{"arv":"1.0","success":true,"request_id":"req_9b22c9c7-038d-4f14-b993-9a49cf001b46","schema_version":"arv@1.0","data":{"asset":{"id":"video_xLuT3qChc70","content_hash":"sha256:7793037ea8f037bc8320104256f0e2e4e1a023c5b5d25ef12a22fe8717d065b9","owner_id":"sandersaar","hosting_mode":"mode_a","source":{"kind":"youtube_oauth","source_url":"https://www.youtube.com/watch?v=xLuT3qChc70","ingested_at":"2026-08-26T17:34:01.398Z"},"origin_playback":{"platform":"youtube","external_id":"xLuT3qChc70","watch_url":"https://www.youtube.com/watch?v=xLuT3qChc70","media_fragments_template":"https://www.youtube.com/watch?v=xLuT3qChc70&t={start_seconds}s"},"duration_ms":906000,"language_primary":"en","c2pa":{"has_ai_disclosure":false},"schema_version":"arv@1.0","ingested_via_pipeline_version":"cascade-mm-quality-v1-17"},"creator":{"id":"sandersaar","handle":"sandersaar","namespace_url":"https://agentcdn.com/creators/sandersaar","verified":true,"verified_via":["youtube_oauth"],"trust_signals_url":"https://api.agentcdn.com/public/trust/sandersaar"},"display":{"title":"Retail Media Boom: Why Companies Build Ad Networks","description":"Sander explores the rapid rise of retail media and why companies across various industries are launching their own advertising networks. The video examines key drivers behind this shift, including Apple iOS 14 privacy changes, regulations like GDPR and CCPA, economic slowdowns, and the high margins of closed-loop ad models. It also assesses the industry implications, detailing how shifting ad spend impacts multinational corporations, small businesses, social platforms, and ad agencies.","thumbnail_url":"https://i.ytimg.com/vi/xLuT3qChc70/hqdefault.jpg","publish_date":"2022-06-04T04:12:33.000Z","watch_url":"https://agentcdn.com/creators/sandersaar/videos/video_xLuT3qChc70/watch"},"video_facets":{"evidence":{"skill_level":[{"start_ms":158158,"end_ms":342350,"via":"chapter"},{"start_ms":306650,"end_ms":349105,"via":"on_screen"},{"start_ms":526096,"end_ms":692143,"via":"chapter"},{"start_ms":754951,"end_ms":784053,"via":"on_screen"}],"production_value":[{"start_ms":10307,"end_ms":141547,"via":"chapter"},{"start_ms":96625,"end_ms":129792,"via":"on_screen"},{"start_ms":399959,"end_ms":526096,"via":"chapter"}],"originality_signal":[{"start_ms":158158,"end_ms":342350,"via":"chapter"},{"start_ms":293207,"end_ms":306650,"via":"on_screen"},{"start_ms":541003,"end_ms":570000,"via":"on_screen"},{"start_ms":643199,"end_ms":687764,"via":"on_screen"},{"start_ms":692143,"end_ms":892697,"via":"chapter"},{"start_ms":835694,"end_ms":844685,"via":"on_screen"},{"start_ms":853002,"end_ms":867372,"via":"on_screen"}],"is_evergreen_or_dated":[{"start_ms":339400,"end_ms":349105,"via":"on_screen"},{"start_ms":555000,"end_ms":570000,"via":"on_screen"},{"start_ms":713083,"end_ms":727007,"via":"on_screen"}]},"skill_level":"intermediate","production_value":"edited_pro","originality_signal":"aggregation","sponsorship_status":"none","primary_language":"en","is_evergreen_or_dated":"dated","speech_pace_wpm":198,"music_presence":"none"},"categories":{"taxonomy_version":"agentcdn-categories-v1","primary":{"id":"marketing_media","label":"Marketing and Media"},"secondary":[{"id":"business_finance","label":"Business and Finance"},{"id":"technology","label":"Technology"}]},"format":{"label":"monologue","evidence":{"main_speakers":1,"minor_speakers":0,"main_speaker_shares":[1]},"segments":[{"label":"monologue","start_ms":0,"end_ms":906000}],"classifier_version":"video-format-v2"},"custom_metadata":{"age_rating":"general","editorial_tier":"ugc","content_warnings":[],"commercial_intent":"news_explainer","sponsorship_partners":[],"accessibility_features":[]},"chapters":[{"id":"chapter_video_xLuT3qChc70_e7152015d885cf84","chapter_index":0,"title":"Intro: retail media boom","summary":"Sander introduces how companies across various sectors are launching their own advertising networks and outgrowing traditional platforms.","transcript_text":"Hi, I'm Sander, and I'm really excited to explore with you how absolutely every single company is becoming an ad network and how the retail media is growing faster than Facebook or Google.","visual_description":"The presenter stands against a light background with title text graphics displaying beside him.","start_ms":0,"end_ms":10307,"duration_ms":10307,"evidence_grade":"C","confidence_band":"medium","boundary_snap":null,"entity_ids":[],"products_mentioned":[],"category":{"id":"marketing_media","label":"Marketing and Media"}},{"id":"chapter_video_xLuT3qChc70_da7963dc967de18f","chapter_index":1,"title":"Every company is building an ad network","summary":"Sander demonstrates real-world examples of advertising appearing across gas stations, travel apps, food delivery, airlines, and retail marketplaces.","transcript_text":"We're used to seeing ads on social media, on Instagram and YouTube, and as well as on search like Google Search and Bing, as well as news outlets like The Verge. But now ads are absolutely everywhere. I went to a petrol station and Chevron served me an ad for a supermarket, Albertsons. I then opened an app in order to plan my trip to a conference, Booking.com. Almost the first 2 listings the first screen were all ads. I then opened a credit card app. I was seeing offers there for third parties. I then tried to order food on Uber or Instacart, and you see ads served up left, right, and center. Even an airline, an American airline, has become an ad network. They were serving ads in order to unlock free Wi-Fi on board. Of course, you know, when you tell your friend to download an app from the App Store, the first one is never the right one because it's an ad. And now Apple is also asking you to be notified when they have updates or recommendations for you. When I got to the conference, the first load screen that loaded was an ad. So even a conference holder is becoming an ad network. And you know, when you go to Walmart, you type in water, none of the first are going to be good for you. They're going to be something that is sponsored, something that somebody has paid for. It's an ad. On Amazon, you type in water and you see content about it, the trending products, but they're all sponsored. Somebody is paying to be there. When you then open the Amazon Fire TV and want to watch something, Oops, almost all of it is Prime Video or Freevee content that you see on the front screen, or Roku for that matter, who's doing the exact same thing, pushing content, Roku Originals. We'll see that everyone, absolutely everyone from the e-commerce marketplaces like Amazon and eBay to the big box mass retail like Walmart and Target, to the category-focused retailers like Best Buy and CVS, and to travel companies that we've seen like Booking or Uber, to the entertainment platforms like Roku. Absolutely everybody has become an ad network. So if you switch those logos to B2B logos, you see that they have those brands like Amazon Ads, eBay Ads, Walmart Connect, Roku Advertising, Shopify Audiences, whatever you call them. Their whole goal is to bring together those 2 big worlds, truly focus, bring together the commerce and the media to help you buy something on the same platform when you consume that. And this is not new.","visual_description":"The host presents mobile app mockups and category lists showing ad placements in everyday digital services.","start_ms":10307,"end_ms":141547,"duration_ms":131240,"evidence_grade":"C","confidence_band":"medium","boundary_snap":null,"entity_ids":[],"products_mentioned":[],"category":{"id":"marketing_media","label":"Marketing and Media"}},{"id":"chapter_video_xLuT3qChc70_57c0ae6d2594bf24","chapter_index":2,"title":"Why now?","summary":"Sander outlines the three major catalysts driving companies to build ad networks: privacy changes, macroeconomic pressures, and growth opportunities.","transcript_text":"I'm taking this idea from Eric Schaeffer, who who has a Mobile Dev Memo content. He's talking about that a lot on his blog, how everything is an ad network, but why, why is that happening now? I believe there's 3 key changes in the world that are driving it.","visual_description":"The presenter stands before slides presenting the three driving pillars: Privacy Changes, Growth Opportunity, and Macro Economy.","start_ms":141547,"end_ms":158158,"duration_ms":16611,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":141178,"snapped_to_ms":141547},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_xLuT3qChc70_331bc85ccae9f27c","chapter_index":3,"title":"Privacy changes","summary":"The discussion covers how platform policy shifts, state regulations like GDPR and CCPA, and consumer privacy habits ended traditional targeting.","transcript_text":"Number one is the privacy change from the industry platform and user point of view, the macroeconomic climate, but also how, what kind of growth opportunity and new business model this unlocks. So let's dive into each one of them to tell you more about it. Number one is the platform's focus on privacy. We saw that in 2017 Safari introduced a blocker that was tracking the advertiser IDs, then the Efficient Tracking Protection from Firefox afterwards, then Chrome in 2018 announced the cookie deprecation which they've not completed, they're expected to complete that by 2023, and the biggest change overall was the Apple iOS 14 where the identifier for advertisers was deprecated with the iOS 14 update. And then Google announced Privacy Sandbox to find new ways to also deprecate the Google Advertiser ID from their services by about 2024, in about 2 years. So we see a lot of this focus around privacy protection and tracking protection from the operating systems to application levels. And that's also coming from because a lot of the politicians, more predominantly European Union with the GDPR, General Data Protection Act, as well as the US states like Utah, as well as California, who started with consumer protection acts that are blocking companies' access without explicit consent. And that has also changed user behavior. Users are more and more using now ad blockers and blocking trackers by default. So if you even don't know on Safari that by default you're actually not letting cross-site tracking happen, or if you're using a browser like Firefox or Brave, those things are on by default. Also, consumers are more and more using VPN services. That means that the IP of the user is not necessarily seen. So iCloud has got this feature called Private Relay that's built in. And also when you're a Google One subscriber using any of their paid services, cloud services, you get free VPN from Google. So they control the traffic that goes through their services. And the third area is hiding your email, hiding your identity that used to bring everything together using Hide My Email that automatically generates new email for every service that you sign up to. And users are using that more and more. You see the ad blocking growth rapidly, almost a third to 40% depending on the region utilizing that, as well as the VPN growth having doubled in the last 3 years as well. So this is massive growth in the user adoption in these services as well. We also see that the challenges now that come from that is number one, you cannot do any more one-on-one targeting because you don't have that identity across the board. That has also increased the advertising cost rate in Google Search as well as Facebook services because they can't be as effective in matching you with the result of the ad, as well as there's limited measurement because there's no unified identifier across the services. And that has really changed the game. In addition to that, we mentioned there is macroeconomic slowdown.","visual_description":"Visual timeline slides and data charts outline OS tracker blocking, regulatory policies, and rising VPN usage.","start_ms":158158,"end_ms":342350,"duration_ms":184192,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":168994,"snapped_to_ms":158158},"entity_ids":[],"products_mentioned":[],"category":{"id":"technology","label":"Technology"}},{"id":"chapter_video_xLuT3qChc70_c8db13cbb45f89f7","chapter_index":4,"title":"Economic slowdown","summary":"Sander examines macroeconomic headwinds, including inflation, GDP drops, and skyrocketing supply chain costs, that push retailers toward ad monetization.","transcript_text":"We had the first quarter of declining growth and we're expected to have a second quarter of declining growth, GDP growth as well. We've seen the highest inflation almost in the last 40 years that the economy has seen. Also, we see the companies massively highly evaluated, highly valued, and they are not being able to match their valuations because they're getting too far in the future and not based on the economics today. In addition to macroeconomic side, there is a supply chain constraint. We've seen a 40 times increase in the cost of shipment of one container that used to be $500 from China to the US. Now it's more than $20,000, between $15,000 and $20,000. In addition to the shipping time has also increased from 50 days to 120 days. And you see how the big box retailers like Walmart plan to invest $14 billion to build their own vertical logistics, as well as Target, who said they're investing $5 billion in their own operations.","visual_description":"Economic charts display quarterly GDP contractions, historical inflation rates, and shipping cost increases.","start_ms":342350,"end_ms":399959,"duration_ms":57609,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":339400,"snapped_to_ms":342350},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_xLuT3qChc70_6aa98283a5675f65","chapter_index":5,"title":"Growth opportunity","summary":"Amazon's closed-loop advertising model is highlighted as the primary blueprint for high-margin profitability in retail media.","transcript_text":"And you could see more and more of those investments coming from most of the other large big box retailers. And who's one of the biggest winners of that? Obviously the poster boy of that is Amazon with