAT RISK\nFrom novelty to a feature on every platform\nMeerkat launch Feb 2015\nPeriscope Periscope launch Meerkat cut off Mar 2015\nFacebook Live launch Aug 2015\nYouTube LIVE YouTube Live mobile launch Jun 2016\nMeerkat shut down Oct 2016\nLIVE VIDEO DRIVING 24% OF VIEWING TIME\nGlobal Viewing Time\nLive vs On Demand\nQ1 2021\nQ1 2020\n24%\n28%\n72%\n76%\nShare\nGrowth\nOn Demand\n45%\nLive\n14%\nOverall\n36%\nCONVIVA","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_71b21d36-a00a-4224-8c32-3066a9740b13"],"fused_summary":"The speaker points out that despite copycats, live video as a medium succeeded and continues expanding across services."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_90","window_index":90,"start_ms":1072403,"end_ms":1083750,"duration_ms":11347,"visual_description":"The presenter stands beside a timeline graphic showing the cloning of Snapchat Stories across other social networks. Sander Saar explains the Snapchat feature cloning landscape next to an on-screen timeline displaying story clones across platforms.","on_screen_text":"CLUBHOUSE SNAP OPPORTUNITY\nFrom novelty to a feature on every platform\napchat launch\nSep 2011\nWhatsApp Status\nlaunch Feb 2017\nYouTube Stories\nlaunch Nov 2017\nTwitter Fleets\nlaunch Nov 2020\nInstagram Stories\nlaunch Aug 2016\nFacebook Stories\nlaunch Mar 2017\nLinkedIn Stories\nlaunch Sep 2020","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["YouTube Stories","Fleet","Snapchat","Facebook Stories","LinkedIn Stories","Instagram Stories","WhatsApp"],"entity_ids":["ent_10518bcf7ac0cd85a8ea9e524e9bee23","ent_3da562a38d3a4924be40a2ed964551d1","ent_68d8ca1c3d5074c642456a53f56417ad","ent_8607f3e4cc2be6f254240376272bec89","ent_9f81300b93308e05d82d7ff5da914818","ent_be89bd5f518e9837bc2cf9496a694ea0","ent_e4ad7e46-e507-42e9-83a4-986a9cb17a9a"],"fused_summary":"The speaker contrasts Meerkat with Snapchat, noting how major competitors cloned Snapchat's ephemeral stories feature."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_91","window_index":91,"start_ms":1083750,"end_ms":1097303,"duration_ms":13553,"visual_description":"The presenter continues speaking while the slide shows Statista graphs depicting active user growth and Snap revenue. Sander Saar speaks with animated hand gestures beside Statista charts displaying story user numbers and Snap annual revenue.","on_screen_text":"CLUBHOUSE SNAP OPPORTUNITY\nFrom novelty to a feature on every platform\nAttack of the Clones\nWorldwide DAUs of Instagram Stories, WhatsApp Status,\nFacebook Stories and Snapchat*\nSnapchat\nWhatsApp Status\nInstagram Stories\nFacebook Stories\n500m Mar 2019\n500m Dec 2018\n190m Mar 2019\n500m\n400m\n300m\n200m\n100m\n0m\n15\n2016\n2017\n2018\n19\n*DAU = daily active users; Snapchat figures refer to usage of the entire app\nSource: Company filings and announcements\nstatista\nSnap Revenue\n$2,506 M\n$1,716 M\n$1,181 M\n$825 M\n$404.5 M\n$58.7 M\n2015\n2019\n2020","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Snapchat","Instagram Stories","WhatsApp"],"entity_ids":["ent_68d8ca1c3d5074c642456a53f56417ad","ent_83aae40b-6d8b-4944-a23c-148b4fc57772","ent_be89bd5f518e9837bc2cf9496a694ea0","ent_e4ad7e46-e507-42e9-83a4-986a9cb17a9a"],"fused_summary":"The speaker reviews daily active user metrics and revenue statistics to explain how Snapchat maintained strong performance despite competition."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_92","window_index":92,"start_ms":1097303,"end_ms":1111625,"duration_ms":14322,"visual_description":"A presenter gestures in front of an infographic showing Snapchat clone statistics and annual revenue growth. The presenter stands on the left talking while gesturing toward a slide on Snapchat opportunity. The presenter continues gesturing with both hands while explaining Snapchat demographics. The presenter talks directly to the camera explaining revenue numbers shown on the right side.","on_screen_text":"CLUBHOUSE SNAP OPPORTUNITY\nFrom novelty to a feature on every platform\nAttack of the Clones\nWorldwide DAUs of Instagram Stories, WhatsApp Status,\nFacebook Stories and Snapchat*\nSnapchat\nWhatsApp Status\nInstagram Stories\nFacebook Stories\n500m Mar 2019\n500m Dec 2018\n500m\nMar 2019\n190m Mar 2019\n400m\n300m\n200m\n100m\n0m\n'15\n2016\n2017\n2018\n'19\n* DAU = daily active users; Snapchat figures refer to usage of the entire app\nSource: Company filings and announcements\nstatista\nSnap Revenue\n$2,506 M\n$1,716 M\n$1,181 M\n$825 M\n$404.5 M\n$58.7 M\n2015\n2019\n2020","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Snapchat"],"entity_ids":["ent_68d8ca1c3d5074c642456a53f56417ad","ent_d0334636346a1c48288abd72c3622553","ent_e3aa8dd3-fda6-4a44-86c9-1e0cf15d8ef2"],"fused_summary":"The presenter highlights Snapchat's user relevance and climbing revenue amidst clone competition."