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Sander Saar analyzes Amazon's strategy with Prime Video, live sports investments, and member retention alongside Disney's multi-channel ecosystem spanning merchandise and theme parks. It concludes by comparing subscription costs against user revenue across major streaming platforms.","thumbnail_url":"https://i.ytimg.com/vi/NweUMMTKAfU/hqdefault.jpg","publish_date":"2020-09-05T04:04:41.000Z","watch_url":"https://agentcdn.com/creators/sandersaar/videos/video_NweUMMTKAfU/watch"},"video_facets":{"evidence":{"skill_level":[{"start_ms":191749,"end_ms":294667,"via":"chapter"},{"start_ms":396145,"end_ms":615604,"via":"chapter"}],"production_value":[{"start_ms":0,"end_ms":35280,"via":"chapter"},{"start_ms":191749,"end_ms":294667,"via":"chapter"},{"start_ms":396145,"end_ms":506101,"via":"chapter"}],"originality_signal":[{"start_ms":35280,"end_ms":191749,"via":"chapter"},{"start_ms":294667,"end_ms":396145,"via":"chapter"}],"is_evergreen_or_dated":[{"start_ms":207287,"end_ms":257208,"via":"on_screen"},{"start_ms":342917,"end_ms":464552,"via":"on_screen"},{"start_ms":507063,"end_ms":518525,"via":"on_screen"}]},"skill_level":"intermediate","production_value":"edited_pro","originality_signal":"aggregation","sponsorship_status":"none","primary_language":"en","is_evergreen_or_dated":"dated","speech_pace_wpm":192,"music_presence":"intermittent"},"categories":{"taxonomy_version":"agentcdn-categories-v1","primary":{"id":"business_finance","label":"Business and Finance"},"secondary":[{"id":"marketing_media","label":"Marketing and Media"},{"id":"film_tv","label":"Film and TV"},{"id":"technology","label":"Technology"}]},"format":{"label":"monologue","evidence":{"main_speakers":2,"minor_speakers":0,"main_speaker_shares":[0.9,0.1]},"segments":[{"label":"monologue","start_ms":0,"end_ms":652000}],"classifier_version":"video-format-v2"},"custom_metadata":{"age_rating":"general","editorial_tier":"ugc","content_warnings":[],"commercial_intent":"news_explainer","sponsorship_partners":[],"accessibility_features":[]},"chapters":[{"id":"chapter_video_NweUMMTKAfU_414cb7d4b3abfa2e","chapter_index":0,"title":"Introduction: Content as a feature","summary":"Sander introduces how content is increasingly used not as a direct revenue generator, but as a feature to drive sales and customer lifetime value in ecosystems like Apple, Amazon, and Disney.","transcript_text":"Hi, I'm Sander, and I want to share with you the observation that content does not need to make money, or not directly anyway. We have moved on from the world where it was the key revenue driver for studios and content owners. For now, this becoming the feature to increase lifetime value and sell other products and services. In Apple's case, that might be to sell the iPhone and other Apple ecosystem products. For Amazon, that helps them to sell shoes and increase the lifetime value for their users and buy other services. And in Disney's case, that might just be there to help you get into Disney Park and buy other additional experiences.","visual_description":"A man in a light blue shirt talks and gestures toward the camera against a white backdrop. Beside him, an on-screen infographic displays the title text \"CONTENT HAS BECOME A FEATURE\" alongside logos for Apple TV+, Prime Video, and Disney+, connecting them to labels for phones, shoes, and experiences.","start_ms":0,"end_ms":35280,"duration_ms":35280,"evidence_grade":"C","confidence_band":"medium","boundary_snap":null,"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_NweUMMTKAfU_f75be26ded2acf63","chapter_index":1,"title":"How Amazon uses Prime Video to drive its flywheel","summary":"Amazon executive Brad Beale and Sander describe how Prime Video acquires and retains Prime members, walking through customer funnels like IMDb and regional flywheel entry points.","transcript_text":"Let's hear from Amazon's VP of Worldwide Content Licensing at Prime Video, Brad Beal, what he has to say. Why do they exist in Amazon's ecosystem? So, you know, we at Prime Video, we live in the service of Prime. Our job is to acquire, help acquire Prime members, help retain Prime members, and help them them a reason to come back to our ecosystem over and over and over again. It has truly become the reason to acquire and retain Prime members and get them back over and over again. One of the examples in the user journey could be that the user is looking for something new to watch. They might go to IMDb, which by the way is also owned by Amazon, and see that button Watch Now on Prime Video. That's the only button the user sees. Once they click on that, They are there going into Amazon.com to sign up and watch with a 30-day free trial. Who doesn't want some free content, right? But if that then gets you hooked and gets you into the Amazon ecosystem and then helps you to convert and retain longer, that's the magic key. It actually— the flywheel can start in many different ways. In developing markets, for example, in India and Brazil, Amazon is seeing the Prime Video to become the primary way to acquire new Prime users. So this can be the first thing that they watch is The Jack Ryan Show or Marvelous Mrs. Maisel to sign up to the trial, and then they expose them to additional shipping benefits and additional parts of Amazon's flywheel. In developed markets in the US and Europe, it's the opposite. The 2-day free shipping is what brings people in, and then Amazon gets them introduced to Amazon Prime Video to get them to retain, convert to Prime members, paying members, and then to retain them on the service. So the flywheel actually can be something that is much bigger. You come in with the content, you find the shipping opportunity, then you find, oh, I actually have this super low-cost streaming device that makes my TV smart, Fire TV Stick. Now I can get my groceries in within 2 hours. Ooh, I wanna stream some content on Twitch with no ads. I wanna stream some music through Amazon Music and so on. This is just the start of the beginning, but it is such a key part for Amazon And as they say, it helps engagement. Right, so you start a 30-day free trial. When a customer engages with video during their 30-day free trial, they are, you know, measurably more likely to convert into a paid Prime membership. And while it's hard to prove causality, the lift is so large that there's no doubt. So we get lift on conversion rates.","visual_description":"Sander Saar presents beside conference clips of Brad Beale, IMDb and Amazon product web pages, and an Amazon Flywheel diagram.","start_ms":35280,"end_ms":191749,"duration_ms":156469,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":34728,"snapped_to_ms":35280},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_NweUMMTKAfU_196876f3cd7a2fd6","chapter_index":2,"title":"Amazon's content investment and live sports strategy","summary":"The host analyzes Amazon Prime Video's growing content investment and per-title budgets, as well as its expansion into live sports like the Premier League and UEFA Champions League.","transcript_text":"When they consume video during their 12-month first-year membership, They also renew at higher rates. So there's lift there. So the lift is all the way. It helps them to increase the conversion rate, but also renewal rates. So that's the reason why Amazon has continually been increasing the investment into its content business by almost tripling from 2014 to 2017 and adding another $2.5 billion to now $7 billion a year in 2019. But they're not just increasing the number of titles available, but they're actually playing the Disney game and also increasing the quality. So having fewer titles but those big, big stories that get everybody involved. So they've increased their investment per title from $63 million in 2014 to now paying on average $100 million per title in 2019. So it's not just increasing the volume, which they are, by the way, the largest as well because they have the user-generated content uploads as well, but they're also investing in some of the top shows in a way that everybody just has to see them. And they don't just stop with the dramas and what they're already known for, but they're aggressively going after TV as well. If you look at some of the TV cables and their kind of last straw is sports, because half of their revenue, in some cases even more, is coming from sports. This is just one example of the sports fees that users are paying. And Amazon has already acquired Premier League and the UEFA Champions League licenses in Europe. And you can see them doing more and more of that in the future because that just spins their flywheel even more. And then we'll have one less competitor to play with.","visual_description":"Sander gestures next to bar charts showing Amazon Prime Video content investment data, an Xfinity cable bill graphic, and sports league logos.","start_ms":191749,"end_ms":294667,"duration_ms":102918,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":192500,"snapped_to_ms":191749},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_NweUMMTKAfU_522f01462e26e15d","chapter_index":3,"title":"Monetizing content and Prime member value","summary":"Referencing