Amazon Advertising, where they managed to close the whole loop on one single platform, all the way from awareness, watching Prime Video or watching Freevee or visiting IMDb or watching Twitch content or going to Whole Foods or using Alexa or Ring or Aero or any of the services to understand your interest and the desire and then also bring you the awareness, actually show you the ad spots. And Amazon Ads is what brings it all together, all the way to the action, to the purchase on their platform. That's why we've seen in the last year almost 60% increase in Amazon Ads services, now reaching more than $31 billion in 2021. If you put that in perspective, that's more than YouTube, that is $28 billion, or even more than YouTube and Pinterest combined. And Twitter is just $5 billion, if you put that in perspective. So Amazon has truly minted themselves as the 3rd largest player in the ad space. And it's interesting that it's not just a massive economic growth opportunity for Amazon, but it's also relevant for profitability. Of course, it brings them scale, they have massive first-party data advantage. But if you look at those 2 graphs here on the right, that's from Luma and through their Digital Media Summit, which I'm also going to link down below. You should check out their videos, which are super useful and valuable in the space, they showcase those 2 lines. The orange one is Amazon with their ads revenue or ads income and blue one without the Amazon ads income. And you can see that Amazon wouldn't really have been profitable even more than the last 10 to 12 quarters if they didn't have advertising in the space. So you can see that it's a really high margin business estimated to be a 35% contribution. That's why you see the retail media really exploding onto the big scale and you'll see a very healthy, almost a 40% average annual growth across forecasted from the last couple of years all the way to 2024.","visual_description":"Infographics show Amazon's closed-loop conversion funnel and charts comparing retail operating income with and without ads.","start_ms":399959,"end_ms":526096,"duration_ms":126137,"evidence_grade":"C","confidence_band":"medium","boundary_snap":null,"entity_ids":[],"products_mentioned":[],"category":{"id":"marketing_media","label":"Marketing and Media"}},{"id":"chapter_video_xLuT3qChc70_6a0bb5e78d8df51d","chapter_index":6,"title":"Implications: multinational brands vs. SMB brands","summary":"Sander analyzes the winners and losers of the shift, showing why large retailers and traditional TV win over direct-to-consumer SMBs.","transcript_text":"So, but what are the implications of all of that? This being obviously a massive shift from privacy side, being a massive opportunity from revenue side, and also helping to counter all of the macroeconomic climate. So who are the winners and losers? One of the winners is definitely going to be the big box retail as opposed to the small and medium-sized business. And I know it sounds cliché because Facebook has been talking about it a lot, but I truly believe this to be the case. And why, why is that? We see that even over the last couple of quarters that while Walmart has been growing fast and is showing a strong performance in the US, you see somebody like Glossier, who's been the poster boy of the direct-to-consumer brand, laying off 80 people this year, not really showing any new openings in the company and losing their traction also on some of their key platforms like Instagram. And that is happening for a couple of reasons. Number one is that those companies are heavily reliant on the third-party data they got from Facebook and Google. In addition, they're also heavily reliant on the direct response performance advertising, which has to have those trackers that are connected across the board. In addition, they have smaller basket size and also higher logistics costs because they don't have that volume. And as you saw, those macroeconomic climate is definitely working against them, but the privacy concerns are working against them. Hence, the Walmarts and the big box and the big nationals are really gaining because they have the first-party data of their customers, not just online but also offline. They are limited reliant on direct response. They're mostly reliant on brand advertising, and they have a larger basket size because they're combining multiple different products, and therefore their logistics costs are also lower because they can vertically integrate. As we saw, they're heavily investing in that space. So as you know, if you're buying something like an Old Spice, you're not going to buy that from a direct response ad on Instagram, but if you're going to buy a glamorous suitcase from Away, you might do that. And that's why those companies are much more reliant on that. And as on a side note, there's another winner in the space through that is TV advertising, which has been really the number one top of the food chain in the brand advertising space. And you even see some of the strong D2C brands looking at TV advertising as a way to grow because they see inefficiencies in their direct-to-response advertising. And TV is expected to grow and sees a big bump this year of more than 20% growth in their revenues. And you see that already as the 200 biggest advertisers, 80% of them are the biggest TV ad buyers while they only account for half of the rest of the ad market. So you see those digital kind of analog channels coming back and digital channels struggling to keep up on the same scale. Another one who are the winners and losers is the platforms versus agencies.","visual_description":"A seesaw graphic contrasts multinational retailers against DTC startups alongside connected TV ad spend charts.","start_ms":526096,"end_ms":692143,"duration_ms":166047,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":526755,"snapped_to_ms":526096},"entity_ids":[],"products_mentioned":[],"category":{"id":"business_finance","label":"Business and Finance"}},{"id":"chapter_video_xLuT3qChc70_740036bea9372c2e","chapter_index":7,"title":"Implications: social platforms vs. ad tech and agencies","summary":"Social platforms face revenue hits while ad agencies, data clean rooms, and Apple gain market share in the privacy-first ad landscape.","transcript_text":"It's interesting that the platforms are stumbling in this space like Facebook and Snapchat and Twitter and how the ad agencies are growing. So if you look at somebody like an ad agency S4, which was started by Michael Sorrell from the WPP Group, a previous leader, they've grown in the last quarter 40% compared to year over year and boasting also 35% gross profit growth, not just revenue but also profit growth. While at the same time Facebook is just going 6%. So ad agencies growing 40% year over year in the first quarter and the platform's growing 6% year over year in the first quarter. And you can see Meta taking a massive hit. They're saying that about 7% of their revenue is caused by the iOS 14 change. You see the changes in their leadership by Sheryl Sandberg stepping down and giving lead to a new COO who's there really to fix their ad targeting and measurement space to get back to growing and be able to deliver that value. But you can see that the stock market has really penalized them. And Facebook, Meta has lost almost half of their value while Snapchat has lost more than 80% of its value. In the last 6 months. And what are they doing to counter that? Of course, Google and Facebook were known for their first-party data and automated performance at scale, but with all the retailers coming with the same technology now and they can do closed-loop attribution, meaning the purchase happens on the same platform where the awareness is happening, then you can really see that they're starting to do the same thing. That's why Instagram is launching Shop in order to bring the same attribution and the conversion straight to the platform, like TikTok is doing the same thing. Or even YouTube with their merch or event ticketing is doing the same thing. And we saw recently that messaging like WhatsApp Commerce as well as Messenger Commerce is coming to the US and the Western world as well. That's been happening for a long while in China already, so in order to bring that closed-loop attribution. Also, brands who have strong first-party data and are able to build those partnership data clean rooms with their partners are gonna be strong and growing in this space because they can really contribute and enrich that with their partner data rather than just being reliant on third parties like Facebook and Google in their data walled gardens, a similar approach that Amazon is taking. And that has created a massive ecosystem around it. So while all of the other identities are going away and being deprecated, there are many, many companies who are building their own identity. For example, the LiveRamp ATS or the Unified ID. There's many, many that are going to be in the market and they all have to work together. And that has created a very much a thriving ecosystem that Luma Labs has put together. So we see a number of funding going into that space to build that ecosystem around it, as well as the number of employees who are working on those. And the Lumascape also recently announced the Commerce Media Lumascape, where you can see really how fractured the space is in order to bring it all back together. But silently, who's another winner in the space? Apple. Apple has really seen a massive bump in their ad revenues exceeding more than $2 billion last year in their services, having the biggest contributor to be the Apple Ads. And they are estimated to add additional $10 billion in the next couple of years to their ad revenue space. So this is an interesting move from somebody who's hindering the space at the same time also being one of the biggest winners in this space.","visual_description":"Presentation slides show agency profit increases, social media stock drops, identity ecosystems, and Apple ad revenue headlines.","start_ms":692143,"end_ms":892697,"duration_ms":200554,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":687764,"snapped_to_ms":692143},"entity_ids":[],"products_mentioned":[],"category":{"id":"marketing_media","label":"Marketing and Media"}},{"id":"chapter_video_xLuT3qChc70_23495b189d524c1a","chapter_index":8,"title":"Conclusion and wrap-up","summary":"Sander wraps up the analysis and invites viewers to share their thoughts on the winners and losers in retail media.","transcript_text":"Thank you so much for watching. I hope you enjoyed this video. You learned something. If you did, please leave a comment. Let's have a discussion down below who you believe are the winners or losers in this space. Give it a thumbs up, share it, and I hope to see you next time.","visual_description":"The presenter speaks to the camera, gestures, and gives a thumbs-up against a clean studio backdrop.","start_ms":892697,"end_ms":905300,"duration_ms":12603,"evidence_grade":"C","confidence_band":"medium","boundary_snap":{"rule_applied":"sentence","snapped_from_ms":892403,"snapped_to_ms":892697},"entity_ids":[],"products_mentioned":[],"category":{"id":"marketing_media","label":"Marketing and Media"}}],"visual":[{"kind":"window","id":"vwin_video_xLuT3qChc70_0","window_index":0,"start_ms":0,"end_ms":10307,"duration_ms":10307,"visual_description":"A man addresses the camera against a plain background with graphic text overlays appearing next to him. Host stands centered against a light gray background talking to the camera. 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Here are some of\nhikes available in different areas of ...\nYosemite\nValley\nWawona &\nMariposa Grove\nBest Hiking Trails and Places to Hike in\nYosemite National Park - Thrillist\nThrillist - san-francisco > best-y...\n5:13\n1HE VERGE\nTECH\nSCIENCE\nMORE\nNew York state\npasses first-ever\n'right to repair'\nfor electronics\nThis Week in Elon: Come back to the\noffice, you're fired\nBehind the high-tech COVID-19 tests\nyou probably haven't heard about\nBMW i4 review: better than expected\ntheverge.com\nCATEGORY-FOCUSED\nRETAIL\n8:57\n5G\nHello, Sander!\nHow to fuel up\nLearn how to fuel up using\nthe Chevron mobile app\nSHOP FOR GRO\nSAVE ON\nwith Chevron and Tex\nGet a $10\ninvestment\nfrom Chevron\nCurrent station\nUndo\nManhattan\nBeach\nLIBERTY\nVILLAGE\nReady to fuel up!\nTap the Fuel Up button to pay at the pump\nMaps\nChevron","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Albertsons","Chevron Corporation","Microsoft Bing","Instagram","YouTube","Google Search"],"entity_ids":["ent_1c377ef3-4370-4457-b92b-f0326697c20f","ent_42081e75-9585-499d-ba0b-b6cc413e5c42","ent_6e019556c07d9204f84e4a55fbfa1158","ent_a9176dd183166c10af1ebcfc68c03585","ent_b29d737e-0ac5-4e9f-9fd2-1c32f379b8cb","ent_b987acd01400347ba9932dfd412e2c65","ent_c8cb1aeb06fa64ed4294c1279d0c7dca"],"fused_summary":"Sander explains how ads have moved beyond traditional social and search platforms into retail and service apps."},{"kind":"window","id":"vwin_video_xLuT3qChc70_2","window_index":2,"start_ms":24875,"end_ms":37500,"duration_ms":12625,"visual_description":"The host speaks beside phone mockups displaying Booking.com and American Express apps. Host stands beside a phone mockup displaying hotel ad listings on Booking.com. Host gestures near a mockup showing offers on the American Express mobile app.","on_screen_text":"TRAVEL & DELIVERY\nMARKETPLACES\nSearch\nAustin, United States of America\nJun 6 - Jun 8\nSort\nFilter\nMap\nStaysPro Marilyn Monroe Austin\nCity Furnished Apts\nPromoted\nGenius\n8.8 Excellent 121 reviews\n8 km from center\nTravel Sustainable\nCleanliness 9.2\nGetaway Deal\nOne-Bedroom Apartment\nEntire apartment - 70m' - 1 bed - 1\nbedroom - 1 living room - 1 bathroom\n2 nights\n$279\nOmni Barton Creek Resort\n& Spa\nAd\n8.5 Very Good - 201 reviews\n12 km from center\nDeluxe Room - 2 Queen Beds\nHotel room: 2 beds\n2 nights: $883\nFree cancellation\nHoliday Inn Express Austin\nNorth Central, an IHG Hotel\n8.0 Very Good 995 reviews\n10 km from center\nMobile-only price\nQueen Room with Two Queen Beds\nBooking.com\nPicked just for you\n0\nFood, groceries, drinks, etc\n5 orders until $10 reward\nCosta Mesa Wine and Spirits\n$0 Delivery Fee - 15-25 min\n5.0\nToday's offers\nSee all\nBuy 1, Get 1 Free\nRoast\n$0 Delivery Fee - 25-35 min\nShow h\n$0 D\nShop local with Visa. Take\n$5 off $20+ orders thru\n6/9. Terms apply.