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_93","window_index":93,"start_ms":1111625,"end_ms":1120530,"duration_ms":8905,"visual_description":"The presenter stands in front of a digital slide showing Snapchat's business growth. The presenter gestures expressively with his hands while discussing product innovation.","on_screen_text":"CLUBHOUSE SNAP OPPORTUNITY\nFrom novelty to a feature on every platform\nAttack of the Clones\nWorldwide DAUs of Instagram Stories, WhatsApp Status,\nFacebook Stories and Snapchat*\nSnapchat\nWhatsApp Status\nInstagram Stories\nFacebook Stories\n500m Dec 2018\n500m Mar 2019\n190m Mar 2019\n500m\n400m\n300m\n200m\n100m\n0m\n'15\n2016\n2017\n2018\n'19\n* DAU = daily active users; Snapchat figures refer to usage of the entire app\nSource: Company filings and announcements\nstatista\nSnap Revenue\n$2,506 M\n$1,716 M\n$1,181 M\n$825 M\n$404.5 M\n$58.7 M\n2020\n2019\n2015","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker concludes that innovation and community retention allowed building a strong business."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_94","window_index":94,"start_ms":1120530,"end_ms":1130488,"duration_ms":9958,"visual_description":"The presenter questions Clubhouse's future against a backdrop of tech charts. The presenter talks while comparing potential trajectories of the social app. A close cut of the presenter gesturing as he ponders platform evolution.","on_screen_text":"CLUBHOUSE SNAP OPPORTUNITY\nFrom novelty to a feature on every platform\nAttack of the Clones\nWorldwide DAUs of Instagram Stories, WhatsApp Status,\nFacebook Stories and Snapchat*\nSnapchat\nInstagram Stories\nWhatsApp Status\nFacebook Stories\n500m Mar 2019\n500m Dec 2018\n190m Mar 2019\n500m\n400m\n300m\n200m\n100m\n0m\n'15\n2016\n2017\n2018\n'19\n* DAU = daily active users; Snapchat figures refer to usage of the entire app\nSource: Company filings and announcements\nstatista\nSnap Revenue\n$2,506 M\n$1,716 M\n$1,181 M\n$825 M\n$404.5 M\n$58.7 M\n2015\n2019\n2020\nBEHAVIOUR\nTECHNOLOGY\nAUDIO\nGROWTH\nPLA\nINNC","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Snapchat","Meerkat","Clubhouse"],"entity_ids":["ent_68d8ca1c3d5074c642456a53f56417ad","ent_c7970e2754310bcedbed802ca3485191","ent_d0334636346a1c48288abd72c3622553","ent_e1f87c8f8a92b70973d96e0b0a5ff103"],"fused_summary":"The host discusses whether Clubhouse will follow the fate of Meerkat or thrive like Snapchat."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_95","window_index":95,"start_ms":1130488,"end_ms":1142482,"duration_ms":11994,"visual_description":"A presenter talks in front of a slide displaying drivers of audio growth including AirPods. The presenter stands before a graphic showing behaviour change, AirPods, and platform innovation.","on_screen_text":"AUDIO GROWTH\nBEHAVIOUR PANDEMIC\nTECHNOLOGY AIRPODS\nPLATFORM INNOVATION","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["AirPods"],"entity_ids":["ent_c9483e6883959710588c6f7e788ef235","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker emphasizes that audio growth is lasting, driven by behavior shifts, innovation, and technology."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_96","window_index":96,"start_ms":1142482,"end_ms":1156158,"duration_ms":13676,"visual_description":"A man speaks and gestures in front of a slide presenting drivers of audio growth including AirPods. The presenter gestures while discussing technology alongside an infographic detailing AirPods. The presenter continues talking enthusiastically about audio growth beside the infographic.","on_screen_text":"AUDIO GROWTH\nBEHAVIOUR PANDEMIC\nTECHNOLOGY AIRPODS\nPLATFORM INNOVATION","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["AirPods"],"entity_ids":["ent_c9483e6883959710588c6f7e788ef235"],"fused_summary":"The speaker explains how AirPods are driving rapid growth in audio technology similar to mobile video streaming."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_97","window_index":97,"start_ms":1156158,"end_ms":1170000,"duration_ms":13842,"visual_description":"A man speaks in front of a slide displaying Facebook's plan for social audio products. The presenter gestures enthusiastically in front of an infographic illustrating Facebook's audio ecosystem.","on_screen_text":"FACEBOOK'S PLAN FOR SOCIAL AUDIO\nLIVE AUDIO ROOMS\nPODCASTS\nSOUND- BITES\nMUSIC\nSTUDIO IN YOUR POCKET","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432"],"fused_summary":"The presenter outlines diverse audio formats like live audio rooms and podcasts while stressing audio's lasting presence."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_98","window_index":98,"start_ms":1170000,"end_ms":1179236,"duration_ms":9236,"visual_description":"The video layout shrinks the presenter into an upper corner as an outro template displays. The host presents outro remarks and shows a thumbs-up gesture inside a top-right corner frame.","on_screen_text":"FACEBOOK'S PLAN FOR SOCIAL AUDIO\nIVE AUDIO ROOMS\nPODCASTS\nSOUND- BITES\nMUSIC\nSTUDIO IN YOUR POCKET\nWATCH NEXT\nSUBSCRIBE","facets":{"composition":"picture in picture","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"screen recording","dominant_speaker_emotion":"friendly"},"products_mentioned":[],"entity_ids":[],"fused_summary":"The speaker concludes the video, thanking viewers and encouraging thumbs up and subscriptions while music plays."