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Snapchat has become one of the most important platforms now after Twitter, Facebook, YouTube, Instagram, WhatsApp, and so on. I just wanted to share with you why I like Snapchat so much, why I think you should be on the platform, what you can do on Snapchat, and also I will share 5 accounts that I really enjoy following in the tech startups and marketing scene that will help you get started.","visual_description":"Sander speaks inside a yellow Snapchat ghost cutout graphic, transitioning to a title graphic reading 'SNAPCHAT WHY? WHAT? 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Besides some really entertaining Snapchatters, I find it really useful also to learn from my peers through their Snapstorms, where they share sequences of snaps in a row that will teach you something, or also through their vlogging or their daily habits, because habits are ultimately those that— what make us human beings. And through this intimate platform, you can also learn what they're doing day in and day out. Third thing why I like Snapchat is that attention is there. It has one of the highest follower-to-subscriber engagement ratio to any other platform. It is fully immersive because it's video, and it's also one of the fastest growing, if not the fastest growing platform out today.","visual_description":"Sander sits on a couch in a bright room talking directly to the camera, with a smartphone mockup occasionally appearing next to him demonstrating snaps.","start_ms":25125,"end_ms":90625,"duration_ms":65500,"evidence_grade":"C","confidence_band":"medium","boundary_snap":null,"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_c68ja825Q-0_afcb842a370e696c","chapter_index":2,"title":"What is Snapchat and how it works","summary":"Sander breaks down core Snapchat features such as disappearing direct messaging, 24-hour public stories, curated live stories, and the Discover feed.","transcript_text":"So what is Snapchat, or what was it built for? First thing that it does is messaging. If you swipe left on the screen, and this is how most of the under 20-year-olds, especially the 13, 14-year-olds, are using this app, you can send photos, videos, and messages, text messages, and they will be gone once you click on them unless you pay for it. And this is one of the ways Snapchat is monetizing the app. And also you can add on top really cool filters, you can scribble on the photos, add some stickers and so on. That's what makes it unique. Second thing what you can do when you swipe right are stories. And this is something that is much more familiar to the Facebook, Twitter, Instagram generation where you can take photos and videos, scribble on them, add filters and share them publicly. They'll be gone after 24 hours. You can save them for publishing on other platforms, but they will be gone from Snapchat. Thirdly, there are live stories which are curated stories around specific events or geographical locations. And you can also submit your stories. For example, when I'm based in London, I can submit stuff to football games or when there's other events going on or just London in general. And then there's Discover sections for brands and publishers, which I don't find really engaging, and actually most users don't even know that it existed.","visual_description":"Sander speaks on the couch alongside an iPhone screen mockup demonstrating Snapchat navigation, chat messages, and the Discover page.","start_ms":90625,"end_ms":159648,"duration_ms":69023,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"shot","snapped_from_ms":90815,"snapped_to_ms":90625},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_c68ja825Q-0_152cee3f891cbdfb","chapter_index":3,"title":"Why you should care about Snapchat","summary":"Sander explains why professionals in tech, startups, and marketing should join the platform to reach younger demographics and learn from peers.","transcript_text":"So why you should be on Snapchat and why you should be on the platform? First of all, you wanna learn about one of the fastest growing platforms for under 20-year-olds because it's really important if you're in tech startups or you're just a marketer in general. It's also a great way to learn from your peers, learn their habits, and get their tips and tricks from daily life. Secondly, you might not use it as much for messaging, but it's a great way to keep in touch with your younger siblings. And also, as there are more and more older demos coming to the platform, I'm sure you'll find more use of that in the future. And thirdly, share your own wisdom, share your own stories, experiment with the platform, and learn about it.","visual_description":"Sander speaks and gestures from the couch directly toward the camera against a plain white wall.","start_ms":159648,"end_ms":193458,"duration_ms":33810,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":159776,"snapped_to_ms":159648},"entity_ids":[],"products_mentioned":[],"category":{"id":"marketing_media","label":"Marketing and Media"}},{"id":"chapter_video_c68ja825Q-0_305dbb207d8b70ea","chapter_index":4,"title":"5 Snapchat accounts to follow in tech and marketing","summary":"Sander recommends five prominent tech and business creators to follow on Snapchat: Mark Suster, Justin Kan, Morgan B, Kevin Rose, and Gary Vaynerchuk.","transcript_text":"So here are the 5 accounts for you to follow if you're into technology, startups, and marketing. And I'm sure you will not disappoint. In order to add them to your Snapchat, just take a screenshot when I show you their Snapcode, which is this yellow thing with dots, so you can just go to the app and add them by Snapcode, or you can just also manually enter their username, which you'll see on the screen in a second. The first person that I think you should really follow is Mark Suster. Mark Suster is an entrepreneur who's now a VC at Upfront Ventures. He talks a lot about startups, raising money, managing your startup, growing your startup, and so on. I'm sure you will enjoy him. More VC advice? I'm walking into the Montgomery Summit, so I thought I'd offer you some inside knowledge of what I'm hearing in the market. The second person I'm sure you will