{"arv":"1.0","success":true,"request_id":"req_df1252ba-6020-44c8-a6b1-138c4526513d","schema_version":"arv@1.0","data":{"asset":{"id":"video_GxXvRjHYT88","content_hash":"sha256:6cd40182694700b1ed61fc9b0067fb5cd04e165e044fcc2f92ea702193495948","owner_id":"sandersaar","hosting_mode":"mode_a","source":{"kind":"youtube_oauth","source_url":"https://www.youtube.com/watch?v=GxXvRjHYT88","ingested_at":"2026-08-26T17:34:01.398Z"},"origin_playback":{"platform":"youtube","external_id":"GxXvRjHYT88","watch_url":"https://www.youtube.com/watch?v=GxXvRjHYT88","media_fragments_template":"https://www.youtube.com/watch?v=GxXvRjHYT88&t={start_seconds}s"},"duration_ms":985000,"language_primary":"en","c2pa":{"has_ai_disclosure":false},"schema_version":"arv@1.0","ingested_via_pipeline_version":"cascade-mm-quality-v1-17"},"creator":{"id":"sandersaar","handle":"sandersaar","namespace_url":"https://agentcdn.com/creators/sandersaar","verified":true,"verified_via":["youtube_oauth"],"trust_signals_url":"https://api.agentcdn.com/public/trust/sandersaar"},"display":{"title":"Why Quibi failed? - Lessons learned and what will happen with the $1.75B investment","description":"Sander Saar analyzes why Quibi shut down after raising $1.75B and operating for just six months. The video examines Quibi's core proposition, its flawed assumptions about mobile-first viewing, and the reception of its premium content. It also covers the Turnstyle technology, legal issues, underlying strategic missteps, and the fate of the capital provided by major studios and banks.","thumbnail_url":"https://i.ytimg.com/vi/GxXvRjHYT88/hqdefault.jpg","publish_date":"2020-10-22T04:10:50.000Z","watch_url":"https://agentcdn.com/creators/sandersaar/videos/video_GxXvRjHYT88/watch"},"video_facets":{"evidence":{"skill_level":[{"start_ms":789322,"end_ms":898003,"via":"on_screen"},{"start_ms":789370,"end_ms":899637,"via":"chapter"}],"production_value":[{"start_ms":132933,"end_ms":464219,"via":"chapter"}],"originality_signal":[{"start_ms":24745,"end_ms":132933,"via":"chapter"},{"start_ms":347970,"end_ms":357190,"via":"on_screen"},{"start_ms":899637,"end_ms":984824,"via":"chapter"}],"is_evergreen_or_dated":[{"start_ms":0,"end_ms":24745,"via":"chapter"},{"start_ms":695622,"end_ms":725234,"via":"on_screen"},{"start_ms":898003,"end_ms":912458,"via":"on_screen"}]},"skill_level":"intermediate","production_value":"edited_pro","originality_signal":"aggregation","sponsorship_status":"none","primary_language":"en","is_evergreen_or_dated":"dated","speech_pace_wpm":199,"music_presence":"intermittent"},"categories":{"taxonomy_version":"agentcdn-categories-v1","primary":{"id":"business_finance","label":"Business and Finance"},"secondary":[{"id":"marketing_media","label":"Marketing and Media"},{"id":"technology","label":"Technology"},{"id":"film_tv","label":"Film and TV"}]},"format":{"label":"monologue","evidence":{"main_speakers":1,"minor_speakers":2,"main_speaker_shares":[0.95]},"segments":[{"label":"monologue","start_ms":0,"end_ms":985000}],"classifier_version":"video-format-v2"},"custom_metadata":{"age_rating":"general","editorial_tier":"ugc","content_warnings":[],"commercial_intent":"opinion","sponsorship_partners":[],"accessibility_features":[]},"chapters":[{"id":"chapter_video_GxXvRjHYT88_6196da99e008e62d","chapter_index":0,"title":"Introduction to Quibi's shutdown","summary":"Sander introduces the topic of Quibi's sudden shutdown after two years in development, six months on the market, and $1.75 billion in funding.","transcript_text":"Hi, I'm Sander, and today I want to discuss with you why Quibi failed. After 2 years of development and 6 months being in the market with $1.75 billion invested into the business, they decided to shut down. In this video, I want to explore with you what are the learnings that we can take away and do better than Quibi did. And also at the end of the video, see what, what's going to happen with that $1.75 billion investment. But first, let's dig into the proposition.","visual_description":"Sander speaks to the camera in front of a white studio backdrop displaying a title graphic and the Quibi logo.","start_ms":0,"end_ms":24745,"duration_ms":24745,"evidence_grade":"C","confidence_band":"medium","boundary_snap":null,"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_GxXvRjHYT88_cfb5b915b626ea4c","chapter_index":1,"title":"Quibi's core proposition","summary":"The host examines Quibi's founding vision to merge Silicon Valley tech with Hollywood creative talent, supported by keynote footage of Meg Whitman.","transcript_text":"Quibi was promising to bring together the technology of Silicon Valley with the creativity of Hollywood. With their co-founders Meg Whitman bringing the eBay and Hewlett-Packard enterprise knowledge and Jeffrey Katzenberg bringing the Disney and DreamWorks knowledge of having run some of the largest enterprises in creativity. And today they're going to build Quibi, which is quick bites. But let's hear firsthand of what they set off to do from Meg Whitman. Which is we are trying to bring together the best of Silicon Valley and the best of Hollywood, and we are creating the first entertainment platform that makes every moment of your day extraordinary. And I'll talk about that in a minute. But we are creating a platform that brings together quick bite content, so less than 10 minutes, as you said, created by Hollywood's top talent, and combining that with a technology platform that makes viewing short-form video on your mobile extraordinary, engaging, and doing some things. Today, watching video on your mobile is great, but it can be a lot better. While that was a lot of words and not very clear to me, I tried to simplify it down to you here. They— Quibi would be focusing on mobile first, meaning the content that's less than 10 minutes. That's their premise where they're starting off with. They want to bring that premium content, meaning the top talent from Hollywood, onto that platform, and they want to marry that with technology to create unique, extraordinary experiences. So let's dive into each one of them soon to see how they set out to do that and whether they succeeded or not. And to do that, as we mentioned, they raised $1.75 billion from some of the biggest studios. Almost every studio was in it with their talent. And they got also the big banks like Goldman Sachs and JP Morgan to invest in it in order to reach 7 million users in the first year and $250 million in revenue, which they were far from doing.","visual_description":"Sander gestures beside graphics illustrating Silicon Valley and Hollywood logos, followed by a keynote clip of Meg Whitman speaking on stage at SXSW.","start_ms":24745,"end_ms":132933,"duration_ms":108188,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":23030,"snapped_to_ms":24745},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_GxXvRjHYT88_33fb34d815e06ba1","chapter_index":2,"title":"The mobile-first assumption","summary":"The host critiques Quibi's assumption that mobile viewing requires short-form content, contrasting algorithmic open distribution with legacy gatekeeping models.","transcript_text":"But let's dive into the premises. Number one is mobile. They thought that there's a big shift happening in the type of content that's out there, moving from 2-hour movie theaters to 20 minutes on TV to now less than 10 minutes on mobile. But I don't think that's the right way to look at it. Yes, there was a shift in format from movie theaters to TV, and that format shift is still there, and that's still relevant. While I don't think that that is truly relevant on mobile. And here's why. Because movie theaters were defined by the director deciding what's gonna be shown on those theaters and how much time they're gonna spend there. On TV, that was decided by some of the biggest TV leaders in those companies on what's gonna be on the schedule, what they're gonna invest in or not. While mobile phone is not limited by those distribution channels, it's only limited by the internet, which is infinite. And the discovery is not defined by schedules, but it's defined by algorithms. And that's a fundamentally different way of thinking about it. It's not about the length, it's about the distribution and access, who controls the experience. So on— while on moving from scarcity to less scarcity to now complete abundance, on movie theaters you might only have choice of between 20 movies on what to see. On cable channels, you might have more than 100 channels to choose from, but now on the internet, that's abundance. There's infinite supply on YouTube. There's 500 hours of content uploaded every minute. And there are many other platforms. And together we're talking about tens of thousands of hours uploaded every minute. And people love that. Movie theaters attendance has gone down from when they launched in the early 20th century to now less than 10% of the population visiting it annually. And mobile itself as a device has taken over TV in 2018. So all of those shifts already happened way before Quibi was even talking about them. And I believe they happened for other reasons. They happened for choice and personalized experiences. It's moving from those controlled distribution to completely open distribution rather than theaters and TV channels controlling what's gonna go on their services to now completely open platforms. And that is a big difference. While Quibi was producing 3 hours a day and Jeffrey Katzenberg deciding what's gonna go on them, then on YouTube there's more than 500 uploaded every minute and the algorithm decides what you're gonna see. So it's much more personalized, it's complete abundance. There's content from 10 minutes to several hours that are equally popular on the platform. So I don't believe the differentiation is necessarily the length, but the differentiation is the different way of distributing There's complete openness on those platforms and discovery that's not defined by schedules, but it's defined by algorithms.","visual_description":"Sander stands next to infographic slides comparing media runtimes, content abundance metrics, and charts of mobile versus TV screen time.","start_ms":132933,"end_ms":295090,"duration_ms":162157,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":133446,"snapped_to_ms":132933},"entity_ids":[],"products_mentioned":[],"category":{"id":"marketing_media","label":"Marketing and Media"}},{"id":"chapter_video_GxXvRjHYT88_2b4cb7e90753a943","chapter_index":3,"title":"Evaluating Quibi's premium content","summary":"Sander analyzes Quibi's content offerings, pointing out lower IMDb ratings, high production spending, search traffic lag, and poor free-to-paid conversion rates.","transcript_text":"So I do think that is the big missing learning for them. Number 2 is bringing premium content, that premium talent onto those platforms, onto mobile, which they said wasn't there before. These are some of the top 10 shows that Quibi produced, and arguably they are really good shows. But if you look at the IMDb ratings, that's not quite telling the same story. The average ratings are way below 7, and if you put them in comparison to some of the largest distribution platforms or streaming platforms out there today, then Apple TV+ with 7.7 is leading the game, followed by Netflix average 7.6, and even Prime Video 7.4 for their top 10 shows. And Quibi is lagging behind at 6.7 IMDb rating for the top 10 shows. They're spending around $100,000 a minute while Netflix and Apple TV are spending $200,000, $250,000 every minute of production. So there's a huge difference in popularity and Apple TV and Netflix equally are seeing their viewership on mobile devices. They're over-investing, of course, heavily. While Quibi is investing $1.75 billion or almost $2 billion, then obviously Netflix and others are spending many, many times more than that. And consumers appreciate that. If you look at how much a consumer needs to pay to get $1 billion worth of content, then on Quibi it's almost exactly the same as Hulu or in the realm of HBO where they're spending almost $5 to get $1 billion worth of content. On Netflix and Apple TV+ and Amazon Prime Video, they're getting much better deal. They're getting so much more higher quality content for less of an investment into the streaming service. So it's priced pretty high and you're not getting that much of a value out of it. So there's a value proposition problem right there. If you look at the Google search trends, like, did people actually care when Quibi came out? Then they did not. If you compare them to Apple TV+ and Prime Video and HBO, it just had a little dent when it launched, but there was not really search volume in any meaningful size. If you put that into perspective and add in Netflix and Disney+, then Disney+ obviously had a massive peak, even higher interest than Netflix, and has remained on a similar level while all the other services— and if you put Quibi in that perspective— has had no interest from people, from users on Google search at all. And that has caused their conversion to be very low. From 900,000 people who signed up, it's estimated that around 72,000 people only signed up to the paid version after their free trial. The industry average here is around 15 to 25%, so that's a huge miss and shows that there wasn't really a product-market fit for Quibi and their viewers. And one of the reasons might be that they just didn't have enough volume of content. We already saw that before, that they were charging more for less of a quality content. So there ratings were lower and they had less shows for the money that you pay.","visual_description":"The presenter stands beside slides displaying Quibi show posters, IMDb comparison bar charts, and Google Trends search volume lines.","start_ms":295090,"end_ms":464219,"duration_ms":169129,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":290968,"snapped_to_ms":295090},"entity_ids":[],"products_mentioned":[],"category":{"id":"film_tv","label":"Film and TV"}},{"id":"chapter_video_GxXvRjHYT88_79512a44c5fd7bae","chapter_index":4,"title":"Technology and Turnstyle","summary":"The host reviews Quibi's mobile technologies, including Turnstyle video rotation, legal issues surrounding proprietary tech with Eko, and early platform restrictions.","transcript_text":"It's because they promised to launch at 175 shows in the first year, but they actually launched only with 50 shows. So that could be the misunderstanding— missing link in the premium side. And now moving on to the third section, technology. They promised 2 things: to have mobile-specific experiences that take into account the time of the day, touch interface of the phone, the camera, the GPS, that are going to unlock unique experiences on mobile. And then the second big thing was the turnstile video using the accelerometer to turn your phone in 2 different directions to see different types of stories or at different angles of the same story. They brought out the After