},{"kind":"window","id":"vwin_video_FxrfQxevWRA_99","window_index":99,"start_ms":1179236,"end_ms":1187584,"duration_ms":8348,"visual_description":"The presenter concludes his remarks in an upper corner frame before waving goodbye. The host continues talking inside an upper-right corner frame, smiles, and waves goodbye.","on_screen_text":"WATCH NEXT\nSUBSCRIBE\nFACEBOOK'S PLAN FOR SOCIAL AUDIO\nE AUDIO\nROOMS\nPODCASTS\nSOUND-\nBITES\nMUSIC\nSTUDIO IN YOUR POCKET\nIVE AUDIO\nROOMS","facets":{"composition":"picture in picture","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"screen recording","dominant_speaker_emotion":"friendly"},"products_mentioned":[],"entity_ids":[],"fused_summary":"The host asks viewers about opportunities in audio, bids farewell, and waves goodbye."}],"moments":[{"arv":"1.0","id":"mom_mvsf3joemvdl4zk7x3kae6ls6t","moment_uri":"arv:video_FxrfQxevWRA#t=0,10131","asset_id":"video_FxrfQxevWRA","start_ms":0,"end_ms":10131,"title":"Introduction to audio growth"},{"arv":"1.0","id":"mom_2qddpb7vlnkl5hgrwygg2twt6t","moment_uri":"arv:video_FxrfQxevWRA#t=10131,64511","asset_id":"video_FxrfQxevWRA","start_ms":10131,"end_ms":64511,"snap":"sentence","title":"Facebook Live Audio 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I'm Sander. And today I'm really excited to unpack with you the new era for audio growth. Look at the learnings from Clubhouse and also Facebook's plans to dominate. Let's dive right in. Facebook in 2015 and all of their conferences showed a chart where they're moving from text to photos, to videos, to VR and AR, but they actually left out one little part, which they really tried in 2011, which was audio.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":25000,"text":"In 2011, Facebook launched Facebook Live Audio, which was very similar to Clubhouse, which allowed anyone to launch audio rooms and also invite people into their audio streams, which was mainly built for radio stations and other Facebook pages to bring live audio experiences. Facebook also collaborated with Spotify to launch a music dashboard so that within Facebook you were seeing what your friends are listening to, but also Facebook Sociograph was embedded into Spotify so that within Spotify you can see what your friends are listening to, a way to discover and consume music.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":58000,"text":"In 2020, however, Clubhouse came around and everybody was like, hey, this is a new great audio format. But it was just not the right timing for Facebook Live Audio. Clubhouse, which is a drop-in audio chat where everybody can join any chat that is publicly available either as a listener and then if they're invited up to also take part in the conversation. So Clubhouse has been super successful. They've grown from 1,500 users to 10 million users in February in 2020.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":86000,"text":"That's just in less than a year. They're now doing doing more than 10, almost 10 million downloads in February and have amassed lots of press coverage and interest all around the world. So what's driving Clubhouse growth? Why Clubhouse works but Facebook Live audio did not work, for example. Number 1 is the behavior shift. There's a pandemic out there. Number 2 is the technology that's available out there, mainly around wireless audio devices.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":112000,"text":"And number 3 is the platform innovation that Clubhouse managed to do. So let's dive into each one of them one by one. Number 1 is the behavior shift in pandemic. On average, Americans spend around almost 50 minutes commuting to work, and now they have more spare time because most people are working from home, or at least spend more, more time at home while they're not commuting. It's something that also you can do while you're multitasking. So when people are cleaning, cooking when they're at home, audio is something that you can just plug in and continue doing whatever you were doing before.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":143000,"text":"And also you don't have to look good, so you don't have to be on a camera and also look good for the video because there is no video. The second area what's driving the growth, as we mentioned, is technology and AirPods. AirPods have now reached mass market appeal. They're selling more than 100 million units in 2020 based on the best estimates, which would make them bigger business than, for example, Uber or Airbnb just on their own as part of Apple.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":170000,"text":"But of course, AirPods themselves are a big unlock but doesn't take up all of the market. They're about a third of the market share of wireless headphones. Xiaomi, Samsung, Jabra, and JBL following behind it, and many, many other brands. It's a saturated market. And if you look at shipments of wearable computers or wearables overall, then earwear, meaning all of the things that go in your ear, mostly audio products, are the biggest share, even bigger than smartwatches, for example.