\nUse promo code VISAAMB\nOrder local ->\nUber","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["booking.com","American Express"],"entity_ids":["ent_198cb32d-8566-4678-954a-f3dff741bd34","ent_4e0728a7-9fed-493a-b629-50a957683748"],"fused_summary":"The speaker points out sponsored placements within travel and credit card applications."},{"kind":"window","id":"vwin_video_xLuT3qChc70_3","window_index":3,"start_ms":37500,"end_ms":49083,"duration_ms":11583,"visual_description":"The host talks while graphics display on-screen app mockups for Uber, Instacart, and American Airlines. Host discusses ad placements next to mockups of food delivery and airline apps.","on_screen_text":"TRAVEL & DELIVERY\nMARKETPLACES\n8:25\nPicked just for you\nFood, groceries, drinks, etc\n5 orders until $10 reward\nCosta Mesa Wine and Spirits\n$0 Delivery Fee 15-25 min\nToday's offers\nSee all\nBuy 1, Get 1 Free\nRoast\n$0 Delivery Fee 25-35 min\nFree i\nShop local with Visa. Take\n$5 off $20 orders thru\n6/9. Terms apply.\nUse promo code VISAMB\nOrder local\nUber\n3:58\nAmerican Airlines\nViasat\n25% off\nsitewide\nGet 20 minutes free WiFi by watching\nthis video\nquip\nWATCH\nA simpler loyalty\nprogram\nsponsoredaccess.viasat.com","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Instacart","American Airlines"],"entity_ids":["ent_31d22077-33f0-4de7-8c9c-563c08951d79","ent_c4ccb8fb-4257-45e5-a139-db0f09b86443","ent_d9cf738d-0fee-4d39-a8e9-495b4dd992ce"],"fused_summary":"The speaker reviews ad formats across delivery apps and in-flight Wi-Fi portals."},{"kind":"window","id":"vwin_video_xLuT3qChc70_4","window_index":4,"start_ms":49083,"end_ms":60425,"duration_ms":11342,"visual_description":"A presenter speaks in front of mobile UI mockups demonstrating ads in Apple services. The presenter talks while a phone display illustrates an Apple App Store notification prompt. The screen transitions to show a conference app UI alongside the SXSW logo.","on_screen_text":"CATEGORY-FOCUSED RETAIL\n8:26\nstreaming\nCancel\nnews\nradio\nmusic\nanime\nsports\ngame\nSTARZ\nEntertainment\nGET\nGASLIT\nOUTLANDER\nGHOSTBUSTERS\nPeacock TV: Stream TV & M...\nWatch TV, Movies, Sports, News\nOPEN\nSUN 4:00 PM\nToday\nStream Olivia Rodrigo's\nNew Movie\nBe the first to get new app\nreleases, special offers, and\nrecommendations.\nEnable Notifications\nNot Now\nSHOWTIME ORIGINALS\nBILLIONS\nDEXTER\nziwe\nTRY 30 DAYS FREE\nSXSW","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["App Store","Apple Inc."],"entity_ids":["ent_b159d83d-cc1f-4a39-80d4-3a29484ab560","ent_cf6c8881-890c-417d-9d46-94af34b68a20","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker explains how mobile platforms like Apple's App Store incorporate sponsored ads and promotional notification requests."},{"kind":"window","id":"vwin_video_xLuT3qChc70_5","window_index":5,"start_ms":60425,"end_ms":72584,"duration_ms":12159,"visual_description":"The presenter discusses search advertising while an e-commerce mobile screen appears next to him. The presenter gestures beside a phone graphic showing sponsored retail search results on Walmart.","on_screen_text":"CATEGORY-FOCUSED RETAIL\nSHOWTIME ORIGINALS\nSUPER PUMPED\nBILLIONS\nDEXTER\nSkip Ad\nYellowjackets\nziwe\nTHE MAN WHO FELL TO EARTH\n$3.99 A MONTH FOR 3 MONTHS\nTRY 30 DAYS FREE\nSHOWTIME\nSXSW\nMASS RETAIL\n8:21\nSearch\nwater\nHow do you want your items? | 95829\nTwizzlers Patriotic snacks Shop now\nevian\nWater the way nature intended\nSponsored by Evian\n$25.89\nevian Natural Spring Water,...\n$10.98\nevian Natural Spring Water...\n$24.0\nevian Natural Spring...\nSort and filter\nIn-store\nPrice range\nShop our rollbacks!\nFind tasty foods & beverages at everyday low prices.\nGreat Value Water\nSparkling Water\nFlavored Water\nResults for \"water\" (1000+)\nShop\nMy Items\nServices\nAccount\nWalmart","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_60d7bb1b-2565-467b-8434-2d27561a50da","ent_cf6c8881-890c-417d-9d46-94af34b68a20"],"fused_summary":"The speaker points out how even events and retailers like Walmart use sponsored ad placements in their apps."},{"kind":"window","id":"vwin_video_xLuT3qChc70_6","window_index":6,"start_ms":72584,"end_ms":83250,"duration_ms":10666,"visual_description":"The host talks alongside mockups of Amazon's e-commerce app and streaming interface. The host gestures next to a phone graphic illustrating sponsored product listings on Amazon. The presenter continues speaking as the graphic shifts to a smart TV entertainment UI.","on_screen_text":"MASS RETAIL\nWalmart\n8:21\nSearch\nHow do you want your items?\n95829\nPatriotic snacks Shop now\nevian\nWater the way\nnature intended\nSponsored by Evian\n25.89\nevian Natural\nSpring Water...\n162\n10.98\n71\n24.0\nSpring Water\nSort and filter\nIn-store\nPrice range\nShop our rollbacks!\nFind tasty foods & beverages at everyday\nlow prices\nGreat Value Water\nSparkling Water\nFlavored Water\nResults for \"water\" (1000+)\nShop\nMy Items\nServices\nAccount\nECOMMERCE\nMARKETPLACES\n8:20\nprime\nFilters\nHIGHLY RATED\nSponsored Based on star rating and number of customer ratings\nICELANDIC\n6 x 500mL\n12 x 900 mL\nORIGIN\nIcelandic Glacial Natural Spring\nAlkaline Water, 500 mL (6 Count)\nUnflavored 16.9 Fl Oz (Pack of 6)\n11,217\n19.98\n($0.10/Fl Oz)\nSNAP EBT eligible\nORIGIN, 100% Natural Sp\nWater, 900 mL, Recycled F\n30.4 FI Oz (Pack of 12)\n6,590\n1998\n($0.05/Fl Oz)\nLET'S CREATIVITY\nENTERTAINMENT\nPLATFORMS\nHome\nLive\nYour Videos\nMovie\nSettings\nAMAZON ORIGINAL\nThe\nMarvelous Maisel\nIncluded with prime\nHUNTERS\nBILLIONS\nTOM CLANCY'S\nJACK\nRYAN\nNETFLIX\nhulu\nprime video\nYouTube\nDisney+\nCHANNELS & APPS\nAMSTERDAM","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Amazon"],"entity_ids":["ent_a9e5db3c-e768-4e77-ab23-850a134d7b07"],"fused_summary":"The speaker details how Amazon prioritizes sponsored products and original content across its marketplace and streaming screens."},{"kind":"window","id":"vwin_video_xLuT3qChc70_7","window_index":7,"start_ms":83250,"end_ms":96625,"duration_ms":13375,"visual_description":"The presenter speaks with TV interface mockups showing streaming service menus behind him. The presenter talks while the screen switches between Amazon Fire TV and Roku platform home interfaces.","on_screen_text":"AMAZON ORIGINAL\nMarvelous Maisel\nIncluded with prime\nHome\nLive\nYour Videos\nMovie\nENTERTAINMENT PLATFORMS\nSettings\nAMSTERDAM\nCHANNELS & APPS\nHUNTERS\nB I L L I O N S\nJACK RYAN\nOUR PLANET\nNETFLIX\nhulu\nprime video\nYouTube\nDisney+\nRoku\n1 of 17 Items\nYouTubeTV\nhbo max\nPELOTON\nROKU Channel\nLIVE TV\nKIDS & family\ntv\nThe ROKU Channel\nRoku Original\nPunk'd\nSEASON 2\nHOSTED BY CHANCE THE RAPPER\nWatch Free\nPresented by verizon","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon Fire TV","Amazon Prime Video","Amazon Freevee"],"entity_ids":["ent_16a95613a1c70e6c6fe3790ee1233600","ent_2542035d-d2ac-4e09-9e85-cb039e777cda","ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_3eeafb1058ace17909318a9ea56bdca8"],"fused_summary":"The speaker demonstrates how connected TV platforms like Fire TV and Roku push their own original content directly on user home screens."},{"kind":"window","id":"vwin_video_xLuT3qChc70_8","window_index":8,"start_ms":96625,"end_ms":111625,"duration_ms":15000,"visual_description":"A man speaks in front of a white slide titled 'EVERYONE IS AN AD NETWORK' displaying various corporate logos. The presenter gestures as he lists various companies shown on the brand logo slide behind him.","on_screen_text":"EVERYONE IS AN AD NETWORK\nECOMMERCE MARKETPLACES\nMASS RETAIL\nCATEGORY-FOCUSED RETAIL\nTRAVEL & DELIVERY MARKETPLACES\nENTERTAINMENT PLATFORMS\nFINANCE & COMMERCE PLATFORMS\namazon\nWalmart\nBEST BUY\nBooking.com\nRoku\nshopify\nebay\nTARGET\nCVS pharmacy\nUber\nSpotify\nKlarna.\nEtsy\nmacys\nTHE HOME DEPOT\ninstacart\nzynga\nAMERICAN EXPRESS","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["booking.com","Amazon"],"entity_ids":["ent_198cb32d-8566-4678-954a-f3dff741bd34","ent_2542035d-d2ac-4e09-9e85-cb039e777cda","ent_5b872547-ad93-4987-8d58-b2cd56479b78","ent_60d7bb1b-2565-467b-8434-2d27561a50da","ent_7ccacd956507ab1a8107873f4d8eaeff","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_c4ccb8fb-4257-45e5-a139-db0f09b86443","ent_e18ec1e1-a635-4c08-8772-823695183994","ent_ee7fcb1b-47c7-423c-8b7e-61021ec52d0c"],"fused_summary":"The speaker lists major e-commerce, retail, travel, and entertainment brands transitioning into ad networks."},{"kind":"window","id":"vwin_video_xLuT3qChc70_9","window_index":9,"start_ms":111625,"end_ms":120000,"duration_ms":8375,"visual_description":"The slide transitions to show dedicated advertising network brand logos beside the presenter. The presenter continues explaining as the slide updates to advertising wing logos.","on_screen_text":"EVERYONE IS AN AD NETWORK\nECOMMERCE MARKETPLACES\nMASS RETAIL\nCATEGORY-FOCUSED RETAIL\nTRAVEL & DELIVERY MARKETPLACES\nENTERTAINMENT PLATFORMS\nFINANCE & COMMERCE PLATFORMS\namazon\nebay\nEtsy\nWalmart\nTARGET\nmacy's\nBEST BUY\nCVS pharmacy\nTHE HOME DEPOT\nBooking.com\nUber\ninstacart\nRoku\nSpotify\nzynga\nshopify\nKlarna.\nAMERICANK EXPRESS\namazon ads\nebay Ads\nEtsy Advertising Service\nWalmart Connect\nROUNDEL\nmacys MEDIA NETWORK\nBest Buy. Ads\nCVS Media Exchange\nRetail Media+\nBooking.com Partner Hub\nUber Eats for Merchants\ninstacart ads\nRoku Advertising\nSpotify Advertising\nzynga Ads\nshopifyaudiences\nAmex O","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Walmart Connect","Shopify Audiences","Roku Advertising","eBay Ads","Amazon Ads"],"entity_ids":["ent_31e791aabed1cd86bc1ffd31a1740485","ent_366035a42722af62180a08f608413d7a","ent_41b36c6696217edcfe5b9615d38b7db0","ent_a744b958cc35293a0d6a7f83f73a229c","ent_b1733274c5bef425b428d92bd9b863d6"],"fused_summary":"The speaker explains how consumer companies rebrand into dedicated B2B advertising networks."},{"kind":"window","id":"vwin_video_xLuT3qChc70_10","window_index":10,"start_ms":120000,"end_ms":129792,"duration_ms":9792,"visual_description":"The background changes to a Venn diagram representing the intersection of Commerce and Media. The speaker gestures emphatically toward the Venn diagram labeled Commerce Media behind him.","on_screen_text":"EVERYONE IS AN AD NETWORK\nECOMMERCE MARKETPLACES\nMASS RETAIL\nCATEGORY-FOCUSED RETAIL\nTRAVEL & DELIVERY MARKETPLACES\nENTERTAINMENT PLATFORMS\nFINANCE & COMMERCE PLATFORMS\namazon ads\nWalmart Connect\nBest Buy. Ads\nBooking.com Partner Hub\nROKU Advertising\nshopify audiences\nebay Ads\nROUNDEL\nCVS Media Exchange\nUber Eats for Merchants\nSpotify Advertising\nKlarna.\nEtsy Advertising Service\n★macys MEDIA NETWORK\nRetail Media+\ninstacart ads\nzynga Ads\nAmex Offers","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Instacart","Amazon"],"entity_ids":["ent_2542035d-d2ac-4e09-9e85-cb039e777cda","ent_31d22077-33f0-4de7-8c9c-563c08951d79","ent_60d7bb1b-2565-467b-8434-2d27561a50da","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07"],"fused_summary":"The speaker uses a Venn diagram graphic to describe how commerce and media are converging into one platform."},{"kind":"window","id":"vwin_video_xLuT3qChc70_11","window_index":11,"start_ms":129792,"end_ms":141178,"duration_ms":11386,"visual_description":"The presenter appears in the lower left corner against a web article titled 'Everything is an ad network'. The presenter addresses the audience while standing before the Mobile Dev Memo article screenshot.","on_screen_text":"amazon\nWalmart\nCOMMERCE MEDIA\ninstacart\nRoku\namazon ads\nWalmart Connect\ninstacart ads\nRoku Advertising\nMobile Dev Memo Content\nQuantMax\nTheseus Library\nMDM Slack Team\nFreemium Economics Book\nMDM Podcasts\nAbout\nContact\nSearch\nEverything is an ad network\nPosted on November 8, 2021 by Eric Benjamin Seufert\nHeracles\nHeracles helps consumer technology and media companies reach massive audiences through strategy consulting, deep analysis, and marketing technology.\nSubscribe to the Newsletter\nThe MDM newsletter is sent out every","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"friendly"},"products_mentioned":[],"entity_ids":["ent_65d86564b246d17cf0349af851cb568f","ent_bec209436aef0cecad0b08493e91d7cf"],"fused_summary":"The presenter begins discussing Eric Benjamin Seufert's article 'Everything is an ad network'."},{"kind":"window","id":"vwin_video_xLuT3qChc70_12","window_index":12,"start_ms":141178,"end_ms":154375,"duration_ms":13197,"visual_description":"A man speaks against a webpage about ad networks before the background transitions to a graphic asking 'WHY?'. A man talks in front of a website article titled 'Everything is an ad network'.","on_screen_text":"Mobile Dev Memo Content\nQuantMar\nTheseus Library\nMDM Slack Team\nFreemium Economics Book\nMDM Podcast\nAbout\nContact\nSearch\nEverything is an ad network\nPosted on November 8, 2021 by Eric Benjamin Seufert\nHeracles\nHeracles helps consumer technology and media companies reach massive audiences through strategy consulting, deep analysis, and marketing technology.\nSubscribe to the Newsletter\nThe MDM newsletter is sent out every\nWHY?","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_980c8bb72ff57d76021d4867a644a685","ent_bec209436aef0cecad0b08493e91d7cf"],"fused_summary":"The speaker introduces an idea from Eric Seufert's blog regarding ad networks and asks why this trend is currently happening."