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It analyzes issues surrounding content spend, catalog size, discovery mechanisms, and production monetization. Finally, the host discusses the platform's potential strategies, including an ad-supported tier, staggered release schedules, mobile gaming, and password sharing crackdowns.","thumbnail_url":"https://i.ytimg.com/vi/eAHuNTkDivA/hqdefault.jpg","publish_date":"2022-07-01T02:40:07.000Z","watch_url":"https://agentcdn.com/creators/sandersaar/videos/video_eAHuNTkDivA/watch"},"video_facets":{"evidence":{"skill_level":[{"start_ms":49266,"end_ms":335482,"via":"chapter"}],"production_value":[{"start_ms":0,"end_ms":231236,"via":"chapter"}],"originality_signal":[{"start_ms":0,"end_ms":231236,"via":"chapter"},{"start_ms":461971,"end_ms":506809,"via":"chapter"}],"is_evergreen_or_dated":[{"start_ms":26691,"end_ms":37083,"via":"on_screen"},{"start_ms":185796,"end_ms":210205,"via":"on_screen"}]},"skill_level":"beginner","production_value":"edited_pro","originality_signal":"aggregation","sponsorship_status":"none","primary_language":"en","is_evergreen_or_dated":"dated","speech_pace_wpm":199,"music_presence":"none"},"categories":{"taxonomy_version":"agentcdn-categories-v1","primary":{"id":"business_finance","label":"Business and Finance"},"secondary":[{"id":"film_tv","label":"Film and TV"},{"id":"marketing_media","label":"Marketing and Media"},{"id":"technology","label":"Technology"}]},"format":{"label":"monologue","evidence":{"main_speakers":1,"minor_speakers":0,"main_speaker_shares":[1]},"segments":[{"label":"monologue","start_ms":0,"end_ms":829000}],"classifier_version":"video-format-v2"},"custom_metadata":{"age_rating":"general","editorial_tier":"ugc","content_warnings":[],"commercial_intent":"news_explainer","sponsorship_partners":[],"accessibility_features":["captions"]},"chapters":[{"id":"chapter_video_eAHuNTkDivA_f711b9eb9b028f26","chapter_index":0,"title":"Intro: what happened with Netflix?","summary":"The host examines Netflix's subscriber losses, shrinking market share, plummeting stock price, and workforce layoffs.","transcript_text":"Netflix lost 200,000 subscribers last quarter, which is the first time in history that they've not been growing. All the while, the subscription video-on-demand market has been growing 25% year over year. Just Netflix has been losing market share all the way from 40% to now less than 30% of the market in the US. At the same time, Netflix's stock has come down from $700 at its peak to $170, losing 70% of the value just in this year and being marked by Goldman Sachs as a sell. In addition, they've gone through 2 double layoffs in May, 2% of their workforce, and now another 300 people in June. Hi, I'm Sandra, and I'm really excited to explore with you why this is happening. And is Netflix coming to the end of the road? And what are the options and strategies they're using to keep growing? So why this is happening.","visual_description":"The presenter speaks beside visual graphics displaying charts of subscriber growth, SVOD market shares, stock declines, and headline articles.","start_ms":0,"end_ms":49266,"duration_ms":49266,"evidence_grade":"C","confidence_band":"medium","boundary_snap":null,"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_eAHuNTkDivA_64ad33e9ffe7910b","chapter_index":1,"title":"Why is Netflix losing content and subscribers?","summary":"An analysis of how rising content spend, shrinking catalog size, competitor pressure, and declining review scores on IMDb impact Netflix.","transcript_text":"Number one is that there's less and less of content available on Netflix. There's almost half of the content compared to the time 10 years ago when they launched their streaming service because everybody else has been taking their content away. And at the same time, Netflix has had to continue increasing their investment into content. So they have half the content, but they're spending almost 6 times as much as they did before. At the same time, that's still not enough. If you look at the competitors like Disney and Discovery and HBO Max, who are all spending more than Netflix is spending, uh, and who come with their existing catalog content, which Netflix doesn't have either, and more and more content is being pulled away from Netflix at the same time. So they're going increasing content investment while having less content. But when you look at the quality of the content, I was using the IMDb ratings for the top 10 most popular shows on the platforms now. Then the average score of Netflix, when we look at it first, like October 2020, Netflix was in the top right there above Disney, above Prime Video. But if you look at it now, Netflix has fallen to number 4, still 7.6 average score for the top most popular shows. But Apple TV+ is leading with almost 7.8, followed by Disney+ closely and HBO Max HBO Max. So in content quality, if we use the user ratings for that, you can see that they're lagging behind. The user— users are appreciating content on other platforms more. At the same time, if you add Netflix Studios business, like the content that they actually produce rather than just the originals that they commission elsewhere, the score drops even below Amazon Prime Video at 6.9 on IMDb. So the stuff that Netflix actually creates in-house. So there's a big challenge on the quality side. And you could argue that yes, Netflix still has got more content available today than, for example, HBO Max or Disney Plus, not really competing with Prime Video that's got a vast, vast catalog. But if you look at the quality shows, which here are defined by Reelgood as the score above 7.5 and higher, you can see that HBO Max actually has got more shows available than Netflix does in that category. And they're very closely followed, you know, in the average category of 6.0 and higher, which is good quality content. Prime Video is higher than Netflix in that category. So in the quality of content, even though the amount might be higher, the stuff that is on the platform is less of quality. At the same time, the platform is the most expensive one. Netflix is charging more than anybody else in the industry and has kept increasing its prices year over year. For the last 3 years. And if you look at the bang for buck, like how much content are you getting for the dollar you spend, then Prime Video is absolutely outstripping anybody else. But if you look at the quality content space, then also actually HBO Max is higher than, for example, Netflix in that category as well. But Reed Hastings doesn't really see the rest of the subscription platforms as its competition. Reed Hastings, the co-CEO of Netflix, sees the majority of the competition coming from sleep.","visual_description":"The presenter stands beside graphs showing content volume, competitor content spend comparisons, and IMDb platform ratings.","start_ms":49266,"end_ms":231236,"duration_ms":181970,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":48032,"snapped_to_ms":49266},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_eAHuNTkDivA_df1344d0051162b9","chapter_index":2,"title":"Challenges: talent pool","summary":"The host outlines the key challenges facing Netflix, beginning with creator competition against platforms like TikTok and YouTube.","transcript_text":"And I kind of agree with you if you expand sleep to also every bit— everything else that users can do online, meaning playing games, watching other services, going to social media, watching TikTok, etc., which really expands the competitive landscape. And this is what I think is actually what we should be competing— comparing Netflix against rather than comparing it to other subscription services, because those pose the largest challenges for Netflix. Number one is the talent pool, then discovery and monetization. Let's dive into each one of them. On talent pool, for every single global TV or movie executive, there is at least 1,000 TikTok creators. That really is 5% of the whole platform on TikTok are creating or posting themselves, which just expands the talent pool massively. So if we went to, you know, also from the distribution side, you know, just having 100 channels available over TV to now on streaming services, we have thousands of hours content produced actually on social platforms has tens of thousands of hours, complete abundance of content that is produced every minute. For example, like, the CEOs of Netflix can decide only for the 6.5 hours of content that they produce every day. That's about 2,800 hours of content produced yearly. But YouTube produces the same amount of content in just 5 minutes. With 500 hours of content uploaded, the same amount that Netflix makes in a year, YouTube gets posted every 5 minutes. That's just an insane difference in the talent pool that they have access to. Not to even talk about the different formats that those platforms have really innovated on, like interactive video or vertical video, live video, or using AR and making the creation process much more simpler.","visual_description":"The host presents beside infographics showing competitor logos, challenge categories, and diagrams comparing TV employees to TikTok creators.","start_ms":231236,"end_ms":335482,"duration_ms":104246,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":231027,"snapped_to_ms":231236},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_eAHuNTkDivA_d66dff195cb519f7","chapter_index":3,"title":"Challenges: discovery","summary":"A comparison between Netflix's limited session triggers and controlled distribution versus TikTok and YouTube's algorithmic feeds.","transcript_text":"Now moving on from the content side to discovery. Netflix's average session is just 2 videos per session, and somebody like TikTok is seeing actually 26 videos consumed per session. So the number of triggers that the platform can get from all the way from, you know, what somebody's searching searching, scrolling through, stopping, view-throughs, click-throughs, what they're adding to the list is limited on what you can get on Netflix just for 2 choices that the consumer makes. On TikTok, the consumer makes 26 choices, plus you can add all the other metrics that they've— or engagements that they have on the platform, you know, duetting with other creators or adding it to your favorites or commenting, which are not really available on Netflix at all. So the number of triggers, that input that you get to make the discovery so much more better, is so much more powerful on TikTok or YouTube and otherwise. And also represented in App Store ratings. TikTok boasts 4.8 together with Apple TV+, which I was surprised about as well. YouTube's got 4.7, and you can see Netflix is lagging behind with 3.8. You can see the consumer satisfaction also respected, uh, really reflected in their rating, App Store ratings as well. And the overall distribution and creation is controlled. You know, Netflix executives decide what's going to be coming on the platform, what they commission the content or what they license for the platform. While it's completely algorithmic. What gets put in front of people, what people upload first of all is completely open, and then what gets put in front of people is completely algorithmic. So you could really have many, many more SKUs of different interest groups that can benefit from having more content available. And you can see it in consumption habits. You can see the time on YouTube increasing while the time on Netflix decreasing year over year. And now even more so, TikTok is expected to overtake YouTube in 2022 in the US, which it already did briefly in the UK. UK and Android devices last year, and also in some months in the US. But the matter of fact is we're spending less and less time going to cinemas, we're spending less time watching traditional TV, and we're spending more and more time on our mobile. And that's what really Netflix needs to unlock.","visual_description":"The presenter stands alongside slides comparing session metrics between Netflix and TikTok, app store ratings, and distribution models.","start_ms":335482,"end_ms":461971,"duration_ms":126489,"evidence_grade":"C","confidence_band":"medium","boundary_snap":null,"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_eAHuNTkDivA_a090db0b4678aac1","chapter_index":4,"title":"Challenges: monetization","summary":"A discussion on Netflix's heavy original production spending compared to creator funds and competing platform revenues.","transcript_text":"And the third area, monetization, that's again where Netflix is in a really uncompetitive position compared to the social platforms, where, you know, TikTok content funds is $200 million and other content funds might be reaching, you know, billions of dollars, but nothing compared to how much Netflix has to spend in order to have the library available that they have. And the more challenging thing is that while in 2019 Netflix was making more money, bringing in more money than the competitors, then today YouTube passed Netflix in 2021 in their total annual revenue, and TikTok passed it way in 2020, making more money than Netflix did in 2019. So you can see the power shift in monetization and revenue that they can attract.","visual_description":"The host gestures next to graphics illustrating TikTok's creator fund versus Netflix's original content budget and platform revenue comparisons.","start_ms":461971,"end_ms":506809,"duration_ms":44838,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":462596,"snapped_to_ms":461971},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_eAHuNTkDivA_9f5161519a3c16f7","chapter_index":5,"title":"Next: lower ad-supported offering","summary":"The host explores Netflix's plan to adopt an ad-supported tier, evaluating economic precedents set by Hulu.","transcript_text":"So what's next? How is Netflix looking to solve these challenges that we just talked about? They're talking about new economic models like lower ad tier models, also content updates and new lines of business, which we're gonna go through. Almost every other platform out there, whether it's