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":197000,"text":"So it's a huge market and technology unlock and penetration that's out there. And number 3 is the innovation, the novelty of live audio. And there are 3 things that Clubhouse did differently. Number 1 is the serendipity. So you can drop into any room and you don't know what they're chatting about. So there's a little bit of a FOMO that you want to be part of that conversation, but also serendipity that you may end up being maybe meeting really interesting people and talking about really interesting things that you're into.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":223000,"text":"Number 2 is authenticity, meaning that there is no recording. So you can feel like you're on a phone call and casually speak about all the things that come to your mind based on what's discussed in the room. And number 3 is that it's exclusive. It's limited to only people who are already using the app who can invite other people. Even after they launched, in addition to the iOS version, also the Android version, they kept the invite-only structure, which sparked the growth of Facebook early on and is really driving the growth for Clubhouse as well.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":252000,"text":"But when you think about it, I think about Clubhouse much more like a format. It's something that they created and popularized, but it wasn't— that would not necessarily be the one that they're gonna own. So think about Snapchat. They brought out and really popularized vertical stories, those disappearing stories that you can send to your friends or you can publish to anybody who's following you. It was quickly followed by Instagram, Facebook Messenger, WhatsApp with their stories around 2016, a version of their, their stories format.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":282000,"text":"And of course now more recently Twitter launching Fleets and Instagram launching Stories and even someone like Slack launching their own stories version. But I think they all have a space in their own, own right. Of course, TikTok, same way, popularized those short-form video on mobile devices, and quickly Snapchat copied with their Spotlight, Instagram Reels, YouTube Shorts, and even Netflix launched movie premieres and fast loss.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":309000,"text":"So I would think about Clubhouse much more as a format that can be adopted on many platforms, and that's exactly what's been happening over the last year when everybody else has been seeing their user growth getting to 10 million users. And more recently, Spotify acquired Locker Room, which is a sports-focused, mostly basketball-focused audio chat for getting to know other fans pregame, during the game, postgame, and oftentimes also being able to listen in with conversations with players.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":337000,"text":"Twitter more recently launched Spaces, which is Twitter's own version of Clubhouse using the network graph of Twitter, where you can create rooms and join rooms using live audio feature. LinkedIn themselves has shown graphs out there or screenshots out there that they're launching live audio, and many other community apps like Telegram, Reddit, Discord, and Slack are launching their own audio versions. And I think they all have a place for it.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":362000,"text":"For example, Locker with Spotify could be very interesting for sports, music, and culture communities to gather and talk about just in that new live audio rooms format. I think Twitter Spaces can be great for news discussions, and LinkedIn can be interesting for business discussion or your professional network, as well as Telegram for— with their private groups for all of your crypto talk, as well as Reddit with its public discussions, as well as Discord for its own communities that live on these platforms, and Slack, who's also experimenting it for work environments.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":392000,"text":"So they just all have different uses for different communities, but the format remains the same. Not to even talk about many, many competitors that have come to the market who are trying to exactly replicate what what Clubhouse is doing, but for different communities, again, trying to differentiate through that. And those apps themselves are actually seeing a lot of positive feedback from users. So Clubhouse rating themselves in the App Store is 4.8, while many of the apps are not lagging too far behind and still be able to deliver a really good experience that users love just in their own right.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":424000,"text":"Some of them are real, some of them are made for fun, but I'm sure there will be many more in addition to Clubhouse. But what's Facebook's plan? A bigger plan to conquer audio than just live audio rooms. They're looking at podcasts, they're looking at soundbites, and they're looking at music. And in addition to all of that, also building creation tools for all of these to bring a studio in your pocket. So another way to think about it, they're putting together kind of Clubhouse audio rooms together with Apple Podcasts, which has been one of the most popular podcast platforms, Soundbites, which is the Twitter version, kind of the Twitter audio tweets that they launched last year, music that Spotify is offering, and something like Anchor, which makes it super easy for anybody to record audio content on their phone.