},{"kind":"window","id":"vwin_video_xLuT3qChc70_13","window_index":13,"start_ms":154375,"end_ms":168994,"duration_ms":14619,"visual_description":"The presenter stands in front of a slide listing three factors: Privacy Changes, Growth Opportunity, and Macro Economy. The presenter gestures beside a slide outlining privacy, growth, and macroeconomic factors.","on_screen_text":"WHY?\nPRIVACY CHANGES\nGROWTH OPPORTUNITY\nMACRO ECONOMY","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":[],"fused_summary":"The presenter outlines the three core drivers behind the growth of ad networks."},{"kind":"window","id":"vwin_video_xLuT3qChc70_14","window_index":14,"start_ms":168994,"end_ms":183994,"duration_ms":15000,"visual_description":"The speaker appears beside a timeline diagram titled 'Platforms Privacy Focus' showing browser and OS privacy milestones. The speaker points to timeline milestones representing platform privacy features.","on_screen_text":"WHY?\nPRIVACY CHANGES\nGROWTH OPPORTUNITY\nMACRO ECONOMY\nPlatforms Privacy Focus\nITP\n2017\nETP\n2018\nCookie\nDeprecation\n2018-2023\nIDFA\n2021\nPrivacy\nSandbox\n2020\nGAID\n2021-2024","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Safari","Mozilla Firefox"],"entity_ids":["ent_6a378018cafdbe6ee5e5e115e01d06b1","ent_79e9b0dd0cd59abfe481f37ce2a1c58b"],"fused_summary":"The speaker begins explaining privacy milestones across major platforms including Safari and Firefox."},{"kind":"window","id":"vwin_video_xLuT3qChc70_15","window_index":15,"start_ms":183994,"end_ms":198994,"duration_ms":15000,"visual_description":"The speaker continues gesturing in front of the platform privacy timeline infographic. The host gestures toward icons representing Chrome and iOS 14 on the timeline.","on_screen_text":"Platforms Privacy Focus\nPRIVACY CHANGES\nITP\n2017\nETP\n2018\nCookie\nDeprecation\n2018-2023\n14\nIDFA\n2021\nPrivacy\nSandbox\n2020\nGAID\n2021-2024","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Google Chrome","iOS 14"],"entity_ids":["ent_3117bd50605fd7175facf573852cddbc","ent_b9b691d9a2e5b4ba9df2764fede25ee9"],"fused_summary":"The speaker covers Chrome cookie deprecation and the impact of Apple iOS 14's privacy changes."},{"kind":"window","id":"vwin_video_xLuT3qChc70_16","window_index":16,"start_ms":198994,"end_ms":213994,"duration_ms":15000,"visual_description":"A presenter speaks in front of a white slide titled Platforms Privacy Focus displaying a timeline of platform privacy milestones. A presenter speaks in front of a graphic timeline detailing browser and OS privacy changes.","on_screen_text":"Platforms Privacy Focus\nPRIVACY CHANGES\nITP\n2017\nETP\n2018\nCookie\nDeprecation\n2018-2023\nIDFA\n2021\nPrivacy\nSandbox\n2020\nGAID\n2021-2024","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"focused"},"products_mentioned":["Google Chrome","Safari","Mozilla Firefox","Privacy Sandbox","Apple Inc."],"entity_ids":["ent_3117bd50605fd7175facf573852cddbc","ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_6a378018cafdbe6ee5e5e115e01d06b1","ent_79e9b0dd0cd59abfe481f37ce2a1c58b","ent_afcb46a258688ed0dcb5e4d059b58a5b","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The presenter outlines historical tracking prevention milestones across major browsers and operating systems, highlighting Apple's iOS 14 changes and Google's Privacy Sandbox."},{"kind":"window","id":"vwin_video_xLuT3qChc70_17","window_index":17,"start_ms":213994,"end_ms":224981,"duration_ms":10987,"visual_description":"The presenter gestures and speaks beside the graphic timeline showing privacy updates. The presenter continues gesturing while speaking in front of the platform privacy graphic.","on_screen_text":"Platforms Privacy Focus\nPRIVACY\nCHANGES\nITP\n2017\nETP\n2018\nCookie\nDeprecation\n2018-2023\nIDFA\n2021\nPrivacy\nSandbox\n2020\nGAID\n2021-2024","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Privacy Sandbox"],"entity_ids":["ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_afcb46a258688ed0dcb5e4d059b58a5b"],"fused_summary":"The speaker concludes his overview of Google's Privacy Sandbox and summarizes the industry-wide focus on operating system and application level privacy."},{"kind":"window","id":"vwin_video_xLuT3qChc70_18","window_index":18,"start_ms":224981,"end_ms":239981,"duration_ms":15000,"visual_description":"The presenter speaks beside a slide titled Countries Privacy Focus displaying European and US state privacy regulations. The presenter speaks beside graphics showing European and US privacy laws.","on_screen_text":"Countries Privacy Focus\nPRIVACY CHANGES\nEurope\nGDPR\nGeneral Data Protection Regulation 2018-...\nUS States\nCALIFORNIA CONSUMER PRIVACY ACT\nThe Utah Consumer Privacy Act\nThe Colorado Privacy Act\nThe Virginia Consumer Data Protection Act (CDPA)","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_1791a3fb-a42e-4973-b025-50d38534fb95","ent_6e274c1b-6467-4c99-84a5-ace427fcc9bf","ent_71ffdb3b-a18e-4d22-9ed0-beecebea802c","ent_c8d8c048876e711e409f0abc3ba818be"],"fused_summary":"The speaker explains how governmental regulations like GDPR in Europe and state laws in California and Utah restrict user data access without explicit consent."},{"kind":"window","id":"vwin_video_xLuT3qChc70_19","window_index":19,"start_ms":239981,"end_ms":252315,"duration_ms":12334,"visual_description":"The presenter gestures in front of a slide titled Users Privacy Focus showing smartphone privacy settings screens. The presenter gestures alongside a slide showing smartphone privacy features.","on_screen_text":"PRIVACY\nCHANGES\nCountries Privacy Focus\nEurope\nUS States\nGeneral Data\nProtection Regulation\n2018-...\nGDPR\nCALIFORNIA\nCONSUMER\nPRIVACY ACT\nThe Utah Consumer\nPrivacy Act\nThe Colorado Privacy Act\nThe Virginia Consumer Data\nProtection Act (CDPA)\nUsers Privacy Focus\nBlocking Trackers\nVPN\nHiding Email\nPrevent Cross-Site Tracking\nHide IP Address\nTrackers and Websites\nBlock All Cookies\nFraudulent Website Warning\nPrivacy Preserving Ad Measurement\nCheck for Apple Pay\nClear History and Website Data\nPage Zoom\nRequest Desktop Website\nReader\nCamera\nMicrophone\nEnable VPN\niCloud Private Relay keeps your\ninternet activity private\nIP Address Location\nPrivate Relay (Beta)\nHide My Email\nUse Different Address","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_1791a3fb-a42e-4973-b025-50d38534fb95","ent_6e274c1b-6467-4c99-84a5-ace427fcc9bf","ent_71ffdb3b-a18e-4d22-9ed0-beecebea802c","ent_c8d8c048876e711e409f0abc3ba818be"],"fused_summary":"The speaker notes the shift in user behavior toward actively adopting ad blockers, VPNs, and email privacy tools."},{"kind":"window","id":"vwin_video_xLuT3qChc70_20","window_index":20,"start_ms":252315,"end_ms":265121,"duration_ms":12806,"visual_description":"A presenter speaks in the lower corner before a slide showcasing smartphone privacy settings. The presenter stands in front of a slide highlighting tracker blocking, VPNs, and email privacy.","on_screen_text":"Users Privacy Focus\nPRIVACY\nCHANGES\nBlocking Trackers\nVPN\nHiding Email\n1:31\ngoogle.com/search?q=google&\ngoogle.c\nBrave Shields\n4 Ads and other creepy\nthings blocked\nAdvanced controls\nGOOGLE.COM\nBlock Cross-Site Trackers\nBlock Phishing\nBlock Scripts\nBlock Fingerprinting\nGLOBAL CONTROLS\nKeep Change global Shields d\nTranslate\n1:30\nSettings\nSafari\nPRIVACY & SECURITY\nPrevent Cross-Site Tracking\nHide IP Address\nTrackers and Websites\nBlock All Cookies\nFraudulent Website Warning\nPrivacy Preserving Ad Measurement\nCheck for Apple Pay\nAllow websites to check if Apple Pay is enabled and if\nyou have an Apple Card account.\nAbout Safari & Privacy...\nClear History and Website Data\nSETTINGS FOR WEBSITES\nPage Zoom\nRequest Desktop Website\nReader\nCamera\nMicrophone\n1:29\nVPN by Google C\niCloud\nPrivate Relay\nEnable VPN\niCloud Private Relay keeps your\ninternet activity private\nPrivate Relay hides your IP address and browsing activity\nin Safari and protects your internet activity private so\nthat no one-including Apple-can see both who you\nare and what sites you're visiting.\nIP Address Location\nPrivate Relay (Beta)\nPrivate Relay is currently in beta. Some websites may\nhave issues, like showing content for the wrong region or\nrequiring extra steps to sign in. Learn more...\nUsing apps when the\nMost apps will load whe\nwon't load, you can temp\nCancel\nNext\nHide My Email\nYou can add a note to help you remember how you\nuse this email address.\nfloaty.mako.06@icloud.com\nUse Different Address\nLabel Your Address\nMake a Note (Optional)","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Safari","Mozilla Firefox","Brave"],"entity_ids":["ent_6a378018cafdbe6ee5e5e115e01d06b1","ent_79e9b0dd0cd59abfe481f37ce2a1c58b","ent_8984389314ab78260ce64009fa0ed07b"],"fused_summary":"The speaker explains how default browser features in Safari, Firefox, and Brave block cross-site tracking, alongside the rising adoption of VPNs."},{"kind":"window","id":"vwin_video_xLuT3qChc70_21","window_index":21,"start_ms":265121,"end_ms":279795,"duration_ms":14674,"visual_description":"The presenter discusses IP masking while standing beside a graphic display of mobile privacy toggles. The host gestures while explaining built-in VPN and Private Relay options on screen.","on_screen_text":"Users Privacy Focus\nPRIVACY CHANGES\nBlocking Trackers\nVPN\nHiding Email\n1:31\ngoogle.com/search?gsogoggle\ngoogle.c\nBrave Shields\n4 Ads and other creepy\nthings blocked\nIf this site appears broken,\ntry disabling Brave Shields\nAdvanced controls\nGOOGLE.COM\nBlock Cross-Site Trackers\nBlock Phishing\nBlock Scripts\nBlock Fingerprinting\nGLOBAL CONTROLS\nKeep Change global Shields d\nTranslate\n1:30\nSettings\nSafari\nPRIVACY & SECURITY\nPrevent Cross-Site Tracking\nHide IP Address\nTrackers and Websites\nBlock All Cookies\nFraudulent Website Warning\nPrivacy Preserving Ad Measurement\nCheck for Apple Pay\nAllow websites to check if Apple Pay is enabled and\nyou have an Apple Card account.\nAbout Safari & Privacy...\nClear History and Website Data\nSETTINGS FOR WEBSITES\nPage Zoom\nRequest Desktop Website\nReader\nCamera\nMicrophone\n1:29\nVPN by Google C\niCloud\nPrivate Relay\nEnable VPN\nWith a VPN on your iOS\nStream, download\nencrypted, private\nShield against hack\nnetworks (like publ\nHide your IP addre\nparties from using\nView\nUsing apps when the\nMost apps will load whe\nwon't load, you can temp\niCloud Private Relay keeps your\ninternet activity private\nPrivate Relay hides your IP address and browsing activity\nin Safari and protects your unencrypted internet traffic\nso that no one-including Apple-can see both who you\nare and what sites you're visiting.\nIP Address Location\nPrivate Relay (Beta)\nPrivate Relay is currently in beta. Some websites may\nhave issues, like showing content for the wrong region or\nrequiring extra steps to sign in. Learn more...\nCancel\nNext\nHide My Email\nYou can add a note to help you remember how you\nuse this email address.\nfloaty.mako.06@icloud.com\nUse Different Address\nLabel Your Address\nMake a Note (Optional)","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["iCloud","Google One","iCloud Private Relay"],"entity_ids":["ent_0a3a3737-18b4-4c93-a997-3a18ad07d2ef","ent_59f9afe133b7400a6a3453f52a342ac5","ent_5bf6cfed89429d92fabe41ca3c76f79b","ent_5ee44b5c-468f-4de1-a66a-bd96483367a7"],"fused_summary":"The speaker notes how iCloud Private Relay and Google One VPN mask user IP addresses."},{"kind":"window","id":"vwin_video_xLuT3qChc70_22","window_index":22,"start_ms":279795,"end_ms":293207,"duration_ms":13412,"visual_description":"The presenter gestures while discussing email privacy features illustrated on the slide. The speaker details identity obfuscation next to a slide of the Hide My Email interface.","on_screen_text":"Users Privacy Focus\nPRIVACY CHANGES\nBlocking Trackers\nVPN\nHiding Email\n1:31\ngoogle.com/search?q=google&\ngoogle.c\nBrave Shields\n4 Ads and other creepy\nthings blocked\nAdvanced controls\nGOOGLE.COM\nBlock Cross-Site Trackers\nBlock Phishing\nBlock Scripts\nBlock Fingerprinting\nGLOBAL CONTROLS\nChange global Shields d\nTranslate\n1:30\nSettings\nSafari\nPRIVACY & SECURITY\nPrevent Cross-Site Tracking\nHide IP Address\nTrackers and Websites >\nBlock All Cookies\nFraudulent Website Warning\nPrivacy Preserving Ad Measurement\nCheck for Apple Pay\nAllow websites to check if Apple Pay is enabled and if\nyou have an Apple Card account.\nAbout Safari & Privacy...\nClear History and Website Data\nSETTINGS FOR WEBSITES\nPage Zoom\n>\nRequest Desktop Website\nReader\nCamera\nMicrophone\n1:29\nVPN by Google C\nEnable VPN\nWith a VPN on your iOS\nStream, download\nencrypted, private\nShield against hac\nnetworks (like publ\nHide your IP addre\nparties from using\nView c\nUsing apps when the v\nMost apps will load whet\nwon't load, you can temp\niCloud\nPrivate Relay\niCloud Private Relay keeps your\ninternet activity private\nPrivate Relay hides your IP address and browsing activity\nin Safari and protects your unprotected internet traffic\nso that no one-including Apple-can see both who you\nyou're visiting.\nand what sites you're\nIP Address Location\nPrivate Relay (Beta)\nPrivate Relay is currently in beta. Some websites may\nhave issues, like showing content for the wrong region or\nrequiring extra steps to sign in. Learn more...\nCancel\nNext\nHide My Email\nYou can add a note to help you remember how you\nuse this email address.\nfloaty.mako.06@icloud.com\nUse Different Address\nLabel Your Address\nMake a Note (Optional)","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Hide My Email"],"entity_ids":["ent_344ff8bbd2095ad4936f7975d18d5d5c"],"fused_summary":"The speaker addresses how features like Hide My Email protect user identity across services."