Dark from Steven Spielberg on where they could actually only see a horror movie after it gets dark, which I think is a great idea. But again, it's not mobile-specific. You could easily do that on connected TV. And many of the other sides are already captured and used by some of the other social platforms. Of course, interactive video, AR content creation on Instagram as well as TikTok is very advanced. Those content creation tools that they're talking about taking into account GPS and touch and accelerometer, those are already built into some of the biggest platforms and creation tools. So I'm not sure if they've used those platforms or they were not sure, but those mobile creation tools have been around for a while. Turnstile was something that wasn't really around before or not that widely available. And here's a demo of that from Quibi CTO. Most of what I understand corsetti to be: flour and water, flour, water, and olive oil, flour, water, and salt. But Gabriella has a very modern mindset. She understands life is life. While that is certainly interesting as a proposition, it came out very quickly that there is nothing new in it. An interactive video company who develops content and player technology called Echo has a technology called real-time switching, which they had available quite some time before Quibi was even talking about that. And as it came out, the 2 Quibi employees were given access to Echo's proprietary technology when they were still at Snapchat before they left Quibi. And there's a massive multi-billion-dollar management company called Elliot, who's now behind the court case and backing Echo to go against Quibi. So Quibi's got some big battles to fight to protect their technology, but as it clearly seems, there was really nothing new about it. They just popularized it without necessarily giving recognition to the technologies that were around before. Another area that Quibi is famous for is that they're a mobile-only platform, meaning that there's no TV apps, there's no casting or AirPlay, and there's no sharing of its content on social media platforms. They quickly reversed that after they found out that users would love to share their shows, and actually that would be beneficial for the platform to allow the youth that they were going after, that target audience, to actually talk about their shows on social media. They also reversed their plans and brought out the casting opportunities and were planning to bring out smart TV apps because they saw that people want to consume their content also in the living room, especially during the time that we're in the lockdown. So that's why the technology side is not really that unique. A lot of those tools were around before that, that we just didn't— were not that popular, but Quibi brought them to market. And if you look at the overall landscape where they say that technology and creativity have never been together, then this is also not the true story. I mean, Star Wars was born from the Lucasfilm creativity side together with Industrial Light and Magic, who develops not just Star Wars, but some of the biggest animations and special effects in the industry and some of the biggest AR and VR solutions in the industry. So technology and creativity have always been together. And Lucasfilm was a great example of that. So again, this is, it was sold as a novelty and new, but not necessarily new in the industry.","visual_description":"Sander gestures beside diagrams explaining mobile features and smartphone demonstration footage rotating a cooking show between portrait and landscape modes.","start_ms":464219,"end_ms":697466,"duration_ms":233247,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":463834,"snapped_to_ms":464219},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_GxXvRjHYT88_e7b650e9f39d095b","chapter_index":5,"title":"What went wrong?","summary":"Katzenberg's COVID-19 rationale is reviewed against deeper structural issues, such as preexisting mobile snacking habits and competitors' multi-device strategies.","transcript_text":"So Silicon Valley and Hollywood have been working together for quite some time before that as well. Now, what went wrong? When Jeffrey Katzenberg in May was attributing everything to do with coronavirus, everything. Then he changed his tone in October when he said, now, how much of this is impacted by COVID will always be unknown. So clearly they're seeing that there are other factors that were involved. And one of those things is that mobile-first experiences were around way before that. Content snacking was happening on YouTube already, where they're getting 70% of their viewership on— or viewers using mobile phones, and the mobile viewing sessions are around 60 minutes. That's very interesting. And actually, that snacking was already happening way before they were around and YouTube was fulfilling that void. Even Netflix is getting with their premium shows, a lot of their audience is coming from mobile but ending up on connected TV. And that's another thing. If you're doing premium shows, that's a great way to look at it. It's like, yes, it might start on mobile, but it might end up on connected TV. So that's a key platform if they want to bring premium content is to be available across all of those platforms. And on technology side, while it was a big investment on Quibi side of $1.75 billion in content, Then if you compare that to someone like TikTok, then just in 2019 TikTok spent $1 billion on advertising alone to bring its creator tools out to the market and build increased abundance. Because their goal is to get as much content to your platform as possible so that algorithm can do the best job in surfacing them to humans, and that's going to make the platform best.","visual_description":"The host speaks in front of slides showing quoted news headlines, a YouTube viewing duration chart, and a Netflix multi-device viewership flow diagram.","start_ms":697466,"end_ms":789370,"duration_ms":91904,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":695622,"snapped_to_ms":697466},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_GxXvRjHYT88_735e5e4c2adccded","chapter_index":6,"title":"Key business learnings","summary":"Sander summarizes the primary takeaways from Quibi's downfall, focusing on product-market fit, infinite supply, and leadership friction.","transcript_text":"While Quibi, on the other hand, was trying to be the gatekeeper, trying to be the algorithm themselves to select the content that people want to view. And that didn't work out that well for them. So what are— what can we learn from them? Number one is the fundamental assumptions: infinite supply to scarcity. This is very important to understand, especially devices that fundamentally are enabled by the internet, and the internet brings infinite supply. That takes us to the gatekeepers versus algorithms. Gatekeepers are irrelevant on mobile devices. Gatekeepers are irrelevant on internet-connected devices because it's all driven by algorithms and personalized. And something that mobile happened in 2010 already. I mean, Facebook was focusing on that, and many of the largest social networks launched more than 10 years ago. So that's important miss, I think, in overall Quibi's launch plan. And the second thing is value proposition. There's limited production that they had in, so they brought out a pretty light product to the market and then Clearly the value proposition wasn't right because the ratings of the shows don't match the premium proposition that they have. And the product didn't have enough content that they promised to have 175 shows while they only had 50. And maybe also they didn't have enough time to find product-market fit because it had to be this big bang and it was so heavily advertised across Super Bowl and, and some of the other biggest advertising sources to be this big industry-changing event, which it ended up not being. And clearly there was also a leadership clash between the Silicon Valley Meg Whitman and the Hollywood Jeffrey Katzenberg on the creative side, which didn't end up working well. So I believe they got the fundamental assumptions right and the value proposition would have been stronger, and they had a little more time to validate it in the market. It could have been something that we would all be watching now. But what's gonna happen next?","visual_description":"Sander gestures next to a bulleted slide titled 'WHAT CAN WE LEARN?' listing key strategic mistakes.","start_ms":789370,"end_ms":899637,"duration_ms":110267,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":789322,"snapped_to_ms":789370},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_GxXvRjHYT88_4caea6a20f475def","chapter_index":7,"title":"Fate of the $1.75B investment","summary":"The host explains how round-tripping deals and short licensing terms protected studio investors, concluding with closing thoughts on Quibi's business legacy.","transcript_text":"They said that the best case for Quibi as a service is to continue on somebody else's platform, and they're looking for content buyers, especially as now many companies can't produce enough content, so they can be the ones solving it for many other streaming platforms. But as I promised, what's gonna happen with that $1.75 billion? There's actually nothing to lose for the investors, as they had this smart round-tripping deal in place that if Disney put in $20 million, then NukeTV, which was later renamed Quibi, had to commit in spending all of that money Disney Studio. So if Disney put $20 million in, they knew that they're gonna get that money back straight away. So that $1.75 billion is actually nowhere lost. That money is already paid back to the investors in the type of content that they created. And if they could now sell that content to anybody else, they're still gonna make money. So I think financially it's not necessarily a flop at all. It's more of the business learnings that we're gonna get out of it. And the second side, which is important to note, is that Quibi actually doesn't own any of that content as a company. The company is just licensing it for 7 years, after which the rights go back to the content owners. So that's important to note as well with that investment. I hope you enjoyed this video. Goodbye, Quibi. Thank you so much for watching, and I hope you enjoyed it. If you did, please give it a thumbs up. That truly helps the channel. Subscribe if you're interested in any more strategy and product-related videos, and I hope to see you next time.","visual_description":"Sander presents next to quote cards from Vulture and Variety explaining round-tripping investment structures, followed by an end screen with channel links.","start_ms":899637,"end_ms":984824,"duration_ms":85187,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":898003,"snapped_to_ms":899637},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}}],"visual":[{"kind":"window","id":"vwin_video_GxXvRjHYT88_0","window_index":0,"start_ms":0,"end_ms":10292,"duration_ms":10292,"visual_description":"A man speaks towards the camera against a white backdrop with title graphics on the right. 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Portraits of Meg Whitman and Jeffrey Katzenberg appear alongside logos of their past companies.","on_screen_text":"WHAT WAS PROMISED?\nSILICON VALLEY\nTECHNOLOGY\nCREATIVITY\nHOLLYWOOD\nSUBSCRIBED\nebay\nHewlett Packard Enterprise\nDISNEY\nDREAMWORKS","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Quibi"],"entity_ids":["ent_0f2634ef-67d5-4449-9722-a8572252eaf6","ent_15299925-a61f-4a09-84d3-191cbbc25aa8","ent_52ae4f04ac2572e6a93af6ac32231d81","ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_b4afde0b-299c-425b-82dd-0314ee329fba","ent_cf1aec9e42017e2d6d3d66f7c7d4820b","ent_ee7fcb1b-47c7-423c-8b7e-61021ec52d0c","ent_f266ba19-9165-4d29-9448-5fe90e61017d","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"Sander details Quibi's initial value proposition combining Silicon Valley technology with Hollywood storytelling, driven by co-founders Meg Whitman and Jeffrey Katzenberg."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_3","window_index":3,"start_ms":38030,"end_ms":49375,"duration_ms":11345,"visual_description":"The presenter continues talking before the screen graphic changes to display the words Quick Bites. Sander gestures beside the graphics depicting Meg Whitman and Jeffrey Katzenberg. The board changes to show bold purple text reading 'QUICK BITES' as Sander speaks.","on_screen_text":"WHAT WAS PROMISED?\nTECHNOLOGY\nebay\nHewlett Packard Enterprise\nCREATIVITY\nDianey\nDREAMWORKS\nQUICK BITES","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Quibi"],"entity_ids":["ent_0f2634ef-67d5-4449-9722-a8572252eaf6","ent_f266ba19-9165-4d29-9448-5fe90e61017d","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"Sander wraps up the background on Katzenberg and Whitman, explaining that Quibi stood for 'quick bites' before transitioning to a clip of Whitman."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_4","window_index":4,"start_ms":49375,"end_ms":62643,"duration_ms":13268,"visual_description":"The presenter introduces a clip of Meg Whitman speaking on stage at SXSW, transitioning to a full view of her presentation. Host appears in foreground talking to the camera while Meg Whitman speaks in a video window behind him. Meg Whitman gestures with both hands while sitting on a white chair against a conference backdrop. Close-up of Meg Whitman seated onstage explaining Quibi's mission with hand gestures.","on_screen_text":"SXSW\nMeg Whitman\nCEO, Quibi","facets":{"composition":"centered","lighting_class":"stage","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_0f2634ef-67d5-4449-9722-a8572252eaf6","ent_52ae4f04ac2572e6a93af6ac32231d81","ent_cf1aec9e42017e2d6d3d66f7c7d4820b","ent_cf6c8881-890c-417d-9d46-94af34b68a20","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Sander Saar introduces keynote footage of Meg Whitman discussing Quibi's goal to bridge Silicon Valley and Hollywood."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_5","window_index":5,"start_ms":62643,"end_ms":76167,"duration_ms":13524,"visual_description":"Meg Whitman continues her keynote presentation on stage, describing the new mobile content format. Medium shot of Meg Whitman seated onstage explaining mobile short-form video concepts.","on_screen_text":"SXSW","facets":{"composition":"centered","lighting_class":"stage","motion_class":"static","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_0f2634ef-67d5-4449-9722-a8572252eaf6","ent_cf1aec9e42017e2d6d3d66f7c7d4820b"],"fused_summary":"Meg Whitman details the platform concept of short-form, mobile-first entertainment made by Hollywood talent."