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":470000,"text":"Let's dig into each of those areas and see why they're relevant for Facebook and how you could learn from that to leverage them for your own growth. Number 1 is live audio rooms. Mark Zuckerberg sees it exactly the same way, that every once in a while there is a medium that comes along that can be adapted to many, many communities and groups. And Facebook is a place for communities and groups to gather. Facebook has more than 1.8 billion out of its 2.8 billion users who are part of a group.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":497000,"text":"That's their monthly active users. And they have more than 70 million people who are admins on the platforms. And more of— more than half of the group's users belong to more than 5 groups. So groups in itself, I think, is the biggest opportunity for live audio. So in addition to having photos and videos, which is a very one-way conversation through the comments. You can only feed back to that, but you don't really have a true dialogue and relationship building. And all live audio can definitely be that for Facebook and build more meaningful relationships within the groups that you're already part of.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":528000,"text":"Not to mention, of course, Messenger with 1.3 billion monthly active users, which is a great opportunity for live audio rooms as well. But moreover, more importantly for Facebook, they want to get rid of that infinite scroll of feed and have something that people can also consume in the background and something that will keep users longer in the app. And Facebook Groups as well as Messenger is an amazing way to do that. And you could imagine a day where Facebook and Messenger will have their own apps available in your car that you're listening to while you're driving, or you're listening to it while you're walking, because those live audio conversations that are happening in Facebook Groups and Messenger— so this can become really a new platform for Facebook to expand beyond the platforms that they're currently on, including cars.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":573000,"text":"And of course, Facebook has seen already some success, and they've seen that— they haven't announced any numbers, but they've seen a lot of success with their live video rooms, which has been available to groups as well as Messenger more recently. So I'm sure they're seeing some success there and seeing that audio can even expand it further. Now let's talk about podcasts. Mark Zuckerberg says that there are already 170 million people on Facebook that are connected to a page and that is talking about a podcast.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":601000,"text":"So they see that this is a great opportunity for Facebook to help those people discover and consume more on the platform because the target audience is already 170 million that they can tap into. Podcasts themselves is actually more interesting for Facebook for many reasons. Number one is the ad spend based on eMarketer for podcasts is about to raise to $1.8 billion just in the US in 2024, and I'm sure Facebook wants to have its fair share of that.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":627000,"text":"And also the number of podcast listeners has been incrementally growing every year and is about to reach 120 million users by 2022 in the US. And globally those numbers of course are much bigger, but those are mainly the 2 reasons— is the consumption side as well as there is a lot of money to be made on the advertising side, which Facebook is really good at. Now what they're doing in podcasts are 2 things. They're mainly focusing on the creator, a way to share podcasts directly on on the platform so that it can also be consumed on the platform.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":658000,"text":"And also a way for creators to grow and connect with their listeners on the platform. And for listeners, for consumers, users of the platform, it's a way to discover. Discovery for podcasts is very difficult than most other podcast consumption devices or platforms which are just like RSS feed readers versus having a social experience around it. So it's a great way for listeners to consume, discuss, share, and get updates from their favorite podcasts.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":684000,"text":"Soundbites. That's more of the novel idea of all of the— in the Facebook stack, and that's a short-form audio format that they're releasing for the platform. They're envisioning this to be a place for anecdotes, jokes, moments of inspiration, poems, and they're also announcing a creator fund to see what creators will come up with and what they're able to do on the platform. I think this is interesting, and this can really build upon something that Twitter already built last year on Twitter Audio Tweets, where they've forgot to think about accessibility.