},{"kind":"window","id":"vwin_video_xLuT3qChc70_23","window_index":23,"start_ms":293207,"end_ms":306650,"duration_ms":13443,"visual_description":"The presenter gestures as the slide changes to show bar charts measuring ad blocking and VPN adoption. The host presents statistics displayed on two bar charts illustrating ad blocking and VPN market growth.","on_screen_text":"Users Privacy Focus\nPRIVACY CHANGES\nAd blocking usage growth\nVPN\nAd blocking user penetration rate in the United States from 2014 to 2021\nSize of the virtual private network (VPN) market worldwide from 2019 to 2027 (in billion U.S. dollars)\n2014\n2015\n2016\n2017\n2018\n2019\n2020\n2021\n2022\n2026\n2027\n15.7%\n20.6%\n21.5%\n23.6%\n24.9%\n25.8%\n26.4%\n27%\n25.41\n44.6\n77.1\n75.59\nSource\neMarketer\n© Statista 2021\nAdditional Information:\nUnited States; 2014 to 2019; among internet users of any age who access the internet at least once a month via any devic\nhas an ad blocker enabled\nSources:\nPR Newswire; Allied Market Research\n© Statista 2022\nWorldwide; Allied Market Research; 2021","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_e3aa8dd3-fda6-4a44-86c9-1e0cf15d8ef2"],"fused_summary":"The speaker details statistical growth in ad blocking penetration and VPN usage over recent years."},{"kind":"window","id":"vwin_video_xLuT3qChc70_24","window_index":24,"start_ms":306650,"end_ms":319819,"duration_ms":13169,"visual_description":"A presenter talks in front of digital presentation slides about user privacy focus and privacy challenges in a studio setting. A man talks in the bottom left against presentation slides covering privacy trends and advertising challenges.","on_screen_text":"Users Privacy Focus\nPRIVACY\nCHANGES\nAd blocking usage growth\nVPN\nAd blocking user penetration rate in the United States from 2014 to 2021\n30%\n25%\n20%\n15%\n10%\n5%\n0%\n15.7%\n20.6%\n21.5%\n23.6%\n24.9%\n25.8%\n26.4%\n27%\n2014\n2015\n2016\n2017\n2018\n2019\n2020\n2021\nSource:\neMarketer\n© Statista 2021\nAdditional Information:\nUnited States; 2014 to 2019; among internet users of any age who access the internet at least once a month via any device;\nhas an ad blocker enabled\nSize of the virtual private network (VPN) market worldwide from 2019 to 2027 (in billion\nU.S. dollars)\n100\n80\n60\n40\n20\n0\nMarket size in billion U.S. dollars\n25.41\n44.6\n77.1\n75.59\n2022\n2026*\n2027*\nSources:\nPR Newswire; Allied Market Research\n© Statista 2022\nAdditional Information:\nWorldwide; Allied Market Research; 2021\nPrivacy Challenges\nNo 1:1 targeting\nAd cost increase\nGoogle\n+40% CPC in search\nfacebook\n+47% in ad cost\nLimited measurement\namazon ads\nGoogle Ads\nFACEBOOK for Business","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The presenter outlines the shift in user adoption of privacy services and explains the challenge of losing one-on-one targeting without cross-platform identity tracking."},{"kind":"window","id":"vwin_video_xLuT3qChc70_25","window_index":25,"start_ms":319819,"end_ms":331400,"duration_ms":11581,"visual_description":"A presenter gestures in front of an informational slide showing privacy challenges and advertising cost statistics. The presenter gestures toward a slide diagramming advertising cost increases and measurement limitations.","on_screen_text":"Privacy Challenges\nPRIVACY CHANGES\nNo 1:1 targeting\nAd cost increase\nGoogle\n+40% CPC in search\nfacebook\n+47% in ad cost\nLimited measurement\namazon ads\nGoogle Ads\nFACEBOOK for Business","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"focused"},"products_mentioned":["Google Search"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_c8cb1aeb06fa64ed4294c1279d0c7dca","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker details how privacy limitations have increased ad cost rates on Google Search and Facebook services due to reduced matching effectiveness and measurement."},{"kind":"window","id":"vwin_video_xLuT3qChc70_26","window_index":26,"start_ms":331400,"end_ms":339400,"duration_ms":8000,"visual_description":"The speaker continues presenting beside the slide outlining ad cost increases and tracking limitations. The presenter speaks calmly with hand gestures beside a slide highlighting ad measurement limitations.","on_screen_text":"Privacy Challenges\nPRIVACY CHANGES\nNo 1:1 targeting\nAd cost increase\nLimited measurement\nGoogle\n+40% CPC in search\nfacebook\n+47% in ad cost\namazon ads\nGoogle Ads\nFACEBOOK for Business","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker emphasizes how the lack of a unified identifier across platforms limits measurement and impacts the digital advertising landscape."},{"kind":"window","id":"vwin_video_xLuT3qChc70_27","window_index":27,"start_ms":339400,"end_ms":349105,"duration_ms":9705,"visual_description":"The speaker introduces macroeconomic factors as the slide updates to a chart illustrating GDP growth declines. The presenter speaks as the background transitions to a chart displaying real GDP growth over time.","on_screen_text":"Privacy Challenges\nPRIVACY CHANGES\nNo 1:1 targeting\nAd cost increase\nGoogle\n+40% CPC in search\nfacebook\n+47% in ad cost\nLimited measurement\namazon ads\nGoogle Ads\nFACEBOOK for Business\nEconomic slowdown\nMACRO ECONOMY\n+8%\n+6\n+4\n+2\n0\n-2\n-4\n-6\n-8\nGross domestic product\nQuarterly changes in real G.D.P.\n'06\n'08\n'10\n'12\n'14\n'16\n'18\n'20\n'22\n-0.4%\n1st\nquarter\n2022","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"serious"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker discusses macroeconomic slowdown and consecutive quarters of declining GDP growth alongside a historical economic chart."},{"kind":"window","id":"vwin_video_xLuT3qChc70_28","window_index":28,"start_ms":349105,"end_ms":364105,"duration_ms":15000,"visual_description":"A presenter speaks in the foreground beside graphic slides showing inflation and software company valuation trends. A man addresses the camera beside economic charts displaying US inflation and SaaS valuation metrics.","on_screen_text":"Inflation\nMACRO ECONOMY\nUS inflation stays at four-decade high despite slowing pace\nConsumer price index, annual % change\n15\n10\n5\n0\n-5\n1980\n1990\n2000\n2010\n2020\nAll items\nSource: Refinitiv\nFT\nAll-Time High Valuations\nSaaS Index (Median EV / NTM Revenue)\n16.0x\n14.0x\n12.0x\n10.0x\n8.0x\n6.0x\n4.0x\n2.0x\nJan-14\nJan-15\nJan-16\nJan-17\nJan-18\nJan-19\nJan-20\nJan-21\nJan-22\nSoftware Index\nMedian NTM EV / Sales (pre-Covid)\n7.9x\n7.1x\nALTIMETER\nIndex Includes: ADBE, ADSK, AYX, BL, COUP, CRM, DATA, DBX, DOCU, GWRE, ESTC, HUBS, LNKD, MB, MDB, MKTO, MULE, N, NEWR, NOW, OKTA, PAYC, PFPT, PLAN, PS, PVTL, QTWO, SHOP, SMAR, SNOW, SPLK, SSNC, TEAM, TLND, TWLO, TWOU, VEEV, WDAY, YEXT, ZEN, ZS, ZUO","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":[],"fused_summary":"The speaker discusses 40-year high inflation rates and how company valuations have stretched beyond current economic realities."},{"kind":"window","id":"vwin_video_xLuT3qChc70_29","window_index":29,"start_ms":364105,"end_ms":379105,"duration_ms":15000,"visual_description":"The presenter continues speaking as the slide transitions to supply chain constraints and shipping cost increases. The presenter discusses market conditions as a bar chart slide appears detailing supply chain constraints.","on_screen_text":"All-Time High Valuations\nMACRO ECONOMY\nSaaS Index (Median EV / NTM Revenue)\n16.0x\n14.0x\n12.0x\n10.0x\n8.0x\n6.0x\n4.0x\n2.0x\nJan-14\nJan-15\nJan-16\nJan-17\nJan-18\nJan-19\nJan-20\nJan-21\nJan-22\n7.9x\n7.1x\nSoftware Index\nMedian NTM EV / Sales (Pre-Covid)\nALTIMETER\nIndex Includes: ADBE, ADSK, AYX, BL, COUP, CRM, DATA, DBX, DOCU, GWRE, ESTC, HUBS, LNKD, MB, MDB, MKTO, MULE, N, NEWR, NOW, OKTA, PAYC, PFPT, PLAN, PS, PVTL, QTWO, SHOP, SMAR, SNOW, SPLK, SSNC, TEAM, TLND, TWLO, TWOU, VEEV, WDAY, YEXT, ZEN, ZS, ZUO\nSupply Constraints\n40x Shipping Cost Increase\n2.4x Shipping Time Increase\n$500\n2016\n$20,000\n2020\n50 days\n2019\n120 days\nWalmart to invest nearly $14 billion in automation and other business areas in fiscal 2022\nTarget plans $5B investment in operations, including new distribution centers","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_db953f3481722e8f272a2afd81b6645c","ent_e3aa8dd3-fda6-4a44-86c9-1e0cf15d8ef2"],"fused_summary":"The speaker transitions from company valuations to supply chain bottlenecks, citing the dramatic increase in container shipping costs from China to the US."},{"kind":"window","id":"vwin_video_xLuT3qChc70_30","window_index":30,"start_ms":379105,"end_ms":387691,"duration_ms":8586,"visual_description":"The presenter explains shipping inflation alongside bar charts displaying container freight prices and transit days. A presenter explains rising freight rates beside a slide displaying shipping cost and time comparisons.","on_screen_text":"Supply Constraints\nMACRO ECONOMY\n40x Shipping Cost Increase\n2.4x Shipping Time Increase\n$500\n2016\n$20,000\n2020\n50 days\n2019\n120 days\nWalmart to invest nearly $14 billion in automation and other business areas in fiscal 2022\nTarget plans $5B investment in operations, including new distribution centers","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":[],"fused_summary":"The speaker details container costs rising to $20,000 and shipping duration more than doubling."},{"kind":"window","id":"vwin_video_xLuT3qChc70_31","window_index":31,"start_ms":387691,"end_ms":399959,"duration_ms":12268,"visual_description":"The presenter continues talking while slide callouts illustrate supply chain investments by major retail brands. The presenter gestures while discussing Walmart's logistics investment next to a slide with text callouts. The presenter concludes his explanation of retail supply chain investments in front of the presentation slide.","on_screen_text":"Supply Constraints\nMACRO ECONOMY\n40x Shipping Cost Increase\n2.4x Shipping Time Increase\n$20,000\n120 days\n50 days\n$500\n2016\n2020\n2019\nWalmart to invest nearly $14 billion in automation and other business areas in fiscal 2022\nTarget plans $5B investment in operations, including new distribution centers","facets":{"composition":"split screen","lighting_class":"studio","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_5b872547-ad93-4987-8d58-b2cd56479b78","ent_60d7bb1b-2565-467b-8434-2d27561a50da"],"fused_summary":"The presenter describes how retailers like Walmart and Target are pouring billions into vertical logistics and supply operations."},{"kind":"window","id":"vwin_video_xLuT3qChc70_32","window_index":32,"start_ms":399959,"end_ms":410317,"duration_ms":10358,"visual_description":"A man speaks in front of slides illustrating supply chain constraints and an advertising conversion funnel. A man addresses the camera in front of an infographic slide about supply constraints. The man speaks beside a graphic diagram showing a marketing sales funnel and revenue growth chart.","on_screen_text":"Supply Constraints\nMACRO ECONOMY\n40x Shipping Cost Increase\n2.4x Shipping Time Increase\n$500\n2016\n$20,000\n2020\n50 days\n2019\n120 days\nWalmart to invest nearly $14 billion in automation and other business areas in fiscal 2022\nTarget plans $5B investment in operations, including new distribution centers\nClosed-loop funnel\nprime now\namazon alexa\nprime\nring\neero\nfreevee\nIMDb\ntwitch\nWHOLE FOODS\nAwareness\nInterest\nDesire\nAction\namazon ads\nPlace your order\nRevenue Growth\nGROWTH OPPORTUNITY\n+58%\n$12.63 B\n$19.77 B\n$31.16 B\n2021","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon"],"entity_ids":["ent_5b872547-ad93-4987-8d58-b2cd56479b78","ent_60d7bb1b-2565-467b-8434-2d27561a50da","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07"],"fused_summary":"The speaker concludes discussing retailer investments before introducing Amazon as a dominant leader with slides shifting from supply chain bottlenecks to closed-loop marketing funnels."},{"kind":"window","id":"vwin_video_xLuT3qChc70_33","window_index":33,"start_ms":410317,"end_ms":425317,"duration_ms":15000,"visual_description":"A presenter uses expressive hand gestures beside a graphic showing Amazon's closed-loop funnel and media ecosystem. The presenter raises his hands explaining Amazon Advertising next to an on-screen closed-loop funnel chart. The presenter continues gesturing while detailing Amazon media platforms and devices.","on_screen_text":"Closed-loop funnel\nprime now\namazon alexa\nprime\nring\neero\nfreevee\nIMDb\ntwitch\nWHOLE FOODS MARKET\nAwareness\nInterest\nDesire\nAction\namazon ads\nPlace your order\nRevenue Growth\nGROWTH OPPORTUNITY\n+58%\n$31.16 B\n$19.77 B\n$12.63 B\n2019\n2020\n2021","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Twitch","Amazon Prime Video","Amazon Freevee","Ring","Amazon","Alexa","IMDb","Eero"],"entity_ids":["ent_0113013f8c21b751eb1c3eaec8755958","ent_2fdc73ed-b4f5-4fc5-852b-6ede81fccbcb","ent_30690005-d319-4d4e-ad95-bd86b1a791c5","ent_3eeafb1058ace17909318a9ea56bdca8","ent_4e28eee7-b36a-4e41-8fa6-c938649687ca","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_c3324aaf64c375ad99a8667c6ce59296","ent_d6a972af-d1ab-47c1-b433-aed1caba25c7","ent_f398d3dc-2295-4aa0-81f9-a91991f9a064"],"fused_summary":"The presenter highlights how Amazon leverages services like Prime Video, Freevee, Twitch, and smart devices to create a seamless ad loop."},{"kind":"window","id":"vwin_video_xLuT3qChc70_34","window_index":34,"start_ms":425317,"end_ms":439627,"duration_ms":14310,"visual_description":"A host describes conversion mechanics standing beside a slide showing a marketing funnel and bar chart. A presenter gestures with both hands in front of a diagram detailing the closed-loop advertising process.","on_screen_text":"Closed-loop funnel\nprime now\namazon alexa\nprime\nring\neero\nfreevee\nIMDb\ntwitch\nWHOLE FOODS\nAwareness\nInterest\nDesire\nAction\namazon ads\nPlace your order\nRevenue Growth\nGROWTH OPPORTUNITY\n$31.16 B\n+58%\n$19.77 B\n$12.63 B\n2019\n2020\n2021","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["Amazon","Amazon Ads"],"entity_ids":["ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_b1733274c5bef425b428d92bd9b863d6"],"fused_summary":"The speaker explains how Amazon Ads drives consumers from interest and awareness directly to on-platform purchases."