subscription or ad-supported platform, has got free and paid tiers, which Netflix is now first time in history entertaining as well. But they've been always saying there's no ads, but this time they're saying that the ad-supported version will be coming Disney+ will also launch an ad-supported version later this year. And the argument there is very simple. If you take somebody like Hulu who makes $5.99 for the people who are just using the ad-supported version and makes $11.99 from people who are using the non-ad version, the complete subscription package, then actually Hulu themselves, it's more economical for them to have the people watching ads and paying that lower tier because they can make almost $14, $13.99 for every user compared to somebody who pays for the full amount, $11.99. So it economically makes more money, more sense for the users, and lowers the barrier of entry for getting new customers on board.","visual_description":"The speaker analyzes slides displaying streaming service ad tiers, executive quotes, and Hulu's per-user revenue breakdown.","start_ms":506809,"end_ms":573503,"duration_ms":66694,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":507546,"snapped_to_ms":506809},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_eAHuNTkDivA_1a3a711948cc4392","chapter_index":6,"title":"Next: content updates","summary":"Netflix's pivot away from full-season binge drops toward staggered release schedules, broad appeal hits, and short vertical videos.","transcript_text":"The second thing is content updates. There's a new release cadence. You know, Netflix was the one who really brought binge-watching to the market, and now they're kind of pulling back because then with the recent season 4 release of Stranger Things, they did not release the last 2 episodes. They waited for 5 weeks to drop them. And obviously you can see how that should help them increase their, uh, lower their churn. And, and, uh, you can see the new cadence being used or coming back from the old TV days where some of the episodes are released in bulk but others are waited out for a month in order to make sure that you renew and the retention is higher. Disney+, Apple TV have been doing that from the beginning with a kind of weekly release cadence, but Netflix seems to be going back to that as well. On the content side also, they are getting— they're really losing more and more of their licensed content to other platforms who are also competing and bidding for that content now. Or some of them who might be the content owners who have their own services that they're getting their content back from Netflix. So Netflix is refocusing their content for those big hits to really build their library as well. And they've told Hollywood executives all around that they want to focus on those broad appeal big shows. So we'll see more and more of that coming as well on the content side. In addition, they're experimenting with new formats. They launched Fast Loves in 2021, where you could have those TikTok-style vertical scrollable videos with mostly comedy. And now they're using it for other formats as well, like Stranger Things, to attract viewers in and have that much better mobile consumption experience.","visual_description":"The host stands beside news articles about binge-release scrutiny and mobile UI mockups of Netflix's Fast Laughs feature.","start_ms":573503,"end_ms":665327,"duration_ms":91824,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":574498,"snapped_to_ms":573503},"entity_ids":[],"products_mentioned":[],"category":{"id":"film_tv","label":"Film and TV"}},{"id":"chapter_video_eAHuNTkDivA_4b1851b9a1269776","chapter_index":7,"title":"Next: new lines of business","summary":"An examination of Netflix's expansion into mobile gaming, cracking down on password sharing, and hardware acquisition rumors.","transcript_text":"On the new lines of business, Netflix has entered the gaming space on mobile. They've acquired Next Games, who was making the Stranger Things game, but also Night School Studio to build out their mobile gaming platform. In order to tap into those other moments besides just sitting behind a TV or watching content on a mobile phone, they want to enter into new mediums. It's to be seen how well that's going. In addition, Netflix is also trying to build new lines of business by limiting account sharing. They're now cracking down in Latin America and Costa Rica where they're asking for $2 to $3 depending on the country to add additional people to your accounts. So unless you co-locate or cohabit a single location, they will ask you to start paying for the additional users that you might be sharing your passwords with today in order to increase the market share and make it easier for them to monetize all of the users. And there are rumors that they might be entering into the value chain more vertically integrating by buying Roku. That's to be seen because I think there's lots of sensitivities where it doesn't make sense because Netflix will be then competing with a lot of the platforms who are bringing them the customers. But that's— I'm clear, it's clear that those are the new business areas that they're looking to enter.","visual_description":"The presenter speaks before graphics showing Netflix Games, studio logos, password sharing warning screens, and headlines on Roku acquisition rumors.","start_ms":665327,"end_ms":734540,"duration_ms":69213,"evidence_grade":"C","confidence_band":"medium","boundary_snap":null,"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_eAHuNTkDivA_a492fad395b69f60","chapter_index":8,"title":"Conclusion: what was promised?","summary":"The host contrasts Netflix's original consumer promises with its current direction, questioning whether it has become a traditional TV network.","transcript_text":"By the way, if you want to see more of the content around like who's controlling the rails and who are becoming the new cable operators, you can check out this video right above the info button. But what's happening with Netflix? They promised no ads, they promised binge-watching, they promised unlimited content on their platform, and we had that 10 years ago. Now we have a lower-tier ad-supported tier coming. We have new release schedule. No longer can we watch everything at once. We have to wait a month or a week to see the rest of the content. And the content is getting more and more limiting by more being taken away from the platform. If you go to Netflix website, it still says, you know, unlimited shows and gives you all those promises. But I'm not sure if that's the case because Netflix in my mind might be transforming into a traditional TV network. And this is certainly how the market sees Netflix as well. In 2021, Netflix was valued at 10 times their revenue. And now by losing 70% of their value, they're valued about 2.8 times their revenue. While the previous revenue in 2021 was much similar to where Google and Facebook and Meta are now between the 6 to 10 range multiple on the revenue, then Netflix today is much more similar to what Warner Discovery or Disney is valued at. But I put that question back to you. How do you think Netflix will be able to keep growing from here onwards? And if they're gonna manage to keep this tech company status, or they kind of fall back to the traditional TV network. Thank you very much for watching. I hope you enjoyed this video. If you did, please give it a thumbs up, subscribe to the channel, and watch these videos.","visual_description":"The host gestures in front of a promise comparison checklist, the Netflix website, and a valuation multiples table comparing tech and media companies.","start_ms":734540,"end_ms":828467,"duration_ms":93927,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":736741,"snapped_to_ms":734540},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}}],"visual":[{"kind":"window","id":"vwin_video_eAHuNTkDivA_0","window_index":0,"start_ms":0,"end_ms":11691,"duration_ms":11691,"visual_description":"A presenter speaks in front of graphic overlays displaying Netflix subscriber growth data and SVOD market share statistics against a white background. The presenter stands in front of a rising red area chart and a news headline about Netflix's subscriber drop. The presenter gestures while a stacked bar chart showing US premium SVOD subscription market share appears in the background.","on_screen_text":"NETFLIX SUBSCRIBER GROWTH\n240\nHOME > TV > NEWS\nApr 19, 2022 1:06pm PT\nNetflix Loses 200,000 Subscribers in Q1, Predicts Loss of 2 Million More in Q2\nBy Jennifer Maas V\n180\n120\nQ2 2013\nQ1 2014\nQ4 2014\nQ3 2015\nQ2 2016\nQ1 2017\nQ4 2017\nQ3 2018\nQ2 2019\nQ1 2020\nQ4 2020\nQ3 2021\n0\nU.S. Premium SVOD Share of Subscriptions\nQ1'20 - Q1'22\n225M\n200M\n175M\n150M\n125M\n100M\n75M\n50M\n25M\nQoQ: +5.2%\nYoY: +29.7%\n3%\n5%\n15%\n23%\n41%\nQ1'20\nQ2'20\nQ3'20\nQ4'20\nQ1'21\nQ2'21\nQ3'21\nQ4'21\nQ1'22\nQoQ: +4.8%\nYoY: +31.9%\n4%\n7%\n14%\n40%\nQoQ: +3.1%\nYoY: +33.4%\n8%\n16%\n22%\n38%\nQoQ: +6.5%\nYoY: +21.1%\n6%\n36%\nQoQ: +7.1%\nYoY: +23.3%\n2%\n9%\n21%\n34%\nQoQ: +5.2%\nYoY: +23.7%\n10%\n20%\n32%\nQoQ: +6.4%\nYoY: +27.7%\n19%\n30%\nQoQ: +7.1%\nYoY: +28.4%\n17%\n28%\nQoQ: +4.0%\nYoY: +24.7%\n11%\n13%\n27%\nDiscovery+\nShowtime\nStarz\nApple TV+\nPeacock\nHBO Max\nParamount+\nDisney+\nHulu\nNetflix\nAntenna\nUS-only | Antenna-Covered Subscribers do not include Free Tiers, MVPD + Telco Distribution, and select Bundles | Hulu does not include Hulu + Live TV\nma-Covered Subscriptions","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_069c77025c57385e8528bc4338ebddc1","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The host discusses Netflix's unprecedented loss of 200,000 subscribers while the broader subscription video-on-demand market expanded."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_1","window_index":1,"start_ms":11691,"end_ms":26691,"duration_ms":15000,"visual_description":"The presenter discusses market trends as graphic displays transition from SVOD share charts to Netflix stock price drops and analyst downgrades. The host talks while SVOD market data is replaced by a financial chart showing Netflix's stock decline and Goldman Sachs rating.","on_screen_text":"U.S. Premium SVOD Share of Subscriptions\nQ1'20 - Q1'22\n225M\n200M\n175M\n150M\n125M\n100M\n75M\n50M\n5M\n0.0\nAntenna\nUS-only | Antenna-Covered Subscribers do not include Free Tiers, MVPD + Telco Distribution, and select Bundles | Hulu does not include Hulu + Live TV\nDiscovery+\nShowtime\nStarz\nApple TV+\nPeacock\nHBO Max\nParamount+\nDisney+\nHulu\nNetflix\nNetflix Inc\nNASDAQ: NFLX\nOverview\nNews\nCompare\nFinancials\nMarket Summary > Netflix Inc\n174.87 USD\n+173.66 (14,352.07%) + all time\n+ Follow\nyahoo/finance\nNetflix stock downgraded to 'Sell' by Goldman Sachs analysts\nMon, June 13, 2022, 1:32 PM\n1Y\n5Y\nMax\nSep 1, 2017\n174.74 USD\n2005\n2008\n2011\n2014\n2017\n2020\n400\n200\n0\nOpen\n177.07\nHigh\n179.45\nLow\n170.30\nMkt cap\n77.69B\nP/E ratio\n15.87\nDiv yield\n52-wk high\n700.99\n52-wk low\n162.71\nMore about Netflix Inc ->","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":["Yahoo! Finance"],"entity_ids":["ent_641ba0abd3008c92666776ea95e3dbb4","ent_8afa0f2a-8bec-45d1-ba7b-67b60712f62f","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The host details Netflix's declining market share in the US and the collapse of its stock price, noting its downgrade by Goldman Sachs."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_2","window_index":2,"start_ms":26691,"end_ms":37083,"duration_ms":10392,"visual_description":"The presenter speaks while news articles detailing rounds of employee layoffs at Netflix appear behind him. The host talks on the left side of the screen as headlines announcing Netflix workforce layoffs appear.","on_screen_text":"NETFLIX\nNetflix Inc\nNASDAQ: NFLX\nOverview\nNews\nCompare\nFinancials\nMarket Summary > Netflix Inc\n174.87 USD\n+173.66 (14,352.07%) ^ all time\n+ Follow\n1Y\n5Y\nMax\n174.74 USD Sep 1, 2017\n2005\n2008\n2011\n2014\n2017\n2020\nOpen\n177.07\nMkt cap\n77.69B\n52-wk high\n700.99\nHigh\n179.45\nP/E ratio\n15.87\n52-wk low\n162.71\nLow\n170.30\nDiv yield\n-\nMore about Netflix Inc ->\nyahoo/finance\nNetflix stock downgraded to 'Sell' by\nGoldman Sachs analysts\nMon, June 13, 2022, 1:32 PM\nHOME > DIGITAL > NEWS\nMay 17, 2022 11:11am PT\nNetflix Lays Off About 150 Employees, 2%\nof U.S. Workforce, Amid Revenue\nSlowdown\nCutbacks include elimination of 70 part-time roles in streamer's animation studio\nBy Todd Spangler v\nHOME > BUSINESS > DIGITAL\nNetflix Cuts 300 Employees in New Round of Layoffs\nAbout 216 staffers impacted were working in the United States.\nBY J. CLARA CHAN\nJUNE 23, 2022 9:39AM","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The host explains the recent workforce layoffs at Netflix impacting hundreds of employees during May and June."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_3","window_index":3,"start_ms":37083,"end_ms":48032,"duration_ms":10949,"visual_description":"The presenter introduces himself and the video's premise against bold text cards asking about Netflix's future. The presenter smiles and talks as bold on-screen titles question if Netflix has reached the end of the road.","on_screen_text":"NETFLIX COMING TO\nAN END OF THE ROAD","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_e594a2aa602446937196791b467891e4"],"fused_summary":"Sander introduces himself and outlines the core questions surrounding Netflix's business strategies and future prospects."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_4","window_index":4,"start_ms":48032,"end_ms":61625,"duration_ms":13593,"visual_description":"A man in a floral-print shirt talks in front of a digital slide showing a bar chart of movies and TV shows on Netflix over the years. A medium close-up of a host talking while positioned on the left side of a screen displaying a bar graph of Netflix's catalog from Reelgood.","on_screen_text":"Movies and TV Shows on Netflix Over the Years\nReelgood\nORIGINAL CONTENT\nLICENSED CONTENT\n12,500\n10,000\n7,500\n5,000\n2,500\n0\nMOVIES and TV SHOWS\n2010\n2011\n2012\n2013\n2014\n2015\n2016\n2017\n2018\n2019\n2020\nNo data available for 2011\nSources: Reelgood.com\nexStreamist, Statista, uNoGS, CordCutting","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_e594a2aa602446937196791b467891e4","ent_f13a131c09a67d43e25281d46d2a9c2a"],"fused_summary":"A presenter explains why Netflix has less content available compared to ten years ago, gesturing beside a chart tracking its movie and TV show titles over time."