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_6","window_index":6,"start_ms":76167,"end_ms":84333,"duration_ms":8166,"visual_description":"The camera cuts to a two-shot of Meg Whitman and her interviewer onstage before cutting back to the host. Wide shot showing Meg Whitman and a male interviewer seated in armchairs on an event stage. Presenter appears smiling in foreground with Meg Whitman talking in an inset video.","on_screen_text":"SXSW","facets":{"composition":"two-shot","lighting_class":"stage","motion_class":"static","camera_type_hint":"medium wide shot","dominant_speaker_emotion":"friendly"},"products_mentioned":[],"entity_ids":["ent_0f2634ef-67d5-4449-9722-a8572252eaf6","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Meg Whitman continues her discussion seated alongside an interviewer before the video cuts back to host Sander Saar."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_7","window_index":7,"start_ms":84333,"end_ms":97863,"duration_ms":13530,"visual_description":"Sander Saar stands in front of an infographic slide breaking down Quibi's promises of mobile video and top talent. Host smiles and begins addressing the camera with conference footage in the background. Host gestures and speaks next to a presentation graphic outlining three promised pillars of Quibi.","on_screen_text":"SXSW\nWHAT WAS PROMISED?\nSHAPE PASTA\nMOBILE\n<10MIN\nPREMIUM\nTOP TALENT\nTECHNOLOGY\n+ CREATIVITY","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"static","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Quibi"],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"Sander Saar summarizes Quibi's core premise, emphasizing mobile-first content running under 10 minutes."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_8","window_index":8,"start_ms":97863,"end_ms":108964,"duration_ms":11101,"visual_description":"A man gestures and speaks beside a slide presentation about Quibi's value propositions against a white background. The host speaks and gestures beside graphics detailing mobile, top talent, and technology promises.","on_screen_text":"WHAT WAS PROMISED?\nSHAPE PASTA\nSHAPEF PASTA\nMOBILE\n<10MIN\nPREMIUM\nTOP TALENT\nTECHNOLOGY\n+ CREATIVITY\nSMASH","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_cf1aec9e42017e2d6d3d66f7c7d4820b"],"fused_summary":"The speaker explains how Quibi aimed to combine Hollywood talent with mobile technology to deliver premium experiences."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_9","window_index":9,"start_ms":108964,"end_ms":122081,"duration_ms":13117,"visual_description":"The presenter discusses Quibi's major studio investors while the graphic displays corporate logos and funding totals. The host talks as the slide changes to show studio logos and funding numbers.","on_screen_text":"WHAT WAS PROMISED?\nMOBILE\n<10MIN\nPREMIUM\nTOP TALENT\nTECHNOLOGY\n+ CREATIVITY\n$1.75B RAISED\nNBCUniversal\nWarnerMedia\nVIACOMCBS\nSONY PICTURES\neOne\nLIONSGATE\n21ST CENTURY FOX\nMGM\nJPMORGAN CHASE & CO.\nLIBERTY GLOBAL.\nAlibaba Group\nGoldman Sachs\nREACH 7M USERS AND $250M\nREVENUE IN ITS FIRST YEAR","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_74b27764-f0bb-4cf9-9d2f-194b524db24d","ent_8afa0f2a-8bec-45d1-ba7b-67b60712f62f","ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_be0dedb7-a7ec-4088-9e35-ec3e75174e83","ent_c92a5605-7f43-49d6-964f-29d7678835ab","ent_f48d7295-ef36-400e-8212-557e7217967e","ent_f6df515e60f9b9c1644d4aa27c5f1ffc","ent_fba51af7-1c4b-437d-a885-8a7443bddf4c"],"fused_summary":"The presenter details how Quibi raised $1.75 billion from major entertainment studios and investment firms."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_10","window_index":10,"start_ms":122081,"end_ms":133446,"duration_ms":11365,"visual_description":"The presenter outlines target user numbers and revenue goals alongside corporate logos on the slide. The host gestures toward financial figures and studio logos displayed on the slide.","on_screen_text":"WHAT WAS PROMISED?\n$1.75B RAISED\nThe WALT DISNEY Company\nNBCUniversal\nWarnerMedia\nVIACOMCBS\nSONY PICTURES\neOne\nLIONSGATE\n21ST CENTURY FOX\nMGM\nJPMORGAN CHASE & CO.\nLIBERTY GLOBAL\nAlibaba Group\nGoldman Sachs\nREACH 7M USERS AND $250M\nREVENUE IN ITS FIRST YEAR\nMOBILE\nRAINIER\nRANDOLPH SCOTT\nJOAN BENNETT\nTHE TEXANS\nA GIRL WITH IDEAS\nWENDY BARRIE\n2h\n->\n20min\n10min\nBrowse\nSearch shows and genres\nMOST DANGEROUS\nGAME\nTrending\nOHRISSY'S\nCOURT","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_44ed7128-0dcc-4162-a34b-63f675ddfd12","ent_8afa0f2a-8bec-45d1-ba7b-67b60712f62f"],"fused_summary":"The speaker notes bank investments from Goldman Sachs and JP Morgan aimed at reaching ambitious user and revenue targets."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_11","window_index":11,"start_ms":133446,"end_ms":146735,"duration_ms":13289,"visual_description":"The presenter introduces the shift toward mobile content alongside graphics showing film, TV, and smartphone runtimes. The host begins presenting the mobile premise beside timeline illustrations. The host gestures as he contrasts 2-hour movies and 20-minute TV shows with 10-minute mobile video.","on_screen_text":"MOBILE\nRAINIER\nRANDOLPH SCOTT\nJOAN BENNETT\nTHE TEXANS\nA GIRL WITH IDEAS\nWENDY BARRIE\n2h\n->\n20min\n10min\nBrowse\nSearch shows and genres\nMOST DANGEROUS\nGAME\nTrending\nCHRISSY'S\nCOURT\nSMASH\nPOW","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":[],"fused_summary":"The speaker breaks down Quibi's assumption of content format shifts from movie theaters to television to short mobile clips."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_12","window_index":12,"start_ms":146735,"end_ms":160561,"duration_ms":13826,"visual_description":"A presenter speaks in front of a white screen displaying an infographic of entertainment formats. Sander Saar speaks next to an infographic showing the evolution from movie theaters to television and mobile apps.","on_screen_text":"MOBILE\n2h\n20min\n10min\nBrowse\nSearch shows and genres\nMOST DANGEROUS GAME\nTrending\nCHRISSY'S COURT","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Sander Saar argues that viewing media shifts from movie theaters to television and mobile are not simply about length."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_13","window_index":13,"start_ms":160561,"end_ms":175561,"duration_ms":15000,"visual_description":"A presenter explains format history alongside an updated slide featuring historical media gatekeepers. Sander Saar gestures while explaining media curation with an updated slide displaying portraits below media devices.","on_screen_text":"MOBILE\nRAINIER\nRANDOLPH SCOTT\nJOAN BENNETT\nTHE TEXANS\nA GIRL WITH IDEAS\nWENDY BARRIE","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Sander Saar explains how movie theaters were governed by directors and television was curated by network executives."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_14","window_index":14,"start_ms":175561,"end_ms":190215,"duration_ms":14654,"visual_description":"The presenter continues discussing algorithmic distribution in front of the slide depicting media evolution. Sander Saar explains mobile discovery driven by algorithms while gesturing beside the infographic.","on_screen_text":"MOBILE\nRAINIER\nRANDOLPH SCOTT\nJOAN BENNETT\n\"THE TEXANS\"\n\"A GIRL WITH IDEAS\"\nWENDY BARRIE","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Sander Saar contrasts traditional broadcast scheduling with modern internet distribution driven by algorithms."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_15","window_index":15,"start_ms":190215,"end_ms":198439,"duration_ms":8224,"visual_description":"The presenter explains content distribution and control before the background infographic transitions to metrics on content scarcity and abundance. Sander Saar talks about access and distribution control beside the graphic showing media formats. Sander Saar continues speaking as the slide updates to show movie, channel, and streaming volume statistics.","on_screen_text":"MOBILE\n20+ MOVIES\n109+ CHANNELS\n10,000+ HOURS\nEVERY MINUTE\nSCARCITY\nLESS SCARCITY\nABUNDANCE\nZOOM\nREDDIT\nNETFLIX\nDOORDASH\nINSTAGRAM\nFACEBOOK\nWHATSAPP\nSPOTIFY\nYOUTUBE\nLINKEDIN","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Sander Saar emphasizes that distribution and access define the modern mobile experience as graphic captions change."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_16","window_index":16,"start_ms":198439,"end_ms":212250,"duration_ms":13811,"visual_description":"A presenter speaks on the left side of the frame in front of a white slide diagramming content scarcity to abundance. A man gestures and presents beside an infographic illustrating media abundance versus scarcity.","on_screen_text":"MOBILE\n20+ MOVIES\n109+ CHANNELS\n10,000+ HOURS\nEVERY MINUTE\nSCARCITY\n-> LESS SCARCITY\n-> ABUNDANCE","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Sander Saar speaks about the historical shift from media scarcity to internet abundance using a comparative slide."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_17","window_index":17,"start_ms":212250,"end_ms":224000,"duration_ms":11750,"visual_description":"The presenter continues gesturing while explaining the volume of online video content next to the media abundance infographic. The presenter talks about video upload volumes while an infographic of hours per minute is shown beside him.","on_screen_text":"MOBILE\n20+ MOVIES\n109+ CHANNELS\n10,000+ HOURS\nEVERY MINUTE\nSCARCITY\n-> LESS SCARCITY\n-> ABUNDANCE","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"focused"},"products_mentioned":["YouTube"],"entity_ids":["ent_b987acd01400347ba9932dfd412e2c65","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Sander Saar explains the infinite supply of online video on platforms such as YouTube."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_18","window_index":18,"start_ms":224000,"end_ms":236250,"duration_ms":12250,"visual_description":"The presenter discusses shifting consumer behavior as line charts on movie theater attendance and mobile TV viewing appear beside him. A man in a collared shirt talks next to two trend line charts comparing movie attendance and mobile versus traditional television time.","on_screen_text":"MOBILE\nMOVIE THEATRE ATTENDANCE\n(% population, annually)\n65%\n55%\n30%\n20%\n10%\n1930 1940 1950 1960 1970 1980 2000 2010 2020\nTIME SPENT ON MOBILE VS TRADITIONAL TV\n(daily, h)\n4:20\n4:10\n4:05\n3:56\n3:44\n3:35\n3:43\n3:49\n3:54\n3:22\n3:29\n3:25\n3:08\n2:49\n2:32\n2014\n2015\n2016\n2017\n2018\n2019\n2020\n2021\nTraditional TV\nMobile Devices","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Sander Saar discusses the decline of movie theater attendance and how mobile device usage overtook television viewing in 2018."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_19","window_index":19,"start_ms":236250,"end_ms":247958,"duration_ms":11708,"visual_description":"The presenter analyzes historical viewing trends beside line charts illustrating mobile taking over traditional TV. The presenter reflects on industry shifts while standing alongside line charts tracking movie attendance and TV viewing time.","on_screen_text":"MOBILE\nMOVIE THEATRE ATTENDANCE\n(% population, annually)\nTIME SPENT ON MOBILE VS TRADITIONAL TV\n(daily, h)\n65%\n55%\n30%\n20%\n10%\n1930\n1940\n1950\n1960\n1970\n1980\n1990\n2000\n2010\n2020\n4:20\n4:10\n4:05\n3:56\n3:25\n3:44\n3:42\n3:35\n3:29\n3:22\n3:43\n3:49\n3:54\n3:08\n2:49\n2:32\n2014\n2015\n2016\n2017\n2018\n2019\n2021\nTraditional TV\nMobile Devices","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":["Quibi"],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"Sander Saar explains that major media shifts toward mobile and personalized choices occurred prior to Quibi."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_20","window_index":20,"start_ms":247958,"end_ms":260167,"duration_ms":12209,"visual_description":"The host speaks in front of a white studio background featuring graphics comparing controlled distribution models with open distribution platforms. The host gestures beside a slide comparing controlled versus open media distribution apps and services. The graphic updates to compare Quibi's controlled output against YouTube's open upload volume beside the speaking host.","on_screen_text":"CONTROLLED DISTRIBUTION\nOPEN DISTRIBUTION\n9:30AM\n12:00PM\n3:00PM\n6:00PM\n9:00PM\n11:30PM\namc\nabc\nQuibi\nYouTube\ntwitch\nTik Tok\nBrowse\nMOST DANGEROUS GAME\nTrending\nDIRISSY'S COURT","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["YouTube","Quibi"],"entity_ids":["ent_b987acd01400347ba9932dfd412e2c65","ent_d0334636346a1c48288abd72c3622553","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The host discusses the transition from controlled media distribution like television and theaters to open distribution platforms."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_21","window_index":21,"start_ms":260167,"end_ms":272998,"duration_ms":12831,"visual_description":"The host gestures beside an on-screen graphic contrasting Quibi's curated schedule with YouTube's algorithmic feed. The host speaks to the camera standing to the left of the comparison graphic. The host uses animated hand gestures while discussing Quibi and YouTube content volumes.","on_screen_text":"CONTROLLED DISTRIBUTION\nOPEN DISTRIBUTION\n3H/DAY\nQuibi\nVS\n500H/MIN\nYouTube","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["YouTube","Quibi"],"entity_ids":["ent_b987acd01400347ba9932dfd412e2c65","ent_d0334636346a1c48288abd72c3622553","ent_f266ba19-9165-4d29-9448-5fe90e61017d","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The host contrasts Quibi's human curation led by Jeffrey Katzenberg with YouTube's algorithmic distribution."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_22","window_index":22,"start_ms":272998,"end_ms":282833,"duration_ms":9835,"visual_description":"The host continues explaining content distribution dynamics beside the comparative infographic in a brightly lit studio. The host speaks and gestures beside the graphic displaying Quibi and YouTube comparison details.","on_screen_text":"CONTROLLED DISTRIBUTION\nOPEN DISTRIBUTION\n3H/DAY\n500H/MIN\nQuibi\nVS\nYouTube","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["YouTube","Quibi"],"entity_ids":["ent_b987acd01400347ba9932dfd412e2c65","ent_d0334636346a1c48288abd72c3622553","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The host explains that open platforms offer content abundance and algorithmic discovery rather than schedule-constrained length limitations."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_23","window_index":23,"start_ms":282833,"end_ms":290968,"duration_ms":8135,"visual_description":"The host talks to the camera about open distribution models and algorithms beside the comparison graphic. The host gestures expressively with both hands while standing alongside the comparison slide.","on_screen_text":"CONTROLLED DISTRIBUTION\nOPEN DISTRIBUTION\n3H/DAY\n500H/MIN\nQuibi\nVS\nYouTube\nSMASH","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["YouTube","Quibi"],"entity_ids":["ent_b987acd01400347ba9932dfd412e2c65","ent_d0334636346a1c48288abd72c3622553","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The host emphasizes that the key difference lies in distribution methods and algorithmic discovery rather than video duration."