},{"kind":"window","id":"vwin_video_xLuT3qChc70_35","window_index":35,"start_ms":439627,"end_ms":449088,"duration_ms":9461,"visual_description":"The host speaks to camera beside an infographic depicting Amazon Ads revenue growth reaching 31 billion dollars. A man addresses the camera in front of a bar chart showing yearly revenue growth for Amazon Ads.","on_screen_text":"Closed-loop funnel\nprime now\namazon alexa\nprime\nring\neero\nfreevee\nIMDb\ntwitch\nWHOLE FOODS MARKET\nAwareness\nInterest\nDesire\nAction\nPlace your order\namazon ads\nRevenue Growth\nGROWTH OPPORTUNITY\n+58%\n$12.63 B\n$19.77 B\n$31.16 B\n2019\n2020\n2021","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Amazon","Amazon Ads"],"entity_ids":["ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_b1733274c5bef425b428d92bd9b863d6"],"fused_summary":"The speaker points out the nearly 60 percent growth of Amazon Ads services reaching over 31 billion dollars in 2021."},{"kind":"window","id":"vwin_video_xLuT3qChc70_36","window_index":36,"start_ms":449088,"end_ms":461083,"duration_ms":11995,"visual_description":"A presenter speaks in the lower corner alongside a slide comparing ad revenues of Amazon, YouTube, Twitter, and Pinterest. A presenter explains a bar graph showing advertising revenue statistics for Amazon, YouTube, Twitter, and Pinterest.","on_screen_text":"GROWTH\nOPPORTUNITY\namazon ads\nYouTube\n31.16 B\n28.8 B\n12.63 B\n19.77 B\n5.1 B\n2.1 B\n2019\n2020\n2021","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Pinterest","Amazon","YouTube","X"],"entity_ids":["ent_27473110179dbbafef08367c58bf843b","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_b987acd01400347ba9932dfd412e2c65","ent_c1eb0a5ad5e25af6e52c706b836ed2e6"],"fused_summary":"The presenter contextualizes Amazon Ads revenue by comparing it with competitors like YouTube, Twitter, and Pinterest."},{"kind":"window","id":"vwin_video_xLuT3qChc70_37","window_index":37,"start_ms":461083,"end_ms":473440,"duration_ms":12357,"visual_description":"The presenter talks while a slide displaying Amazon's retail profitability and advertising impact appears. The presenter discusses Amazon's profitability next to a presentation slide about retailer ad incentives.","on_screen_text":"GROWTH OPPORTUNITY\n$12.63 B\n2019\n2020\n2021\namazon ads\n$31.16 B\nYouTube\n$28.8B\n$5.1B\n$2.1B\nAmazon Prompting Other Retailers to Jump In\nGREED\nFEAR\nScaled, high-margin revenue\nLeverages existing assets\n(1st party data, personalization)\nImprove consumer experience\n($ in bn)\namazon Retail Profitability\n$10.0\n$5.0\n$0.0\n($5.0)\n($10.0)\n($15.0)\nQ1 2016\nQ1 2022\nRetail Operating Income\nOperating Income Without Ads\nMarketplace Pulse, McKinsey, Amazon company filings.\nLUMA","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Amazon"],"entity_ids":["ent_a9e5db3c-e768-4e77-ab23-850a134d7b07"],"fused_summary":"The presenter highlights Amazon's position in the ad market and transitions to discussing retail profitability."},{"kind":"window","id":"vwin_video_xLuT3qChc70_38","window_index":38,"start_ms":473440,"end_ms":485046,"duration_ms":11606,"visual_description":"The host gestures toward a line chart illustrating Amazon's operating income with and without advertising revenue. The presenter references a chart from LUMA comparing Amazon's profitability curves.","on_screen_text":"Amazon Prompting Other Retailers to Jump In\nGROWTH OPPORTUNITY\nGREED\nFEAR\nScaled, high-margin revenue\nLeverages existing assets\n(1st party data, personalization)\nImprove consumer experience\namazon Retail Profitability\n($ in bn)\n$10.0\n$5.0\n$0.0\n($5.0)\n($10.0)\n($15.0)\nQ1 2016\nQ1 2022\nRetail Operating Income\nOperating Income Without Ads\nMarketplace Pulse, McKinsey, Amazon company filings.\nLUMA","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_6e1dca1566936269e32a827e0278fba3","ent_90f6117d85afbd3b9e2becd1d3659e31"],"fused_summary":"The speaker points to data from LUMA's Digital Media Summit showing Amazon's operating margin with and without ads."},{"kind":"window","id":"vwin_video_xLuT3qChc70_39","window_index":39,"start_ms":485046,"end_ms":496139,"duration_ms":11093,"visual_description":"The presenter continues to explain the two trendlines on the profitability slide beside him. The host gestures toward the orange and blue trend lines depicting Amazon's retail operating income.","on_screen_text":"Amazon Prompting Other Retailers to Jump In\nGROWTH\nOPPORTUNITY\nGREED\nFEAR\nScaled, high-margin revenue\nLeverages existing assets\n(1st party data, personalization)\nImprove consumer experience\n( $ in bn)\namazon Retail Profitability\n$10.0\n$5.0\n$0.0\n($5.0)\n($10.0)\n($15.0)\nQ1 2016\nQ1 2022\nRetail Operating Income\nOperating Income Without Ads\nLUMA\nce: Marketplace Pulse, McKinsey, Amazon company filings.","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Amazon"],"entity_ids":["ent_a9e5db3c-e768-4e77-ab23-850a134d7b07"],"fused_summary":"The speaker breaks down the orange and blue graph lines representing Amazon's earnings with and without ad revenue."},{"kind":"window","id":"vwin_video_xLuT3qChc70_40","window_index":40,"start_ms":496139,"end_ms":505051,"duration_ms":8912,"visual_description":"A presenter stands on the left in front of a presentation slide discussing Amazon retail profitability. A presenter speaks in front of a slide displaying Amazon retail profitability trends.","on_screen_text":"Amazon Prompting Other Retailers to Jump In\nGROWTH OPPORTUNITY\nGREED\nFEAR\nScaled, high-margin revenue\nLeverages existing assets\n(1st party data, personalization)\nImprove consumer experience\n(\\$ in bn)\namazon\nRetail Profitability\n$10.0\n$5.0\n$0.0\n($5.0)\n($10.0)\n($15.0)\nQ1 2016\nQ1 2022\nRetail Operating Income\nOperating Income Without Ads\nMarketplace Pulse, McKinsey, Amazon company filings.\nLUMA","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Amazon"],"entity_ids":["ent_a9e5db3c-e768-4e77-ab23-850a134d7b07","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"Sander Saar explains Amazon's retail margins and profitability supported by advertising while standing before an informational graphic."},{"kind":"window","id":"vwin_video_xLuT3qChc70_41","window_index":41,"start_ms":505051,"end_ms":518750,"duration_ms":13699,"visual_description":"The presenter continues speaking beside the slide about Amazon before the background switches to a bar chart on retail media spending. A presenter discusses margins as the slide behind him transitions to a retail media bar chart.","on_screen_text":"Amazon Prompting Other Retailers to Jump In\nGROWTH OPPORTUNITY\nGREED\nFEAR\nScaled, high-margin revenue\nLeverages existing assets\n(1st party data, personalization)\nImprove consumer experience\nMarketplace Pulse, McKinsey, Amazon company filings.\n$ in bn\namazon Retail Profitability\n$10.0\n$5.0\n$0.0\n($5.0)\n($10.0)\n($15.0)\nQ1 2016\nQ1 2022\nRetail Operating Income\nOperating Income Without Ads\nLUMA\nRetail Media Has Exploded Onto the Scene\nUS Digital Retail Media Ad Spending ($bn)\n+36% CAGR\n$61.2\n$51.4\n$40.8\n$31.1\n$20.8\n$13.2\n2019\n2020\n2021\n2022\n2023\n2024\nrketere","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The host discusses the high-margin nature of retail media advertising alongside graphics illustrating retail media spending growth."},{"kind":"window","id":"vwin_video_xLuT3qChc70_42","window_index":42,"start_ms":518750,"end_ms":526755,"duration_ms":8005,"visual_description":"The host talks in front of a bar chart tracking projected US retail media ad spend through 2024. The presenter gestures alongside a US digital retail media ad spending chart.","on_screen_text":"Retail Media Has Exploded Onto the Scene\nGROWTH OPPORTUNITY\nUS Digital Retail Media Ad Spending ($bn)\n+36% CAGR\n$61.2\n$51.4\n$40.8\n$31.1\n$20.8\n$13.2\n2024\n2023\n2022\n2021\n2020\n2019\nLUMA\nIMPLICATIONS?","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_e3aa8dd3-fda6-4a44-86c9-1e0cf15d8ef2"],"fused_summary":"Sander Saar emphasizes the 40 percent projected annual growth of retail media ads as shown in the on-screen chart."},{"kind":"window","id":"vwin_video_xLuT3qChc70_43","window_index":43,"start_ms":526755,"end_ms":541003,"duration_ms":14248,"visual_description":"The host addresses the camera against a white slide reading 'IMPLICATIONS?'. A presenter uses hand gestures while talking in front of a white slide with the word 'IMPLICATIONS?'.","on_screen_text":"IMPLICATIONS?","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":[],"entity_ids":["ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The host questions the wider implications of privacy changes and retail media growth for market winners and losers."},{"kind":"window","id":"vwin_video_xLuT3qChc70_44","window_index":44,"start_ms":541003,"end_ms":555000,"duration_ms":13997,"visual_description":"A man in a patterned shirt speaks before a digital graphic depicting a seesaw comparing multinational retail brands to small and medium businesses. A man addresses the camera in front of a seesaw diagram contrasting major retailers with small businesses.","on_screen_text":"AWAY\nCasper\nGlossier.\nWalmart\nTARGET\nmacy's\nMultinational\nrands Gain\nBrands Gain\nSMBs\nStumble\nComparable sales growth of Walmart U.S. in the United States from fiscal year 2006 to\n2022\n10%\n8.7%\n7.5%\n6.4%\n5%\n3%\n3.7%\n3.2%\n2.9%\n2.5%\n2.1%\n1.9%\n1.6%\n1%\n2%\n0.6%\n0.3%\n0%\n-0.7%\n-0.6%\n-1.5%\n-2.5%\n2006\n2007\n2008\n2009\n2010\n2011\n2012\n2013\n2014\n2015\n2016\n2017\n2018\n2019\n2020\n2021\nSource\nStatista 2022\nAdditional Information:\nUnited States; 2006 to 2022\nWalmart turns in strong U.S.\nperformance for fiscal 2022\nCEO Doug McMillon: 'We continued to gain market share\nin food and consumables'\nRussell Redman I Feb 17, 2022\nWhy an emboldened Walmart is\nlooking to beyond retail for future\ngrowth","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["AWAY","Casper","Glossier"],"entity_ids":["ent_2f0d8724385346a82e5a0efacae73ace","ent_57e36c5da0caa91427a797c7e5b6f432","ent_5b872547-ad93-4987-8d58-b2cd56479b78","ent_60d7bb1b-2565-467b-8434-2d27561a50da","ent_6b90e02645d60da92fa898113a3bd6ab","ent_908331b88544df406beec46b4ec51d68","ent_c74c174f-5ae6-4d78-9ed1-e5d7f00c5951"],"fused_summary":"The host discusses the contrast between big box retailers and smaller direct-to-consumer businesses, supported by an on-screen seesaw graphic."},{"kind":"window","id":"vwin_video_xLuT3qChc70_45","window_index":45,"start_ms":555000,"end_ms":570000,"duration_ms":15000,"visual_description":"The presenter continues speaking while background slides transition from Walmart's sales performance to charts detailing Glossier's follower and job metrics. The presenter talks as background slides shift from Walmart performance reports to Glossier growth decline statistics.","on_screen_text":"Multinational Brands Gain\nComparable sales growth of Walmart U.S. in the United States from fiscal year 2006 to 2022\n10%\n7.5%\n5%\nComparable sales growth\n2.5%\n0%\n-2.5%\n3%\n1.9%\n1%\n3.2%\n-0.7%\n-1.5%\n0.3%\n2%\n-0.6%\n1.6%\n2.1%\n3.7%\n2.9%\n8.7%\n6.4%\n2006\n2007\n2008\n2009\n2010\n2011\n2012\n2013\n2014\n2015\n2016\n2017\n2018\n2019\n2020\n2021\n2022\nSource\nWalmart\nStatista 2022\nAdditional Information:\nUnited States; 2006 to 2022\nWalmart turns in strong U.S. performance for fiscal 2022\nCEO Doug McMillon: \"We continued to gain market share in food and consumables\"\nRussell Redman 11 Feb 17, 2022\nWhy an emboldened Walmart is looking to beyond retail for future growth\nMelissa Repko\nSMBs Stumble\nGlossier's fall by the numbers: what went wrong at the beauty brand\n2:42 PM - 5:58 PM\nBREAKING NEWS / JANUARY 26, 2022\nGlossier lays off over 80 employees\nBy Gabriela Barkho\nGlossier's Instagram follower count\nCopy widget code\n2.9M\nJan 2020\nApr 2020\nJul 2020\nOct 2020\nJan 2021\nApr 2021\nJul 2021\nOct 2021\nJan 2022\n2.8M\n2.7M\n2.6M\n2.5M\nSource: Thinknum Alternative Data Open Dataset\nGlossier job listings\nboards.greenhouse.io\nJan 2017\nJan 2018\nJan 2019\n60\n50\n40\n30\n20\n10\n0","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"focused"},"products_mentioned":["Instagram","Glossier"],"entity_ids":["ent_60d7bb1b-2565-467b-8434-2d27561a50da","ent_b29d737e-0ac5-4e9f-9fd2-1c32f379b8cb","ent_c74c174f-5ae6-4d78-9ed1-e5d7f00c5951"],"fused_summary":"The speaker contrasts Walmart's retail growth with Glossier's business challenges, illustrating points with statistical market charts."},{"kind":"window","id":"vwin_video_xLuT3qChc70_46","window_index":46,"start_ms":570000,"end_ms":584318,"duration_ms":14318,"visual_description":"The presenter explains reliance on third-party data as slides change back to a comparative seesaw diagram with bullet points. The host gestures while discussing direct-to-consumer vulnerabilities next to an infographic listing key business drivers.","on_screen_text":"SMBs Stumble\nGlossier's fall by the numbers: what went wrong at the beauty\nbrand\nBREAKING NEWS / JANUARY 26, 2022\nGlossier lays off over 80 employees\nGlossier's Instagram follower count\nGlossier job listings\nboards.greenhouse.io\nWalmart\nTARGET\nmacy's\nMore 1st party data\nLimited reliance on direct\nresponse, mostly brand\nLarger basket size\nLower logistics cost\nAWAY\nCasper Glossier.\nReliance on 3rd party data\nHeavy reliance on direct\nresponse performance\nSmaller basket size\nHigher logistics cost","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["AWAY","Casper","Glossier"],"entity_ids":["ent_2f0d8724385346a82e5a0efacae73ace","ent_57e36c5da0caa91427a797c7e5b6f432","ent_5b872547-ad93-4987-8d58-b2cd56479b78","ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_60d7bb1b-2565-467b-8434-2d27561a50da","ent_6b90e02645d60da92fa898113a3bd6ab","ent_908331b88544df406beec46b4ec51d68","ent_c74c174f-5ae6-4d78-9ed1-e5d7f00c5951"],"fused_summary":"The host discusses DTC companies' overreliance on Facebook and Google third-party data, accompanied by a detailed slide breakdown."