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_5","window_index":5,"start_ms":61625,"end_ms":74186,"duration_ms":12561,"visual_description":"A presenter stands next to a rising bar graph illustrating Netflix's increasing content investment from 2014 to 2022. A medium shot of the speaker gesturing beside a graphic showing Netflix content investment increasing from $3B to $18B.","on_screen_text":"NETFLIX CONTENT INVESTMENT OVER TIME\n$3B\n$5B\n$7B\n$9B\n$12B\n$15B\n$16B\n$17B\n$18B\n2014\n2015\n2016\n2017\n2018\n2019\n2020\n2021\n2022\nCONTENT SPEND\n$6.5B\n$13B\n$23B\n$33B\nprime video\nNETFLIX\nmax\nDiscovery\nDisney\nThe Economist, Variety, Forbes (2019-2020)","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The host discusses how Netflix has multiplied its content budget sixfold despite holding fewer titles, gesturing alongside a chart showing expenditure growth."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_6","window_index":6,"start_ms":74186,"end_ms":89186,"duration_ms":15000,"visual_description":"A host gestures beside a comparison slide displaying annual content spending across multiple major streaming services. The host talks while standing on the left side of a slide comparing competitor content expenditures including Apple TV+, Prime Video, Max, Discovery, and Disney.","on_screen_text":"CONTENT SPEND\n$6.5B\n$13B\n$17B\n$18B\n$23B\n$33B\ntv+\nprime video\nNETFLIX\nmax\nDiscovery\nDisney\nSource: The Economist, Variety, Forbes (2019-2020)","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Amazon Prime Video","Apple TV","HBO Max"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_9e57d5b7b4f3de420251c4135619d542","ent_bf076dd8-2ea9-473c-b5d2-7b10f745f487","ent_d0334636346a1c48288abd72c3622553","ent_d3588a3a6729437f173f4adcf56cbe3e","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The speaker contrasts Netflix's budget with competitors including Disney, Discovery, and HBO Max who possess vast legacy libraries and higher content budgets."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_7","window_index":7,"start_ms":89186,"end_ms":98583,"duration_ms":9397,"visual_description":"The video transitions from streaming spending figures to an IMDb ratings chart for the top ten popular shows on Netflix, with the host speaking. The host speaks in front of the content spend infographic before transitioning to ratings. The host appears on the bottom left corner beside a graphic showing posters and IMDb ratings of the top ten popular shows on Netflix.","on_screen_text":"CONTENT SPEND\n$6.5B\n$13B\n$17B\n$18B\n$23B\n$33B\ntv+\nprime video\nNETFLIX\nmax\nDiscovery\nSource: The Economist, Variety, Forbes (2019-2020)\nINCREASED COMPETITION\nTOP 10 POPULAR SHOWS ON NETFLIX\nIMDb\n8.7\n8.0\n5.4\n8.8\n7.4\n9.5\n5.7\n6.3","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["IMDb"],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_d6a972af-d1ab-47c1-b433-aed1caba25c7","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The presenter continues discussing content investments and moves to evaluate content quality using IMDb scores of the top ten shows on Netflix."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_8","window_index":8,"start_ms":98583,"end_ms":109003,"duration_ms":10420,"visual_description":"A man speaks against a plain background next to a bar chart showing October 2020 IMDb ratings across streaming platforms. A presenter talks beside an infographic displaying October 2020 IMDb streaming ratings in a studio setup.","on_screen_text":"INCREASED COMPETITION\nTOP 10 POPULAR SHOWS ON NETFLIX\nIMDb\n8.7\n8.0\n5.4\nSPIDERHEAD\nPEAKY BLINDERS\n8.8\nHUSTLE\n7.4\n9.5\nGod's Favorite Idiot\n5.7\nSING\n6.3\nTOP 10 POPULAR SHOWS IMDB RATING (OCTOBER 2020)\n7.7\n7.6\n7.5\n7.2\ntv+\nNETFLIX\nDisney+\nprime video\nHBOmax","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Amazon Prime Video","Disney+","Apple TV","HBO Max","IMDb"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_9e57d5b7b4f3de420251c4135619d542","ent_d3588a3a6729437f173f4adcf56cbe3e","ent_d6a972af-d1ab-47c1-b433-aed1caba25c7","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The presenter examines streaming content quality using October 2020 IMDb ratings where Netflix ranked near the top."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_9","window_index":9,"start_ms":109003,"end_ms":122581,"duration_ms":13578,"visual_description":"The host points out June 2022 streaming service rating changes shown on the graphic beside him. The presenter gestures while analyzing a June 2022 IMDb rating chart on screen in an indoor studio.","on_screen_text":"INCREASED COMPETITION\nIMDb\nTOP 10 POPULAR SHOWS IMDB RATING (JUNE 2022)\n7.77\n7.75\n7.66\n7.6\n7.12\ntv+\nDISNEY+\nHBOMaX\nNETFLIX\nprime video","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"focused"},"products_mentioned":["Amazon Prime Video","Disney+","Apple TV","HBO Max","IMDb"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_9e57d5b7b4f3de420251c4135619d542","ent_d3588a3a6729437f173f4adcf56cbe3e","ent_d6a972af-d1ab-47c1-b433-aed1caba25c7","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The presenter highlights that by June 2022 Netflix had fallen to fourth place behind Apple TV+, Disney+, and HBO Max."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_10","window_index":10,"start_ms":122581,"end_ms":131784,"duration_ms":9203,"visual_description":"The presenter continues discussing content quality while standing alongside the June 2022 rating infographic. The presenter talks directly to the camera next to an infographic showing streaming ratings.","on_screen_text":"INCREASED COMPETITION\nIMDb\nTOP 10 POPULAR SHOWS IMDB RATING (JUNE 2022)\n7.77\n7.75\n7.66\n7.6\n7.12\ntv+\nDISNEY+\nHBOMaX\nNETFLIX\nprime video","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":["Amazon Prime Video","Disney+","Apple TV","HBO Max"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_9e57d5b7b4f3de420251c4135619d542","ent_d3588a3a6729437f173f4adcf56cbe3e","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The speaker concludes that viewers appreciate content quality on rival streaming platforms more than on Netflix."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_11","window_index":11,"start_ms":131784,"end_ms":139917,"duration_ms":8133,"visual_description":"The infographic updates with a Netflix Studios column as the presenter discusses internally produced content. The presenter discusses Netflix Studios data beside an updated bar chart graphic in a studio.","on_screen_text":"INCREASED COMPETITION\nIMDb\nTOP 10 POPULAR SHOWS IMDB RATING (JUNE 2022)\n7.77\n7.75\n7.66\n7.6\n7.12\n6.92\ntv+\nDisney+\nHBOMAX\nNETFLIX\nprime video\nNETFLIX STUDIOS","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Amazon Prime Video","IMDb"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_7d5d0336-ae99-4cba-9cbf-c17e615a5153","ent_d6a972af-d1ab-47c1-b433-aed1caba25c7"],"fused_summary":"The speaker notes that internally produced Netflix Studios content averages a 6.9 rating on IMDb, falling below Amazon Prime Video."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_12","window_index":12,"start_ms":139917,"end_ms":148417,"duration_ms":8500,"visual_description":"A man speaks to the camera against a white backdrop with an IMDb ratings graphic. A man addresses the viewer beside a chart showing IMDb score comparisons across streaming platforms.","on_screen_text":"INCREASED COMPETITION\nIMDb\nTOP 10 POPULAR SHOWS IMDB RATING (JUNE 2022)\n7.77\n7.75\n7.66\n7.6\n7.12\n6.92\ntv+\nDisney+\nHBOMAX\nNETFLIX\nprime video\nSTUDIOS","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":["Amazon Prime Video","Disney+","Apple TV","HBO Max","IMDb"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_7d5d0336-ae99-4cba-9cbf-c17e615a5153","ent_9e57d5b7b4f3de420251c4135619d542","ent_d3588a3a6729437f173f4adcf56cbe3e","ent_d6a972af-d1ab-47c1-b433-aed1caba25c7","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The speaker analyzes in-house Netflix Studios IMDb ratings relative to competitor streaming services using an on-screen bar chart."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_13","window_index":13,"start_ms":148417,"end_ms":161888,"duration_ms":13471,"visual_description":"The presenter continues discussing content catalogs as the graphic transitions to a Reelgood movie count chart. The speaker gestures as the on-screen infographic switches to display movie counts by streaming platform.","on_screen_text":"INCREASED COMPETITION\nReelgood\nNUMBER OF MOVIES BY PLATFORM AND IMDB RATINGS\nOther Movies\nQuality Movies 6.0+ IMDb\nHigh Quality Movies 7.5+ IMDb\n3,781\n4,091\n2,586\n6,985\n1,841\n424\n2,009\n447\n1,624\n517\n1,129\n698\n782\n2,020\n409\nNetflix 2020\nNetflix 2022\nHBO Max\nDisney+\nPrime Video\nApple TV+","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Amazon Prime Video","Disney+","HBO Max"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_d3588a3a6729437f173f4adcf56cbe3e","ent_e594a2aa602446937196791b467891e4","ent_f13a131c09a67d43e25281d46d2a9c2a"],"fused_summary":"The host explains quality challenges facing Netflix while comparing content volumes across competitors using a Reelgood graphic."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_14","window_index":14,"start_ms":161888,"end_ms":174789,"duration_ms":12901,"visual_description":"The host presents beside a Reelgood chart indicating movie and TV show quality ratings. A man gestures towards a bar chart showing platform ratings above 7.5 on IMDb.","on_screen_text":"INCREASED COMPETITION\nReelgood\nNUMBER OF MOVIES BY PLATFORM AND IMDB RATINGS\nOther Movies\nQuality Movies 6.0+ IMDb\nHigh Quality Movies 7.5+ IMDb\n3,781\n4,091\n2,586\n1,129\n6,985\n1,841\n424\n2,009\n447\n1,624\n517\n2,020\n409\nNetflix 2020\nNetflix 2022\nHBO Max\nDisney+\nPrime Video\nApple TV+","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"focused"},"products_mentioned":["HBO Max"],"entity_ids":["ent_d3588a3a6729437f173f4adcf56cbe3e","ent_e594a2aa602446937196791b467891e4","ent_f13a131c09a67d43e25281d46d2a9c2a"],"fused_summary":"The speaker contrasts high-rated content volumes between HBO Max and Netflix using Reelgood data."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_15","window_index":15,"start_ms":174789,"end_ms":185796,"duration_ms":11007,"visual_description":"The presenter continues analyzing movie catalogs beside the Reelgood platform bar chart. The host talks to the camera with a streaming platform data chart visible behind him.","on_screen_text":"INCREASED COMPETITION\nReelgood\nNUMBER OF MOVIES BY PLATFORM AND IMDB RATINGS\nOther Movies\nQuality Movies 6.0+ IMDb\nHigh Quality Movies 7.5+ IMDb\n3,781\n4,091\n2,586\n6,985\n1,841\n424\n2,009\n447\n1,624\n517\n1,129\n668\n182\n2,020\n409\nNetflix 2020\nNetflix 2022\nHBO Max\nDisney+\nPrime Video\nApple TV+","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Amazon Prime Video"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The speaker points out that Prime Video outperforms Netflix in overall content rated 6.0 and above."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_16","window_index":16,"start_ms":185796,"end_ms":196250,"duration_ms":10454,"visual_description":"A presenter stands before informational bar graphs comparing streaming platform catalog size, ratings, and subscription pricing. The presenter stands on the left side of the frame gesturing while graphics showing streaming catalog metrics and monthly costs display on the right.","on_screen_text":"INCREASED COMPETITION\nReelgood\nNUMBER OF MOVIES BY PLATFORM AND IMDB RATINGS\nOther Movies\nQuality Movies 6.0+ IMDb\nHigh Quality Movies 7.5+ IMDb\n3,781\n4,091\n2,586\n1,129\n6,985\n1,841\n2,009\n1,624\n2,020\n424\n447\n517\n409\nNetflix 2020\nNetflix 2022\nHBO Max\nDisney+\nPrime Video\nApple TV+\nSUBSCRIPTION COST PER MONTH (JUNE 2022)\n$15.49\n$14.99\n$8.99\n$7.99\n$4.99\nNETFLIX","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":["Amazon Prime Video","Disney+","Apple TV","HBO Max"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_9e57d5b7b4f3de420251c4135619d542","ent_d3588a3a6729437f173f4adcf56cbe3e","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The host discusses the declining quality and high subscription cost of Netflix compared to rival streaming services."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_17","window_index":17,"start_ms":196250,"end_ms":210205,"duration_ms":13955,"visual_description":"A presenter explains cost per content metrics in front of comparison bar charts for streaming services. The presenter discusses subscription cost increases in front of the June 2022 streaming price chart. The screen updates to display a chart showing movies and TV shows per dollar spent as the host speaks.","on_screen_text":"INCREASED COMPETITION\nSUBSCRIPTION COST PER MONTH (JUNE 2022)\n$15.49\n$14.99\n$8.99\n$7.99\n$4.99\nNETFLIX\nHBOmax\nprime video\nDisney+\ntv+\nReelgood\nTHE NUMBER OF TV SHOWS & MOVIES PER $1 SPENT\n946\nMovies\nTV Shows\n402\n264\n138\nNetflix\nHBO Max\nPrime Video\nApple TV+\n226\n173\n53\n777\n169\n196\n141\n55\n25\n30","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Amazon Prime Video","Disney+","Apple TV","HBO Max"],"entity_ids":["ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_9e57d5b7b4f3de420251c4135619d542","ent_d3588a3a6729437f173f4adcf56cbe3e","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The host analyzes subscription costs and notes that Prime Video provides more content per dollar spent than its competitors."