Jeff Bezos's quote on Golden selling shoes, the video breaks down Prime member spending, retention rates, and the substantial return on content investment.","transcript_text":"What from a business point of view for us, we're— we get to monetize that content in a very unusual way because when we win a Golden Globe, You know, it helps us sell more shoes and it does that in a very direct way. When Amazon wins a Golden Globe, it helps them sell more shoes. I just love that because that puts this into perspective on why this matters so much. And that's a very simple reason behind it, is that when a non-Amazon Prime customer spends only $600 a year, then a Prime member actually spends more than 2 times of that money, $1,400 a year. So actually getting someone to convert from free to Prime member is such a key part for Amazon's success in revenue. And if you look at their retention rates, which is again directly correlates back to the content investment, if you look at the increases there, then they've increased their retention rates from 80% to 93%, and more recently from 2017 from 85% to 93%. But what does it mean in monetary terms? That actually adds them additional 8.4 million Prime members. So if they have additional 8% converting or renewing, that's 8.4 million additional users who are gonna pay their $120 a year for the membership and additional $1,400 that they're gonna spend throughout the year. So this equates to $12.8 billion spend, additional spend on Amazon. So if you look at that $2.5 billion increase in content spend from 2017 to 2019, that actually pays back pretty handsomely in 5 times return on investment.","visual_description":"Jeff Bezos speaks in an interview clip before the host presents bar charts detailing annual spend, retention rates, and financial returns.","start_ms":294667,"end_ms":396145,"duration_ms":101478,"evidence_grade":"C","confidence_band":"medium","boundary_snap":null,"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_NweUMMTKAfU_6bb65df6f53d4e1f","chapter_index":4,"title":"Disney's multi-channel content flywheel","summary":"Disney's business model is examined, detailing how theatrical IP like Frozen leads into streaming subscriptions, merchandise, theme park visits, and service bundles.","transcript_text":"So this is very impressive and important in Amazon's ecosystem or Amazon's flywheel. And this is actually not entirely new. Some of the top players in the content space, for example, Disney, have been building their revenues across the board as well. While the media, the studio entertainment piece itself in revenue and earnings brings in 16%. That's when the content is created and it goes into the theatrical distribution, us going to see it in the cinemas. Not anymore, but, but the way we used to. Then it goes to media networks for distribution, and that's also where the TV business lives. And then after that, the— as you can see, the vast, uh, and the large chunk of the earnings is coming in from experiences and consumer products, um, and parks, and now even more so from direct-to-consumer. So in Disney's world, they— yes, they start with that very strong IP and story, but but then that extends around as well. So if you look at some of the examples here on what that could look like, then in Frozen's case, what the Disney flywheel could look like is you're going to start and go to see the theatrical release in the cinemas or theaters. Then you might want to see that short episode that they launched on Disney Plus. Then you realize, oh, now I'm so hooked with Frozen. I want to buy some more Frozen microphones and clothes for your kids. And the sooner you know it, you're already in Disneyland in Paris at Frozenland. With their kids. And they're like, I'm already paying for that $7.99 or $6.99 for Disney+. For just additional $5 or $6, I'm gonna get ESPN+ and Hulu. So you're gonna sign up to that. And then before you know it, you're gonna find out that they also have Marvel and Pixar and Nat Geo, and they also have amazing cruise line. And then you're part of the Disney flywheel, which is really, really strong and centered around that extremely strong connection with that IP.","visual_description":"Sander stands beside pie charts of The Walt Disney Company's revenue segments and an infographic diagram of Disney's flywheel ecosystem.","start_ms":396145,"end_ms":506101,"duration_ms":109956,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":393750,"snapped_to_ms":396145},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_NweUMMTKAfU_9313b6fbd1d9be0a","chapter_index":5,"title":"Streaming platform comparison and future flywheels","summary":"Sander compares annual subscription cost versus user revenue across Amazon, Netflix, Disney+, and Apple TV+, while discussing opportunities for companies like Netflix to build flywheels.","transcript_text":"But if you put that in perspective, it's nothing compared to Amazon Prime. By the way, this revenue per user is very simplified, and there's a lot of assumptions I made in there. While for Amazon they've actually reported this number in 2018, then for Netflix they're getting vast majority, if not 100%, of their streaming revenue is only for subscriptions. And there you can see they're hiring heavily in their consumer products and licensing area to diversify their portfolio. But that's the current situation. And for Disney+, I've assumed that the vast majority of direct-to-consumer international revenue is driven by those subscriptions. And then the revenue per user is adding on the consumer products and the parks element, while they might not be directly correlated in one and the same person. And for Amazon— for Apple TV+, we've assumed 900 million users worldwide. But the return on that investment for Amazon is significantly higher. And that's why they don't consider Netflix or Apple TV or Disney+ to be their competitors, because they make money in a very different way. In a way, like an unfair competitive advantage, or as Jeff Bezos says, they make money in a very unusual way. But this is definitely not the only way to make money. And something to highlight here is, for example, Netflix and HBO. Like, where is their flywheel? Definitely, there's also great opportunities in building flywheels around strong IP and thinking about how you can extend that beyond just making money with content. Think about games and music and live shows and everything else that goes around it, more along the lines of Disney model. But even more importantly and more relevantly these days is controlling the access to the consumer, which we will be talking about in the next videos because that's the other way to create an unfair competitive advantage.","visual_description":"A comparative bar graph displays subscription costs and revenue per user, followed by a graphic illustrating a Netflix flywheel loop.","start_ms":506101,"end_ms":615604,"duration_ms":109503,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":507063,"snapped_to_ms":506101},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_NweUMMTKAfU_18e31ccac23c7daf","chapter_index":6,"title":"Conclusion and wrap-up","summary":"Sander wraps up the discussion, asking viewers for their thoughts on content monetization, and prompts them to like, comment, and subscribe.","transcript_text":"Thank you very much for watching. I hope you enjoyed this video. If you did, please give it a thumbs up. Let me know in the comments what do you think about the content becoming a feature and not the direct way to monetize, and subscribe to the channel if you want to keep updated with the future videos and hit the bell notification not to miss out on them. Thanks again for watching, and I hope to see you next time.","visual_description":"The presenter gives a thumbs up and points toward the subscribe graphic against a white backdrop before cutting to an outro end card.","start_ms":615604,"end_ms":652000,"duration_ms":36396,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":612500,"snapped_to_ms":615604},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}}],"visual":[{"kind":"window","id":"vwin_video_NweUMMTKAfU_0","window_index":0,"start_ms":0,"end_ms":12083,"duration_ms":12083,"visual_description":"A man in a light blue shirt talks directly to the camera against a white backdrop with title text. 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A man gestures next to a graphic illustrating streaming services driving retail and hardware sales.","on_screen_text":"CONTENT HAS BECOME A FEATURE\ntv+\nprime video\nDISNEY+\nhones\nShoes\nExperiences","facets":{"composition":"rule of thirds","lighting_class":"high key","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon Prime Video","iPhone","Disney+","Apple TV","Apple Inc."],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_42f259c34714c480a6c70c4e8234326e","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_9e57d5b7b4f3de420251c4135619d542","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"Sander explains how Apple uses content like Apple TV+ to drive hardware sales like the iPhone."