},{"kind":"window","id":"vwin_video_xLuT3qChc70_47","window_index":47,"start_ms":584318,"end_ms":592974,"duration_ms":8656,"visual_description":"The presenter continues gesturing with both hands while explaining direct response performance advertising against the comparative infographic. The presenter uses hand motions to emphasize the importance of tracking in performance marketing beside the infographic.","on_screen_text":"Walmart\nTARGET\nmacys\nMore 1st party data\nLimited reliance on direct\nresponse, mostly brand\nLarger basket size\nLower logistics cost\nAWAY\nCasper\nGlossier.\nReliance on 3rd party data\nHeavy reliance on direct\nresponse performance\nSmaller basket size\nHigher logistics cost","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["AWAY","Casper","Glossier"],"entity_ids":["ent_2f0d8724385346a82e5a0efacae73ace","ent_5b872547-ad93-4987-8d58-b2cd56479b78","ent_60d7bb1b-2565-467b-8434-2d27561a50da","ent_6b90e02645d60da92fa898113a3bd6ab","ent_908331b88544df406beec46b4ec51d68","ent_c74c174f-5ae6-4d78-9ed1-e5d7f00c5951"],"fused_summary":"The host elaborates on the necessity of ad trackers for direct response advertising as the slide details contrasting retail strengths."},{"kind":"window","id":"vwin_video_xLuT3qChc70_48","window_index":48,"start_ms":592974,"end_ms":605259,"duration_ms":12285,"visual_description":"A presenter explains direct-to-consumer versus traditional retail economics next to a graphic illustration of a seesaw. The host speaks and gestures against a presentation slide showing a tilted balance scale comparing retailers.","on_screen_text":"Walmart\nTARGET\nmacy's\nMore 1st party data\nLimited reliance on direct\nresponse, mostly brand\nLarger basket size\nLower logistics cost\nAWAY\nCasper Glossier.\nReliance on 3rd party data\nHeavy reliance on direct\nresponse performance\nSmaller basket size\nHigher logistics cost\nSMASH\nPOW","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["AWAY","Casper","Glossier"],"entity_ids":["ent_2f0d8724385346a82e5a0efacae73ace","ent_5b872547-ad93-4987-8d58-b2cd56479b78","ent_60d7bb1b-2565-467b-8434-2d27561a50da","ent_6b90e02645d60da92fa898113a3bd6ab","ent_908331b88544df406beec46b4ec51d68","ent_c74c174f-5ae6-4d78-9ed1-e5d7f00c5951","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker outlines the disadvantages faced by digital native brands, including smaller basket sizes and high logistics expenses under macroeconomic pressures."},{"kind":"window","id":"vwin_video_xLuT3qChc70_49","window_index":49,"start_ms":605259,"end_ms":617651,"duration_ms":12392,"visual_description":"The host talks alongside an infographic highlighting first-party data advantages for large retailers. Host continues delivering his analysis beside the comparison infographic.","on_screen_text":"Walmart\nTARGET\nmacy's\nMore 1st party data\nLimited reliance on direct\nresponse, mostly brand\nLarger basket size\nLower logistics cost\nAWAY\nCasper Glossier.\nReliance on 3rd party data\nHeavy reliance on direct\nresponse performance\nSmaller basket size\nHigher logistics cost","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["AWAY","Casper","Glossier"],"entity_ids":["ent_2f0d8724385346a82e5a0efacae73ace","ent_5b872547-ad93-4987-8d58-b2cd56479b78","ent_60d7bb1b-2565-467b-8434-2d27561a50da","ent_6b90e02645d60da92fa898113a3bd6ab","ent_908331b88544df406beec46b4ec51d68","ent_c74c174f-5ae6-4d78-9ed1-e5d7f00c5951","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker explains why major national retailers gain an edge due to having robust offline and online first-party customer data."},{"kind":"window","id":"vwin_video_xLuT3qChc70_50","window_index":50,"start_ms":617651,"end_ms":629465,"duration_ms":11814,"visual_description":"The host gestures while presenting key cost and advertising dynamics favoring big box stores. The host talks to the camera while gesturing next to the seesaw graphic slide.","on_screen_text":"Walmart\nTARGET\nmacy's\nMore 1st party data\nLimited reliance on direct\nresponse, mostly brand\nLarger basket size\nLower logistics cost\nAWAY\nCasper\nGlossier.\nReliance on 3rd party data\nHeavy reliance on direct\nresponse performance\nSmaller basket size\nHigher logistics cost","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["AWAY","Casper","Glossier"],"entity_ids":["ent_2f0d8724385346a82e5a0efacae73ace","ent_5b872547-ad93-4987-8d58-b2cd56479b78","ent_60d7bb1b-2565-467b-8434-2d27561a50da","ent_6b90e02645d60da92fa898113a3bd6ab","ent_908331b88544df406beec46b4ec51d68","ent_c74c174f-5ae6-4d78-9ed1-e5d7f00c5951","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The presenter elaborates on vertical integration, brand advertising reliance, and lower logistics costs for retail giants."},{"kind":"window","id":"vwin_video_xLuT3qChc70_51","window_index":51,"start_ms":629465,"end_ms":643199,"duration_ms":13734,"visual_description":"The graphic slide updates with icons of a deodorant stick, a television, and a suitcase as the host continues speaking. The presenter gestures alongside a slide showing images of an Old Spice stick and an Away suitcase on a balanced scale.","on_screen_text":"AWAY\nCasper\nGlossier.\nWalmart\nTARGET\nmacys","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["AWAY","Casper","Instagram","Glossier","Old Spice"],"entity_ids":["ent_2f0d8724385346a82e5a0efacae73ace","ent_5b872547-ad93-4987-8d58-b2cd56479b78","ent_60d7bb1b-2565-467b-8434-2d27561a50da","ent_6b90e02645d60da92fa898113a3bd6ab","ent_908331b88544df406beec46b4ec51d68","ent_b29d737e-0ac5-4e9f-9fd2-1c32f379b8cb","ent_c74c174f-5ae6-4d78-9ed1-e5d7f00c5951","ent_cb45d43e09792a294e95b2921e5e2ba8","ent_d0334636346a1c48288abd72c3622553"],"fused_summary":"The speaker contrasts buying impulse products like Old Spice versus purchasing high-ticket items like an Away suitcase from direct response ads."},{"kind":"window","id":"vwin_video_xLuT3qChc70_52","window_index":52,"start_ms":643199,"end_ms":653181,"duration_ms":9982,"visual_description":"A presenter speaks in front of slides illustrating retail brands versus direct-to-consumer brands and connected TV advertising growth. The presenter stands in front of visual slides comparing retail dynamics and showing a TV ad revenue growth chart.","on_screen_text":"AWAY\nCasper\nGlossier.\nWalmart\nTARGET\nmacys\nTV Advertising Remains Strong\nGlobal connected TV+ advertising revenue\n$ billions\nyearly growth rate\n33%\n39%\n34%\n30%\n21%\n18%\n29%\n23%\n16%\n13%\n10%\n2,800.3\n3,738.4\n5,193.2\n6,743.8\n9,057.0\n10,934.6\n12,860.1\n16,565.3\n20,338.8\n23,642.4\n26,750.5\n29,478.2\n32,565.2\n2014\n2015\n2016\n2017\n2018\n2019\n2020\n2021\n2022\n2023\n2024\n2025\n2026\nSource: GroupM\nWhy more DTC brands are testing linear TV ads\nMarketing\nWhy Marketers Are Returning to Traditional Advertising\nby Christine Moorman, Megan Ryan, and Nader Tavassoli\nApril 29, 2022\nHow 3 DTC brands are reallocating their advertising spend after Apple's iOS 14 update\nTop 200 advertisers account for 80% of TV ads, only 51% of total ads","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["iOS 14","Apple Inc."],"entity_ids":["ent_2f0d8724385346a82e5a0efacae73ace","ent_5b872547-ad93-4987-8d58-b2cd56479b78","ent_60d7bb1b-2565-467b-8434-2d27561a50da","ent_8ec5ea01-bf1c-4630-adc0-163b106c986b","ent_b9b691d9a2e5b4ba9df2764fede25ee9","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker introduces television advertising as a major winner in brand advertising."},{"kind":"window","id":"vwin_video_xLuT3qChc70_53","window_index":53,"start_ms":653181,"end_ms":668162,"duration_ms":14981,"visual_description":"The presenter gestures while discussing DTC brands turning to television advertising next to a slide of revenue data and headlines. The presenter explains connected TV revenue projections beside a bar graph and news clips.","on_screen_text":"TV Advertising Remains Strong\nGlobal connected TV+ advertising revenue\nS billions\nyearly growth rate\n39%\n33%\n34%\n30%\n21%\n18%\n29%\n23%\n16%\n13%\n10%\n32,565.2\n29,478.2\n26,750.5\n23,642.4\n20,338.8\n16,565.3\n12,860.1\n10,934.6\n9,057.0\n6,743.8\n5,193.2\n3,738.4\n2,800.3\n2014\n2015\n2016\n2017\n2018\n2019\n2020\n2021\n2022\n2023\n2024\n2025\n2026\nSource: GroupM\nWhy more DTC brands are testing linear TV ads\nMarketing\nWhy Marketers Are Returning to Traditional Advertising\nby Christine Moorman, Megan Ryan, and Nader Tavassoli\nApril 29, 2022\nHow 3 DTC brands are reallocating their advertising spend after Apple's iOS 14 update\nTop 200 advertisers account for 80% of TV ads, only 51% of total ads","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["iOS 14","Apple Inc."],"entity_ids":["ent_8ec5ea01-bf1c-4630-adc0-163b106c986b","ent_b9b691d9a2e5b4ba9df2764fede25ee9","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker explains how direct-to-consumer brands are adopting television ads due to direct-response inefficiencies and TV market growth."},{"kind":"window","id":"vwin_video_xLuT3qChc70_54","window_index":54,"start_ms":668162,"end_ms":678508,"duration_ms":10346,"visual_description":"The presenter raises his hand while explaining top advertiser spending shares in front of the TV advertising infographic. The presenter holds up a hand emphasizing television ad statistics beside a slide with growth charts.","on_screen_text":"TV Advertising Remains Strong\nGlobal connected TV+ advertising revenue\nS billions\nyearly growth rate\n33%\n39%\n30%\n34%\n21%\n18%\n29%\n23%\n16%\n13%\n10%\n2,800.3\n3,738.4\n5,193.2\n6,743.8\n9,057.0\n10,934.6\n12,860.1\n16,565.3\n20,338.8\n23,642.4\n26,750.5\n29,478.2\n32,565.2\n2014\n2015\n2016\n2017\n2018\n2019\n2020\n2021\n2022\n2023\n2024\n2025\n2026\nSource: GroupM\nWhy more DTC brands are testing linear TV ads\nMarketing\nWhy Marketers Are Returning to Traditional Advertising\nby Christine Moorman, Megan Ryan, and Nader Tavassoli\nApril 29, 2022\nHow 3 DTC brands are reallocating their advertising spend after Apple's iOS 14 update\nTop 200 advertisers account for 80% of TV ads, only 51% of total ads","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":[],"entity_ids":["ent_8ec5ea01-bf1c-4630-adc0-163b106c986b"],"fused_summary":"The speaker highlights that the top 200 advertisers account for 80 percent of television ad spend."},{"kind":"window","id":"vwin_video_xLuT3qChc70_55","window_index":55,"start_ms":678508,"end_ms":687764,"duration_ms":9256,"visual_description":"The presenter discusses digital and analog channels as the graphic changes to a seesaw balancing social platforms against ad agencies. The presenter wraps up his analysis on traditional media before the graphic transitions to a seesaw comparing platforms to agencies.","on_screen_text":"TV Advertising Remains Strong\nGlobal connected TV+ advertising revenue\n$ billions\nyearly growth rate\n33%\n39%\n34%\n30%\n21%\n18%\n29%\n23%\n16%\n13%\n10%\n2,800.3\n3,738.4\n5,193.2\n6,743.8\n9,057.0\n10,934.6\n12,860.1\n16,565.3\n20,338.8\n23,642.4\n26,750.5\n29,478.2\n32,565.2\n2014\n2015\n2016\n2017\n2018\n2019\n2020\n2021\n2022\n2023\n2024\n2025\n2026\nSource: GroupM\nWhy more DTC brands are testing linear TV ads\nMarketing\nWhy Marketers Are Returning to Traditional Advertising\nby Christine Moorman, Megan Ryan, and Nader Tavassoli\nApril 29, 2022\nHow 3 DTC brands are reallocating their advertising spend after Apple's iOS 14 update\nTop 200 advertisers account for 80% of TV ads, only 51% of total ads","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Snapchat","X"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_68d8ca1c3d5074c642456a53f56417ad","ent_9db0f9e9-3daa-4215-a98d-ed99b0bb2a69","ent_bf3052ed7a83486eea15daff6c3edae6","ent_c1eb0a5ad5e25af6e52c706b836ed2e6"],"fused_summary":"The speaker concludes that traditional channels are returning while digital channels struggle, leading into agency growth."},{"kind":"window","id":"vwin_video_xLuT3qChc70_56","window_index":56,"start_ms":687764,"end_ms":698083,"duration_ms":10319,"visual_description":"A man in a patterned shirt speaks indoors in front of a slide contrasting platforms and ad agencies on a seesaw graphic. A presenter speaks beside a digital graphic comparing social media platforms against advertising agencies.","on_screen_text":"Platforms\nStumble\nWPP\nOmnicomGroup\nAd Agencies\nGrow","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"friendly"},"products_mentioned":["Snapchat","X"],"entity_ids":["ent_3cb45419ecf1ac4ea15bef735e2f41c3","ent_57e36c5da0caa91427a797c7e5b6f432","ent_68d8ca1c3d5074c642456a53f56417ad","ent_9db0f9e9-3daa-4215-a98d-ed99b0bb2a69","ent_bf3052ed7a83486eea15daff6c3edae6","ent_c1eb0a5ad5e25af6e52c706b836ed2e6"],"fused_summary":"A presenter introduces the dynamic between struggling social platforms and growing ad agencies using an illustrative seesaw graphic."},{"kind":"window","id":"vwin_video_xLuT3qChc70_57","window_index":57,"start_ms":698083,"end_ms":713083,"duration_ms":15000,"visual_description":"A presenter talks beside a presentation slide titled Ad Agencies Grow Again displaying financial charts. A presenter gestures while explaining revenue and profit growth metrics shown on a bar chart slide.","on_screen_text":"Ad Agencies Grow Again\nS4 Agency +40% y/y\nGrowth\nQ1 2021\nQ1 2022\n$185M\n$260M\nNEWS\nS4 posts 40% revenue growth in first quarter\nBy Sam Bradley  - May 30, 2022\nAd group S4 Capital posts 35%\nfirst quarter gross profit growth\nReuters\nS4\nSMASH!","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":[],"entity_ids":["ent_3cb45419ecf1ac4ea15bef735e2f41c3","ent_9db0f9e9-3daa-4215-a98d-ed99b0bb2a69","ent_ca91431347a4abc1b1ceafa40b8ef80f"],"fused_summary":"The presenter highlights significant financial and profit growth figures for advertising agency S4 Capital."},{"kind":"window","id":"vwin_video_xLuT3qChc70_58","window_index":58,"start_ms":713083,"end_ms":727007,"duration_ms":13924,"visual_description":"A presenter compares agency growth against slower platform growth beside a slide titled While Platforms Stumble. A presenter discusses Meta's modest growth rates beside a slide displaying financial revenue comparisons. A presenter gestures with his hands while comparing Meta's slower quarterly revenue growth to advertising agencies.","on_screen_text":"Ad Agencies Grow Again\nS4 Agency +40% y/y\nGrowth\n$185M\n$260M\nQ1 2021\nQ1 2022\nS4\nNEWS\nS4 posts 40% revenue growth in first quarter\nBy Sam Bradley - May 30, 2022\nAd group S4 Capital posts 35%\nfirst quarter gross profit growth\nReuters\nWhile Platforms Stumble\nMeta +6.6% y/y Growth\n$26.2B\n$27.9B\nMeta Hits $27.9B in Revenue, But Growth Keeps Slowing\nThe company, formerly known as Facebook, had warned in February of \"macroeconomic challenges\" that would continue impacting its growth.