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_18","window_index":18,"start_ms":210205,"end_ms":220086,"duration_ms":9881,"visual_description":"A presenter discusses streaming service quality while standing next to a comparative bar chart. The host gestures and speaks while positioned beside a graphic showing content volume per dollar spent.","on_screen_text":"INCREASED COMPETITION\nReelgood\nTHE NUMBER OF TV SHOWS & MOVIES PER $1 SPENT\n946\n777\n402\n264\n138\nNetflix\n226\n173\n53\nHBO Max\n169\nPrime Video\n196\n141\n55\nDisney+\n35\n10\n25\nApple TV+\nMovies\nTV Shows\n11-06-17 | PLATFORM WARS\nNetflix CEO Reed Hastings: Sleep Is Our Competition\nFor Netflix, the battle for domination goes far beyond which TV remote to pick up.","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["HBO Max"],"entity_ids":["ent_d3588a3a6729437f173f4adcf56cbe3e","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The host points out that HBO Max offers a higher ratio of quality content than Netflix."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_19","window_index":19,"start_ms":220086,"end_ms":231027,"duration_ms":10941,"visual_description":"A presenter stands beside a news headline about Reed Hastings stating sleep is Netflix's competition. The presenter gestures and smiles while standing next to a projected headline quoting Netflix CEO Reed Hastings on competition.","on_screen_text":"11-06-17 | PLATFORM WARS\nNetflix CEO Reed Hastings: Sleep Is Our Competition\nFor Netflix, the battle for domination goes far beyond which TV remote to pick up.","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"amused"},"products_mentioned":[],"entity_ids":["ent_47bb2915-a40a-4f1b-8670-43e140e3d6c5","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The host explains that Netflix co-CEO Reed Hastings views human sleep rather than rival streaming services as the company's real competition."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_20","window_index":20,"start_ms":231027,"end_ms":246027,"duration_ms":15000,"visual_description":"A presenter speaks in front of a white graphic display featuring media logos surrounding cartoon eyes. The host gestures and discusses online competition in front of a graphic displaying numerous digital entertainment logos.","on_screen_text":"prime video\nNETFLIX\nFORTNITE\nROBLOX\nFacebook Watch\nhulu\nThe Roku Channel\nYouTube\nTikTok\ntv+\nDisney+\nmax\npeacock\ndiscovery+\nParamount+\nCHALLENGES\nTALENT POOL\nDISCOVERY\nMONETISATION","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["TikTok"],"entity_ids":["ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The speaker argues that online activities like gaming and TikTok expand Netflix's competitive landscape beyond just sleep."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_21","window_index":21,"start_ms":246027,"end_ms":254705,"duration_ms":8678,"visual_description":"The host presents in front of a slide listing three primary challenges: Talent Pool, Discovery, and Monetisation. The screen graphic transitions to three highlighted challenge boxes while the presenter explains them. The presenter continues gesturing while standing beside the challenges graphic.","on_screen_text":"CHALLENGES\nTALENT POOL\nDISCOVERY\nMONETISATION","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"focused"},"products_mentioned":[],"entity_ids":["ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The presenter outlines the core challenges Netflix faces beyond direct subscription competitors."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_22","window_index":22,"start_ms":254705,"end_ms":262705,"duration_ms":8000,"visual_description":"The host enumerates the key challenges facing Netflix with the labeled presentation slide in the background. The presenter speaks enthusiastically in front of the three challenge categories.","on_screen_text":"CHALLENGES\nTALENT POOL\nDISCOVERY\nMONETISATION\nTALENT POOL RATIO: GLOBAL FILM VS TIKTOK\nGLOBAL TV & FILM EMPLOYEES\nTIKTOK CREATORS\nSOURCES: GWI, WALL STREET JOURNAL, VARIETY","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The speaker names the three distinct challenges—talent pool, discovery, and monetization—before diving into each."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_23","window_index":23,"start_ms":262705,"end_ms":277705,"duration_ms":15000,"visual_description":"The presenter explains the talent pool challenge with comparison graphics illustrating film executives versus TikTok creators. The host gestures in front of a dot diagram comparing global TV employees with TikTok creators. The visual transitions to a progression graphic moving from scarcity to abundance as the host continues speaking.","on_screen_text":"TALENT POOL\nTALENT POOL RATIO: GLOBAL FILM VS TIKTOK\nGLOBAL TV & FILM EMPLOYEES\nTIKTOK CREATORS\nSOURCES: GWI, WALL STREET JOURNAL, VARIETY","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["TikTok"],"entity_ids":["ent_94f4a7f58a3f24593b2f3e856fdde4a8"],"fused_summary":"The speaker contrasts the ratio of traditional TV executives to TikTok creators, showing massive growth in available content creators."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_24","window_index":24,"start_ms":277705,"end_ms":292705,"duration_ms":15000,"visual_description":"A presenter speaks against a presentation slide illustrating media content progression from scarcity to abundance. A presenter talks enthusiastically next to a graphic showing scarcity versus abundance across media eras.","on_screen_text":"TALENT POOL\n20+ MOVIES\n109+ CHANNELS\n10,000+ HOURS\nEVERY MINUTE\nSCARCITY\nLESS SCARCITY\nABUNDANCE","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["TikTok"],"entity_ids":["ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker discusses how platforms like TikTok expand the creator talent pool and shift media distribution into complete abundance."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_25","window_index":25,"start_ms":292705,"end_ms":306933,"duration_ms":14228,"visual_description":"The speaker transitions to comparing daily content output between streaming executives and online creator platforms. The host gestures beside a slide comparing movies, channels, and social media volume. A new slide shows Netflix executives alongside their daily creation output versus YouTube.","on_screen_text":"TALENT POOL\n6.5H/DAY\nCREATED\nvs\n500H/MIN\nYouTube","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The presenter notes that Netflix leadership decides on roughly 6.5 hours of daily content, totaling around 2,800 hours yearly."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_26","window_index":26,"start_ms":306933,"end_ms":319420,"duration_ms":12487,"visual_description":"The speaker contrasts Netflix's yearly content volume with YouTube's upload rate against a comparative graphic. The speaker gestures with both hands explaining how fast content is uploaded to YouTube compared to Netflix.","on_screen_text":"TALENT POOL\n6.5H/DAY\nCREATED\nVS\n500H/MIN\nCREATED\nYouTube","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["YouTube"],"entity_ids":["ent_b987acd01400347ba9932dfd412e2c65","ent_d0334636346a1c48288abd72c3622553","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The presenter explains that YouTube matches Netflix's yearly content creation volume every five minutes."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_27","window_index":27,"start_ms":319420,"end_ms":327482,"duration_ms":8062,"visual_description":"A graphic showcasing smartphone content formats appears behind the speaker discussing format innovations. The presenter gestures beside four smartphone panels displaying interactive, vertical, live, and augmented reality video formats.","on_screen_text":"TALENT POOL\n6.5H/DAY CREATED\nVS\n500H/MIN CREATED\nYouTube\nINTERACTIVE\nVERTICAL VIDEO\nLIVE\nAR","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["IGTV"],"entity_ids":["ent_1597618e3d468cd5387ed07df0629f62","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The host explains how mobile platforms innovated with formats like vertical video, live streaming, and augmented reality filters."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_28","window_index":28,"start_ms":327482,"end_ms":335482,"duration_ms":8000,"visual_description":"A man in a patterned shirt speaks in front of a screen displaying four mobile video formats against a plain background. A man in a patterned shirt speaks in front of an informational slide showing four mobile video format examples.","on_screen_text":"NTERACTIVE\nVERTICAL VIDEO\nLIVE\nAR\nWelcome to IGTV\nContinue\nHA\nA","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":[],"fused_summary":"The speaker discusses how platforms have innovated with different video formats such as interactive, vertical, live, and augmented reality video."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_29","window_index":29,"start_ms":335482,"end_ms":348210,"duration_ms":12728,"visual_description":"A man in a patterned shirt presents in front of a comparison chart comparing user sessions on Netflix and TikTok. A man gestures and talks next to a side-by-side graphic comparing discovery metrics on Netflix versus TikTok.","on_screen_text":"DISCOVERY\nNETFLIX\n2 videos/session\nSearch\nScroll\nView-through\nCTR\nLists\nRating\nSharing\nTik Tok\n26 videos/session\nFollowing\nPlaylists\nRe-watch\nLike\nComment\nFavorites\nDuet","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["TikTok"],"entity_ids":["ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The presenter moves on to discuss content discovery, comparing the average session volume of Netflix with that of TikTok."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_30","window_index":30,"start_ms":348210,"end_ms":362621,"duration_ms":14411,"visual_description":"A man in a patterned shirt explains data engagement metrics beside a Netflix and TikTok comparison board. The host speaks and gestures beside a detailed slide comparing Netflix and TikTok user interaction points.","on_screen_text":"DISCOVERY\nNETFLIX\n2 videos/session\nSearch\nScroll\nView-through\nCTR\nLists\nRating\nSharing\nTik Tok\n26 videos/session\nFollowing\nPlaylists\nRe-watch\nLike\nComment\nFavorites\nDuet","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The speaker explains how the limited number of user choices on Netflix limits the behavioural data triggers the platform can collect."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_31","window_index":31,"start_ms":362621,"end_ms":377225,"duration_ms":14604,"visual_description":"A man in a patterned shirt gestures while comparing user interaction metrics of TikTok and Netflix in front of a digital graphic. A man in a patterned shirt gestures expressively while speaking beside an infographic listing TikTok engagement metrics.","on_screen_text":"DISCOVERY\nNETFLIX\n2 videos/session\nSearch\nScroll\nView-through\nCTR\nLists\nRating\nSharing\nTik Tok\n26 videos/session\nFollowing\nPlaylists\nRe-watch\nLike\nComment\nFavorites\nDuet","facets":{"composition":"single subject","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["TikTok"],"entity_ids":["ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The presenter highlights TikTok's advantage in tracking engagement through multiple choices and social features like duets and comments, which Netflix lacks."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_32","window_index":32,"start_ms":377225,"end_ms":391663,"duration_ms":14438,"visual_description":"A presenter stands before graphics comparing user discovery signals and App Store ratings between streaming and social video platforms. Sander Saar talks while infographics comparing engagement triggers and App Store ratings appear beside him.","on_screen_text":"DISCOVERY\nNETFLIX\n2 videos/session\nSearch\nScroll\nView-through\nCTR\nLists\nRating\nSharing\nTik Tok\n26 videos/session\nFollowing\nPlaylists\nRe-watch\nLike\nComment\nFavorites\nDuet\nAPP STORE RATING BY SERVICE (JUNE 20220)\n4.8\n4.7\n4.6\n4.5\n3.8\n2.8\ntv+\nYouTube\nprime video\nDisney+\nHBOMax","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["TikTok","Apple TV","App Store","YouTube"],"entity_ids":["ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_9e57d5b7b4f3de420251c4135619d542","ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_b987acd01400347ba9932dfd412e2c65","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The presenter highlights how algorithmic signals in platforms like TikTok drive better discovery, transitioning to App Store ratings."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_33","window_index":33,"start_ms":391663,"end_ms":403512,"duration_ms":11849,"visual_description":"A presenter discusses a bar chart comparing App Store customer ratings across popular streaming platforms. The host gestures toward the comparative rating bar chart while discussing user satisfaction.","on_screen_text":"DISCOVERY\nAPP STORE RATING BY SERVICE (JUNE 20220)\n4.8\n4.7\n4.6\n4.5\n3.8\n2.8\nTik Tok\ntv+\nYouTube\nprime video\nDisney+\nNETFLIX\nhbo max\nCONTROLLED DISTRIBUTION\nALGORITHMIC DISTRIBUTION\n9:30AM\n12:00PM\n3:00PM\n6:00PM\n9:00PM\n11:30PM\npeaky blinders\namc THEATRES\nabc\ntwitch\n->\nTikTok","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":["App Store","YouTube"],"entity_ids":["ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_b987acd01400347ba9932dfd412e2c65","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The speaker points out Netflix's lower App Store rating compared to YouTube and other platforms as a reflection of satisfaction."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_34","window_index":34,"start_ms":403512,"end_ms":417083,"duration_ms":13571,"visual_description":"A presenter stands next to a slide contrasting controlled distribution versus algorithmic open video platforms. The presenter uses hand motions to illustrate the difference between controlled programming and algorithmic content distribution.","on_screen_text":"DISCOVERY\nCONTROLLED DISTRIBUTION\nALGORITHMIC DISTRIBUTION\n9:30AM\n12:00PM\n3:00PM\n6:00PM\n9:00PM\n11:30PM\nabc\nNETFLIX\nYouTube\ntwitch\nTikTok","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Twitch","TikTok","YouTube"],"entity_ids":["ent_0113013f8c21b751eb1c3eaec8755958","ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_b987acd01400347ba9932dfd412e2c65","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The host explains how Netflix's curated model contrasts with open, algorithm-driven video platforms."