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_24","window_index":24,"start_ms":290968,"end_ms":298968,"duration_ms":8000,"visual_description":"A man speaks before a graphic comparing Quibi and YouTube distribution, which transitions to a display of Quibi show posters. A man addresses the camera beside an infographic comparing Quibi and YouTube distribution models. A man continues speaking as the graphic switches to show a collection of Quibi show posters under a 'PREMIUM' header.","on_screen_text":"CONTROLLED\nDISTRIBUTION\nOPEN\n3H/DAY\nVS\n500H/MIN\nQuibi\nYouTube\nPREMIUM\nSAM RAIMI\n50 STATES OF\nFRIGHT\nHOME\nMOVIE\nPRINCESS\nBRIDE\nTHE EXPECTING\nMOST\nDANGEROUS\nGAME\ndummy\nDIE HART\nFUGITIVE\nWHEN THE\nSTREETLIGHTS\nTHE STRANGER\nWIRELESS","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["YouTube","Quibi"],"entity_ids":["ent_b987acd01400347ba9932dfd412e2c65","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The speaker argues that Quibi's key flaw was distribution driven by schedules rather than algorithmic discovery."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_25","window_index":25,"start_ms":298968,"end_ms":310794,"duration_ms":11826,"visual_description":"A man talks about premium content while Quibi show posters appear on a graphic beside him. A man speaks while a grid of Quibi original show posters is displayed beside him.","on_screen_text":"PREMIUM\nSAM RAIMI\n50 STATES OF FRIGHT\nHOME MOVIE\nTHE PRINCESS BRIDE\nTHE EXPECTING\nMOST DANGEROUS GAME\ndummy\nDIE HART\nFUGITIVE\nWHEN THE STREETLIGHTS\nSTRANGER\nWIRELESS\nSTEVEN SODERBERGH","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Quibi"],"entity_ids":["ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The speaker reviews Quibi's strategy of bringing premium talent and shows to mobile platforms."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_26","window_index":26,"start_ms":310794,"end_ms":323167,"duration_ms":12373,"visual_description":"A man presents IMDb ratings on Quibi shows followed by a comparative bar graph of streaming platforms. A man speaks as IMDb score overlays on show posters give way to a competitive streaming ratings bar chart.","on_screen_text":"PREMIUM\nIMDb\n6.5\n7.5\n7.3\n6.3\n5.4\n6.6\n7.4\nTOP 10 POPULAR SHOWS IMDB RATING\n7.7\n7.6\n7.2\n6.7\nNETFLIX\nca $200K/min\nprime video\nHBO\nQuibi\nca $100K/min","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":["Amazon Prime Video","HBO","Disney+","Apple TV","Netflix","Quibi"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_69149a4685273fc5a5c6f8c086347c0a","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_9e57d5b7b4f3de420251c4135619d542","ent_aa75aa05-2772-4609-9f69-9ba1f70368ba","ent_d6a972af-d1ab-47c1-b433-aed1caba25c7","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The speaker contrasts Quibi's sub-7 IMDb ratings against competitors like Apple TV+, Netflix, and Prime Video."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_27","window_index":27,"start_ms":323167,"end_ms":335560,"duration_ms":12393,"visual_description":"A man continues discussing streaming service IMDb ratings with a comparative bar chart displayed beside him. A man gestures and speaks in front of a bar chart comparing the top ten show IMDb ratings across streaming platforms.","on_screen_text":"PREMIUM\nTOP 10 POPULAR SHOWS IMDB RATING\n7.7\n7.6\n7.5\n7.4\n7.2\n6.7\ntv+\nNETFLIX\nca $200K/min\nDisney+\nprime video\nHBO\nQuibi\nca $100K/min","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":["Amazon Prime Video","HBO","Disney+","Apple TV","Netflix","Quibi"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_69149a4685273fc5a5c6f8c086347c0a","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_9e57d5b7b4f3de420251c4135619d542","ent_aa75aa05-2772-4609-9f69-9ba1f70368ba","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The speaker analyzes how Quibi's low ratings contrast sharply with leading competitors like Apple TV+ and Netflix."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_28","window_index":28,"start_ms":335560,"end_ms":347970,"duration_ms":12410,"visual_description":"A man speaks in front of a white screen displaying a bar chart of top popular shows IMDb ratings. A man gestures and talks beside an infographic showing IMDb ratings and spend per minute for major streaming platforms.","on_screen_text":"PREMIUM\nTOP 10 POPULAR SHOWS IMDB RATING\n7.7\n7.6\n7.5\n7.4\n7.2\n6.7\ntv+\nNETFLIX\nca $200K/min\nisney+\nprime video\nHBO\nQuibi\nca $100K/min","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Amazon Prime Video","HBO","Disney+","Apple TV","Netflix","Quibi"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_69149a4685273fc5a5c6f8c086347c0a","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_9e57d5b7b4f3de420251c4135619d542","ent_aa75aa05-2772-4609-9f69-9ba1f70368ba","ent_d6a972af-d1ab-47c1-b433-aed1caba25c7","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The speaker contrasts Quibi's IMDb ratings and production budget with competitors like Netflix and Apple TV."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_29","window_index":29,"start_ms":347970,"end_ms":357190,"duration_ms":9220,"visual_description":"A man speaks as the infographic transitions from IMDb ratings to content spend across streaming services. The host finishes discussing the ratings chart before the graphic cuts away. A graphic depicting total content spend per streaming service appears beside the presenter. The presenter continues speaking about heavy investment while gesturing toward the content spend graphic.","on_screen_text":"PREMIUM\nTOP 10 POPULAR SHOWS IMDB RATING\n7.7\n7.6\n7.5\n7.4\n7.2\n6.7\ntv+\nNETFLIX\nca $200K/min\nDisney+\nprime video\nHBO\nQuibi\nca $100K/min\nCONTENT SPEND\n1.8B\n$3.5B\n$4.3B\n$6B\n$7B\n$16B\n$24B\n$1.8B\nmax\nNBC\npeacock\nNetflix\nDisney\nSource: The Economist, Variety, Forbes (2019-2020)","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Amazon Prime Video","Disney+","Peacock","Apple TV","Netflix","HBO Max","Quibi"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_970a0347d48edd1ecca9cd35ceb39dee","ent_9e57d5b7b4f3de420251c4135619d542","ent_aa75aa05-2772-4609-9f69-9ba1f70368ba","ent_d3588a3a6729437f173f4adcf56cbe3e","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The presenter discusses mobile viewership and rising content investments among rival platforms."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_30","window_index":30,"start_ms":357190,"end_ms":367958,"duration_ms":10768,"visual_description":"A man discusses platform budgets with a content spend graphic that later switches to consumer spend per billion dollars of content. The host explains the scale of platform budgets beside the content spend graphic. The visual switches to a consumer spend graphic with dollar bills representing cost per billion dollars of content.","on_screen_text":"CONTENT SPEND\n$1.8B\n$3.5B\n$4.3B\n$6B\n$7B\n$16B\n$24B\nQuibi\nhbo max\npeacock\nNBC\ntv+\nprime video\nNETFLIX\nDisney\nomist, Variety, Forbes (2019-2020)\nCONSUMER SPEND PER BILLION $ CONTENT\n$7.50\n$4.80\n$4.60\n$1.50\n$0.90\n$0.80\nhulu\ns (2019)","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon Prime Video","HBO","Apple TV","Netflix","Hulu","Quibi"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_69149a4685273fc5a5c6f8c086347c0a","ent_9e57d5b7b4f3de420251c4135619d542","ent_aa75aa05-2772-4609-9f69-9ba1f70368ba","ent_e8c7c15b-4732-44cf-a856-0a3f4b4e42c9","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The host highlights how Netflix heavily outspends Quibi and how consumers value extensive content catalogs."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_31","window_index":31,"start_ms":367958,"end_ms":382008,"duration_ms":14050,"visual_description":"A man gestures and explains relative content value alongside a graphic showing consumer spend per billion dollars of content. The presenter compares cost-efficiency per billion dollars of content next to a graphic showing stacks of dollar bills.","on_screen_text":"CONSUMER SPEND PER BILLION $ CONTENT\nhbo\nhulu\nQuibi\nprime video\nNETFLIX\ntv+\n$7.50\n$4.80\n$4.60\n$1.50\n$0.90\n$0.80\nAnalysis (2019)","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Amazon Prime Video","HBO","Apple TV","Netflix","Hulu","Quibi"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_69149a4685273fc5a5c6f8c086347c0a","ent_9e57d5b7b4f3de420251c4135619d542","ent_aa75aa05-2772-4609-9f69-9ba1f70368ba","ent_e8c7c15b-4732-44cf-a856-0a3f4b4e42c9","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The speaker analyzes how much a consumer pays per billion dollars of content across platforms like Quibi, Hulu, and HBO."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_32","window_index":32,"start_ms":382008,"end_ms":395017,"duration_ms":13009,"visual_description":"A man in a patterned shirt stands in front of a white graphic comparing consumer spending per billion dollars of content across streaming services. The host speaks while gesturing on the left of the screen beside a bar-chart infographic of streaming services. A jump cut continues the host talking and gesturing in front of the streaming cost infographic.","on_screen_text":"CONSUMER SPEND PER BILLION $ CONTENT\nhbo\nhulu\nQuibi\nprime video\nNETFLIX\ntv+\n$7.50\n$4.80\n$4.60\n$1.50\n$0.90\n$0.80\nALAS\nSMASH\nAnalysis (2019)","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":["Amazon Prime Video","HBO","Apple TV","Netflix","Hulu","Quibi"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_69149a4685273fc5a5c6f8c086347c0a","ent_9e57d5b7b4f3de420251c4135619d542","ent_aa75aa05-2772-4609-9f69-9ba1f70368ba","ent_e8c7c15b-4732-44cf-a856-0a3f4b4e42c9","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The speaker analyzes consumer spending value, explaining how streaming platforms like Netflix and Apple TV+ offer better deals than Quibi."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_33","window_index":33,"start_ms":395017,"end_ms":404169,"duration_ms":9152,"visual_description":"The presenter gestures and speaks in front of a line graph displaying Google search trends over time. The host gestures with both hands as a line chart titled 'GOOGLE SEARCH TRENDS' appears beside him on a white backdrop.","on_screen_text":"GOOGLE SEARCH TRENDS\n100\n75\n50\n25\n0\n2019-10-27\n2019-12-08\n2020-01-19\n2020-03-01\n2020-04-12\n2020-05-24\n2020-07-05\n2020-08-16\n2020-09-27\nQuibi\nApple TV+\nPrime Video\nHBO","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":["Quibi"],"entity_ids":["ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The speaker points out the value proposition issue and reviews Google search trends to show that the public showed little interest in Quibi at launch."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_34","window_index":34,"start_ms":404169,"end_ms":412729,"duration_ms":8560,"visual_description":"The speaker talks in front of a line graph displaying Google search trends before new competitor lines populate the graph. The host speaks and gestures in front of the line chart tracking search trends for several streaming platforms. The chart updates to include additional streaming competitors under a 'PREMIUM' label while the host continues discussing.","on_screen_text":"GOOGLE SEARCH TRENDS\n100\n75\n50\n25\n0\n- Quibi\n- Apple TV+\n- Prime Video\n- HBO\n2019-10-27\n2019-12-08\n2020-01-19\n2020-03-01\n2020-04-12\n2020-05-24\n2020-07-05\n2020-08-16\n2020-09-27","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Amazon Prime Video","HBO","Apple TV"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_69149a4685273fc5a5c6f8c086347c0a","ent_9e57d5b7b4f3de420251c4135619d542"],"fused_summary":"The speaker compares Quibi's search volume to competitors like Apple TV+, Prime Video, and HBO, highlighting its lack of meaningful search traction."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_35","window_index":35,"start_ms":412729,"end_ms":427500,"duration_ms":14771,"visual_description":"The host speaks animatedly while gesturing beside a line chart illustrating Google search trends that include major peaks for Disney+. The host gestures energetically as he explains how Disney+ and Netflix compare against Quibi on the Google search trend chart.","on_screen_text":"PREMIUM\nGOOGLE SEARCH TRENDS\nQuibi\nApple TV+\nPrime Video\nHBO\nNetflix\nDisney+\n100\n75\n50\n25\n0\n2019-10-27\n2019-12-08\n2020-01-19\n2020-03-01\n2020-04-12\n2020-05-24\n2020-07-05\n2020-08-16\n2020-09-27","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Disney+","Netflix","Quibi"],"entity_ids":["ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_aa75aa05-2772-4609-9f69-9ba1f70368ba","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The speaker contrasts Quibi's flat search interest with the massive peak generated by Disney+ and consistent demand for Netflix on Google search."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_36","window_index":36,"start_ms":427500,"end_ms":442353,"duration_ms":14853,"visual_description":"A presenter speaks against a white backdrop with charts detailing search interest and conversion rates. The host stands next to a line graph depicting search trends for various streaming platforms. The host explains Quibi's low conversion numbers alongside a bar chart graphic.","on_screen_text":"SMASH\nPOW\nPREMIUM\nCONVERSION FROM FREE TO PAID\n900,000\n8%\n72,000\nVS\n15-25%\nINDUSTRY","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":["Netflix","Quibi"],"entity_ids":["ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_aa75aa05-2772-4609-9f69-9ba1f70368ba","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The speaker points out that Quibi had minimal Google search interest compared to rivals like Netflix and Disney+, yielding an 8% conversion rate."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_37","window_index":37,"start_ms":442353,"end_ms":455754,"duration_ms":13401,"visual_description":"A man talks about subscription conversion rates and show volume beside informational graphics. The speaker gestures beside a chart displaying Quibi's conversion rate compared to industry benchmarks. The graphic transitions to show statistics on content volume as the speaker continues.","on_screen_text":"PREMIUM\nCONVERSION FROM FREE TO PAID\n900,000\n72,000\n8%\nvs\n15-25%\nINDUSTRY\n175\nshows in the first year\n50\nat launch","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":["Quibi"],"entity_ids":["ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The host explains that Quibi fell far short of industry average conversion rates due to a lack of product-market fit and limited content."