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":716000,"text":"And Facebook in these screenshots is already showing off that you can also see the speech-to-text so that people from any background and with, with any disabilities can see and consume and be part of that Soundbites experience. So I think this can be an interesting product and definitely would work well for inspiration and comedy. Soundbites is interesting because it's already some of the larger consumption factor for podcasts. If you look at Joe Rogan when he was still publishing his main podcast on YouTube, his clips channel in August 2020 was driving 70% more views than his main podcast channel.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":752000,"text":"And for someone like H3 Podcast, even the last month, he's driving almost half of its views from the highlights channel. So even podcast highlights themselves can be a huge product, an important product for Facebook, and Soundbites is a great way to exploit that. Number 4 area in this Facebook strategy to win in audio is the music, what they call Project Boombox. A mini player experience that lives within Facebook that's already out there today where you can listen to songs in full.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":782000,"text":"You can share songs and podcasts from Spotify directly to Facebook and you can play them straight away and you can keep listening to them while you're scrolling. And they've also expanded from 15 to 30 seconds to share music and podcast clips to Stories. It's interesting to see how they're going to balance out having their own podcast product in the market with Spotify also sharing podcasts within the feed and being able to play them in the background.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":807000,"text":"So you can see how Facebook as an audio player is definitely opening up to others as well. Facebook is also building something that underlines all of that, and they focus very much on creator tools. Creator tools are mostly helping creators to more easily and more seamlessly create audio content on the go. They have things like audio green screens, so you can be anywhere but change your background noise to sound like you're on the beach or sound like you're in a studio.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":833000,"text":"They got voice morphing for changing what you sound like. They got different sound effects so you can use your outro, intro music, etc., or clapping. They also have great tools for removing noise. They got impressive sample that I want to show you as well. They also have a way to technologically make your, make your phone mic and your headphone mic sound much better than it is using machine learning. And they in addition have speech-to-text capability for all of those platforms, making it easily searchable and accessible for anybody.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":861000,"text":"Let's listen to one example that I think is very impressive that they announced and showed around.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":867000,"text":"So I'm testing out a bunch of new audio stuff that Facebook's building, like smart noise reduction. So you won't hear any of this street noise when I play it back.","speaker_id":null,"speaker_label":"Speaker B","speaker_name":null},{"start_ms":874000,"text":"And what, it'll just like disappear?","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":876000,"text":"Yeah, it's like camera filters but for audio. So you can edit and you can add effects and all that stuff right from your phone. Yeah, well, what do you want to hear?","speaker_id":null,"speaker_label":"Speaker B","speaker_name":null},{"start_ms":885000,"text":"How about, you know, could you make me sound like a chipmunk?","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":889000,"text":"Okay, perfect. Yeah.","speaker_id":null,"speaker_label":"Speaker B","speaker_name":null},{"start_ms":891000,"text":"Or like, you know, one of those walkie-talkie things. Or I don't know, maybe a robot. Or maybe some ASMR to put me to sleep.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":901000,"text":"Love it. Okay, so we just listened to the playback. What do you think?","speaker_id":null,"speaker_label":"Speaker B","speaker_name":null},{"start_ms":905000,"text":"I mean, that's crazy. It's basically like a sound studio right in your pocket. This is very impressive what they've been able to achieve with technology built by Facebook and how they could also differentiate rather than just copying those things. I think the Studio can truly be a differentiator. What are some of the challenges? What we should keep in mind when we get excited about the new era for audio and the growth opportunities out there.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":930000,"text":"Number 1 is adoption. Is it just a novelty in some ways and it's just gonna phase out soon? Number 2 is moderation and safety for users. Clubhouse is saying there, there, it's very authentic where the conversations are not recording, but actually they are recorded even by Clubhouse themselves. That has caused some controversy. But solely for the purpose of supporting incident investigations, which I think is, is fair.