enjoy watching is Justin Kan. He's an entrepreneur who did Justin.tv, who's now a partner at YC. He talks a lot about startups, growing your startup. He's meeting a lot of startups. You will also see a lot of pitches, and generally he shares his kind of habits and advice on a daily basis. Yo. All right, first off, how do you deal with personal life, friends, family, life outside startups when startups are such a long journey. Third account that I really recommend you to follow is Morgan. Morgan is running operations at Inman, which is a publication about real estate and technology, and he shares his wisdom on growth hacking, growth marketing tips and tricks. One of my favorite Facebook ad hacks has to do with lookalike audiences, so let's take a look at those in depth. Fourth account that I advise you to follow is Kevin Rose. Kevin Rose was the founder of Digg, he was an advisor at Google Ventures, and he's currently running as a CEO for Hodinkee. He shares startup advice, but most importantly, what I enjoy about him is he's sharing his daily habits around what he eats, what he does for exercise, and then he shares other tips and tricks. Really insightful. Whoa, whoa. The 5th account that I really recommend you to follow is Gary Vaynerchuk. Gary is a hustler. He hustled his way from the Wine Library to the VaynerMedia. He also recently released a book called #AskGaryVee, and he will show you all the behind the scenes of being an entrepreneur, launching a book, and what he needs to do on a daily basis. And it's also great inspiration for you to keep hustling every day. Landed in Sydney. Very interesting 21-hour journey. DRock missed the flight. I got some work done.","visual_description":"Sander presents each creator, displaying their respective yellow Snapcodes and sample Snapchat video clips on a smartphone overlay.","start_ms":193458,"end_ms":340083,"duration_ms":146625,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"shot","snapped_from_ms":193647,"snapped_to_ms":193458},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_c68ja825Q-0_ea5cd3ca5bb2e5c5","chapter_index":5,"title":"Discovering accounts and conclusion","summary":"Sander introduces the TrySnapHunt tool for discovering accounts, shares his own Snapcode, and wraps up the video.","transcript_text":"Besides these accounts, the discovery is painful until Snapchat solves it. But there's a great tool that I recently found called TrySnapHunt, which gives you an idea around different topics of accounts you might find interesting to follow. I just put a link down below. If you're already on Snapchat yourself, please share your favorite accounts that you enjoy most down below in the comments for others to learn from as well. And you can also connect with me on Snapchat. I mostly talk about technology, startups, online video marketing, and gadgets. Hope to see you soon! Thank you very much for watching. I hope you enjoyed this video. If you did, give it a thumbs up, subscribe to the channel, and also share with other people you think might find it interesting. Thanks again and see you again soon.","visual_description":"The host sits on a couch in a studio, speaking and gesturing toward the camera. Graphics appear beside him, including a SNAPHUNT website screenshot and a yellow Snapcode, before he concludes with a thumbs up and title cards reading 'SNAPCHAT WHY? WHAT? 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everybody, I'm Sander and I believe in technology. Snapchat has become one of the most important platforms now after Twitter, Facebook, YouTube, Instagram, WhatsApp, and so on. I just wanted to share with you why I like Snapchat so much, why I think you should be on the platform, what you can do on Snapchat, and also I will share 5 accounts that I really enjoy following in the tech startups and marketing scene that will help you get started.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":30000,"text":"So why do I like Snapchat so much? First of all, it's frictionless and immediate messaging. Imagine yourself walking on the street with a friend or colleague and you just come up with this cool idea or just look at this amazing thing there and you can now share it without storing it or actually saving it anywhere. And also it's probably one of the only ways for me to connect with my younger siblings. Second thing that I really like is the honest and transparent way of storytelling.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":55000,"text":"Besides some really entertaining Snapchatters, I find it really useful also to learn from my peers through their Snapstorms, where they share sequences of snaps in a row that will teach you something, or also through their vlogging or their daily habits, because habits are ultimately those that— what make us human beings. And through this intimate platform, you can also learn what they're doing day in and day out. Third thing why I like Snapchat is that attention is there. It has one of the highest follower-to-subscriber engagement ratio to any other platform.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":84000,"text":"It is fully immersive because it's video, and it's also one of the fastest growing, if not the fastest growing platform out today. So what is Snapchat, or what was it built for? First thing that it does is messaging. If you swipe left on the screen, and this is how most of the under 20-year-olds, especially the 13, 14-year-olds, are using this app, you can send photos, videos, and messages, text messages, and they will be gone once you click on them unless you pay for it. And this is one of the ways Snapchat is monetizing the app.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":111000,"text":"And also you can add on top really cool filters, you can scribble on the photos, add some stickers and so on. That's what makes it unique. Second thing what you can do when you swipe right are stories. And this is something that is much more familiar to the Facebook, Twitter, Instagram generation where you can take photos and videos, scribble on them, add filters and share them publicly. They'll be gone after 24 hours. You can save them for publishing on other platforms, but they will be gone from Snapchat.