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_2","window_index":2,"start_ms":22575,"end_ms":34728,"duration_ms":12153,"visual_description":"A host gestures beside an on-screen diagram comparing Amazon Prime Video and Disney+ business models. 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Sander Saar stands on the left beside a picture-in-picture video box showing a panel discussion on a stage. 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Sander Saar stands on the left gesturing with both hands while an IMDb page for Tom Clancy's Jack Ryan displays behind him.","on_screen_text":"YouTube UCLA Anderson\nAt Prime Video, our job is to help\ncquire and retain Prime members\nnd give them a reason to come\nback to our ecosystem over and\nover again\nad Beale, VP Worldwide Licensing, Amazon Prime Video\nBrad Beale, VP Worldwide Licensing, Amazon Prime Video","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon Prime Video","IMDb","Amazon Prime"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_45b76f4d3d20aba06fe47148b76d2d40","ent_c0770249-514d-4508-9294-a24fa02075ff","ent_d0334636346a1c48288abd72c3622553","ent_d6a972af-d1ab-47c1-b433-aed1caba25c7","ent_f390acd98280a1c85cb32cf9333df4dc"],"fused_summary":"Sander Saar reinforces the importance of acquiring and retaining Prime members through content and begins explaining an example of the customer journey."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_6","window_index":6,"start_ms":73042,"end_ms":87000,"duration_ms":13958,"visual_description":"Sander Saar gestures in front of an IMDb webpage highlighting a Prime Video watch link, followed by an Amazon product page for the same show. 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Sander Saar smiles and gestures beside an Amazon.com video page displaying a 30-day free trial button circled in orange.","on_screen_text":"IMDb\nMenu\nIMDbPro\nAll\nSearch IMDb\nWatchlist\nFULL CAST AND CREW\nTRIVIA\nUSER REVIEWS\nMORE\nSHARE\nTom Clancy's Jack Ryan\n8.1/10\n83,471\nRate This\nJack Ryan (original title)\nTV-MA\n1h\nAction, Drama, Thriller\nTV Series (2018– )\nSeason 3 Premiere\nEpisode Guide\n18 episodes\nAMAZON ORIGINAL\nAn up-and-coming CIA analyst, Jack Ryan, is thrust into a dangerous field assignment as he uncovers a pattern in terrorist communication that launches him into the center of a dangerous gambit.\nEN\nCreators:\nCarlton Cuse,\nGraham Roland\nStars:\nJohn Krasinski,\nWendell Pierce,\nJohn Hoogenakker\nSee full cast & crew\nWatch on Prime Video\nincluded with Prime\nAdd to Watchlist\nReviews\n1,715 user\n65 critic\nPopularity\n167\n12\nJACK RYAN\nTOM CLANCY'S\nNEW SEASON\nWATCH NOW\nprime video","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon Prime Video","Amazon","IMDb","Amazon.com"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_c0770249-514d-4508-9294-a24fa02075ff","ent_d0334636346a1c48288abd72c3622553","ent_d6a972af-d1ab-47c1-b433-aed1caba25c7","ent_dc892e17acfb5ed5ef2290da90285c79"],"fused_summary":"Sander Saar explains how browsing on IMDb leads directly to Amazon Prime Video and an Amazon.com free trial signup button."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_7","window_index":7,"start_ms":87000,"end_ms":100500,"duration_ms":13500,"visual_description":"Sander Saar speaks in front of an Amazon Prime Video show page, explaining how free content drives users into the Amazon ecosystem. Sander Saar gestures energetically next to an Amazon.com stream page with a highlighted Prime trial offer.","on_screen_text":"amazon\nPrime Video\nHello, Sign in\nAccount & Lists\nReturns\n& Orders\nTry Prime\n0\nCart\nBest Sellers\nCustomer Service\nToday's Deals\nNew Releases\nFind a Gift\nWhole Foods\nGift Cards\nFree Shipping\nRegistry\nSell\nCoupons\nAmazonBasics\nShop College Essentials\nprime video\nHome\nStore\nChannels\nCategories\nMy Stuff\nWatch Party\nSettings\nGetting Started\nHelp\nTom Clancy's Jack Ryan\nSeason 1\nprime\n(19,180)\nIMDb 8.1\n2018\nX-Ray\nHDR\nUHD\nAD\n16+\nWhen CIA analyst Jack Ryan stumbles upon a suspicious series of bank transfers his search for answers\npulls him from the safety of his desk job and catapults him into a deadly game of cat and mouse\nthroughout Europe and the Middle East, with a rising terrorist figurehead preparing for a massive attack\nagainst the US and her allies.\nStarring\nWendell Pierce, John Krasinski, Abbie Cornish\nGenres\nSuspense, Drama, Action\nSubtitles\nEnglish [CC], العربية, more...\nAudio languages\nEnglish, English [Audio Description], more...\nWatch for $0.00 with Prime\nWatch with Prime\nStart your 30-day free trial\nAdd to\nWatchlist\nTerms. Sold by Amazon.com Services LLC.\nShare\nFeedback\nGet Help","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon","Amazon.com"],"entity_ids":["ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_c0770249-514d-4508-9294-a24fa02075ff","ent_d0334636346a1c48288abd72c3622553","ent_dc892e17acfb5ed5ef2290da90285c79"],"fused_summary":"Sander Saar describes how offering free content through a trial funnel draws consumers into Amazon's ecosystem to convert and retain them."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_8","window_index":8,"start_ms":100500,"end_ms":113576,"duration_ms":13076,"visual_description":"A man stands in front of a digital interface displaying Amazon Prime Video, transitioning to a diagram of Amazon's flywheel. Presenter talks in front of a website screenshot of Amazon Prime Video. Presenter gestures beside a graphic illustration illustrating Amazon's flywheel concept.","on_screen_text":"amazon\nPrime Video\nHello, Sign in\nAccount & Lists\nReturns\n& Orders\nTry Prime\nCart\nBest Sellers\nCustomer Service\nToday's Deals\nNew Releases\nFind a Gift\nWhole Foods\nGift Cards\nFree Shipping\nRegistry\nSell\nCoupons\nAmazonBasics\nShop College Essentials\nHome\nStore\nChannels\nCategories\nMy Stuff\nWatch Party\nSettings\nGetting Started\nHelp\nncy's Jack Ryan\n(19,180)\nIMDb 8.1\n2018\nX-Ray\nHDR\nUHD\nAD\n16+\nJack Ryan stumbles upon a suspicious series of bank transfers his search for answers\nsafety of his desk job and catapults him into a deadly game of cat and mouse\nand the Middle East, with a rising terrorist figurehead preparing for a massive attack\nd her allies.\nWendell Pierce, John Krasinski, Abbie Cornish\nSuspense, Drama, Action\nEnglish [CC], العربى, more...\nLanguages English, English [Audio Description], more...\nh for $0.00 with Prime\nAdd to\nWatchlis\nd for Amazon.com Services LLC.\nShare\nFeedback\nAMAZON'S FLYWHEEL\nprime video\namazonprime\nSTART YOUR 30-DAY FREE TRIAL","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low"},"products_mentioned":["Amazon Prime Video","Amazon","Amazon Prime"],"entity_ids":["ent_0cc23d7f-9a7c-4232-8242-7110f7a3fe03","ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_d0334636346a1c48288abd72c3622553","ent_e593c555-5273-4186-97c2-e46440acd623","ent_f390acd98280a1c85cb32cf9333df4dc"],"fused_summary":"The presenter explains how Amazon uses Prime Video to acquire new Prime subscribers in developing markets like India and Brazil."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_9","window_index":9,"start_ms":113576,"end_ms":124952,"duration_ms":11376,"visual_description":"The presenter continues to discuss Amazon content while an animated infographic displays TV show posters linked to the Prime flywheel. The speaker explains customer trial conversions beside a flywheel graphic featuring show posters.","on_screen_text":"AMAZON'S FLYWHEEL\nprime video\namazonprime\nSTART YOUR 30-DAY FREE TRIAL\nThe MARVELOUS Mrs. Maisel","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low"},"products_mentioned":["Amazon"],"entity_ids":["ent_2aea2198-e73b-4b34-9d83-3ecb4ed2115e","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_c0770249-514d-4508-9294-a24fa02075ff","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The host explains how original shows entice viewers to sign up for trials before introducing them to Amazon's shipping benefits."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_10","window_index":10,"start_ms":124952,"end_ms":139952,"duration_ms":15000,"visual_description":"The speaker discusses developed market strategies as a 2-day free shipping badge appears on the infographic. The host talks alongside an animated diagram displaying free shipping benefits.","on_screen_text":"AMAZON'S FLYWHEEL\nprime video\nSTART YOUR 30-DAY FREE TRIAL\nFREE 2-DAY SHIPPING\namazon Prime","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low"},"products_mentioned":["Amazon Prime Video","Amazon"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_d0334636346a1c48288abd72c3622553","ent_e3aa8dd3-fda6-4a44-86c9-1e0cf15d8ef2","ent_fd7c7629d116696483b2d38d219d940f"],"fused_summary":"The presenter outlines how free two-day shipping hooks customers in developed markets before introducing Prime Video for retention."