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_38","window_index":38,"start_ms":455754,"end_ms":463834,"duration_ms":8080,"visual_description":"A presenter speaks beside a graphic contrasting promised versus actual content numbers. The speaker explains the imbalance between cost and content value next to a graphic comparing show counts.","on_screen_text":"PREMIUM\n175\nshows in the first year\nvs\n50\nat launch","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":[],"fused_summary":"The presenter notes that Quibi had fewer shows and lower ratings despite charging high prices."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_39","window_index":39,"start_ms":463834,"end_ms":474161,"duration_ms":10327,"visual_description":"The speaker finishes discussing content shortages before the visual shifts to Quibi technology features. The host discusses the launch shortfall of shows beside the comparative numbers on screen. The host gestures as an infographic detailing interactive technology and Turnstyle appears.","on_screen_text":"PREMIUM\n175\nshows in the first year\nvs\n50\nat launch\nTECHNOLOGY\nINTERACTIVE\nAFTER DARK\nTIME\nTOUCH\nCAMERA\nGPS\nTURNSTYLE\nSHAPE OF PASTA\nACCELEROMETER","facets":{"composition":"single subject","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_484e9bd431ba3e9f0dd0ce69f7d1cf86","ent_8f6e61090ef8f9cccad07a2564387568"],"fused_summary":"The host explains Quibi launched with only 50 of the promised 175 shows before transitioning to its technology offerings."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_40","window_index":40,"start_ms":474161,"end_ms":486500,"duration_ms":12339,"visual_description":"A man in a patterned shirt speaks to the camera in front of an informational slide about mobile video technology. A man in a patterned shirt stands in front of a graphic slide illustrating mobile interactive video features.","on_screen_text":"TECHNOLOGY\nINTERACTIVE\nTURNSTYLE\nAFTER DARK\nTIME\nTOUCH\nCAMERA\nGPS\nSHAPE OF PASTA\nACCELEROMETER","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":[],"fused_summary":"A presenter discusses mobile technology features such as GPS, camera integration, and touch interface in video experiences."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_41","window_index":41,"start_ms":486500,"end_ms":499875,"duration_ms":13375,"visual_description":"A presenter explains mobile video capabilities in front of a diagram displaying Turnstyle video and an After Dark project. The presenter continues discussing Turnstyle technology beside graphics of phone rotation and Steven Spielberg.","on_screen_text":"TECHNOLOGY\nINTERACTIVE\nTURNSTYLE\nAFTER DARK\nTIME\nTOUCH\nCAMERA\nGPS\nACCELEROMETER\nSHAPE OF PASTA","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_0383e7f3-04fb-425f-a0e8-7e7bf4bb6bd8","ent_484e9bd431ba3e9f0dd0ce69f7d1cf86"],"fused_summary":"The speaker details Turnstyle orientation switching and mentions Steven Spielberg's After Dark horror concept."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_42","window_index":42,"start_ms":499875,"end_ms":514875,"duration_ms":15000,"visual_description":"The presenter talks about platform features as the background slide shifts from Quibi features to vertical social media formats. A man addresses the camera as the background display changes to examples of vertical social media content.","on_screen_text":"TECHNOLOGY\nINTERACTIVE\nTURNSTYLE\nAFTER DARK\nSHAPE OF PASTA\nTIME\nTOUCH\nCAMERA\nGPS\nACCELEROMETER","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_0383e7f3-04fb-425f-a0e8-7e7bf4bb6bd8","ent_484e9bd431ba3e9f0dd0ce69f7d1cf86"],"fused_summary":"The host critiques mobile-exclusive video concepts while graphics transition to existing social media features."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_43","window_index":43,"start_ms":514875,"end_ms":529875,"duration_ms":15000,"visual_description":"The presenter discusses mobile AR and video tools against a background comparing vertical and interactive social media apps. The presenter stands beside a graphic comparing interactive, vertical, live, and augmented reality mobile video interfaces. The presenter continues emphasizing existing creative tools on major platforms while gesturing.","on_screen_text":"INTERACTIVE\nVERTICAL\nVIDEO\nLIVE\nAR\nHA","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["TikTok","Instagram"],"entity_ids":["ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_b29d737e-0ac5-4e9f-9fd2-1c32f379b8cb"],"fused_summary":"The host notes that platforms like Instagram and TikTok already offer advanced interactive video and AR creation tools."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_44","window_index":44,"start_ms":529875,"end_ms":542415,"duration_ms":12540,"visual_description":"A man in a patterned shirt speaks before a white background next to graphics illustrating mobile video creation. A man gestures while talking in front of four mobile app screen displays demonstrating interactive, vertical, and live video.","on_screen_text":"INTERACTIVE\nVERTICAL VIDEO\nLIVE\nAR","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low"},"products_mentioned":["Turnstyle","Quibi"],"entity_ids":["ent_9964d6f0fc9f323d7709cc064e7d2c44","ent_d0334636346a1c48288abd72c3622553","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"Sander Saar discusses how content creation tools like touch and accelerometer were already widely used before Quibi introduced its Turnstile feature."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_45","window_index":45,"start_ms":542415,"end_ms":554167,"duration_ms":11752,"visual_description":"A demo video depicts a smartphone playing culinary video content that smoothly transitions between portrait and landscape modes. The host finishes introducing a demo against an empty black rectangle on a white background. Two hands hold a smartphone displaying vertical video footage which then rotates to horizontal mode. A smartphone held horizontally shows an overhead shot of flour being poured onto a flat surface.","on_screen_text":"ERACTIVE\nVERTICAL\nVIDEO\nLIVE\nAR\nSHAPE\nOF PASTA\nDIRECTED BY\nTIM DUFFY\nAPRIL JONES","facets":{"composition":"centered","lighting_class":"indoor artificial","motion_class":"medium"},"products_mentioned":["Quibi"],"entity_ids":["ent_8f6e61090ef8f9cccad07a2564387568","ent_d0334636346a1c48288abd72c3622553","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"Music plays and notes F2 C4 F4 F4 F2 D4 C5 F4 F3 F4 F4 F4 C4 C4 F4 F4 B2 D4 A2 D#2 sound as a smartphone video demonstration displays pasta preparation transitioning from vertical to horizontal orientation."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_46","window_index":46,"start_ms":554167,"end_ms":568708,"duration_ms":14541,"visual_description":"Hands rotate a smartphone switching cooking footage between orientations before cutting back to the presenter with an infographic. A pair of hands rotates a smartphone upright and back sideways while playing cooking footage of mixing dough. The host is superimposed over the hands holding the mobile phone demo. The host stands smiling before the phone demo screen in the background. The presenter explains a slide comparing Quibi's Turnstyle technology against Eko's Real Time Switching.","on_screen_text":"POW\nSMASH\nBANG","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low"},"products_mentioned":["Quibi"],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_f65f6a0b237e0e6e2cfe3a145d377a0d","ent_f8fcbed20aa5a91b0e4f10afd248a8f4"],"fused_summary":"Music plays and music notes F2 F2 F2 F2 F2 F2 F2 sound as a smartphone demo switches video orientation, followed by Sander Saar presenting intellectual property claims between Quibi and Eko."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_47","window_index":47,"start_ms":568708,"end_ms":583708,"duration_ms":15000,"visual_description":"A presenter stands beside an infographic detailing a legal dispute over video switching technology between Quibi and Eko. A host gestures while describing a slide outlining the NDA dispute between Eko and Quibi over switching technology.","on_screen_text":"TECHNOLOGY - TURNSTYLE\nTwo Quibi employees were given access to Eko's proprietary technology under NDA while they were at Snapchat before they left to work at Quibi\nELLIOTT\nQuibi\nTurnstyle\neko\nReal Time Switching","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low"},"products_mentioned":["Real Time Switching","Snapchat","Turnstyle","Quibi"],"entity_ids":["ent_4851fe620e1a15f2945d2d96f3a5fdc5","ent_68d8ca1c3d5074c642456a53f56417ad","ent_9964d6f0fc9f323d7709cc064e7d2c44","ent_d0334636346a1c48288abd72c3622553","ent_f65f6a0b237e0e6e2cfe3a145d377a0d","ent_f8fcbed20aa5a91b0e4f10afd248a8f4"],"fused_summary":"Sander Saar explains how interactive video company Eko developed real-time switching technology before Quibi introduced its similar Turnstyle technology."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_48","window_index":48,"start_ms":583708,"end_ms":594628,"duration_ms":10920,"visual_description":"A presenter stands on the left in front of an informational slide showing logos and text about Quibi, Eko, and Snapchat. The presenter begins discussing the dispute between Quibi and Eko next to an explanatory slide. The presenter gestures while discussing Quibi employees having access to Eko's technology.","on_screen_text":"TECHNOLOGY - TURNSTYLE\nTwo Quibi employees were given access to Eko's proprietary technology under NDA while they were at Snapchat before they left to work at Quibi\nELLIOTT\nQuibi\nTurnstyle\neko\nReal Time Switching","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":["Snapchat","Turnstyle","Quibi"],"entity_ids":["ent_68d8ca1c3d5074c642456a53f56417ad","ent_9964d6f0fc9f323d7709cc064e7d2c44","ent_f65f6a0b237e0e6e2cfe3a145d377a0d","ent_f8fcbed20aa5a91b0e4f10afd248a8f4"],"fused_summary":"The speaker explains the conflict over technology patents between Quibi and Eko."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_49","window_index":49,"start_ms":594628,"end_ms":602870,"duration_ms":8242,"visual_description":"The presenter continues to discuss Elliot Management and legal action beside the graphic comparing Quibi and Eko. The presenter talks about Elliott Management backing Eko's court case against Quibi.","on_screen_text":"TECHNOLOGY - TURNSTYLE\n“Two Quibi employees were given access to Eko’s proprietary technology under NDA while they were at Snapchat before they left to work at Quibi”\nELLIOTT\nQuibi\n“Turnstyle”\neko\n“Real Time Switching”","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Quibi"],"entity_ids":["ent_471899f7ccd88eccd5673fafa8799e3a","ent_f65f6a0b237e0e6e2cfe3a145d377a0d","ent_f8fcbed20aa5a91b0e4f10afd248a8f4"],"fused_summary":"The speaker details Elliott Management backing Eko in the legal dispute against Quibi."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_50","window_index":50,"start_ms":602870,"end_ms":616667,"duration_ms":13797,"visual_description":"The presenter talks about Quibi's technology battle, transitioning to a slide outlining Quibi's mobile-only constraints. The presenter discusses how Quibi popularized existing technology alongside the Eko vs Quibi slide. The background switches to an infographic displaying mobile-only restrictions. The host points out the lack of TV apps and casting options.","on_screen_text":"TECHNOLOGY - TURNSTYLE\n“Two Quibi employees were given access to Eko’s proprietary technology under NDA while they were at Snapchat before they left to work at Quibi”\nELLIOTT\nQuibi\n“Turnstyle”\neko\n“Real Time Switching”","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["AirPlay","Quibi"],"entity_ids":["ent_35b18f11-2012-41b0-8756-2af66500f22a","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The host talks about Quibi's tech claims before transitioning to explain Quibi's mobile-only limitations."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_51","window_index":51,"start_ms":616667,"end_ms":626329,"duration_ms":9662,"visual_description":"The presenter stands beside an infographic detailing why Quibi restricted casting and social media sharing. The host holds his hands up explaining the lack of casting and screen-mirroring features. The host brings his fingers together emphasizing the prohibition of sharing content to social media.","on_screen_text":"TECHNOLOGY\nMobile only\nNo TV apps\nNo casting & Airplay\nNo sharing its content on social media platforms.","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["AirPlay","Quibi"],"entity_ids":["ent_35b18f11-2012-41b0-8756-2af66500f22a","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The speaker concludes discussing Quibi's mobile-only strategy, including the lack of social media sharing."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_52","window_index":52,"start_ms":626329,"end_ms":637500,"duration_ms":11171,"visual_description":"A man in a patterned shirt speaks toward the camera alongside a technology restrictions graphic on a white background. A man gestures and talks to the camera beside a slide outlining mobile-only and content sharing restrictions.","on_screen_text":"TECHNOLOGY\nMobile only\nMART\nTV\nNo TV apps\nNo casting & Airplay\nNo sharing its content on social media platforms.","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":[],"fused_summary":"A presenter explains how user desire to share shows prompted a reversal of initial platform restrictions."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_53","window_index":53,"start_ms":637500,"end_ms":651618,"duration_ms":14118,"visual_description":"The presenter explains feature updates as on-screen restriction symbols transition to enabled features. A man addresses the camera as restriction graphics disappear from casting and sharing icons.","on_screen_text":"TECHNOLOGY\nMobile only\nNo TV apps\nNo casting & Airplay\nNo sharing its content on social media platforms.","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["AirPlay"],"entity_ids":["ent_35b18f11-2012-41b0-8756-2af66500f22a"],"fused_summary":"The speaker describes how the company updated its strategy to include casting and smart TV apps due to changing viewer habits during lockdown."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_54","window_index":54,"start_ms":651618,"end_ms":664062,"duration_ms":12444,"visual_description":"The presenter continues discussing technological innovation as the slide updates to logos of visual effects companies. The presenter talks and gestures as the slide changes to Industrial Light & Magic and Lucasfilm logos.","on_screen_text":"TECHNOLOGY\nMobile only\nSMART TV\nNo TV apps\nNo casting & Airplay\nNo sharing its content on social media platforms.\nINDUSTRIAL LIGHT & MAGIC\n+\nLUCASFILM Ltd\nCREATIVITY","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Quibi"],"entity_ids":["ent_be2a357c-28cf-4e27-ae2f-91ac6d47c954","ent_f65f6a0b237e0e6e2cfe3a145d377a0d","ent_ff4c8fd1-f8f2-4474-8ff8-7350dfd9fddc"],"fused_summary":"The host notes that Quibi's technology was not entirely novel before the on-screen graphic introduces Lucasfilm and Industrial Light & Magic."