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_35","window_index":35,"start_ms":417083,"end_ms":429417,"duration_ms":12334,"visual_description":"A presenter explains algorithmic content feeds in front of a digital distribution comparison infographic. Sander Saar gestures while explaining the advantages of algorithmic distribution for reaching specific interest groups.","on_screen_text":"DISCOVERY\nCONTROLLED\nDISTRIBUTION\n9:30AM\n12:00PM\n3:00PM\n6:00PM\n9:00PM\n11:30PM\namc\nTHEATRES\nabc\nNETFLIX\nALGORITHMIC\n->\nYouTube\ntwitch\nTikTok","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Twitch","TikTok","YouTube"],"entity_ids":["ent_0113013f8c21b751eb1c3eaec8755958","ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_b987acd01400347ba9932dfd412e2c65","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The presenter continues describing how open algorithmic platforms cater efficiently to numerous niche audiences."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_36","window_index":36,"start_ms":429417,"end_ms":439417,"duration_ms":10000,"visual_description":"A man speaks against a white backdrop alongside a bar chart displaying video app usage hours per month. The presenter stands in front of a white studio background presenting a bar chart comparing monthly hours across video streaming apps.","on_screen_text":"DISCOVERY\nVideo Apps' Average Hours per Month per User (US)*\nmarketing\ncharts\n2019\n2020\n21.9\n23.1\n6.0\n5.7\n4.7\n4.9\n5.0\n4.3\n2.6\n2.7\nYouTube\nNetflix\nTwitch\nHulu\nAmazon Prime Video\nublished on MarketingCharts.com in January 2021 | Data Source: App Annie\nAndroid phones only\nAverage Monthly Hours Per User, TikTok vs YouTube\nUS\nUK\nSouth Korea\nJapan\n25\n24\n23\n22\n21\n20\n19\n18\n17\n16\n15\n14\n12/1/19\n1/1/20\n2/1/20\n3/1/20\n4/1/20\n5/1/20\n6/1/20\n7/1/20\n8/1/20\n9/1/20\n10/1/20\n11/1/20\n12/1/20\n1/1/21\n2/1/21\n3/1/21\n4/1/21\n5/1/21\n6/1/21\nTikTok","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["TikTok","YouTube"],"entity_ids":["ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_a13a7733-0be2-4e51-9318-25622e7b6fbd","ent_b987acd01400347ba9932dfd412e2c65","ent_e3aa8dd3-fda6-4a44-86c9-1e0cf15d8ef2","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The presenter explains shifting media consumption habits, pointing out rising YouTube view times compared to Netflix."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_37","window_index":37,"start_ms":439417,"end_ms":450196,"duration_ms":10779,"visual_description":"The presenter stands in a studio talking next to a line chart comparing monthly hours between TikTok and YouTube across regions. The presenter stands beside a graphic comparing TikTok and YouTube hours in the US, UK, South Korea, and Japan.","on_screen_text":"DISCOVERY\nAverage Monthly Hours Per User, TikTok vs YouTube\nUS\nUK\nSouth Korea\nJapan\n25\n24\n23\n22\n21\n20\n19\n18\n17\n16\n15\n14\n12/1/19\n1/1/20\n2/1/20\n3/1/20\n4/1/20\n5/1/20\n6/1/20\n7/1/20\n8/1/20\n9/1/20\n10/1/20\n11/1/20\n12/1/20\n1/1/21\n2/1/21\n3/1/21\n4/1/21\n5/1/21\n6/1/21\nTikTok\nYouTube","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Android","TikTok","YouTube"],"entity_ids":["ent_0c786c738d68cbee886b4da7ce54110a","ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_a13a7733-0be2-4e51-9318-25622e7b6fbd","ent_b987acd01400347ba9932dfd412e2c65","ent_e3aa8dd3-fda6-4a44-86c9-1e0cf15d8ef2"],"fused_summary":"The speaker notes TikTok's projected overtake of YouTube in user engagement across key global markets."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_38","window_index":38,"start_ms":450196,"end_ms":462596,"duration_ms":12400,"visual_description":"The presenter speaks next to graphics tracking theater attendance decline and time spent on mobile versus traditional TV. The presenter stands beside two graphs depicting movie theater attendance drops and rising mobile phone usage against TV.","on_screen_text":"DISCOVERY\nMOVIE THEATRE ATTENDANCE\n(% population, annually)\n65%\n55%\n30%\n20%\n10%\n40\n1950\n1960\n1970\n1980\n1990\n2000\n2010\n2020\nTIME SPENT ON MOBILE VS TRADITIONAL TV\n(daily, h)\n4:20\n4:10\n4:05\n3:56\n3:43\n3:49\n3:54\n3:25\n3:08\n2:49\n2:32\n3:35\n3:29\n3:22\nTraditional TV\nMobile Devices\n2014\n2015\n2016\n2017\n2018\n2019\n2021","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The presenter outlines shifting viewing habits from cinemas and traditional TV toward mobile devices, highlighting a strategic priority for Netflix."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_39","window_index":39,"start_ms":462596,"end_ms":477596,"duration_ms":15000,"visual_description":"A man stands in front of a white background next to an illustration contrasting TikTok creator funds with Netflix original content spend. The presenter stands beside an illustration depicting a small stack of bills labeled TikTok Creator Fund next to a massive pile for Netflix content budget.","on_screen_text":"MONETISATION\nTIKTOK CREATOR FUND:\n$200M\nNETFLIX ESTIMATED ORIGINAL CONTENT BUDGET:\n$17B\nRCES: TIKTOK, FINANCIAL TIMES","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["TikTok"],"entity_ids":["ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The speaker analyzes monetization challenges, contrasting TikTok creator funds against massive content production costs borne by Netflix."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_40","window_index":40,"start_ms":477596,"end_ms":492596,"duration_ms":15000,"visual_description":"A male host in an artistic shirt speaks in the lower left against animated infographics comparing competitor content funds and platform revenue. The presenter talks while a content budget comparison shifts into a platform revenue bar chart.","on_screen_text":"MONETISATION\nTIKTOK CREATOR FUND:\n$200M\nRCES: TIKTOK, FINANCIAL TIMES\nNETFLIX ESTIMATED ORIGINAL CONTENT BUDGET:\n$17B\nREVENUE BY PLATFORM (2019-2021)\n$20B\n$15B\n2019\n$25B\n$34B\n2020\nNETFLIX\n$27B\nYouTube\n$29B\n2021\nTik Tok\n$58B","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":["TikTok","YouTube"],"entity_ids":["ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_b987acd01400347ba9932dfd412e2c65","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The host examines Netflix's monetization struggles against social media competitors, contrasting its high content spending with rapid revenue surges from TikTok and YouTube."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_41","window_index":41,"start_ms":492596,"end_ms":507546,"duration_ms":14950,"visual_description":"The host discusses market dynamics in front of a revenue bar chart that transitions to a slide listing future strategic priorities. The host addresses the viewer before the revenue bar chart graphic. The host continues speaking as the graphic transitions to a 'What's Next?' overview slide.","on_screen_text":"MONETISATION\nREVENUE BY PLATFORM (2019-2021)\n$20B\n$15B\n$17B\n2019\n$25B\n$34B\n2020\nNETFLIX\n$27B\nYouTube\n$29B\n2021\nTikTok\n$58B","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["TikTok","YouTube"],"entity_ids":["ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_b987acd01400347ba9932dfd412e2c65","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The host highlights the monetization power shift as YouTube and TikTok overtake Netflix's revenues, introducing Netflix's potential future moves."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_42","window_index":42,"start_ms":507546,"end_ms":519997,"duration_ms":12451,"visual_description":"The host presents upcoming solutions alongside a slide detailing ad tiers, content updates, and new business lines before shifting to competitor pricing tables. The host gestures and discusses options beside a three-part agenda before competitor tiers appear.","on_screen_text":"WHAT'S NEXT?\nLOWER AD TIER\nCONTENT UPDATES\nNEW LINES OF BUSINESS","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Discovery+","Paramount+","Peacock","HBO Max","Hulu"],"entity_ids":["ent_15805bd142770a413c7b1191731fcd06","ent_225cd8d3-3afd-421a-baff-d69681970b38","ent_970a0347d48edd1ecca9cd35ceb39dee","ent_d3588a3a6729437f173f4adcf56cbe3e","ent_e594a2aa602446937196791b467891e4","ent_e8c7c15b-4732-44cf-a856-0a3f4b4e42c9"],"fused_summary":"The host introduces strategic changes Netflix is contemplating, focusing on ad tiers, content changes, and new ventures."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_43","window_index":43,"start_ms":519997,"end_ms":532500,"duration_ms":12503,"visual_description":"The host speaks beside a competitor ad-supported pricing table that transitions to quotes from Reed Hastings and Hulu per-user revenue data. The host gestures and discusses ad tiers beside a comparison chart of major streaming platforms.","on_screen_text":"LOWER AD TIER\npeacock\nParamount+\nhulu\ndiscovery+\nHBOMax\nAD SUPPORTED\nLIMITED\nFree\nFree\nPlutoTV\nSUPPORTED\nPremium\n$4.99\nEssential\n$4.99\nHulu\n$5.99\nDiscovery+\n$4.99\nWith Ads\n$9.99\nAD FREE\nPremium Plus\n$9.99\nPremium\n$9.99\nHulu\n$11.99\nDiscovery+\n$6.99\nAd-Free\n$14.99\nNetflix is quite open to offering even lower\nprices with advertising, as a consumer\nchoice...trying to figure out over the next\nyear or two\"\nReed Hastings\nCo-CEO Netflix\nMARCH 4, 2022\nDisney+ to Introduce an Ad-Supported Subscription Offering\nin Late 2022\nHulu revenue per user\n(based on public comments)\n$13.99\n$8.00\n$5.99\n$11.99\nSubscription with ads\nSubscription without ads\nSubscription revenue\nAd revenue","facets":{"composition":"rule of thirds","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Paramount+","PlutoTV","Disney+","Peacock","HBO Max","Hulu"],"entity_ids":["ent_225cd8d3-3afd-421a-baff-d69681970b38","ent_47bb2915-a40a-4f1b-8670-43e140e3d6c5","ent_4b1951e47d0a77b8c192c2723a03a532","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_970a0347d48edd1ecca9cd35ceb39dee","ent_d3588a3a6729437f173f4adcf56cbe3e","ent_e594a2aa602446937196791b467891e4","ent_e8c7c15b-4732-44cf-a856-0a3f4b4e42c9"],"fused_summary":"The host explains the industry shift towards ad-supported streaming tiers, citing statements from Reed Hastings and Disney+'s ad strategy."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_44","window_index":44,"start_ms":532500,"end_ms":547500,"duration_ms":15000,"visual_description":"A man speaks on the left against a neutral background alongside graphic slides detailing ad tiers for Netflix, Disney+, and Hulu. A presenter talks on the left side of the frame while on-screen graphics display ad-supported plan quotes and a Hulu revenue bar chart.","on_screen_text":"LOWER AD TIER\nNetflix is quite open to offering even lower prices with advertising, as a consumer choice...trying to figure out over the next year or two\"\nReed Hastings\nCo-CEO Netflix\nMARCH 4, 2022\nDisney+ to Introduce an Ad-Supported Subscription Offering in Late 2022\nhulu\nHulu revenue per user (based on public comments)\n$13.99\n$8.00\n$5.99\n$11.99\nSubscription with ads\nSubscription without ads\nSubscription revenue\nAd revenue","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Disney+","Hulu"],"entity_ids":["ent_47bb2915-a40a-4f1b-8670-43e140e3d6c5","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_e594a2aa602446937196791b467891e4","ent_e8c7c15b-4732-44cf-a856-0a3f4b4e42c9"],"fused_summary":"The speaker explains the economics of ad-supported tiers, citing Disney+ and Hulu's revenue comparison between ad-supported and non-ad subscriptions."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_45","window_index":45,"start_ms":547500,"end_ms":562500,"duration_ms":15000,"visual_description":"A presenter gestures while discussing subscription economics next to an infographic showing Hulu revenue breakdowns. The presenter continues discussing streaming economics while framed beside Hulu revenue statistics.","on_screen_text":"LOWER AD TIER\nNetflix is quite open to offering even lower prices with advertising, as a consumer choice...trying to figure out over the next year or two\"\nReed Hastings\nCo-CEO Netflix\nMARCH 4, 2022\nDisney+ to Introduce an Ad-Supported Subscription Offering in Late 2022\nhulu\nHulu revenue per user (based on public comments)\n$13.99\n$8.00\n$5.99\n$11.99\nSubscription with ads\nSubscription without ads\nSubscription revenue\nAd revenue","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Hulu"],"entity_ids":["ent_47bb2915-a40a-4f1b-8670-43e140e3d6c5","ent_e8c7c15b-4732-44cf-a856-0a3f4b4e42c9"],"fused_summary":"The speaker breaks down why an ad-supported model generates more revenue per user than a standard subscription for streaming platforms."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_46","window_index":46,"start_ms":562500,"end_ms":574498,"duration_ms":11998,"visual_description":"The presenter discusses ad-supported user acquisition before the graphic transitions to articles on content release schedules. The host concludes talking about ad tiers as the screen graphic switches to article headlines examining Netflix's binge-release strategy.","on_screen_text":"LOWER AD TIER\nNetflix is quite open to offering even lower prices with advertising, as a consumer choice...trying to figure out over the next year or two\"\nReed Hastings\nCo-CEO Netflix\nMARCH 4, 2022\nDisney+ to Introduce an Ad-Supported Subscription Offering in Late 2022\nhulu\nHulu revenue per user\n(based on public comments)\n$13.99\n$8.00\n$5.99\n$11.99\nSubscription with ads\nSubscription without ads\nSubscription revenue\nAd revenue","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Hulu"],"entity_ids":["ent_e594a2aa602446937196791b467891e4","ent_e8c7c15b-4732-44cf-a856-0a3f4b4e42c9"],"fused_summary":"The host highlights how ad tiers lower the entry barrier for customers before transitioning to discuss changes in content release cadences."