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_11","window_index":11,"start_ms":139952,"end_ms":153451,"duration_ms":13499,"visual_description":"The speaker concludes the flywheel breakdown as several Amazon brand and hardware logos populate the screen. The presenter gestures dynamically next to a diagram filled with Amazon service logos.","on_screen_text":"AMAZON'S FLYWHEEL\nSTART YOUR 30-DAY FREE TRIAL\nprime video\namazonfresh\namazon Prime\nfree tv stick\nFREE 2-DAY SHIPPING\nmusic\nWHOLE FOODS MARKET\ntwitch Prime\nFreeTime unlimited\namazon kindle","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low"},"products_mentioned":["Twitch","Amazon Fire TV","Whole Foods Market","Amazon Prime Video","Amazon","Amazon Fresh"],"entity_ids":["ent_0113013f8c21b751eb1c3eaec8755958","ent_16a95613a1c70e6c6fe3790ee1233600","ent_2fdc73ed-b4f5-4fc5-852b-6ede81fccbcb","ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_b2455d7be53ee8dfa82ff75c32144d2e","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The presenter explains how the flywheel expands across ecosystem products, pointing out additional services and the Fire TV Stick hardware."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_12","window_index":12,"start_ms":153451,"end_ms":168167,"duration_ms":14716,"visual_description":"A presenter stands before a white background displaying an Amazon flywheel infographic diagram. The presenter gestures and explains Amazon's content flywheel depicted on the graphic beside him.","on_screen_text":"AMAZON'S FLYWHEEL\nSTART YOUR 30-DAY FREE TRIAL\nMarvelous\nMaisel\nWHOLE\nFOODS\nMARKET\ntwitch\nprime\nFreeTime\nunlimited\nmusic\namazon kindle\nprime video\namazon Prime\nFREE\n2-DAY\nSHIPPING\namazonfresh\nfiretvstick","facets":{"composition":"rule of thirds","lighting_class":"high key","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Twitch","Amazon Music","Amazon"],"entity_ids":["ent_0113013f8c21b751eb1c3eaec8755958","ent_3d427fe13210f3d1eaef9fb02470c00d","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07"],"fused_summary":"The presenter discusses Amazon's ecosystem services while standing next to a graphic illustrating Amazon's flywheel."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_13","window_index":13,"start_ms":168167,"end_ms":182421,"duration_ms":14254,"visual_description":"A split view displays the presenter alongside conference footage of Brad Beale, transitioning to Beale speaking alone. The presenter appears on the left while a video window of Brad Beale playing on stage appears on the right. Brad Beale sits in an armchair against a decorative purple backdrop, gesturing as he talks.","on_screen_text":"YouTube UCLA Anderson","facets":{"composition":"single subject","lighting_class":"stage","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Amazon","Amazon Prime"],"entity_ids":["ent_45b76f4d3d20aba06fe47148b76d2d40","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_f390acd98280a1c85cb32cf9333df4dc"],"fused_summary":"Brad Beale explains the impact of video engagement during free trials on Prime membership conversion."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_14","window_index":14,"start_ms":182421,"end_ms":192500,"duration_ms":10079,"visual_description":"Brad Beale continues speaking on stage seated in an armchair in front of a patterned backdrop. Brad Beale gestures with both hands as he explains subscription retention dynamics.","on_screen_text":"YouTube UCLA Anderson","facets":{"composition":"single subject","lighting_class":"stage","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_45b76f4d3d20aba06fe47148b76d2d40"],"fused_summary":"Brad Beale explains the connection between video consumption and first-year membership renewal rates."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_15","window_index":15,"start_ms":192500,"end_ms":207287,"duration_ms":14787,"visual_description":"Footage transitions from Brad Beale on stage to a quote card displayed beside presenter Sander Saar. Sander Saar stands on the left watching the video frame of Brad Beale speaking on the right. Brad Beale's inset shrinks and fades as the slide layout resets. Sander Saar presents beside a large text card citing Brad Beale from Amazon Prime Video.","on_screen_text":"YouTube UCLA Anderson\nThe lift in conversion rates and renewal rates is so large that there's no doubt in the effect.\nBrad Beale, VP Worldwide Licensing, Amazon Prime Video","facets":{"composition":"split screen","lighting_class":"high key","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon Prime Video"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_45b76f4d3d20aba06fe47148b76d2d40"],"fused_summary":"Brad Beale concludes his remark, then presenter Sander Saar highlights Beale's quote about conversion and renewal rates."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_16","window_index":16,"start_ms":207287,"end_ms":222287,"duration_ms":15000,"visual_description":"A presenter speaks in front of a white screen displaying an Amazon Prime Video content investment bar chart. The presenter gestures and speaks beside a bar chart illustrating Amazon Prime Video's annual content spending.","on_screen_text":"AMAZON PRIME VIDEO CONTENT INVESTMENT\n$1.5B\n$4.5B\n$7B\n2014\n2017\n2019","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon Prime Video","Amazon"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_45b76f4d3d20aba06fe47148b76d2d40","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07"],"fused_summary":"The speaker explains Amazon's rapid increase in content investment between 2014 and 2019 while standing before a bar chart."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_17","window_index":17,"start_ms":222287,"end_ms":235583,"duration_ms":13296,"visual_description":"A presenter discusses streaming strategies in front of a graph comparing title volume and investment. The presenter speaks next to an evolving graphic depicting original titles and investment growth.","on_screen_text":"AMAZON PRIME VIDEO CONTENT INVESTMENT\n$1.5B\n2014\n2017\n2019\n$4.5B\n$7B\nNumber of original titles\nInvestment per original title\n$63M\n56\n$80M\n70\n$100M\n24","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon Prime Video","Disney","Amazon"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07"],"fused_summary":"The host notes that Amazon emphasizes higher quality storytelling alongside volume, akin to Disney's approach."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_18","window_index":18,"start_ms":235583,"end_ms":244313,"duration_ms":8730,"visual_description":"The host describes average spending per production title in front of comparative bar graphs. The presenter gestures outwards while discussing per-title investment statistics. The presenter continues explaining title expenditures beside the data graphic.","on_screen_text":"AMAZON PRIME VIDEO CONTENT INVESTMENT\nNumber of original titles\nInvestment per original title\n$100M\n$80M\n$63M\n70\n56\n24\n2014\n2017\n2019","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"focused"},"products_mentioned":["Amazon Prime Video"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5"],"fused_summary":"The speaker breaks down rising investment figures per title from 2014 to 2019 against an infographic backdrop."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_19","window_index":19,"start_ms":244313,"end_ms":257208,"duration_ms":12895,"visual_description":"The speaker stands beside a data visualization while discussing user-generated uploads and flagship productions. The host speaks enthusiastically with expressive hand gestures beside the investment graphic.","on_screen_text":"AMAZON PRIME VIDEO CONTENT INVESTMENT\nNumber of original titles\nInvestment per original title\n$63M\n56\n$80M\n70\n$100M\n24\n2014\n2017\n2019","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon Prime Video"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5"],"fused_summary":"The presenter highlights that alongside huge catalog volume from user uploads, massive investments fund must-see shows."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_20","window_index":20,"start_ms":257208,"end_ms":271125,"duration_ms":13917,"visual_description":"The presenter stands against a white background alongside a graphic of an Xfinity cable bill highlighting sports and broadcast fees. The presenter gestures while standing beside an itemized Xfinity television bill with highlighted fee categories.","on_screen_text":"xfinity\nBilling Date\nServices From\nPage\n3 of 3\nRegular monthly charges\nWhat's included?\nYour XFINITY package\nTV: 260+ Channels\nInternet: Download as fast as 250 Mbps\nVoice: US & Int'l Calling\nFor: (215)965-9739\nVisit xfinity.com/myaccount for more details\nHD Complete XF Includes\nDigital Premier W/1st TV Box & Remote, DVR Service, Service\nOn Up To 3 Add'l TV's, HD Technology, Streampix, Sports\nEntertainment Pkg, Blast! Internet, Internet/Voice Equip Rental\n& Voice Unlimited. PA State Taxable Amount Is *$55.68.\nIncludes $31.00 Bundle Discount\nOther charges\n$20.25\nUniversal Connectivity Charge\n$1.13\nRegulatory Recovery Fees\n$2.62\nBroadcast TV Fee\n$8.25\nRegional Sports Fee\nYou've saved $31.00 this month with your bundle\ndiscount.","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Xfinity"],"entity_ids":["ent_41d53c6a-f3e3-47ea-aa3e-2e451d2fa063"],"fused_summary":"The presenter explains how traditional cable companies rely heavily on sports revenue, pointing to broadcast and regional sports fees on an Xfinity bill."