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":136000,"text":"Thirdly, there are live stories which are curated stories around specific events or geographical locations. And you can also submit your stories. For example, when I'm based in London, I can submit stuff to football games or when there's other events going on or just London in general. And then there's Discover sections for brands and publishers, which I don't find really engaging, and actually most users don't even know that it existed. So why you should be on Snapchat and why you should be on the platform?","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":163000,"text":"First of all, you wanna learn about one of the fastest growing platforms for under 20-year-olds because it's really important if you're in tech startups or you're just a marketer in general. It's also a great way to learn from your peers, learn their habits, and get their tips and tricks from daily life. Secondly, you might not use it as much for messaging, but it's a great way to keep in touch with your younger siblings. And also, as there are more and more older demos coming to the platform, I'm sure you'll find more use of that in the future.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":188000,"text":"And thirdly, share your own wisdom, share your own stories, experiment with the platform, and learn about it. So here are the 5 accounts for you to follow if you're into technology, startups, and marketing. And I'm sure you will not disappoint. In order to add them to your Snapchat, just take a screenshot when I show you their Snapcode, which is this yellow thing with dots, so you can just go to the app and add them by Snapcode, or you can just also manually enter their username, which you'll see on the screen in a second.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":213000,"text":"The first person that I think you should really follow is Mark Suster. Mark Suster is an entrepreneur who's now a VC at Upfront Ventures. He talks a lot about startups, raising money, managing your startup, growing your startup, and so on. I'm sure you will enjoy him.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":228000,"text":"More VC advice? I'm walking into the Montgomery Summit, so I thought I'd offer you some inside knowledge of what I'm hearing in the market.","speaker_id":"ent_daa05244-6ccb-4672-bda1-aac4f20bb5e3","speaker_label":"Speaker B","speaker_name":"Mark Suster"},{"start_ms":236000,"text":"The second person I'm sure you will enjoy watching is Justin Kan. He's an entrepreneur who did Justin.tv, who's now a partner at YC. He talks a lot about startups, growing your startup. He's meeting a lot of startups. You will also see a lot of pitches, and generally he shares his kind of habits and advice on a daily basis.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":254000,"text":"Yo. All right, first off, how do you deal with personal life, friends, family, life outside startups when startups are such a long journey.","speaker_id":null,"speaker_label":"Speaker C","speaker_name":null},{"start_ms":262000,"text":"Third account that I really recommend you to follow is Morgan. Morgan is running operations at Inman, which is a publication about real estate and technology, and he shares his wisdom on growth hacking, growth marketing tips and tricks.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":275000,"text":"One of my favorite Facebook ad hacks has to do with lookalike audiences, so let's take a look at those in depth.","speaker_id":null,"speaker_label":"Speaker C","speaker_name":null},{"start_ms":283000,"text":"Fourth account that I advise you to follow is Kevin Rose. Kevin Rose was the founder of Digg, he was an advisor at Google Ventures, and he's currently running as a CEO for Hodinkee. He shares startup advice, but most importantly, what I enjoy about him is he's sharing his daily habits around what he eats, what he does for exercise, and then he shares other tips and tricks. Really insightful.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":303000,"text":"Whoa, whoa.","speaker_id":null,"speaker_label":"Speaker C","speaker_name":null},{"start_ms":310000,"text":"The 5th account that I really recommend you to follow is Gary Vaynerchuk. Gary is a hustler. He hustled his way from the Wine Library to the VaynerMedia. He also recently released a book called #AskGaryVee, and he will show you all the behind the scenes of being an entrepreneur, launching a book, and what he needs to do on a daily basis. And it's also great inspiration for you to keep hustling every day.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":333000,"text":"Landed in Sydney. Very interesting 21-hour journey. DRock missed the flight. I got some work done.","speaker_id":"ent_df4493a2-5620-4931-990d-4e9af7776634","speaker_label":"Speaker D","speaker_name":"Gary Vaynerchuk"},{"start_ms":340000,"text":"Besides these accounts, the discovery is painful until Snapchat solves it. But there's a great tool that I recently found called TrySnapHunt, which gives you an idea around different topics of accounts you might find interesting to follow. I just put a link down below. If you're already on Snapchat yourself, please share your favorite accounts that you enjoy most down below in the comments for others to learn from as well. And you can also connect with me on Snapchat. 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Thanks again and see you again soon.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"}],"speakers":[{"speaker_id":"ent_d0334636346a1c48288abd72c3622553","entity_id":"ent_d0334636346a1c48288abd72c3622553","name":"Sander Saar","speaker_labels":["Speaker A"],"confidence":0.99,"method_version":"speaker-attribution-model-v3"},{"speaker_id":"ent_daa05244-6ccb-4672-bda1-aac4f20bb5e3","entity_id":"ent_daa05244-6ccb-4672-bda1-aac4f20bb5e3","name":"Mark Suster","speaker_labels":["Speaker B"],"confidence":0.95,"method_version":"speaker-attribution-model-v3"},{"speaker_id":"ent_df4493a2-5620-4931-990d-4e9af7776634","entity_id":"ent_df4493a2-5620-4931-990d-4e9af7776634","name":"Gary Vaynerchuk","speaker_labels":["Speaker 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