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_55","window_index":55,"start_ms":664062,"end_ms":677292,"duration_ms":13230,"visual_description":"The presenter speaks enthusiastically beside a slide pairing Industrial Light & Magic with Lucasfilm. A man gestures expressively while discussing the creative partnership between Industrial Light & Magic and Lucasfilm.","on_screen_text":"TECHNOLOGY\nINDUSTRIAL LIGHT & MAGIC\nLUCASFILM Ltd\nCREATIVITY","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_be2a357c-28cf-4e27-ae2f-91ac6d47c954","ent_c71ea4c4-677d-4028-8f83-f0dfc1f921fb","ent_ff4c8fd1-f8f2-4474-8ff8-7350dfd9fddc"],"fused_summary":"The speaker challenges the claim that technology and creativity have never merged, citing Star Wars, Lucasfilm, and Industrial Light & Magic."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_56","window_index":56,"start_ms":677292,"end_ms":685500,"duration_ms":8208,"visual_description":"A presenter speaks in front of a white graphic displaying Industrial Light & Magic and Lucasfilm logos representing technology and creativity. The presenter stands on the left side of the screen gesturing with both hands while graphic text and logos for Industrial Light & Magic and Lucasfilm appear on the right.","on_screen_text":"TECHNOLOGY\nINDUSTRIAL LIGHT & MAGIC\n+\nLUCASFILM Ltd\nCREATIVITY","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_be2a357c-28cf-4e27-ae2f-91ac6d47c954","ent_c71ea4c4-677d-4028-8f83-f0dfc1f921fb","ent_ff4c8fd1-f8f2-4474-8ff8-7350dfd9fddc"],"fused_summary":"The presenter explains how technology and creativity combined in Lucasfilm and Industrial Light & Magic to create Star Wars and industry visual effects."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_57","window_index":57,"start_ms":685500,"end_ms":695622,"duration_ms":10122,"visual_description":"A presenter explains technological innovation while on-screen graphics add Silicon Valley and Hollywood underneath the existing studio logos. The presenter continues talking while gesturing with his hands in front of the technology and creativity graphic. Graphics for Silicon Valley and Hollywood pop up beneath the existing logos as the presenter addresses the audience.","on_screen_text":"TECHNOLOGY\nINDUSTRIAL LIGHT & MAGIC\n+\nLUCASFILM Ltd\nCREATIVITY","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_52ae4f04ac2572e6a93af6ac32231d81","ent_be2a357c-28cf-4e27-ae2f-91ac6d47c954","ent_cf1aec9e42017e2d6d3d66f7c7d4820b","ent_ff4c8fd1-f8f2-4474-8ff8-7350dfd9fddc"],"fused_summary":"The host discusses how creativity and technology have long worked together, illustrating with Lucasfilm and the connection between Silicon Valley and Hollywood."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_58","window_index":58,"start_ms":695622,"end_ms":703622,"duration_ms":8000,"visual_description":"The presenter discusses industry history before the background graphic switches to quotes about Quibi's downfall. The presenter speaks beside the graphic linking Silicon Valley and Hollywood to technology and creativity. The presentation slide updates to display the header 'WHAT WENT WRONG?' along with cited quotes from The New York Times and Deadline.","on_screen_text":"TECHNOLOGY\nINDUSTRIAL LIGHT & MAGIC\nLUCASFILM Ltd\nCREATIVITY\nSILICON VALLEY\nHOLLYWOOD\nWHAT WENT WRONG?\n11 May 2020\nThe New York Times\n\"I attribute everything that has gone wrong to coronavirus,\" Mr. Katzenberg said. \"Everything.\"\n21 Oct 2020\nDEADLINE\n\"Now, how much of this was impacted by COVID will always be unknown.\" Mr Katzenberg","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_52ae4f04ac2572e6a93af6ac32231d81","ent_6ec75751cdea3144c93f63fa828b7acc","ent_cd89bacb6959aa363b2edbed4ebd03e9","ent_cf1aec9e42017e2d6d3d66f7c7d4820b"],"fused_summary":"The host notes that Silicon Valley and Hollywood have collaborated for a long time, transitioning to news quotes about Quibi's issues."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_59","window_index":59,"start_ms":703622,"end_ms":716375,"duration_ms":12753,"visual_description":"The presenter stands in front of on-screen quotes discussing Jeffrey Katzenberg's shifting explanations for Quibi's failure. The presenter opens his hands while posing the question 'What went wrong?' beside the slide containing press quotes. The presenter actively gestures and explains how Katzenberg attributed Quibi's struggles to COVID-19.","on_screen_text":"WHAT WENT WRONG?\n11 May 2020\nThe New York Times\n\"I attribute everything that has gone wrong to coronavirus,\" Mr. Katzenberg said. \"Everything.\"\n21 Oct 2020\nDEADLINE\n\"Now, how much of this was impacted by COVID will always be unknown.\" Mr Katzenberg","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_6ec75751cdea3144c93f63fa828b7acc","ent_cd89bacb6959aa363b2edbed4ebd03e9","ent_f266ba19-9165-4d29-9448-5fe90e61017d"],"fused_summary":"The presenter examines what went wrong with Quibi, quoting Jeffrey Katzenberg blaming coronavirus in May before softening his statement by October."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_60","window_index":60,"start_ms":716375,"end_ms":725234,"duration_ms":8859,"visual_description":"A man speaks on the left side of the frame next to a graphic showing quotes about Quibi's failure attributed to COVID-19. A man speaks gesturing in front of a white graphic displaying quotes from news articles.","on_screen_text":"WHAT WENT WRONG?\n11 May 2020\nThe New York Times\n\"I attribute everything that has gone wrong to coronavirus,\" Mr. Katzenberg said. \"Everything.\"\n21 Oct 2020\nDEADLINE\n\"Now, how much of this was impacted by COVID will always be unknown.\" Mr Katzenberg\nMOBILE FIRST\n(% users using mobile to watch)\nMobile 70%\nYouTube\n60 min\navg mobile viewing session","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_6ec75751cdea3144c93f63fa828b7acc","ent_cd89bacb6959aa363b2edbed4ebd03e9"],"fused_summary":"The speaker analyzes statements from Jeffrey Katzenberg regarding the impact of COVID-19 on Quibi and notes that mobile-first experiences existed earlier."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_61","window_index":61,"start_ms":725234,"end_ms":736324,"duration_ms":11090,"visual_description":"The host talks on the left side alongside a slide displaying YouTube mobile viewership statistics. The presenter discusses mobile viewing metrics next to a slide with a pie chart and smartphone graphic.","on_screen_text":"MOBILE FIRST\n(% users using mobile to watch)\nMobile 70%\nYouTube\n60 min\navg mobile viewing session","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["YouTube"],"entity_ids":["ent_b987acd01400347ba9932dfd412e2c65"],"fused_summary":"The speaker points out that YouTube had already popularized mobile short-form video viewing prior to Quibi."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_62","window_index":62,"start_ms":736324,"end_ms":750344,"duration_ms":14020,"visual_description":"The host speaks beside a diagram illustrating Netflix user viewing migration across devices over time. The host talks on the left side next to a Sankey diagram showing Netflix viewing behavior across screens.","on_screen_text":"MOBILE FIRST\n(% users using mobile to watch)\nMobile\n70%\nYouTube\n60 min\navg mobile viewing session\nPREMIUM\nNETFLIX 70% VIEWING ON CONNECTED TVs\nSignup\nViewing\nMonth 1\nMonth 6\n25%\n40%\n30%\n5%\n15%\n10%","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Netflix","YouTube"],"entity_ids":["ent_aa75aa05-2772-4609-9f69-9ba1f70368ba","ent_b987acd01400347ba9932dfd412e2c65"],"fused_summary":"The presenter highlights how Netflix viewers may begin on mobile devices but predominantly shift to connected TVs."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_63","window_index":63,"start_ms":750344,"end_ms":762372,"duration_ms":12028,"visual_description":"The presenter continues gesturing while explaining the necessity of multi-platform availability next to the Netflix diagram. The presenter gestures enthusiastically beside the on-screen diagram about viewing platforms.","on_screen_text":"PREMIUM\nNETFLIX 70% VIEWING ON CONNECTED TVs\nSignup\nViewing\nMonth 1\nViewing\nMonth 6\n25%\n40%\n30%\n5%\n70%\n15%\n10%","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Netflix"],"entity_ids":["ent_aa75aa05-2772-4609-9f69-9ba1f70368ba"],"fused_summary":"The speaker emphasizes that premium video offerings must be available across all platforms, especially connected TVs."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_64","window_index":64,"start_ms":762372,"end_ms":777372,"duration_ms":15000,"visual_description":"A man in a patterned shirt speaks before a presentation slide comparing Quibi and TikTok investments. The presenter begins introducing the technology slide comparing Quibi and TikTok. The presenter gestures while discussing TikTok's creator marketing spend.","on_screen_text":"TECHNOLOGY\nTotal money raised\n$1.8B\nQuibi\nAd spend in 2019\n$1B\nTikTok","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["TikTok","Quibi"],"entity_ids":["ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_d0334636346a1c48288abd72c3622553","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"A speaker compares Quibi's content investment against TikTok's ad spend for creator tools in 2019."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_65","window_index":65,"start_ms":777372,"end_ms":789322,"duration_ms":11950,"visual_description":"A man gestures expressively while speaking in front of the comparative technology slide. The presenter uses two hands to illustrate how algorithmic platform content works.","on_screen_text":"TECHNOLOGY\nTotal money raised\n$1.8B\nAd spend in 2019\n$1B\nQuibi\nTikTok","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["TikTok","Quibi"],"entity_ids":["ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_d0334636346a1c48288abd72c3622553","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The speaker explains how platforms maximize content so recommendation algorithms surface the best material."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_66","window_index":66,"start_ms":789322,"end_ms":797906,"duration_ms":8584,"visual_description":"A man addresses the camera before the background slide switches to a list of lessons learned. The presenter wraps up his analysis of Quibi's gatekeeping approach. The slide transitions to key takeaways as the presenter pauses briefly.","on_screen_text":"TECHNOLOGY\nTotal money raised\n$1.8B\nAd spend in 2019\n$1B\nQuibi\nTik Tok\nWHAT CAN WE LEARN?\nFUNDAMENTAL ASSUMPTIONS\nINFINITE SUPPLY VS SCARCITY\nALGORITHMS VS GATEKEEPERS\nMOBILE HAPPENED IN 2010\nVALUE PROPOSITION\nLIMITED PRODUCTION, LIGHTER PRODUCT\nTIME TO FIND PRODUCT-MARKET FIT\nLEADERSHIP CLASH","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Quibi"],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The speaker contrasts algorithmic distribution with Quibi acting as a content gatekeeper, accompanied by music."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_67","window_index":67,"start_ms":797906,"end_ms":812906,"duration_ms":15000,"visual_description":"A man gestures and explains lessons in front of a slide titled What Can We Learn. The presenter counts down key takeaways about infinite supply versus scarcity.","on_screen_text":"WHAT CAN WE LEARN?\nFUNDAMENTAL ASSUMPTIONS\nINFINITE SUPPLY VS SCARCITY\nALGORITHMS VS GATEKEEPERS\nMOBILE HAPPENED IN 2010\nVALUE PROPOSITION\nLIMITED PRODUCTION, LIGHTER PRODUCT\nTIME TO FIND PRODUCT-MARKET FIT\nLEADERSHIP CLASH","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker introduces key learnings about internet-enabled supply versus scarcity, with music playing briefly at the start."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_68","window_index":68,"start_ms":812906,"end_ms":826359,"duration_ms":13453,"visual_description":"A man in a patterned collared shirt talks and gestures beside a presentation slide listing learning points. A man gestures with both hands in front of a white slide displaying key takeaway points.","on_screen_text":"WHAT CAN WE LEARN?\nFUNDAMENTAL ASSUMPTIONS\nINFINITE SUPPLY VS SCARCITY\nALGORITHMS VS GATEKEEPERS\nMOBILE HAPPENED IN 2010\nVALUE PROPOSITION\nLIMITED PRODUCTION, LIGHTER PRODUCT\nTIME TO FIND PRODUCT-MARKET FIT\nLEADERSHIP CLASH","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":[],"fused_summary":"The speaker explains the impact of the internet, contrasting gatekeepers with algorithms on mobile devices."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_69","window_index":69,"start_ms":826359,"end_ms":835352,"duration_ms":8993,"visual_description":"The presenter continues speaking and gesturing in front of the presentation slide. The presenter gestures and explains social media mobile history beside a slide.","on_screen_text":"WHAT CAN WE LEARN?\nFUNDAMENTAL ASSUMPTIONS\nINFINITE SUPPLY VS SCARCITY\nALGORITHMS VS GATEKEEPERS\nMOBILE HAPPENED IN 2010\nVALUE PROPOSITION\nLIMITED PRODUCTION, LIGHTER PRODUCT\nTIME TO FIND PRODUCT-MARKET FIT\nLEADERSHIP CLASH","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432"],"fused_summary":"The speaker discusses mobile trends around 2010 and mentions social networks such as Facebook."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_70","window_index":70,"start_ms":835352,"end_ms":850250,"duration_ms":14898,"visual_description":"The presenter gestures while discussing value propositions in front of bullet points on a slide. The speaker articulates points about production and market fit beside a presentation screen.","on_screen_text":"WHAT CAN WE LEARN?\nFUNDAMENTAL ASSUMPTIONS\nINFINITE SUPPLY VS SCARCITY\nALGORITHMS VS GATEKEEPERS\nMOBILE HAPPENED IN 2010\nVALUE PROPOSITION\nLIMITED PRODUCTION, LIGHTER PRODUCT\nTIME TO FIND PRODUCT-MARKET FIT\nLEADERSHIP CLASH","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":["Quibi"],"entity_ids":["ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The speaker analyzes Quibi's launch strategy, limited production, and mismatched value proposition."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_71","window_index":71,"start_ms":850250,"end_ms":861856,"duration_ms":11606,"visual_description":"The speaker gestures towards the viewer while standing in front of an educational slide. 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A man stands in an indoor studio setting speaking toward the camera next to bulleted text on screen.","on_screen_text":"WHAT CAN WE LEARN?\nFUNDAMENTAL ASSUMPTIONS\nINFINITE SUPPLY VS SCARCITY\nALGORITHMS VS GATEKEEPERS\nMOBILE HAPPENED IN 2010\nVALUE PROPOSITION\nLIMITED PRODUCTION, LIGHTER PRODUCT\nTIME TO FIND PRODUCT-MARKET FIT\nLEADERSHIP CLASH","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_5975235727aaa21db277daf47c8f4be1"],"fused_summary":"The speaker explains how extensive advertising during events like the Super Bowl set impossible expectations before product-market fit was achieved."