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_21","window_index":21,"start_ms":271125,"end_ms":284625,"duration_ms":13500,"visual_description":"The presenter discusses sports rights and streaming platforms against graphics transitioning from a cable bill to Prime Video, Premier League, and UEFA logos. The presenter continues discussing sports fees next to the Xfinity bill graphic. The presenter gestures while talking about sports broadcasting fees. Logos for Prime Video, Premier League, and UEFA Champions League appear next to the presenter.","on_screen_text":"Billing Date\nServices From\nPage\n3 of 3\nRegular monthly charges\nWhat's included?\nYour XFINITY package\nTV: 260+ Channels\nInternet: Download as fast as 250 Mbps\nVoice: US & Int'l Calling\nFor: (215)965-9739\nVisit xfinity.com/myaccount for more details\nYou've saved $31.00 this month with your bundle discount.\nHD Complete XF Includes\nDigital Premier W/1st TV Box & Remote, DVR Service, Service On Up To 3 Add'l Tv's, HD Technology, Streampix, Sports Entertainment Pkg, Blast! Internet, Internet/Voice Equip Rental & Voice Unlimited. PA State Taxable Amount Is *$55.68.\nIncludes $31.00 Bundle Discount\nOther charges\n$20.25\nUniversal Connectivity Charge\n$1.13\nRegulatory Recovery Fees\n$2.62\nBroadcast TV Fee\n$8.25\nRegional Sports Fee\nprime video\nPremier League\nCHAMPIONS LEAGUE","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Amazon Prime Video","Xfinity","Amazon"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_408efa4859abd3b83f97dcdf8f2de340","ent_41d53c6a-f3e3-47ea-aa3e-2e451d2fa063","ent_9accc8c6229c2b9669137c1907fde4ee","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_fd7c7629d116696483b2d38d219d940f"],"fused_summary":"The presenter notes sports fees on cable bills before highlighting Amazon Prime Video acquiring European sports rights including the Premier League and UEFA Champions League."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_22","window_index":22,"start_ms":284625,"end_ms":294667,"duration_ms":10042,"visual_description":"The presenter stands on the left side of the frame gesturing while Prime Video, Premier League, and UEFA Champions League graphics sit on the right. The presenter gestures enthusiastically with open hands beside logos of Prime Video, the Premier League, and the UEFA Champions League.","on_screen_text":"prime video\nPremier League\nUEFA CHAMPIONS LEAGUE","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon Prime Video","Amazon"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_408efa4859abd3b83f97dcdf8f2de340","ent_9accc8c6229c2b9669137c1907fde4ee","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_fd7c7629d116696483b2d38d219d940f"],"fused_summary":"The presenter discusses how acquiring premium sports content reinforces Amazon's flywheel and weakens legacy competitors."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_23","window_index":23,"start_ms":294667,"end_ms":306583,"duration_ms":11916,"visual_description":"The presenter listens as conference footage of Jeff Bezos seated in a red chair speaking plays in an inset window. The presenter appears in the lower corner alongside an inset video of Jeff Bezos speaking at a conference. Jeff Bezos speaks on stage, captioned with an on-screen lower third identifying him as Amazon's Founder & CEO. Jeff Bezos continues speaking from a red armchair against a stage backdrop.","on_screen_text":"YouTube Recode\nJEFF BEZOS\nFounder & CEO, Amazon","facets":{"composition":"picture in picture","lighting_class":"stage","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Amazon"],"entity_ids":["ent_2c10033d-ef21-484a-b6bb-4e24a887502a","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_aa126e0c8b647cebbf9955e308a39dbc","ent_cd737cbcac08daa6580254d33d9e3818"],"fused_summary":"Footage of Jeff Bezos shows him explaining that winning a Golden Globe directly helps Amazon monetize content by selling more shoes."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_24","window_index":24,"start_ms":306583,"end_ms":321417,"duration_ms":14834,"visual_description":"Jeff Bezos speaks at a conference before the video transitions to the host presenting beside a quote card. Jeff Bezos speaks on stage seated in a red leather chair. Host Sander Saar appears on screen next to the Jeff Bezos footage. Sander Saar speaks and gestures in front of a white slide displaying a quote from Jeff Bezos.","on_screen_text":"YouTube Recode\nWe get to monetize that content in a very unusual way, because when we win a Golden Globe, it helps us sell more shoes.\nJeff Bezos, Founder & CEO, Amazon\nSUBSCRIBED","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon","Amazon Prime"],"entity_ids":["ent_2c10033d-ef21-484a-b6bb-4e24a887502a","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_cd737cbcac08daa6580254d33d9e3818","ent_d0334636346a1c48288abd72c3622553","ent_f390acd98280a1c85cb32cf9333df4dc"],"fused_summary":"Jeff Bezos explains how Amazon's content drives shoe sales, after which Sander Saar emphasizes how much higher Prime members spend annually compared to non-members."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_25","window_index":25,"start_ms":321417,"end_ms":330000,"duration_ms":8583,"visual_description":"The host speaks and transitions from the Bezos quote slide to an infographic comparing annual spending. Sander Saar concludes referencing the quote card while gesturing with his hands. Sander Saar presents beside a graphic showing annual spend for Prime vs Regular customers.","on_screen_text":"PRIME VS REGULAR CUSTOMER\nANNUAL SPEND\n$1,400\nprime\nMember\n2.3x\n$600\nRegular\nCustomer\nSUBSCRIBED","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon Prime"],"entity_ids":["ent_2c10033d-ef21-484a-b6bb-4e24a887502a","ent_d0334636346a1c48288abd72c3622553","ent_f390acd98280a1c85cb32cf9333df4dc"],"fused_summary":"Sander Saar outlines the difference in customer spending between regular shoppers and Amazon Prime members."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_26","window_index":26,"start_ms":330000,"end_ms":342917,"duration_ms":12917,"visual_description":"The host gestures beside a graphic comparing Prime member spend of $1400 to regular customer spend of $600. Sander Saar gestures actively while standing beside an infographic comparing annual spending between customer types.","on_screen_text":"PRIME VS REGULAR CUSTOMER\nANNUAL SPEND\n$1,400\nprime\nMember\n2.3x\n$600\nRegular\nCustomer","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"focused"},"products_mentioned":["Amazon","Amazon Prime"],"entity_ids":["ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_d0334636346a1c48288abd72c3622553","ent_f390acd98280a1c85cb32cf9333df4dc"],"fused_summary":"Sander Saar describes how converting free users to Prime members is critical to Amazon's revenue growth."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_27","window_index":27,"start_ms":342917,"end_ms":357917,"duration_ms":15000,"visual_description":"The host stands in front of a bar chart illustrating Amazon Prime retention rates rising over time. Sander Saar explains retention figures beside a bar chart titled Amazon Prime Retention Rate and Value.","on_screen_text":"AMAZON PRIME RETENTION RATE AND VALUE\n80%\n85%\n93%\n2014\n2017\n2019","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Amazon Prime"],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_f390acd98280a1c85cb32cf9333df4dc"],"fused_summary":"Sander Saar explains how content investment correlates with higher Prime subscriber retention rates over multiple years."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_28","window_index":28,"start_ms":357917,"end_ms":370500,"duration_ms":12583,"visual_description":"A man in a blue shirt speaks in front of an Amazon Prime retention rate graphic. A man speaks and gestures next to a bar chart displaying Amazon Prime retention statistics.","on_screen_text":"AMAZON PRIME RETENTION RATE AND VALUE\n80%\n85%\n93%\n2017\n2019\n~ $12.8B\n+8.4M Prime renewals\n$119/year membership\n$1,400/year spend\n$1,519/year revenue","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon Prime"],"entity_ids":["ent_f390acd98280a1c85cb32cf9333df4dc"],"fused_summary":"A presenter discusses Amazon Prime retention growth while standing next to a retention bar chart slide."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_29","window_index":29,"start_ms":370500,"end_ms":381207,"duration_ms":10707,"visual_description":"A man continues discussing Prime renewal figures beside an infographic slide. A man gestures with both hands as he explains financial figures beside the retention bar graph.","on_screen_text":"AMAZON PRIME RETENTION RATE AND VALUE\n80%\n85%\n93%\n~ $12.8B\n+8.4M Prime renewals\n$119/year membership\n$1,400/year spend\n$1,519/year revenue\n2017\n2019","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon Prime"],"entity_ids":["ent_f390acd98280a1c85cb32cf9333df4dc"],"fused_summary":"The speaker breaks down member renewal mathematics while gesturing beside the Prime retention graphic."