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_47","window_index":47,"start_ms":574498,"end_ms":588907,"duration_ms":14409,"visual_description":"A presenter sits on the left against a studio backdrop while news articles about Netflix's binge-release cadence appear on the right. The presenter talks about binge-watching changes beside articles scrutinizing Netflix's release strategy.","on_screen_text":"CONTENT UPDATES\nNEW RELEASE CADENCE\nENTERTAINMENT\nNetflix’s binge-release model is under new scrutiny as the streaming giant struggles\nPUBLISHED WED, JUN 15 2022-1:38 PM EDT | UPDATED WED, JUN 15 2022-9:39 PM EDT\nSCIENCE OF SUCCESS\nNetflix Disrupted Entertainment With Binge Viewing. Now Can It Avoid Disruption Itself?\nWith the final two episodes of 'Stranger Things,' Netflix may offer a business lesson in how to respond when the conditions of a company's early success change","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_0821c120118e32bdb2083d92e1d5cc1d","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The host talks about Netflix's shift away from its all-at-once binge model, using the staggered release of Stranger Things season 4 as an example."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_48","window_index":48,"start_ms":588907,"end_ms":597160,"duration_ms":8253,"visual_description":"A man speaks on the left against a studio background displaying news headlines about Netflix. The presenter gestures while discussing release cadence alongside headline graphics.","on_screen_text":"CONTENT UPDATES\nNEW RELEASE CADENCE\nENTERTAINMENT\nNetflix's binge-release model is under new scrutiny as the streaming giant struggles\nPUBLISHED WED, JUN 15 2022-1:38 PM EDT | UPDATED WED, JUN 15 2022-9:39 PM EDT\nSCIENCE OF SUCCESS\nNetflix Disrupted Entertainment With Binge Viewing. Now Can It Avoid Disruption Itself?\nWith the final two episodes of 'Stranger Things,' Netflix may offer a business lesson in how to respond when the conditions of a company's early success change","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_0821c120118e32bdb2083d92e1d5cc1d","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The presenter explains how delaying episode drops helps streaming services reduce subscriber churn."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_49","window_index":49,"start_ms":597160,"end_ms":609610,"duration_ms":12450,"visual_description":"The presenter continues discussing television episode release strategies next to digital media headlines. The presenter explains monthly release delays beside articles on binge models.","on_screen_text":"CONTENT UPDATES\nNEW RELEASE CADENCE\nENTERTAINMENT\nNetflix’s binge-release model is under new scrutiny as the streaming giant struggles\nPUBLISHED WED, JUN 15 2022-1:38 PM EDT | UPDATED WED, JUN 15 2022-9:39 PM EDT\nSCIENCE OF SUCCESS\nNetflix Disrupted Entertainment With Binge Viewing. Now Can It Avoid Disruption Itself?\nWith the final two episodes of 'Stranger Things,' Netflix may offer a business lesson in how to respond when the conditions of a company's early success change","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_0821c120118e32bdb2083d92e1d5cc1d","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The host talks about how streaming services return to traditional television cadence to improve retention."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_50","window_index":50,"start_ms":609610,"end_ms":624610,"duration_ms":15000,"visual_description":"The host addresses the camera as graphics switch to articles discussing licensed streaming content. The speaker contrasts release strategies as graphic slides shift to licensed content loss.","on_screen_text":"CONTENT UPDATES\nNEW RELEASE CADENCE\nENTERTAINMENT\nNetflix’s binge-release model is under new scrutiny as the streaming giant struggles\nPUBLISHED WED, JUN 15 2022-1:38 PM EDT | UPDATED WED, JUN 15 2022-9:39 PM EDT\nSCIENCE OF SUCCESS\nNetflix Disrupted Entertainment With Binge Viewing. Now Can It Avoid Disruption Itself?\nWith the final two episodes of 'Stranger Things,' Netflix may offer a business lesson in how to respond when the conditions of a company's early success change\nFOCUSING ON BROAD APPEAL\nNetflix faces losing licensed hit shows to streaming rivals\nExclusive figures reveal hit shows such as Friends could be pulled when current contracts expire\nNetflix\n@netflix - Follow\nThe One Where We Have To Say Goodbye.\nWe're sorry to see Friends go to Warner's streaming service at the beginning of 2020 (in the US). Thanks for the memories, gang\n10:22 AM - Jul 9, 2019\n55.1K\nReply\nCopy link\nRead 5.4K replies\nHOLLYWOOD BREAKDOWN\nToo Fast and Furious: Netflix focuses on quantity over quality\nHosted by Matthew Belloni and Kim Masters - Apr. 29, 2022","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Disney+","Apple TV"],"entity_ids":["ent_03319664e064e4c19a1dff76f2ba9cfe","ent_7009e5bea96f9c93f0804fe2d22278dd","ent_9e57d5b7b4f3de420251c4135619d542","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The host compares competitor release cadences and discusses Netflix losing licensed content to rival platforms."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_51","window_index":51,"start_ms":624610,"end_ms":638486,"duration_ms":13876,"visual_description":"The presenter continues discussing licensed content and original hits next to headlines about Netflix. The presenter analyzes studio competition alongside headlines regarding Netflix library strategies.","on_screen_text":"CONTENT UPDATES\nFOCUSING ON BROAD APPEAL\nNetflix faces losing licensed hit shows to streaming rivals\nExclusive figures reveal hit shows such as Friends could be pulled when current contracts expire\nNetflix @netflix - Follow\nThe One Where We Have To Say Goodbye.\nWe're sorry to see Friends go to Warner's streaming service at the beginning of 2020 (in the US). Thanks for the memories, gang\n10:22 AM - Jul 9, 2019\n55.1K\nReply\nCopy link\nRead 5.4K replies\nHOLLYWOOD BREAKDOWN\nToo Fast and Furious: Netflix focuses on quantity over quality\nHosted by Matthew Belloni and Kim Masters • Apr. 29, 2022\nENTERTAINMENT","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_03319664e064e4c19a1dff76f2ba9cfe","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The presenter discusses Netflix shifting focus to big original hits as studios reclaim licensed content."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_52","window_index":52,"start_ms":638486,"end_ms":647083,"duration_ms":8597,"visual_description":"A man speaks on the left while a slide displaying articles about Netflix content strategy appears on the right in a studio setup. The presenter talks beside a graphic card detailing Netflix's focus on broad appeal and licensed content.","on_screen_text":"CONTENT UPDATES\nFOCUSING ON BROAD APPEAL\nNetflix faces losing licensed hit shows to streaming rivals\nExclusive figures reveal hit shows such as Friends could be pulled when current contracts expire\nNetflix @netflix Follow\nThe One Where We Have To Say Goodbye.\nWe're sorry to see Friends go to Warner's streaming service at the beginning of 2020 (in The US). Thanks for the memories, gang\n10:22 AM - Jul 9, 2019\n55.1K\nReply\nCopy link\nRead 5.4K replies\nHOLLYWOOD BREAKDOWN\nToo Fast and Furious: Netflix focuses on quantity over quality\nHosted by Matthew Belloni and Kim Masters • Apr. 29, 2022\nENTERTAINMENT","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"focused"},"products_mentioned":[],"entity_ids":["ent_03319664e064e4c19a1dff76f2ba9cfe","ent_cf1aec9e42017e2d6d3d66f7c7d4820b","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The speaker explains Netflix's shift toward broad-appeal major shows while a slide highlights headlines about licensing and content output."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_53","window_index":53,"start_ms":647083,"end_ms":657327,"duration_ms":10244,"visual_description":"The host gestures beside a graphic card displaying smartphone screens running Netflix's Fast Laughs feature. The host speaks next to a graphic titled 'Experimenting with Formats' featuring three mobile UI previews.","on_screen_text":"CONTENT UPDATES\nEXPERIMENTING WITH FORMATS\nMOXIE!\nSchitt's Creek\nFast Laughs\nKEVIN HART IRRESPONSIBLE","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Fast Laughs","TikTok"],"entity_ids":["ent_1385c6fd29ec8110a6d5c5c15ea45317","ent_94f4a7f58a3f24593b2f3e856fdde4a8"],"fused_summary":"The presenter discusses Netflix experimenting with new vertical video feeds such as Fast Laughs to emulate mobile scrolling behavior."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_54","window_index":54,"start_ms":657327,"end_ms":665327,"duration_ms":8000,"visual_description":"The presenter continues speaking next to the display showing vertical mobile video previews. The presenter continues describing mobile video consumption alongside phone mockup illustrations.","on_screen_text":"CONTENT UPDATES\nEXPERIMENTING WITH FORMATS\nMOXIE!\nSchitt's Creek\nFast Laughs\nKEVIN HART IRRESPONSIBLE\nNever Have","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"friendly"},"products_mentioned":["Fast Laughs","TikTok"],"entity_ids":["ent_0821c120118e32bdb2083d92e1d5cc1d","ent_1385c6fd29ec8110a6d5c5c15ea45317","ent_94f4a7f58a3f24593b2f3e856fdde4a8"],"fused_summary":"The speaker details how Netflix expands vertical scrollable video clips beyond comedy to major titles like Stranger Things."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_55","window_index":55,"start_ms":665327,"end_ms":679083,"duration_ms":13756,"visual_description":"The host speaks as a graphic card displays Netflix Games on TV and mobile screens alongside studio logos. The host gestures toward a graphic illustrating Netflix's gaming platform and studio partners. The presenter continues explaining gaming initiatives against the studio slide background.","on_screen_text":"NEW LINES OF BUSINESS\nNETFLIX\nTV Shows\nMovies\nRecently Added\nMy List\nSQUID GAME\nARMY OF THIEVES\nLUIS MIGUEL\nYOU\nTHE GUILTY\nAll mobile games\nIncluded with your membership\nStranger Things: 1984\nAdventure\nStranger Things 3: The Game\nCard Blast\nCasual\nTester One\nOnly on Netflix\nLOVE IS A SPECTRUM\nTHE GREAT BRITISH BAKING SHOW\nPlay Game\nN GAMES\nnight school STUDIO\nNext Games","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_0821c120118e32bdb2083d92e1d5cc1d","ent_d3d4a50c-4517-4078-9d0e-14a7fd621484","ent_e594a2aa602446937196791b467891e4","ent_efa92585-4d58-4832-81f7-5c63834f69fd"],"fused_summary":"The presenter outlines Netflix's expansion into mobile gaming through acquisitions like Next Games and Night School Studio."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_56","window_index":56,"start_ms":679083,"end_ms":690950,"duration_ms":11867,"visual_description":"A man speaks in the lower left corner against presentation graphics outlining Netflix's expansion into new business areas. Sander Saar speaks with graphic slides displaying Netflix's mobile gaming interface and acquired game studios. The graphic background shifts to a Netflix account sharing warning screen and news headline snippets while Sander continues talking.","on_screen_text":"NEW LINES OF BUSINESS\nNETFLIX\nTV Shows\nMovies\nRecently Added\nMy List\nSQUID GAME\nARMY OF THIEVES\nLUIS MIGUEL THE SERIES\nYOU\nTHE GUILTY\nMAYA\nAll mobile games\nIncluded with your membership\nStranger Things: 1984\nAdventure\nStranger Things 3: The Game\nCard Blast\nCasual\nTester Dummy\nCurious\nOnly on Netflix\nLOVE IS SPECTRUM\nTHE GREAT BRITISH BAKING SHOW\nPlay Game\nTrending Now\nWatch It Again\nnight school STUDIO\nNext Games\nN GAMES\nStart your own Netflix for free today\nIf you don't live with the owner of this account, you need your own account to keep watching.\nJoin Free for 30\nTECH - NETFLIX\nNetflix has warned about a crackdown on password sharing. It's looking like an empty threat\nBY TRISTAN BOVE\nJune 1, 2022 12:12 PM PDT\nNetflix's password sharing crackdown has begun — and it looks like a disaster\nBy Henry T. Casey published 29 days ago\nIs this your ac\nWe'll send you a verifi\nEmail Code\nText Code\nVerify Later","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_d3d4a50c-4517-4078-9d0e-14a7fd621484","ent_e594a2aa602446937196791b467891e4","ent_efa92585-4d58-4832-81f7-5c63834f69fd"],"fused_summary":"Sander Saar discusses Netflix expanding into new mediums and creating lines of business by limiting account sharing."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_57","window_index":57,"start_ms":690950,"end_ms":699923,"duration_ms":8973,"visual_description":"Sander Saar speaks in a studio setup with an account sharing crackdown screen and headlines displayed behind him. Sander Saar gestures while explaining paid sharing trials against a backdrop of news headlines.","on_screen_text":"NEW LINES OF BUSINESS\nStart your own Netflix for free today\nIf you don't live with the owner of this account, you need your own account to keep watching.\nJoin Free for 30\nTECH - NETFLIX\nNetflix has warned about a crackdown on password sharing. It's looking like an empty threat\nBY TRISTAN BOVE\nJUNE 1, 2022 12:12 PM PDT\nNetflix's password sharing crackdown has begun — and it looks like a disaster\nBy Henry T. Casey published 29 days ago\nIs this your ac\nWe'll send you a verifi\nEmail Code\nText Code\nVerify Later","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"focused"},"products_mentioned":[],"entity_ids":["ent_19a6c4bd-bc9f-44ce-99ec-2f953f920fe1","ent_6eec18935a1d9392868aa002332ddf92","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"Sander Saar details the additional fee tests for password sharing rollout across Latin America and Costa Rica."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_58","window_index":58,"start_ms":699923,"end_ms":714625,"duration_ms":14702,"visual_description":"Sander Saar continues addressing the camera about household account enforcement against digital slides. Sander Saar actively gestures and talks about password sharing monetization before the graphic backdrop.","on_screen_text":"NEW LINES OF BUSINESS\nStart your own Netflix for free today\nIf you don't live with the owner of this account, you need your own account to keep watching.