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_73","window_index":73,"start_ms":876759,"end_ms":886516,"duration_ms":9757,"visual_description":"The presenter continues discussing Quibi's executive leadership while gesturing in front of the slide. The presenter gestures expansively while explaining the clash between tech and entertainment cultures.","on_screen_text":"WHAT CAN WE LEARN?\nFUNDAMENTAL ASSUMPTIONS\nINFINITE SUPPLY VS SCARCITY\nALGORITHMS VS GATEKEEPERS\nMOBILE HAPPENED IN 2010\nVALUE PROPOSITION\nLIMITED PRODUCTION, LIGHTER PRODUCT\nTIME TO FIND PRODUCT-MARKET FIT\nLEADERSHIP CLASH","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_0f2634ef-67d5-4449-9722-a8572252eaf6","ent_52ae4f04ac2572e6a93af6ac32231d81","ent_cf1aec9e42017e2d6d3d66f7c7d4820b","ent_f266ba19-9165-4d29-9448-5fe90e61017d"],"fused_summary":"The host highlights the internal leadership conflict between Meg Whitman and Jeffrey Katzenberg."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_74","window_index":74,"start_ms":886516,"end_ms":898003,"duration_ms":11487,"visual_description":"The presenter reflects on the underlying assumptions of the service against the same slide background. The speaker clasps and moves his hands while looking directly into the camera.","on_screen_text":"WHAT CAN WE LEARN?\nFUNDAMENTAL ASSUMPTIONS\nINFINITE SUPPLY VS SCARCITY\nALGORITHMS VS GATEKEEPERS\nMOBILE HAPPENED IN 2010\nVALUE PROPOSITION\nLIMITED PRODUCTION, LIGHTER PRODUCT\nTIME TO FIND PRODUCT-MARKET FIT\nLEADERSHIP CLASH\nNDAMENTAL ASSUMPTIONS\nFINITE SUPPLY VS SCARCITY\nORITHMS VS GATEKEEPERS\nOBILE HAPPENED IN 2010\nUE PROPOSITION\nWHAT'S NEXT?\n1 Oct 2020\nink the first opportunity that we think will exist\nor Quibi as a service and its content to continue\non somebody else's platform. That'll be the first\nng that we will want to explore with potential\nuyers.\"\nDEADLINE\nSMASH","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":[],"fused_summary":"The speaker argues that Quibi had sound fundamental assumptions and could have succeeded given more market validation time."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_75","window_index":75,"start_ms":898003,"end_ms":912458,"duration_ms":14455,"visual_description":"The presenter stands beside a new slide displaying a quote from Deadline about Quibi's content licensing future. The speaker gestures towards the slide quoting a news report discussing future opportunities for Quibi content.","on_screen_text":"WHAT’S NEXT?\n21 Oct 2020\n“I think the first opportunity that we think will exist\nis for Quibi as a service and its content to continue\non, on somebody else’s platform. That’ll be the first\nthing that we will want to explore with potential\nbuyers.”\nDEADLINE","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Quibi"],"entity_ids":["ent_cd89bacb6959aa363b2edbed4ebd03e9","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The speaker examines potential next steps for Quibi, such as licensing its short-form content to third-party streaming platforms."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_76","window_index":76,"start_ms":912458,"end_ms":927458,"duration_ms":15000,"visual_description":"A man in a patterned shirt speaks on the left against a white background with a graphic quote card displayed on the right. The presenter gestures while discussing Quibi alongside an on-screen text graphic detailing round-tripping deals.","on_screen_text":"ABOUT THAT $1.75 BILLION - NOTHING TO LOSE\nNewTV would spend an equal amount on services and products provided by the investor. This is known as “round-tripping.” If Disney invested $20 million, NewTV would commit to spending $20 million\nVULTURE\nQuibi doesn’t own any of the content: The company is licensing it for seven years, after which rights revert to the content owners.\nVARIETY","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Variety","Quibi","Vulture"],"entity_ids":["ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_8db68d9c781cd8f9e40f22f6cb531d2f","ent_f65f6a0b237e0e6e2cfe3a145d377a0d","ent_f7b071734d7bbd034c424dc71da02a5f"],"fused_summary":"The speaker explains the financial arrangements of Quibi's investment, describing how investors engaged in round-tripping deals with content spending commitments."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_77","window_index":77,"start_ms":927458,"end_ms":942098,"duration_ms":14640,"visual_description":"The presenter continues explaining Quibi's round-tripping investment structure beside a graphic box citing Vulture and Variety. The speaker gestures emphatically while explaining how investor money was recouped. The presenter uses hand motions to break down the round-tripping deal mechanics.","on_screen_text":"ABOUT THAT $1.75 BILLION - NOTHING TO LOSE\n\"NewTV would spend an equal amount on services and products provided by the investor. This is known as \"round-tripping.\" If Disney invested $20 million, NewTV would commit to spending $20 million\"\n\"Quibi doesn’t own any of the content: The company is licensing it for seven years, after which rights revert to the content owners.\"\nVULTURE\nVARIETY","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Variety","Quibi","Vulture"],"entity_ids":["ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_8db68d9c781cd8f9e40f22f6cb531d2f","ent_f65f6a0b237e0e6e2cfe3a145d377a0d","ent_f7b071734d7bbd034c424dc71da02a5f"],"fused_summary":"The speaker elaborates on how Disney recouped its investment through studio spending agreements, meaning investor funds were effectively recovered."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_78","window_index":78,"start_ms":942098,"end_ms":955680,"duration_ms":13582,"visual_description":"The host speaks to camera against a split-screen layout with an article excerpt summary card on the right. The speaker gestures while arguing that Quibi was not completely a financial flop for content producers.","on_screen_text":"ABOUT THAT $1.75 BILLION - NOTHING TO LOSE\n\"NewTV would spend an equal amount on\nservices and products provided by the investor.\nThis is known as \"round-tripping.\" If Disney\ninvested $20 million, NewTV would commit to\nspending $20 million\"\nVULTURE\n\"Quibi doesn't own any of the content: The\ncompany is licensing it for seven years, after\nwhich rights revert to the content owners.\"\nVARIETY","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Variety","Quibi","Vulture"],"entity_ids":["ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_8db68d9c781cd8f9e40f22f6cb531d2f","ent_f65f6a0b237e0e6e2cfe3a145d377a0d","ent_f7b071734d7bbd034c424dc71da02a5f"],"fused_summary":"The speaker notes that investors can still monetize the created content, concluding that financially Quibi's demise was primarily a business learning experience."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_79","window_index":79,"start_ms":955680,"end_ms":970125,"duration_ms":14445,"visual_description":"The host talks on camera beside the quote graphic, gesturing while a red subscribe overlay appears in the bottom right corner. The presenter talks about Quibi's licensing terms as a subscribe animation plays near the bottom right.","on_screen_text":"ABOUT THAT $1.75 BILLION - NOTHING TO LOSE\n\"NewTV would spend an equal amount on\nservices and products provided by the investor.\nThis is known as “round-tripping.” If Disney\ninvested $20 million, NewTV would commit to\nspending $20 million\"\nVULTURE\n\"Quibi doesn’t own any of the content: The\ncompany is licensing it for seven years, after\nwhich rights revert to the content owners.\"\nVARIETY\nSUBSCRIBED","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Variety","Quibi","Vulture"],"entity_ids":["ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_8db68d9c781cd8f9e40f22f6cb531d2f","ent_f65f6a0b237e0e6e2cfe3a145d377a0d","ent_f7b071734d7bbd034c424dc71da02a5f"],"fused_summary":"The speaker explains that Quibi did not own its content but merely licensed it for seven years before rights revert back to creators."},{"kind":"window","id":"vwin_video_GxXvRjHYT88_80","window_index":80,"start_ms":970125,"end_ms":984824,"duration_ms":14699,"visual_description":"A man in a patterned shirt presents the closing remarks against an end-screen graphic card. The host addresses the audience on a YouTube end-screen layout, gesturing with hand signals and a thumbs-up.","on_screen_text":"GOODBYE,\nQuibi\nWATCH NEXT\nSUBSCRIBE\nSUBSCRIBED","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"friendly"},"products_mentioned":["Quibi"],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_f65f6a0b237e0e6e2cfe3a145d377a0d"],"fused_summary":"The host thanks viewers, asks them to like and subscribe, and bids farewell to Quibi."}],"moments":[{"arv":"1.0","id":"mom_ouoro3k3fbfwaosvtao4yr7fbv","moment_uri":"arv:video_GxXvRjHYT88#t=0,24745","asset_id":"video_GxXvRjHYT88","start_ms":0,"end_ms":24745,"title":"Introduction to Quibi's shutdown"},{"arv":"1.0","id":"mom_y4d3ip2522e626bzpyiumvehsm","moment_uri":"arv:video_GxXvRjHYT88#t=24745,132933","asset_id":"video_GxXvRjHYT88","start_ms":24745,"end_ms":132933,"snap":"sentence","title":"Quibi's core 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I'm Sander, and today I want to discuss with you why Quibi failed. After 2 years of development and 6 months being in the market with $1.75 billion invested into the business, they decided to shut down. In this video, I want to explore with you what are the learnings that we can take away and do better than Quibi did. And also at the end of the video, see what, what's going to happen with that $1.75 billion investment. But first, let's dig into the proposition. Quibi was promising to bring together the technology of Silicon Valley with the creativity of Hollywood.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":30000,"text":"With their co-founders Meg Whitman bringing the eBay and Hewlett-Packard enterprise knowledge and Jeffrey Katzenberg bringing the Disney and DreamWorks knowledge of having run some of the largest enterprises in creativity. And today they're going to build Quibi, which is quick bites. But let's hear firsthand of what they set off to do from Meg Whitman.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":49000,"text":"Which is we are trying to bring together the best of Silicon Valley and the best of Hollywood, and we are creating the first entertainment platform that makes every moment of your day extraordinary. And I'll talk about that in a minute. But we are creating a platform that brings together quick bite content, so less than 10 minutes, as you said, created by Hollywood's top talent, and combining that with a technology platform that makes viewing short-form video on your mobile extraordinary, engaging, and doing some things.","speaker_id":"ent_0f2634ef-67d5-4449-9722-a8572252eaf6","speaker_label":"Speaker B","speaker_name":"Meg Whitman"},{"start_ms":80000,"text":"Today, watching video on your mobile is great, but it can be a lot better.","speaker_id":"ent_0f2634ef-67d5-4449-9722-a8572252eaf6","speaker_label":"Speaker B","speaker_name":"Meg Whitman"},{"start_ms":85000,"text":"While that was a lot of words and not very clear to me, I tried to simplify it down to you here. They— Quibi would be focusing on mobile first, meaning the content that's less than 10 minutes. That's their premise where they're starting off with. They want to bring that premium content, meaning the top talent from Hollywood, onto that platform, and they want to marry that with technology to create unique, extraordinary experiences. So let's dive into each one of them soon to see how they set out to do that and whether they succeeded or not.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":115000,"text":"And to do that, as we mentioned, they raised $1.75 billion from some of the biggest studios. Almost every studio was in it with their talent. And they got also the big banks like Goldman Sachs and JP Morgan to invest in it in order to reach 7 million users in the first year and $250 million in revenue, which they were far from doing. But let's dive into the premises. Number one is mobile. They thought that there's a big shift happening in the type of content that's out there, moving from 2-hour movie theaters to 20 minutes on TV to now less than 10 minutes on mobile.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":147000,"text":"But I don't think that's the right way to look at it. Yes, there was a shift in format from movie theaters to TV, and that format shift is still there, and that's still relevant. While I don't think that that is truly relevant on mobile. And here's why. Because movie theaters were defined by the director deciding what's gonna be shown on those theaters and how much time they're gonna spend there. On TV, that was decided by some of the biggest TV leaders in those companies on what's gonna be on the schedule, what they're gonna invest in or not.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":177000,"text":"While mobile phone is not limited by those distribution channels, it's only limited by the internet, which is infinite. And the discovery is not defined by schedules, but it's defined by algorithms. And that's a fundamentally different way of thinking about it. It's not about the length, it's about the distribution and access, who controls the experience. So on— while on moving from scarcity to less scarcity to now complete abundance, on movie theaters you might only have choice of between 20 movies on what to see.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":208000,"text":"On cable channels, you might have more than 100 channels to choose from, but now on the internet, that's abundance. There's infinite supply on YouTube. There's 500 hours of content uploaded every minute. And there are many other platforms. And together we're talking about tens of thousands of hours uploaded every minute. And people love that. Movie theaters attendance has gone down from when they launched in the early 20th century to now less than 10% of the population visiting it annually.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":235000,"text":"And mobile itself as a device has taken over TV in 2018. So all of those shifts already happened way before Quibi was even talking about them. And I believe they happened for other reasons. They happened for choice and personalized experiences. It's moving from those controlled distribution to completely open distribution rather than theaters and TV channels controlling what's gonna go on their services to now completely open platforms.