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_30","window_index":30,"start_ms":381207,"end_ms":393750,"duration_ms":12543,"visual_description":"A man analyzes Amazon returns on content investment before switching to a flywheel diagram slide. A man gestures and explains spend numbers beside the Amazon Prime retention chart. The presenter stands beside an infographic illustrating Amazon's flywheel ecosystem.","on_screen_text":"AMAZON PRIME RETENTION RATE AND VALUE\n80%\n85%\n93%\n~ $12.8B\n2017\n2019\n+8.4M Prime renewals\n$119/year membership\n$1,400/year spend\n$1,519/year revenue","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon","Amazon Prime"],"entity_ids":["ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_f390acd98280a1c85cb32cf9333df4dc"],"fused_summary":"The speaker calculates fivefold ROI on Amazon content spend before the presentation transitions to the flywheel slide."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_31","window_index":31,"start_ms":393750,"end_ms":403112,"duration_ms":9362,"visual_description":"A presenter explains the flywheel model before the presentation cuts to a Disney financial breakdown slide. A man talks beside an Amazon flywheel diagram before cutting to Disney revenue pie charts.","on_screen_text":"AMAZON PRIME RETENTION RATE AND VALUE\n30%\n85%\n93%\n~ $12.8B\n2017\n2019\n+8.4M Prime renewals\n$119/year membership\n$1,400/year spend\n$1,519/year revenue\nAMAZON'S FLYWHEEL\nprime video\namazonPrime\namazonfresh\nfiretvstick\nFREE 2-DAY SHIPPING\nmusic\namazonkindle\nWHOLE FOODS MARKET\ntwitch Prime\nFreeTime unlimited\nSTART YOUR 30-DAY FREE TRIAL","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Disney","Amazon"],"entity_ids":["ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07"],"fused_summary":"The speaker concludes his discussion of the Amazon flywheel as visuals shift to Disney revenue and earnings charts."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_32","window_index":32,"start_ms":403112,"end_ms":412500,"duration_ms":9388,"visual_description":"A man in a light blue shirt gestures beside a slide showing The Walt Disney Company's revenue and earnings breakdown. A man in a light blue shirt gestures beside a slide showing The Walt Disney Company's revenue and earnings breakdown.","on_screen_text":"The\nWALT DISNEY\nCompany\nParks, Experiences and Products\nMedia Networks\nStudio Entertainment\nDirect-to-Consumer & International\n13%\n16%\n35%\n37%\n40%\n44%\n2019 Revenue\nEarnings","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Disney"],"entity_ids":["ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker introduces Disney's revenue distribution while presenting financial pie charts on screen."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_33","window_index":33,"start_ms":412500,"end_ms":425969,"duration_ms":13469,"visual_description":"The presenter continues gesturing while explaining the studio entertainment revenue slice on the Disney breakdown graphic. The presenter continues gesturing while explaining the studio entertainment revenue slice on the Disney breakdown graphic.","on_screen_text":"The WALT DISNEY Company\nParks, Experiences and Products\nMedia Networks\nStudio Entertainment\nDirect-to-Consumer & International\n13%\n16%\n35%\n37%\n2019 Revenue\n44%\n40%\nEarnings","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Disney"],"entity_ids":["ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker explains how studio entertainment and theatrical distribution contribute 16% to Disney's revenue and earnings."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_34","window_index":34,"start_ms":425969,"end_ms":440969,"duration_ms":15000,"visual_description":"The speaker gestures dynamically next to the Disney pie charts as he details media networks and consumer products. The speaker gestures dynamically next to the Disney pie charts as he details media networks and consumer products.","on_screen_text":"The WALT DISNEY Company\nParks, Experiences and Products\nMedia Networks\nStudio Entertainment\nDirect-to-Consumer & International\n13%\n16%\n35%\n37%\n40%\n44%\n2019 Revenue\nEarnings","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Disney"],"entity_ids":["ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker describes how media networks and consumer experiences make up the majority of Disney's business earnings."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_35","window_index":35,"start_ms":440969,"end_ms":452083,"duration_ms":11114,"visual_description":"The speaker clasps and moves his hands while discussing how Disney extends core IP across products and parks. The speaker clasps and moves his hands while discussing how Disney extends core IP across products and parks.","on_screen_text":"The\nWALT DISNEY\nCompany\nParks, Experiences and Products\nMedia Networks\nStudio Entertainment\nDirect-to-Consumer & International\n13%\n16%\n35%\n37%\n40%\n44%\n2019 Revenue\nEarnings","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Disney"],"entity_ids":["ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker outlines how Disney uses core story IP to extend its reach into direct-to-consumer and consumer products."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_36","window_index":36,"start_ms":452083,"end_ms":464552,"duration_ms":12469,"visual_description":"A man in a light blue shirt gestures and speaks in front of Disney infographic slides. The presenter stands beside a graphic breaking down Disney's 2019 revenue streams. The presenter gestures with both hands explaining the Disney revenue model. The background switches to Disney's Flywheel diagram as the presenter speaks.","on_screen_text":"The WALT DISNEY Company\nParks, Experiences and Products\nMedia Networks\nStudio Entertainment\nDirect-to-Consumer & International\n13%\nFROZEN\n37%\n16%\n35%\nprime video\nAvailable on iTunes\nGoogle Play Movies & TV\n2019 Revenue\nWith Frozen Franchise Illustrations\nDISNEY'S FLYWHEEL\nDISNEY account\nhulu\nWALT DISNEY World\nNATURAL GEOGRAPHIC\nPIXAR ANIMATION STUDIOS\nDISNEY CRUISE LINE\nMARVEL","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Disney"],"entity_ids":["ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_d1a8e8e6-00ec-4b2b-bc53-ef7a422c8c5d"],"fused_summary":"The speaker introduces the concept of the Disney flywheel using Frozen's theatrical release as the initial touchpoint."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_37","window_index":37,"start_ms":464552,"end_ms":477000,"duration_ms":12448,"visual_description":"The man gestures dynamically while describing customer acquisition via Disney Plus and merchandise. The presenter explains the pathway from streaming content to buying consumer products. The presenter spreads his hands while mentioning theme park visits.","on_screen_text":"DISNEY'S FLYWHEEL\nDISNEY+\nDISNEY account\nESPN+\nhulu\nWALT DISNEY World\nNATIONAL GEOGRAPHIC\nPIXAR ANIMATION STUDIOS\nCRUISE LINE\nMARVEL\nDISNEY STORE\nFROZEN II\nFROZEN\nDISNEYLAND PARIS","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Disney+"],"entity_ids":["ent_2bff0a09a7d98cecd0ab52d6bcf5c31f","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_d1a8e8e6-00ec-4b2b-bc53-ef7a422c8c5d","ent_fc901c425398b902a55beaddc68ac908"],"fused_summary":"The speaker explains how viewing Disney+ content leads to merchandise purchases and visits to Disneyland Paris."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_38","window_index":38,"start_ms":477000,"end_ms":491054,"duration_ms":14054,"visual_description":"The presenter describes subscription bundle pricing beside a diagram illustrating Disney's services. The speaker gestures broadly while breaking down the costs and benefits of Disney's streaming bundle.","on_screen_text":"DISNEY'S FLYWHEEL\nWALT DISNEY World\nNATIONAL GEOGRAPHIC\nPIXAR ANIMATION STUDIOS\nDISNEY CRUISE LINE\nMARVEL\nDisney+\nDisney STORE\nDisney account\nFROZEN II\nESPAR+\nhulu\nDisneyland PARIS\nFROZEN","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Disney+","ESPN+","Hulu"],"entity_ids":["ent_2bff0a09a7d98cecd0ab52d6bcf5c31f","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_7fd00767-3acb-4a02-8e32-9d78768663c7","ent_e8c7c15b-4732-44cf-a856-0a3f4b4e42c9","ent_fc901c425398b902a55beaddc68ac908"],"fused_summary":"The speaker details the value proposition of bundling Disney+ with ESPN+ and Hulu."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_39","window_index":39,"start_ms":491054,"end_ms":499063,"duration_ms":8009,"visual_description":"The presenter highlights Disney's expanded IP portfolio including Marvel, Pixar, and National Geographic. The presenter points out studio brands and cruise lines shown on the Disney Flywheel slide.","on_screen_text":"DISNEY'S FLYWHEEL\nDisney+\nDisney account\nESPIT+\nhulu\nWALT DISNEY WORLD\nNATIONAL GEOGRAPHIC\nPIXAR ANIMATION STUDIOS\nDISNEY CRUISE LINE\nMARVEL\nDISNEY STORE\nDisneyland PARIS\nFROZEN\nZEN II","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Marvel Comics","Pixar","National Geographic","Disney"],"entity_ids":["ent_0b55b8fc-3c61-4bc6-837b-743964dca1af","ent_1f39c0e6-fab9-4b98-a09c-ad541a013ad1","ent_5eefae6a261108deada5fde5a36b4c95","ent_8c6be69d-6c36-4b46-b5ab-77effef45b42"],"fused_summary":"The speaker concludes how major IP franchises like Marvel and Pixar reinforce Disney's powerful ecosystem flywheel."