\nJoin Free for 30\nIs this your ac\nWe'll send you a verifi\nEmail Code\nText Code\nVerify Later\nTECH - NETFLIX\nNetflix has warned about a crackdown on password sharing. It's looking like an empty threat\nBy TRISTAN BOVE\nJune 1, 2022 12:12 PM PDT\nNetflix's password sharing crackdown has begun — and it looks like a disaster\nBy Henry T. Casey published 29 days ago","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_e594a2aa602446937196791b467891e4"],"fused_summary":"Sander explains how requiring extra payment for users outside the primary household helps monetize shared accounts."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_59","window_index":59,"start_ms":714625,"end_ms":728741,"duration_ms":14116,"visual_description":"Sander Saar discusses potential acquisition rumors while headlines about Netflix and Roku appear behind him. Sander Saar gestures while explaining the pros and cons of Netflix acquiring Roku, backed by news article cutouts.","on_screen_text":"NEW LINES OF BUSINESS\n06-09-22\nNetflix buying Roku would make a\nlot of sense\nWith Netflix getting into advertising, it's more aligned with Roku than ever.\nWhy Is Netflix Looking to Buy Roku? And\nWhat Happens If It Does?\nor has it that Netflix is thinking of buying Roku but is that a good idea for the company?\nwhat happens if the sale goes through?","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_2542035d-d2ac-4e09-9e85-cb039e777cda","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"Sander analyzes rumors of Netflix purchasing Roku and discusses potential channel conflicts with other platforms."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_60","window_index":60,"start_ms":728741,"end_ms":736741,"duration_ms":8000,"visual_description":"A man speaks in the lower left corner against news headlines about Netflix and Roku. A man in a patterned shirt talks to the camera with news headlines about Netflix buying Roku displayed above.","on_screen_text":"NEW LINES OF BUSINESS\n06-09-22\nNetflix buying Roku would make a\nlot of sense\nWith Netflix getting into advertising, it's more aligned with Roku than ever.\nWhy Is Netflix Looking to Buy Roku? And\nWhat Happens If It Does?\nas it that Netflix is thinking of buying Roku but is that a good idea for the company?\nwhat happens if the sale goes through?\nNICK KARIUKI\nJUN 15, 2022\nCONTROL THE ACCESS\nSTUDIO\nSTREAMING\nSERVICE\nSTREAMING\nPLATFORM/DEVICE\nCONSUMER\nN","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_2542035d-d2ac-4e09-9e85-cb039e777cda","ent_d0334636346a1c48288abd72c3622553","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"Sander Saar discusses Netflix expanding into new business areas against background headlines regarding Netflix and Roku."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_61","window_index":61,"start_ms":736741,"end_ms":744741,"duration_ms":8000,"visual_description":"A man talks to the camera in front of an access control flowchart diagram. A man gestures while pointing upward in front of a flowchart outlining streaming service distribution.","on_screen_text":"CONTROL THE ACCESS\nSTUDIO\nSTREAMING SERVICE\nSTREAMING PLATFORM/DEVICE\nCONSUMER\nWHAT WAS PROMISED?\nNO ADS\nLOWER AD TIER\nBINGE WATCHING\nRELEASE SCHEDULE\nUNLIMITED CONTENT\nLIMITED CONTENT","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"Sander Saar gestures and invites viewers to watch another video while presenting an access flowchart."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_62","window_index":62,"start_ms":744741,"end_ms":758767,"duration_ms":14026,"visual_description":"A man speaks in front of an infographic contrasting past streaming promises with current changes. A man gestures while speaking in front of a comparison chart comparing promises of no ads and binge watching to ad tiers.","on_screen_text":"WHAT WAS PROMISED?\nNO ADS\nBINGE WATCHING\nUNLIMITED CONTENT\nLOWER AD TIER\nRELEASE SCHEDULE\nLIMITED CONTENT","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"Sander Saar explains how Netflix has shifted from its original promises of no ads and binge-watching."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_63","window_index":63,"start_ms":758767,"end_ms":768552,"duration_ms":9785,"visual_description":"A man discusses content limitations in front of an infographic and a Netflix home page screen. A man talks in front of a diagram that transitions into the Netflix home landing page.","on_screen_text":"WHAT WAS PROMISED?\nNO ADS\nBINGE WATCHING\nUNLIMITED CONTENT\nLOWER AD TIER\nRELEASE SCHEDULE\nLIMITED CONTENT","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_e594a2aa602446937196791b467891e4"],"fused_summary":"Sander Saar concludes how content availability on streaming platforms has become more restricted over time."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_64","window_index":64,"start_ms":768552,"end_ms":783109,"duration_ms":14557,"visual_description":"A man speaks against a Netflix landing page background, followed by text slides posing questions about Netflix's transformation into a TV network. A man addresses the camera in front of a backdrop displaying the Netflix website homepage. The man continues speaking as text appears on a white screen asking if Netflix is transforming into a TV network, followed by a financial comparison chart.","on_screen_text":"NETFLIX\nEnglish\nUnlimited movies, TV\nshows, and more.\nWatch anywhere. Cancel anytime.\nReady to watch? Enter your email to create or restart your membership.\nEmail address\nGet Started >\nIN NETFLIX\nTRANSFORMING INTO A\nTV NETWORK?\nNETFLIX\n2021\nNETFLIX\n2022\nNetflix\n2021\nGoogle\nMeta\nNetflix\n2022\nDisney\nWarner\nDiscovery\nRevenue\n(2021)\n30\n257\n39\n28\n67\n11.6\nValuation\n(2022)\n304\n1,440\n436\n77\n171\n33\nRevenue\nmultiple\n10x\n5.6x\n11x\n2.8x\n2.5x","facets":{"composition":"centered","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_e594a2aa602446937196791b467891e4"],"fused_summary":"The speaker analyzes whether Netflix is transforming into a traditional TV network while discussing its website claims and market perception."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_65","window_index":65,"start_ms":783109,"end_ms":793353,"duration_ms":10244,"visual_description":"The presenter stands in front of a financial valuation graphic comparing Netflix's multiples in 2021 and 2022 against other tech and media giants. The presenter explains the revenue multiple drops while positioned alongside a comparison table of Netflix, Google, Meta, Disney, and Warner Discovery.","on_screen_text":"NETFLIX\n2021\n2022\nNetflix\nGoogle\nMeta\nDisney\nWarner\nDiscovery\nRevenue\n(2021)\nValuation\n(2022)\nmultiple\n30\n257\n39\n28\n67\n11.6\n304\n1,440\n436\n77\n171\n33\n10x\n5.6x\n11x\n2.8x\n2.5x","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_45935407-f245-4ec3-86e8-0798c224d48c","ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_e594a2aa602446937196791b467891e4","ent_ee540c92bd2c6babe44da24d809ee03a"],"fused_summary":"The speaker contrasts Netflix's 2021 valuation multiple of 10 times revenue with its drop to 2.8 times revenue in 2022."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_66","window_index":66,"start_ms":793353,"end_ms":808353,"duration_ms":15000,"visual_description":"The speaker remains in front of the financial graphic, detailing valuation multiples between big tech firms and entertainment conglomerates. The presenter continues gesticulating and explaining the comparative revenue multiple table.","on_screen_text":"NETFLIX\n2021\n2022\nNetflix\nGoogle\nMeta\nDisney\nWarner\nDiscovery\nRevenue\n(2021)\n30\n257\n39\n28\n67\n11.6\nValuation\n(2022)\n304\n1,440\n436\n77\n171\n33\nmultiple\n10x\n5.6x\n11x\n2.8x\n2.5x","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_45935407-f245-4ec3-86e8-0798c224d48c","ent_57e36c5da0caa91427a797c7e5b6f432","ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_e594a2aa602446937196791b467891e4","ent_ee540c92bd2c6babe44da24d809ee03a"],"fused_summary":"The speaker compares Netflix's previous valuation similarity to Google and Meta against its current valuation resemblance to Disney and Warner Discovery."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_67","window_index":67,"start_ms":808353,"end_ms":820467,"duration_ms":12114,"visual_description":"The speaker finishes explaining the valuation comparison and cuts to a close-up against a plain studio background to pose questions to the audience. The man stands beside the financial comparison chart while finishing the points on Warner Discovery and Disney. Close-up of the man speaking directly to the viewer in front of a neutral grey backdrop, asking about Netflix's tech status.","on_screen_text":"NETFLIX\n2021\n2022\nNetflix\nGoogle\nMeta\nDisney\nWarner\nDiscovery\nRevenue\n(2021)\n30\n257\n39\n28\n67\n11.6\nValuation\n(2022)\n304\n1,440\n436\n77\n171\n33\nmultiple\n10x\n5.6x\n11x\n2.8x\n2.5x\nSMASH!","facets":{"composition":"centered","lighting_class":"studio","motion_class":"low","camera_type_hint":"close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_8c6be69d-6c36-4b46-b5ab-77effef45b42","ent_e594a2aa602446937196791b467891e4","ent_ee540c92bd2c6babe44da24d809ee03a"],"fused_summary":"The speaker concludes the discussion on Netflix's valuation and asks viewers how they think Netflix can sustain future growth."},{"kind":"window","id":"vwin_video_eAHuNTkDivA_68","window_index":68,"start_ms":820467,"end_ms":828467,"duration_ms":8000,"visual_description":"A man in a patterned collared shirt speaks directly to the camera against a studio gradient background, gesturing with his hands. A man addresses the camera against a neutral gradient backdrop. The man speaks enthusiastically, clapping hands together and pointing upwards to wrap up the video against a studio backdrop.","on_screen_text":null,"facets":{"composition":"centered","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"friendly"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Sander Saar concludes his discussion on traditional TV networks, thanking the audience and inviting them to like, subscribe, and watch additional videos."}],"moments":[{"arv":"1.0","id":"mom_zrxbkbqqfao47dubjs7a3lqfwb","moment_uri":"arv:video_eAHuNTkDivA#t=0,49266","asset_id":"video_eAHuNTkDivA","start_ms":0,"end_ms":49266,"title":"Intro: what happened with Netflix?"},{"arv":"1.0","id":"mom_2kw7uv6doqyaaee7ut4iz5khhl","moment_uri":"arv:video_eAHuNTkDivA#t=49266,231236","asset_id":"video_eAHuNTkDivA","start_ms":49266,"end_ms":231236,"snap":"sentence","title":"Why is Netflix losing content and 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lost 200,000 subscribers last quarter, which is the first time in history that they've not been growing. All the while, the subscription video-on-demand market has been growing 25% year over year. Just Netflix has been losing market share all the way from 40% to now less than 30% of the market in the US. At the same time, Netflix's stock has come down from $700 at its peak to $170, losing 70% of the value just in this year and being marked by Goldman Sachs as a sell.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":30000,"text":"In addition, they've gone through 2 double layoffs in May, 2% of their workforce, and now another 300 people in June. Hi, I'm Sandra, and I'm really excited to explore with you why this is happening. And is Netflix coming to the end of the road? And what are the options and strategies they're using to keep growing? So why this is happening. Number one is that there's less and less of content available on Netflix. There's almost half of the content compared to the time 10 years ago when they launched their streaming service because everybody else has been taking their content away.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":61000,"text":"And at the same time, Netflix has had to continue increasing their investment into content. So they have half the content, but they're spending almost 6 times as much as they did before. At the same time, that's still not enough. If you look at the competitors like Disney and Discovery and HBO Max, who are all spending more than Netflix is spending, uh, and who come with their existing catalog content, which Netflix doesn't have either, and more and more content is being pulled away from Netflix at the same time.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":90000,"text":"So they're going increasing content investment while having less content. But when you look at the quality of the content, I was using the IMDb ratings for the top 10 most popular shows on the platforms now. Then the average score of Netflix, when we look at it first, like October 2020, Netflix was in the top right there above Disney, above Prime Video. But if you look at it now, Netflix has fallen to number 4, still 7.6 average score for the top most popular shows.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":117000,"text":"But Apple TV+ is leading with almost 7.8, followed by Disney+ closely and HBO Max HBO Max. So in content quality, if we use the user ratings for that, you can see that they're lagging behind. The user— users are appreciating content on other platforms more. At the same time, if you add Netflix Studios business, like the content that they actually produce rather than just the originals that they commission elsewhere, the score drops even below Amazon Prime Video at 6.9 on IMDb.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":146000,"text":"So the stuff that Netflix actually creates in-house. So there's a big challenge on the quality side. And you could argue that yes, Netflix still has got more content available today than, for example, HBO Max or Disney Plus, not really competing with Prime Video that's got a vast, vast catalog. But if you look at the quality shows, which here are defined by Reelgood as the score above 7.5 and higher, you can see that HBO Max actually has got more shows available than Netflix does in that category.