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":261000,"text":"And that is a big difference. While Quibi was producing 3 hours a day and Jeffrey Katzenberg deciding what's gonna go on them, then on YouTube there's more than 500 uploaded every minute and the algorithm decides what you're gonna see. So it's much more personalized, it's complete abundance. There's content from 10 minutes to several hours that are equally popular on the platform. So I don't believe the differentiation is necessarily the length, but the differentiation is the different way of distributing There's complete openness on those platforms and discovery that's not defined by schedules, but it's defined by algorithms.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":295000,"text":"So I do think that is the big missing learning for them. Number 2 is bringing premium content, that premium talent onto those platforms, onto mobile, which they said wasn't there before. These are some of the top 10 shows that Quibi produced, and arguably they are really good shows. But if you look at the IMDb ratings, that's not quite telling the same story. The average ratings are way below 7, and if you put them in comparison to some of the largest distribution platforms or streaming platforms out there today, then Apple TV+ with 7.7 is leading the game, followed by Netflix average 7.6, and even Prime Video 7.4 for their top 10 shows.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":335000,"text":"And Quibi is lagging behind at 6.7 IMDb rating for the top 10 shows. They're spending around $100,000 a minute while Netflix and Apple TV are spending $200,000, $250,000 every minute of production. So there's a huge difference in popularity and Apple TV and Netflix equally are seeing their viewership on mobile devices. They're over-investing, of course, heavily. While Quibi is investing $1.75 billion or almost $2 billion, then obviously Netflix and others are spending many, many times more than that.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":367000,"text":"And consumers appreciate that. If you look at how much a consumer needs to pay to get $1 billion worth of content, then on Quibi it's almost exactly the same as Hulu or in the realm of HBO where they're spending almost $5 to get $1 billion worth of content. On Netflix and Apple TV+ and Amazon Prime Video, they're getting much better deal. They're getting so much more higher quality content for less of an investment into the streaming service. So it's priced pretty high and you're not getting that much of a value out of it.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":395000,"text":"So there's a value proposition problem right there. If you look at the Google search trends, like, did people actually care when Quibi came out? Then they did not. If you compare them to Apple TV+ and Prime Video and HBO, it just had a little dent when it launched, but there was not really search volume in any meaningful size. If you put that into perspective and add in Netflix and Disney+, then Disney+ obviously had a massive peak, even higher interest than Netflix, and has remained on a similar level while all the other services— and if you put Quibi in that perspective— has had no interest from people, from users on Google search at all.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":430000,"text":"And that has caused their conversion to be very low. From 900,000 people who signed up, it's estimated that around 72,000 people only signed up to the paid version after their free trial. The industry average here is around 15 to 25%, so that's a huge miss and shows that there wasn't really a product-market fit for Quibi and their viewers. And one of the reasons might be that they just didn't have enough volume of content.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":455000,"text":"We already saw that before, that they were charging more for less of a quality content. So there ratings were lower and they had less shows for the money that you pay. It's because they promised to launch at 175 shows in the first year, but they actually launched only with 50 shows. So that could be the misunderstanding— missing link in the premium side. And now moving on to the third section, technology. They promised 2 things: to have mobile-specific experiences that take into account the time of the day, touch interface of the phone, the camera, the GPS, that are going to unlock unique experiences on mobile.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":488000,"text":"And then the second big thing was the turnstile video using the accelerometer to turn your phone in 2 different directions to see different types of stories or at different angles of the same story. They brought out the After Dark from Steven Spielberg on where they could actually only see a horror movie after it gets dark, which I think is a great idea. But again, it's not mobile-specific. You could easily do that on connected TV. And many of the other sides are already captured and used by some of the other social platforms.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":516000,"text":"Of course, interactive video, AR content creation on Instagram as well as TikTok is very advanced. Those content creation tools that they're talking about taking into account GPS and touch and accelerometer, those are already built into some of the biggest platforms and creation tools. So I'm not sure if they've used those platforms or they were not sure, but those mobile creation tools have been around for a while. Turnstile was something that wasn't really around before or not that widely available.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":542000,"text":"And here's a demo of that from Quibi CTO.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":551000,"text":"Most of what I understand corsetti to be: flour and water, flour, water, and olive oil, flour, water, and salt. But Gabriella has a very modern mindset. She understands life is life.","speaker_id":null,"speaker_label":"Speaker C","speaker_name":null},{"start_ms":565000,"text":"While that is certainly interesting as a proposition, it came out very quickly that there is nothing new in it. An interactive video company who develops content and player technology called Echo has a technology called real-time switching, which they had available quite some time before Quibi was even talking about that. And as it came out, the 2 Quibi employees were given access to Echo's proprietary technology when they were still at Snapchat before they left Quibi.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":594000,"text":"And there's a massive multi-billion-dollar management company called Elliot, who's now behind the court case and backing Echo to go against Quibi. So Quibi's got some big battles to fight to protect their technology, but as it clearly seems, there was really nothing new about it. They just popularized it without necessarily giving recognition to the technologies that were around before. Another area that Quibi is famous for is that they're a mobile-only platform, meaning that there's no TV apps, there's no casting or AirPlay, and there's no sharing of its content on social media platforms.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":627000,"text":"They quickly reversed that after they found out that users would love to share their shows, and actually that would be beneficial for the platform to allow the youth that they were going after, that target audience, to actually talk about their shows on social media. They also reversed their plans and brought out the casting opportunities and were planning to bring out smart TV apps because they saw that people want to consume their content also in the living room, especially during the time that we're in the lockdown.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":652000,"text":"So that's why the technology side is not really that unique. A lot of those tools were around before that, that we just didn't— were not that popular, but Quibi brought them to market. And if you look at the overall landscape where they say that technology and creativity have never been together, then this is also not the true story. I mean, Star Wars was born from the Lucasfilm creativity side together with Industrial Light and Magic, who develops not just Star Wars, but some of the biggest animations and special effects in the industry and some of the biggest AR and VR solutions in the industry.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":687000,"text":"So technology and creativity have always been together. And Lucasfilm was a great example of that. So again, this is, it was sold as a novelty and new, but not necessarily new in the industry. So Silicon Valley and Hollywood have been working together for quite some time before that as well. Now, what went wrong? When Jeffrey Katzenberg in May was attributing everything to do with coronavirus, everything. Then he changed his tone in October when he said, now, how much of this is impacted by COVID will always be unknown.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":717000,"text":"So clearly they're seeing that there are other factors that were involved. And one of those things is that mobile-first experiences were around way before that. Content snacking was happening on YouTube already, where they're getting 70% of their viewership on— or viewers using mobile phones, and the mobile viewing sessions are around 60 minutes. That's very interesting. And actually, that snacking was already happening way before they were around and YouTube was fulfilling that void.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":742000,"text":"Even Netflix is getting with their premium shows, a lot of their audience is coming from mobile but ending up on connected TV. And that's another thing. If you're doing premium shows, that's a great way to look at it. It's like, yes, it might start on mobile, but it might end up on connected TV. So that's a key platform if they want to bring premium content is to be available across all of those platforms. And on technology side, while it was a big investment on Quibi side of $1.75 billion in content, Then if you compare that to someone like TikTok, then just in 2019 TikTok spent $1 billion on advertising alone to bring its creator tools out to the market and build increased abundance.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":780000,"text":"Because their goal is to get as much content to your platform as possible so that algorithm can do the best job in surfacing them to humans, and that's going to make the platform best. While Quibi, on the other hand, was trying to be the gatekeeper, trying to be the algorithm themselves to select the content that people want to view. And that didn't work out that well for them. So what are— what can we learn from them? Number one is the fundamental assumptions: infinite supply to scarcity.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":805000,"text":"This is very important to understand, especially devices that fundamentally are enabled by the internet, and the internet brings infinite supply. That takes us to the gatekeepers versus algorithms. Gatekeepers are irrelevant on mobile devices. Gatekeepers are irrelevant on internet-connected devices because it's all driven by algorithms and personalized. And something that mobile happened in 2010 already. I mean, Facebook was focusing on that, and many of the largest social networks launched more than 10 years ago.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":835000,"text":"So that's important miss, I think, in overall Quibi's launch plan. And the second thing is value proposition. There's limited production that they had in, so they brought out a pretty light product to the market and then Clearly the value proposition wasn't right because the ratings of the shows don't match the premium proposition that they have. And the product didn't have enough content that they promised to have 175 shows while they only had 50.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":862000,"text":"And maybe also they didn't have enough time to find product-market fit because it had to be this big bang and it was so heavily advertised across Super Bowl and, and some of the other biggest advertising sources to be this big industry-changing event, which it ended up not being. And clearly there was also a leadership clash between the Silicon Valley Meg Whitman and the Hollywood Jeffrey Katzenberg on the creative side, which didn't end up working well.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":887000,"text":"So I believe they got the fundamental assumptions right and the value proposition would have been stronger, and they had a little more time to validate it in the market. It could have been something that we would all be watching now. But what's gonna happen next? They said that the best case for Quibi as a service is to continue on somebody else's platform, and they're looking for content buyers, especially as now many companies can't produce enough content, so they can be the ones solving it for many other streaming platforms.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":913000,"text":"But as I promised, what's gonna happen with that $1.75 billion? There's actually nothing to lose for the investors, as they had this smart round-tripping deal in place that if Disney put in $20 million, then NukeTV, which was later renamed Quibi, had to commit in spending all of that money Disney Studio. So if Disney put $20 million in, they knew that they're gonna get that money back straight away.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":938000,"text":"So that $1.75 billion is actually nowhere lost. That money is already paid back to the investors in the type of content that they created. And if they could now sell that content to anybody else, they're still gonna make money. So I think financially it's not necessarily a flop at all. It's more of the business learnings that we're gonna get out of it. And the second side, which is important to note, is that Quibi actually doesn't own any of that content as a company. The company is just licensing it for 7 years, after which the rights go back to the content owners.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":966000,"text":"So that's important to note as well with that investment. I hope you enjoyed this video. Goodbye, Quibi. Thank you so much for watching, and I hope you enjoyed it. If you did, please give it a thumbs up. That truly helps the channel. Subscribe if you're interested in any more strategy and product-related videos, and I hope to see you next time.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"}],"speakers":[{"speaker_id":"ent_d0334636346a1c48288abd72c3622553","entity_id":"ent_d0334636346a1c48288abd72c3622553","name":"Sander Saar","speaker_labels":["Speaker A"],"confidence":0.99,"method_version":"speaker-attribution-model-v3"},{"speaker_id":"ent_0f2634ef-67d5-4449-9722-a8572252eaf6","entity_id":"ent_0f2634ef-67d5-4449-9722-a8572252eaf6","name":"Meg Whitman","speaker_labels":["Speaker 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