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_40","window_index":40,"start_ms":499063,"end_ms":507063,"duration_ms":8000,"visual_description":"A man in a light blue collared shirt speaks and gestures before an infographic titled Disney's Flywheel against a plain white studio backdrop. The presenter stands on the left side of the frame speaking enthusiastically beside an infographic outlining the Disney business flywheel.","on_screen_text":"DISNEY'S FLYWHEEL\nDisney+\nDisney account\nWALT DISNEY WORLD\nDISNEY CRUISE LINE\nNATIONAL GEOGRAPHIC\nPIXAR ANIMATION STUDIOS\nMARVEL\nDisney STORE\nESPM+\nhulu\nDISNEYLAND PARIS\nFROZEN\nFROZEN II","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Disney"],"entity_ids":["ent_8c6be69d-6c36-4b46-b5ab-77effef45b42"],"fused_summary":"The presenter gestures and explains how Disney's flywheel creates strong consumer connections through its intellectual property."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_41","window_index":41,"start_ms":507063,"end_ms":518525,"duration_ms":11462,"visual_description":"The presenter gestures beside a bar graph comparing annual subscription costs versus revenue per user across streaming platforms. A presenter stands beside a graphic comparing annual subscription cost versus revenue per user and gestures expressively.","on_screen_text":"ANNUAL SUBSCRIPTION COST\nVS REVENUE PER USER\nSIMPLIFIED\nSubscription cost\nRevenue per user\n$1,519.99\n$119.99\nAmazon Prime\n$179.88\nNetflix\n$69.99\n$207.70\nDisney+\n$59.88\n$288.88\nApple TV+\nplified and not apples for apples comparison, here's the assumptions:\ncludes $119.99 Prime subscription + $1,400 avg Prime member spend (2018)\nnot include any licensing revenues (2019 cost)\nes DTC & International 2019 revenue (33.7% ) to be driven by Disney+, adding parks, consumer products and media network, which are not 100% related\ns 900M iPhone users over $260B total Apple revenue in 2019","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Amazon Prime"],"entity_ids":["ent_f390acd98280a1c85cb32cf9333df4dc"],"fused_summary":"The speaker contrasts revenue metrics with Amazon Prime while emphasizing that the revenue-per-user figures are simplified estimates."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_42","window_index":42,"start_ms":518525,"end_ms":532500,"duration_ms":13975,"visual_description":"The speaker discusses business models in front of a chart analyzing streaming subscription costs and revenue per user. The presenter gestures while discussing reported numbers alongside a bar chart graphic. The presenter continues speaking about licensing and revenue streams beside the subscription cost chart.","on_screen_text":"ANNUAL SUBSCRIPTION COST\nVS REVENUE PER USER\nSIMPLIFIED\nSubscription cost\nRevenue per user\n$1,519.99\n$119.99\nAmazon Prime\n$179.88\nNetflix\n$69.99\n$207.70\nDisney+\n$59.88\n$288.88\nApple TV+\nd and not apples for apples comparison, here're the assumptions:\n$119.99 Prime subscription + $1,400 avg Prime member spend (2018)\nclude any licensing revenues (2019 cost)\nTC & International 2019 revenue (33.7% ) to be driven by Disney+, adding parks, consumer products and media network, which are not 100% related\nM iPhone users over $260B total Apple revenue in 2019","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Amazon","Netflix"],"entity_ids":["ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_aa75aa05-2772-4609-9f69-9ba1f70368ba"],"fused_summary":"The speaker breaks down streaming revenue composition between Amazon and Netflix, noting Netflix's reliance on subscriptions and licensing expansion."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_43","window_index":43,"start_ms":532500,"end_ms":544699,"duration_ms":12199,"visual_description":"The speaker explains subscription models next to a bar chart graphic comparing user revenue metrics against a plain white background. The presenter gestures with both hands explaining corporate portfolio diversification next to the revenue bar chart. The presenter continues his presentation while gesturing toward the comparison chart showing Disney+ revenue data.","on_screen_text":"ANNUAL SUBSCRIPTION COST\nVS REVENUE PER USER\nSIMPLIFIED\nSubscription cost\nRevenue per user\n$1,519.99\n$119.99\n$179.88\n$69.99\n$207.70\n$59.88\n$288.88\nAmazon Prime\nNetflix\nDisney+\nApple TV+\napples for apples comparison, here's the assumptions:\nrime subscription + $1,400 avg Prime member spend (2018)\ncensing revenues (2019 cost)\ntional 2019 revenue (33.7% ) to be driven by Disney+, adding parks, consumer products and media network, which are not 100% related\ners over $260B total Apple revenue in 2019","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Disney+"],"entity_ids":["ent_7009e5bea96f9c93f0804fe2d22278dd"],"fused_summary":"The presenter details licensing efforts before analyzing Disney+ and how subscriptions drive its direct-to-consumer revenue."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_44","window_index":44,"start_ms":544699,"end_ms":558693,"duration_ms":13994,"visual_description":"A man gestures and speaks in front of a digital slide showing a bar chart comparing annual subscription costs and revenue per user. A man in a light blue shirt gestures while discussing a revenue comparison chart on screen.","on_screen_text":"ANNUAL SUBSCRIPTION COST\nVS REVENUE PER USER\nSIMPLIFIED\nSubscription cost\nRevenue per user\n$1,519.99\n$119.99\n$179.88\n$69.99\n$207.70\n$59.88\n$288.88\nAmazon Prime\nNetflix\nDisney+\nApple TV+\napples for apples comparison, here're the assumptions:\nPrime subscription + $1,400 avg Prime member spend (2018)\nlicensing revenues (2019 cost)\nnational 2019 revenue (33.7% ) to be driven by Disney+, adding parks, consumer products and media network, which are not 100% related\nusers over $260B total Apple revenue in 2019","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Apple TV","Amazon"],"entity_ids":["ent_9e57d5b7b4f3de420251c4135619d542","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07"],"fused_summary":"The speaker analyzes revenue per user metrics, explaining assumptions for products like Apple TV+."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_45","window_index":45,"start_ms":558693,"end_ms":570250,"duration_ms":11557,"visual_description":"A presenter stands beside an infographic graphic explaining streaming service competitor dynamics. A presenter in front of an analytical slide speaks about business competitors.","on_screen_text":"ANNUAL SUBSCRIPTION COST\nVS REVENUE PER USER\nSIMPLIFIED\nSubscription cost\nRevenue per user\n$1,519.99\n$119.99\n$179.88\n$69.99\n$207.70\n$59.88\n$288.88\nAmazon Prime\nNetflix\nDisney+\nApple TV+\napples for apples comparison, here're the assumptions:\nPrime subscription + $1,400 avg Prime member spend (2018)\nlicensing revenues (2019 cost)\ntional 2019 revenue (33.7% ) to be driven by Disney+, adding parks, consumer products and media network, which are not 100% related\nusers over $260B total Apple revenue in 2019","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Disney+","Apple TV","Amazon","Netflix"],"entity_ids":["ent_7009e5bea96f9c93f0804fe2d22278dd","ent_9e57d5b7b4f3de420251c4135619d542","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_aa75aa05-2772-4609-9f69-9ba1f70368ba"],"fused_summary":"The speaker contrasts Amazon's business model with competitors like Netflix, Apple TV, and Disney+."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_46","window_index":46,"start_ms":570250,"end_ms":583583,"duration_ms":13333,"visual_description":"The host discusses business strategy before the screen transitions to a looped diagram featuring the Netflix logo. A man talks animatedly in front of an annual subscription revenue chart. A man stands next to an illustrated blue loop graphic marked with the Netflix wordmark.","on_screen_text":"ANNUAL SUBSCRIPTION COST\nVS REVENUE PER USER\nSIMPLIFIED\nSubscription cost\nRevenue per user\n$1,519.99\n$119.99\n$179.88\n$69.99\n$207.70\n$59.88\n$288.88\nAmazon Prime\nNetflix\nDisney+\nApple TV+\ns for apples comparison, here're the assumptions:\ne subscription + $1,400 avg Prime member spend (2018)\nsing revenues (2019 cost)\nnal 2019 revenue (33.7% ) to be driven by Disney+, adding parks, consumer products and media network, which are not 100% related\ns over $260B total Apple revenue in 2019","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["HBO","Netflix"],"entity_ids":["ent_2c10033d-ef21-484a-b6bb-4e24a887502a","ent_69149a4685273fc5a5c6f8c086347c0a","ent_aa75aa05-2772-4609-9f69-9ba1f70368ba"],"fused_summary":"The host cites Jeff Bezos on business models and introduces alternative flywheel strategies using Netflix and HBO."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_47","window_index":47,"start_ms":583583,"end_ms":593500,"duration_ms":9917,"visual_description":"The presenter stands in front of a white screen showing a circular flywheel diagram with the Netflix logo. A man gestures and speaks while standing beside a blue looping flywheel graphic. A man continues to gesture while talking about building flywheels around IP.","on_screen_text":"NETFLIX","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["HBO","Netflix"],"entity_ids":["ent_69149a4685273fc5a5c6f8c086347c0a","ent_aa75aa05-2772-4609-9f69-9ba1f70368ba"],"fused_summary":"The speaker addresses how content companies like Netflix build flywheels around intellectual property."