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":175000,"text":"And they're very closely followed, you know, in the average category of 6.0 and higher, which is good quality content. Prime Video is higher than Netflix in that category. So in the quality of content, even though the amount might be higher, the stuff that is on the platform is less of quality. At the same time, the platform is the most expensive one. Netflix is charging more than anybody else in the industry and has kept increasing its prices year over year.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":200000,"text":"For the last 3 years. And if you look at the bang for buck, like how much content are you getting for the dollar you spend, then Prime Video is absolutely outstripping anybody else. But if you look at the quality content space, then also actually HBO Max is higher than, for example, Netflix in that category as well. But Reed Hastings doesn't really see the rest of the subscription platforms as its competition.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":225000,"text":"Reed Hastings, the co-CEO of Netflix, sees the majority of the competition coming from sleep. And I kind of agree with you if you expand sleep to also every bit— everything else that users can do online, meaning playing games, watching other services, going to social media, watching TikTok, etc., which really expands the competitive landscape. And this is what I think is actually what we should be competing— comparing Netflix against rather than comparing it to other subscription services, because those pose the largest challenges for Netflix.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":257000,"text":"Number one is the talent pool, then discovery and monetization. Let's dive into each one of them. On talent pool, for every single global TV or movie executive, there is at least 1,000 TikTok creators. That really is 5% of the whole platform on TikTok are creating or posting themselves, which just expands the talent pool massively. So if we went to, you know, also from the distribution side, you know, just having 100 channels available over TV to now on streaming services, we have thousands of hours content produced actually on social platforms has tens of thousands of hours, complete abundance of content that is produced every minute.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":294000,"text":"For example, like, the CEOs of Netflix can decide only for the 6.5 hours of content that they produce every day. That's about 2,800 hours of content produced yearly. But YouTube produces the same amount of content in just 5 minutes. With 500 hours of content uploaded, the same amount that Netflix makes in a year, YouTube gets posted every 5 minutes.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":319000,"text":"That's just an insane difference in the talent pool that they have access to. Not to even talk about the different formats that those platforms have really innovated on, like interactive video or vertical video, live video, or using AR and making the creation process much more simpler. Now moving on from the content side to discovery. Netflix's average session is just 2 videos per session, and somebody like TikTok is seeing actually 26 videos consumed per session.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":348000,"text":"So the number of triggers that the platform can get from all the way from, you know, what somebody's searching searching, scrolling through, stopping, view-throughs, click-throughs, what they're adding to the list is limited on what you can get on Netflix just for 2 choices that the consumer makes. On TikTok, the consumer makes 26 choices, plus you can add all the other metrics that they've— or engagements that they have on the platform, you know, duetting with other creators or adding it to your favorites or commenting, which are not really available on Netflix at all.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":377000,"text":"So the number of triggers, that input that you get to make the discovery so much more better, is so much more powerful on TikTok or YouTube and otherwise. And also represented in App Store ratings. TikTok boasts 4.8 together with Apple TV+, which I was surprised about as well. YouTube's got 4.7, and you can see Netflix is lagging behind with 3.8. You can see the consumer satisfaction also respected, uh, really reflected in their rating, App Store ratings as well.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":404000,"text":"And the overall distribution and creation is controlled. You know, Netflix executives decide what's going to be coming on the platform, what they commission the content or what they license for the platform. While it's completely algorithmic. What gets put in front of people, what people upload first of all is completely open, and then what gets put in front of people is completely algorithmic. So you could really have many, many more SKUs of different interest groups that can benefit from having more content available.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":429000,"text":"And you can see it in consumption habits. You can see the time on YouTube increasing while the time on Netflix decreasing year over year. And now even more so, TikTok is expected to overtake YouTube in 2022 in the US, which it already did briefly in the UK. UK and Android devices last year, and also in some months in the US. But the matter of fact is we're spending less and less time going to cinemas, we're spending less time watching traditional TV, and we're spending more and more time on our mobile.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":459000,"text":"And that's what really Netflix needs to unlock. And the third area, monetization, that's again where Netflix is in a really uncompetitive position compared to the social platforms, where, you know, TikTok content funds is $200 million and other content funds might be reaching, you know, billions of dollars, but nothing compared to how much Netflix has to spend in order to have the library available that they have. And the more challenging thing is that while in 2019 Netflix was making more money, bringing in more money than the competitors, then today YouTube passed Netflix in 2021 in their total annual revenue, and TikTok passed it way in 2020, making more money than Netflix did in 2019.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":503000,"text":"So you can see the power shift in monetization and revenue that they can attract. So what's next? How is Netflix looking to solve these challenges that we just talked about? They're talking about new economic models like lower ad tier models, also content updates and new lines of business, which we're gonna go through. Almost every other platform out there, whether it's subscription or ad-supported platform, has got free and paid tiers, which Netflix is now first time in history entertaining as well.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":529000,"text":"But they've been always saying there's no ads, but this time they're saying that the ad-supported version will be coming Disney+ will also launch an ad-supported version later this year. And the argument there is very simple. If you take somebody like Hulu who makes $5.99 for the people who are just using the ad-supported version and makes $11.99 from people who are using the non-ad version, the complete subscription package, then actually Hulu themselves, it's more economical for them to have the people watching ads and paying that lower tier because they can make almost $14, $13.99 for every user compared to somebody who pays for the full amount, $11.99.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":566000,"text":"So it economically makes more money, more sense for the users, and lowers the barrier of entry for getting new customers on board. The second thing is content updates. There's a new release cadence. You know, Netflix was the one who really brought binge-watching to the market, and now they're kind of pulling back because then with the recent season 4 release of Stranger Things, they did not release the last 2 episodes. They waited for 5 weeks to drop them.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":592000,"text":"And obviously you can see how that should help them increase their, uh, lower their churn. And, and, uh, you can see the new cadence being used or coming back from the old TV days where some of the episodes are released in bulk but others are waited out for a month in order to make sure that you renew and the retention is higher. Disney+, Apple TV have been doing that from the beginning with a kind of weekly release cadence, but Netflix seems to be going back to that as well.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":618000,"text":"On the content side also, they are getting— they're really losing more and more of their licensed content to other platforms who are also competing and bidding for that content now. Or some of them who might be the content owners who have their own services that they're getting their content back from Netflix. So Netflix is refocusing their content for those big hits to really build their library as well. And they've told Hollywood executives all around that they want to focus on those broad appeal big shows.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":644000,"text":"So we'll see more and more of that coming as well on the content side. In addition, they're experimenting with new formats. They launched Fast Loves in 2021, where you could have those TikTok-style vertical scrollable videos with mostly comedy. And now they're using it for other formats as well, like Stranger Things, to attract viewers in and have that much better mobile consumption experience. On the new lines of business, Netflix has entered the gaming space on mobile.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":669000,"text":"They've acquired Next Games, who was making the Stranger Things game, but also Night School Studio to build out their mobile gaming platform. In order to tap into those other moments besides just sitting behind a TV or watching content on a mobile phone, they want to enter into new mediums. It's to be seen how well that's going. In addition, Netflix is also trying to build new lines of business by limiting account sharing. They're now cracking down in Latin America and Costa Rica where they're asking for $2 to $3 depending on the country to add additional people to your accounts.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":700000,"text":"So unless you co-locate or cohabit a single location, they will ask you to start paying for the additional users that you might be sharing your passwords with today in order to increase the market share and make it easier for them to monetize all of the users. And there are rumors that they might be entering into the value chain more vertically integrating by buying Roku. That's to be seen because I think there's lots of sensitivities where it doesn't make sense because Netflix will be then competing with a lot of the platforms who are bringing them the customers.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":730000,"text":"But that's— I'm clear, it's clear that those are the new business areas that they're looking to enter. By the way, if you want to see more of the content around like who's controlling the rails and who are becoming the new cable operators, you can check out this video right above the info button. But what's happening with Netflix? They promised no ads, they promised binge-watching, they promised unlimited content on their platform, and we had that 10 years ago. Now we have a lower-tier ad-supported tier coming.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":757000,"text":"We have new release schedule. No longer can we watch everything at once. We have to wait a month or a week to see the rest of the content. And the content is getting more and more limiting by more being taken away from the platform. If you go to Netflix website, it still says, you know, unlimited shows and gives you all those promises. But I'm not sure if that's the case because Netflix in my mind might be transforming into a traditional TV network. And this is certainly how the market sees Netflix as well.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":783000,"text":"In 2021, Netflix was valued at 10 times their revenue. And now by losing 70% of their value, they're valued about 2.8 times their revenue. While the previous revenue in 2021 was much similar to where Google and Facebook and Meta are now between the 6 to 10 range multiple on the revenue, then Netflix today is much more similar to what Warner Discovery or Disney is valued at.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":809000,"text":"But I put that question back to you. How do you think Netflix will be able to keep growing from here onwards? And if they're gonna manage to keep this tech company status, or they kind of fall back to the traditional TV network. Thank you very much for watching. I hope you enjoyed this video. If you did, please give it a thumbs up, subscribe to the channel, and watch these videos.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"}],"speakers":[{"speaker_id":"ent_d0334636346a1c48288abd72c3622553","entity_id":"ent_d0334636346a1c48288abd72c3622553","name":"Sander Saar","speaker_labels":["Speaker A"],"confidence":0.95,"method_version":"speaker-attribution-model-v3"}],"audio_spans":[],"people_spans":[{"id":"person_span_c55052eea79f5520452bc987e1e90e27","start_ms":0,"end_ms":11600,"name":"Sander Saar","description":"Host wearing a patterned patterned collared shirt speaking to the camera.","provenance":"metadata","verified":true,"evidence_quote":"Story/Camera/Editing: Sander Saar","text":"Sander Saar (Host wearing a patterned patterned collared shirt speaking to the camera.), named in the video's title or 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