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":955000,"text":"On the second side, the tough part is global safety across languages. Of course, it's much easier to do that in English, but it's much harder to do that when people are mixing languages in the same conversation or having conversations in many different languages. And number 3 in safety is catching those abuse and bad behavior before it happens. Facebook says they've got a lot of experience in that through Facebook Lives, even though there's been many, many murders that have been publicly live on Facebook, but they're saying they got much better tools to catch all of those now.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":987000,"text":"The third area for challenges is around monetization, how the creators would get paid through either paid content and channels, through tipping, ads, creator funds. And there's a whole lot happening in that area that we're gonna dig into in the coming videos. But the novelty factor, something that I did not show you, is that yes, Clubhouse got its 10 million users, but it dropped quickly down from 9 million downloads in February to under a million downloads in April.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":1015000,"text":"And the search volume for Clubhouse has completely dropped in that time as well. So this is very interesting to see whether Clubhouse themselves is just going to be a novelty like Meerkat was a while back. Meerkat launched— Twitter had actually already acquired Periscope before that, a similar live video platform. To stream to your network. So Twitter very quickly cut Meerkat off its platform. Facebook just a couple of months later launched Facebook Live, and about 10 months later YouTube launched their own Live so you could go live straight from your mobile device.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":1048000,"text":"And a little more than a year and a half later, Meerkat shut down, which became Houseparty, which is a very successful product now by Epic. But still, it wasn't a platform that worked out. Is Clubhouse at risk of becoming something like Meerkat? That will be copied by other platforms and just shut down after that. Of course, video went on to become— live video to become a successful platform. There's many, many out there that continually grow.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":1073000,"text":"Or has it more like an opportunity to become Snapchat? Of course, just 5 years later, Instagram launched Stories, WhatsApp, Facebook Stories, YouTube Stories, etc. But WhatsApp kept strong. Yes, it wasn't as relevant as Instagram Stories are reaching more than 500 million users, and Snapchat has got around 260 million daily active users on its platform. But it's still around that 200 million mark. It hasn't grown as big, but it's still very, very relevant, reaching more than 70% of under-25-year-olds in the US.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":1105000,"text":"And Snapchat revenue has continued climbing as well, reaching more than $2.5 billion in 2020. So it's a very successful story showing that they created something, but they managed to keep innovating, keep their community around, and actually build a very successful business on top of that. So whether Clubhouse is going to be more like a Meerkat or more like a Snapchat is to be seen, and how their format is going to evolve and how their platform is going to evolve.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":1130000,"text":"But audio growth is here to stay. Mainly it's driven by the behavior change in people, it's driven by the platform innovation by all of the large players, but most importantly the technology. AirPods, which completely transformed the industry in my mind, and opened up the same way as mobile and LTE connection opened up video streaming everywhere and mobile video and enabled the growth there. AirPods are truly enabling growth for audio.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":1156000,"text":"So think about it, whether it's live audio rooms, podcasts, soundbites, music, or just starting to think about audio production for your own brand or your own creative endeavors. This is a key thing to think about in the future as audio is here to stay. Thank you very much for watching. I hope you enjoyed this video. If you did, it would really help if you leave a thumbs up. Subscribe to the channel and let's have a discussion below. What do you think are the biggest opportunities for audio and what you're seeing that might work or might not work?","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":1185000,"text":"Thanks again, and I hope to see you next time.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"}],"speakers":[{"speaker_id":"ent_d0334636346a1c48288abd72c3622553","entity_id":"ent_d0334636346a1c48288abd72c3622553","name":"Sander Saar","speaker_labels":["Speaker 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