},{"kind":"window","id":"vwin_video_NweUMMTKAfU_48","window_index":48,"start_ms":593500,"end_ms":602314,"duration_ms":8814,"visual_description":"A man stands in front of a white background beside a flywheel diagram and Netflix logo, gesturing enthusiastically as he speaks. 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And while it's hard to prove causality, the lift is so large that there's no doubt. So we get lift on conversion rates. When they consume video during their 12-month first-year membership, They also renew at higher rates.","speaker_id":null,"speaker_label":"Speaker B","speaker_name":null},{"start_ms":199000,"text":"So there's lift there.","speaker_id":null,"speaker_label":"Speaker B","speaker_name":null},{"start_ms":202000,"text":"So the lift is all the way. It helps them to increase the conversion rate, but also renewal rates. So that's the reason why Amazon has continually been increasing the investment into its content business by almost tripling from 2014 to 2017 and adding another $2.5 billion to now $7 billion a year in 2019. But they're not just increasing the number of titles available, but they're actually playing the Disney game and also increasing the quality.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":231000,"text":"So having fewer titles but those big, big stories that get everybody involved. So they've increased their investment per title from $63 million in 2014 to now paying on average $100 million per title in 2019. So it's not just increasing the volume, which they are, by the way, the largest as well because they have the user-generated content uploads as well, but they're also investing in some of the top shows in a way that everybody just has to see them.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":258000,"text":"And they don't just stop with the dramas and what they're already known for, but they're aggressively going after TV as well. If you look at some of the TV cables and their kind of last straw is sports, because half of their revenue, in some cases even more, is coming from sports. This is just one example of the sports fees that users are paying. And Amazon has already acquired Premier League and the UEFA Champions League licenses in Europe.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":285000,"text":"And you can see them doing more and more of that in the future because that just spins their flywheel even more. And then we'll have one less competitor to play with.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":295000,"text":"What from a business point of view for us, we're— we get to monetize that content in a very unusual way because when we win a Golden Globe, You know, it helps us sell more shoes and it does that in a very direct way.","speaker_id":null,"speaker_label":"Speaker B","speaker_name":null},{"start_ms":312000,"text":"When Amazon wins a Golden Globe, it helps them sell more shoes. I just love that because that puts this into perspective on why this matters so much. And that's a very simple reason behind it, is that when a non-Amazon Prime customer spends only $600 a year, then a Prime member actually spends more than 2 times of that money, $1,400 a year. So actually getting someone to convert from free to Prime member is such a key part for Amazon's success in revenue.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":343000,"text":"And if you look at their retention rates, which is again directly correlates back to the content investment, if you look at the increases there, then they've increased their retention rates from 80% to 93%, and more recently from 2017 from 85% to 93%. But what does it mean in monetary terms? That actually adds them additional 8.4 million Prime members.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":368000,"text":"So if they have additional 8% converting or renewing, that's 8.4 million additional users who are gonna pay their $120 a year for the membership and additional $1,400 that they're gonna spend throughout the year. So this equates to $12.8 billion spend, additional spend on Amazon. So if you look at that $2.5 billion increase in content spend from 2017 to 2019, that actually pays back pretty handsomely in 5 times return on investment.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":396000,"text":"So this is very impressive and important in Amazon's ecosystem or Amazon's flywheel. And this is actually not entirely new. Some of the top players in the content space, for example, Disney, have been building their revenues across the board as well. While the media, the studio entertainment piece itself in revenue and earnings brings in 16%. That's when the content is created and it goes into the theatrical distribution, us going to see it in the cinemas.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":426000,"text":"Not anymore, but, but the way we used to. Then it goes to media networks for distribution, and that's also where the TV business lives. And then after that, the— as you can see, the vast, uh, and the large chunk of the earnings is coming in from experiences and consumer products, um, and parks, and now even more so from direct-to-consumer. So in Disney's world, they— yes, they start with that very strong IP and story, but but then that extends around as well.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":453000,"text":"So if you look at some of the examples here on what that could look like, then in Frozen's case, what the Disney flywheel could look like is you're going to start and go to see the theatrical release in the cinemas or theaters. Then you might want to see that short episode that they launched on Disney Plus. Then you realize, oh, now I'm so hooked with Frozen. I want to buy some more Frozen microphones and clothes for your kids. And the sooner you know it, you're already in Disneyland in Paris at Frozenland.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":480000,"text":"With their kids. And they're like, I'm already paying for that $7.99 or $6.99 for Disney+. For just additional $5 or $6, I'm gonna get ESPN+ and Hulu. So you're gonna sign up to that. And then before you know it, you're gonna find out that they also have Marvel and Pixar and Nat Geo, and they also have amazing cruise line. And then you're part of the Disney flywheel, which is really, really strong and centered around that extremely strong connection with that IP.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":507000,"text":"But if you put that in perspective, it's nothing compared to Amazon Prime. By the way, this revenue per user is very simplified, and there's a lot of assumptions I made in there. While for Amazon they've actually reported this number in 2018, then for Netflix they're getting vast majority, if not 100%, of their streaming revenue is only for subscriptions. And there you can see they're hiring heavily in their consumer products and licensing area to diversify their portfolio.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":536000,"text":"But that's the current situation. And for Disney+, I've assumed that the vast majority of direct-to-consumer international revenue is driven by those subscriptions. And then the revenue per user is adding on the consumer products and the parks element, while they might not be directly correlated in one and the same person. And for Amazon— for Apple TV+, we've assumed 900 million users worldwide. But the return on that investment for Amazon is significantly higher.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":562000,"text":"And that's why they don't consider Netflix or Apple TV or Disney+ to be their competitors, because they make money in a very different way. In a way, like an unfair competitive advantage, or as Jeff Bezos says, they make money in a very unusual way. But this is definitely not the only way to make money. And something to highlight here is, for example, Netflix and HBO. Like, where is their flywheel?","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":587000,"text":"Definitely, there's also great opportunities in building flywheels around strong IP and thinking about how you can extend that beyond just making money with content. Think about games and music and live shows and everything else that goes around it, more along the lines of Disney model. But even more importantly and more relevantly these days is controlling the access to the consumer, which we will be talking about in the next videos because that's the other way to create an unfair competitive advantage.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":616000,"text":"Thank you very much for watching. I hope you enjoyed this video. If you did, please give it a thumbs up. Let me know in the comments what do you think about the content becoming a feature and not the direct way to monetize, and subscribe to the channel if you want to keep updated with the future videos and hit the bell notification not to miss out on them. 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