\nBY J. CLARA CHAN\nAPRIL 27, 2022 1:5PM\nTECH\nSheryl Sandberg Built Meta's Ad Machine but Someone\nElse Will Have to Fix It\nVeteran executive departs as COO as Facebook parent's core ad business faces multiple challenges\nFacebook may take 7% revenue\nhit from Apple privacy changes\nPosted on January 18, 2021 by Eric Benjamin Seufert","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Apple Inc."],"entity_ids":["ent_045a365c-a5bb-4dba-a669-4e537f11bd07","ent_45935407-f245-4ec3-86e8-0798c224d48c","ent_57e36c5da0caa91427a797c7e5b6f432","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The speaker contrasts the rapid growth of advertising agencies against Meta's much slower single-digit growth rate."},{"kind":"window","id":"vwin_video_xLuT3qChc70_59","window_index":59,"start_ms":727007,"end_ms":742007,"duration_ms":15000,"visual_description":"A presenter explains Meta's advertising challenges and executive transition in front of an analytical slide. A presenter speaks directly about Meta's ad tracking challenges and executive changes beside a digital presentation.","on_screen_text":"While Platforms Stumble\nMeta +6.6% y/y Growth\n$26.2B\n$27.9B\nQ1 2021\nQ1 2022\nMeta Hits $27.9B in Revenue, But Growth Keeps Slowing\nThe company, formerly known as Facebook, had warned in February of \"macroeconomic challenges\" that would continue impacting its growth.\nBY J. CLARA CHAN APRIL 27, 2022 1:19PM\nSheryl Sandberg Built Meta's Ad Machine but Someone Else Will Have to Fix It\nVeteran executive departs as COO as Facebook parent's core ad business faces multiple challenges\nFacebook may take 7% revenue hit from Apple privacy changes\nPosted on January 18, 2021 by Eric Benjamin Seufert","facets":{"composition":"rule of thirds","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":["iOS 14","Apple Inc."],"entity_ids":["ent_045a365c-a5bb-4dba-a669-4e537f11bd07","ent_45935407-f245-4ec3-86e8-0798c224d48c","ent_b9b691d9a2e5b4ba9df2764fede25ee9","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The presenter outlines how Apple's iOS 14 privacy changes hurt Meta's revenue and prompted leadership restructuring."},{"kind":"window","id":"vwin_video_xLuT3qChc70_60","window_index":60,"start_ms":742007,"end_ms":754951,"duration_ms":12944,"visual_description":"Sander Saar discusses social platform challenges in front of slides displaying Meta and Snap stock declines in a studio setting. Sander Saar talks against changing graphic slides highlighting Meta and Snap stock market drops.","on_screen_text":"While Platforms Stumble\nMeta +6.6% y/y Growth\n$26.2B\n$27.9B\nQ1 2021\nQ1 2022\nMeta Hits $27.9B in Revenue, But Growth Keeps Slowing\nThe company, formerly known as Facebook, had warned in February of \"macroscopic challenges\" that would continue impacting its growth.\nB. CLARA CHAN APRIL 27, 2022 1:19PM\nTECH\nSheryl Sandberg Built Meta's Ad Machine but Someone Else Will Have to Fix It\nVeteran executive departs as COO as Facebook parent's core ad business faces multiple challenges\nFacebook may take 7% revenue hit from Apple privacy changes\nPosted on January 18, 2021 by Eric Benjamin Seufert\nMeta Stock down -49.6%\nSnap Stock down -82.5%\nMarket Summary > Meta Platforms Inc\n190.78 USD\n+41.18 (27.53%) past 5 years\nClosed: Jun 3, 6:26 PM EDT • Disclaimer\nAfter hours 190.61 -0.17 (0.089%)\n1D\n5D\n1M\n6M\nYTD\n1Y\n5Y\nMax\n378.69 USD Sep 10, 2021\nOpen\n195.98\nMkt cap\n516.31B\n52-wk high\n384.33\nHigh\n196.61\nP/E ratio\n14.44\n52-wk low\n169.00\nLow\n189.78\nDiv yield\nFeedback\n+ Follow\nMore about Meta Platforms Inc\nMarket Summary > Snap Inc\n14.49 USD\n-3.59 (-19.86%) past 5 years\nClosed: Jun 3, 6:45 PM EDT • Disclaimer\nAfter hours 14.38 -0.11 (0.76%)\n83.11 USD Sep 24, 2021\n14.59\n23.71B\nCDP score\nB\n14.87\n83.34\n14.20\nMore about Snap Inc","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"serious"},"products_mentioned":["Snapchat"],"entity_ids":["ent_045a365c-a5bb-4dba-a669-4e537f11bd07","ent_45935407-f245-4ec3-86e8-0798c224d48c","ent_57e36c5da0caa91427a797c7e5b6f432","ent_68d8ca1c3d5074c642456a53f56417ad","ent_f0fa2077-bd20-495c-baf0-d991985b3b9e"],"fused_summary":"Sander Saar explains the leadership shifts and significant stock market declines experienced by Meta and Snapchat following privacy changes."},{"kind":"window","id":"vwin_video_xLuT3qChc70_61","window_index":61,"start_ms":754951,"end_ms":769951,"duration_ms":15000,"visual_description":"Sander Saar talks about closed-loop attribution with a comparative graphic of search, social, and retail media in a studio setting. Slide transitions to show a comparison between search/social and commerce media. Sander Saar gestures while explaining closed-loop attribution beside a media comparison diagram.","on_screen_text":"While Platforms Stumble\nMeta Stock down -49.6%\nSnap Stock down -82.5%\nMarket Summary > Meta Platforms Inc\n190.78 USD\n+41.18 (27.53%) + past 5 years\nClosed: Jun 3, 6:26 PM EDT • Disclaimer\nAfter hours 190.61 -0.17 (0.089%)\n1D\n5D\n1M\n6M\nYTD\n1Y\n5Y\nMax\n378.69 USD Sep 10, 2021\nOpen 195.98\nHigh 198.61\nLow 189.78\nMkt cap 516.31B\nP/E ratio 14.44\nDiv yield -\n52-wk high 384.33\n52-wk low 169.00\n+ Follow\nFeedback\nMore about Meta Platforms Inc\nMarket Summary > Snap Inc\n14.49 USD\n-3.59 (-19.86%) + past 5 years\nClosed: Jun 3, 6:45 PM EDT • Disclaimer\nAfter hours 14.38 -0.11 (0.76%)\n83.11 USD Sep 24, 2021\nOpen 14.59\nHigh 14.87\nLow 14.20\nMkt cap 23.71B\nP/E ratio -\n52-wk high -\n52-wk low 83.34\nCDP score B\nMore about Snap Inc\nCommerce Media Echoes Strengths of Search & Social\nScale\nFirst-Party Data\nAutomated Performance\nClosed-Loop Attribution\nMILLIONS of Advertisers\nSpending to efficient frontier\nLUMA","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["Amazon"],"entity_ids":["ent_57e36c5da0caa91427a797c7e5b6f432","ent_5b872547-ad93-4987-8d58-b2cd56479b78","ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_60d7bb1b-2565-467b-8434-2d27561a50da","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07"],"fused_summary":"Sander Saar discusses how retailers emulate Google and Facebook's advertising strengths through closed-loop attribution."},{"kind":"window","id":"vwin_video_xLuT3qChc70_62","window_index":62,"start_ms":769951,"end_ms":784053,"duration_ms":14102,"visual_description":"Sander Saar gestures while speaking in front of an infographic showing social commerce interfaces on smartphones. Slide transitions to show phone mockups with commerce features on Instagram, TikTok, YouTube, and WhatsApp. Sander Saar uses open hand gestures while explaining native shopping implementations on social platforms.","on_screen_text":"Commerce Media Echoes Strengths of Search & Social\nScale\nFirst-Party Data\nAutomated Performance\nClosed-Loop Attribution\nMILLIONS of Advertisers\nSpending to efficient frontier\nClosed Loop Attribution\nSHOP\nMERCH & TICKETS\nCOMMERCE","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["TikTok","Instagram","YouTube","WhatsApp"],"entity_ids":["ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_b29d737e-0ac5-4e9f-9fd2-1c32f379b8cb","ent_b987acd01400347ba9932dfd412e2c65","ent_e4ad7e46-e507-42e9-83a4-986a9cb17a9a"],"fused_summary":"Sander Saar describes how platforms like Instagram and TikTok are launching direct shopping features to close the loop."},{"kind":"window","id":"vwin_video_xLuT3qChc70_63","window_index":63,"start_ms":784053,"end_ms":794705,"duration_ms":10652,"visual_description":"Sander Saar talks about messaging commerce features in front of a slide displaying social commerce apps in a studio. Sander Saar discusses commerce integrations across messaging apps and YouTube alongside phone display graphics.","on_screen_text":"Closed Loop Attribution\nSHOP\nMERCH & TICKETS\nCOMMERCE","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"static","camera_type_hint":"medium close-up","dominant_speaker_emotion":"instructive"},"products_mentioned":["YouTube","Messenger","WhatsApp"],"entity_ids":["ent_b987acd01400347ba9932dfd412e2c65","ent_c7983802690c6ad7e5c1dab8a5770313","ent_e3aa8dd3-fda6-4a44-86c9-1e0cf15d8ef2","ent_e4ad7e46-e507-42e9-83a4-986a9cb17a9a"],"fused_summary":"Sander Saar highlights expanding commerce capabilities on YouTube and conversational platforms such as WhatsApp and Messenger."},{"kind":"window","id":"vwin_video_xLuT3qChc70_64","window_index":64,"start_ms":794705,"end_ms":809705,"duration_ms":15000,"visual_description":"A presenter speaks on the bottom left corner with infographic slides displaying attribution and data clean room concepts on the right. The presenter speaks alongside an infographic titled 'Closed Loop Attribution' illustrating social commerce apps. The presenter explains partner data clean rooms next to a slide titled 'Brand partner using 1P data and data clean rooms'.","on_screen_text":"Closed Loop Attribution\n3:10\nkyliecosmetics\nCategories\nSearch\nKylie Matte Lip Kit\n$29\nView product\nSuggested for you\nThe Bronze Palette\n$32\nThe Mauve Palette\nKylie Cosmetics\n@kyliecosmetics\n78\nFollowing\n2.5M\nFollowers\n16.9M\nLikes\nFollow\nThe official Kylie Cosmetics TikTok\n@KylieCosmetics\nYosa Girl High Gloss\n$16.00\nWinter Kissed Pressed Blush Powder\n$18.00\n3:15\nColdplay - Event Tickets\nNearest event\nAtlanta, GA\nJan 15, 2024 7:30 PM\nMercedes-Benz Stadium\nTickets\nUpcoming events\nEast Rutherford, NJ\nJan 22, 2024 7:30 PM\nMetLife Stadium\nJan 23, 2024 7:30 PM\nPhiladelphia, PA\nJan 26, 2024 7:30 PM\nLincoln Financial Field\nTampa, FL\nJan 28, 2024 7:30 PM\nRaymond James Stadium\nSandra's Cakes\nOnline\nHI! I want to buy some cakes for a celebration. Can you show me what you have?\n9:28 AM\nWe offer freshly baked breads, cakes, pastries, and other desserts.\nHere's our catalog with all of our cakes:\nwa.me/cart/sandscake\nView catalog\nThanks! Looking now!\nI'd like to buy these!\nView cart\nType a message\nSHOP\nMERCH & TICKETS\nCOMMERCE\nBrand partner using 1P\ndata and data clean rooms","facets":{"composition":"picture in picture","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"instructive"},"products_mentioned":["TikTok","Instagram","YouTube","WhatsApp"],"entity_ids":["ent_94f4a7f58a3f24593b2f3e856fdde4a8","ent_b29d737e-0ac5-4e9f-9fd2-1c32f379b8cb","ent_b987acd01400347ba9932dfd412e2c65","ent_db953f3481722e8f272a2afd81b6645c","ent_e4ad7e46-e507-42e9-83a4-986a9cb17a9a"],"fused_summary":"The speaker discusses closed-loop attribution models originating in China and the adoption of first-party data clean rooms."},{"kind":"window","id":"vwin_video_xLuT3qChc70_65","window_index":65,"start_ms":809705,"end_ms":824535,"duration_ms":14830,"visual_description":"The presenter gestures on the lower left beside a diagram illustrating data clean rooms and walled gardens like Google, Amazon, and Facebook. The presenter discusses data clean rooms beside a circular diagram showing walled gardens and independent software solutions.","on_screen_text":"The Rise of Data Clean Rooms\nData Clean Rooms\nABC First Party Data\nXYZ First Party Data\nIndependents\nAppsFlyer\nhabu\nINFOSUM\n/LiveRamp\noptable\nPermutive\nsnowflake\nWalled Gardens\nGoogle\namazon\nLUMA\nOne Identity To Rule Them All\nUnified ID 2.0\ntheTradeDesk\nATS\nLiveIntent\nAuthenticated Bridge\nhadron ID\naudigent\nFTRACK ID\nflashtalking\nID+\nZEOTAP\nAD-ID\nOur Industry & Ad Registry\nBriteworl\nMERKURY\nMERKLE\nLOTAME\nPANORAMA\nneustar\nfabrick\nverizon media\nConnectID","facets":{"composition":"picture in picture","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Snowflake","Amazon"],"entity_ids":["ent_19ba1154-f0e9-40dc-9a4a-03ed07c37b8c","ent_5079cadab8414cc44680f972fa9288e7","ent_57e36c5da0caa91427a797c7e5b6f432","ent_5ee44b5c-468f-4de1-a66a-bd96483367a7","ent_90f6117d85afbd3b9e2becd1d3659e31","ent_a9e5db3c-e768-4e77-ab23-850a134d7b07"],"fused_summary":"The host explains how brands leverage data clean rooms rather than relying solely on walled gardens like Facebook, Google, and Amazon."},{"kind":"window","id":"vwin_video_xLuT3qChc70_66","window_index":66,"start_ms":824535,"end_ms":835694,"duration_ms":11159,"visual_description":"The presenter speaks next to an identity ecosystem slide showing services like LiveRamp ATS and Unified ID. The host talks next to a dark slide with logos of identity resolution platforms.","on_screen_text":"One Identity To Rule Them All\n/LiveRamp\nATS\nLiveIntent\nAuthenticated Bridge\nBritePool\nID+\nZEOTAP\nUnified ID 2.0\ntheTradeDesk\nID 5\nhadronID\naudigent\nFTRACK ID\nflashtalking\nAD-ID\nOur Industry's Ad Registry\nMERKURY\nMERKLE\nLOTAME\nPANORAMA ID\nneustar\nfabrick\nverizon media\nConnectID\nLUMA","facets":{"composition":"picture in picture","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["Unified ID 2.0"],"entity_ids":["ent_19ba1154-f0e9-40dc-9a4a-03ed07c37b8c","ent_4992531c-a53e-4a74-92b9-1a6efc8400ec","ent_67615a2e6549eec813966e377ec9bcb1"],"fused_summary":"The speaker outlines alternative identity frameworks emerging as traditional identifiers are deprecated."},{"kind":"window","id":"vwin_video_xLuT3qChc70_67","window_index":67,"start_ms":835694,"end_ms":844685,"duration_ms":8991,"visual_description":"The host speaks next to a slide showing customer data platform growth statistics from Luma. The presenter gestures beside bar charts showing growth in CDP employees and funding.","on_screen_text":"One Identity To Rule Them All\n/LiveRamp\nATS\nLiveIntent\nAuthenticated Bridge\nBritePool\nID+\nZEOTAP\nUnified ID 2.0\ntheTradeDesk\nID 5\nhadronID\naudigent\nFTRACK ID\nflashtalking\nAD-ID\nOur Industry's Ad Registry\nMERKURY\nMERKLE\nLOTAME\nPANORAMA ID\nneustar\nfabrick\nverizon media\nConnectID\nLUMA\nCustomer Data Platform Growth\nUnicorn (& Near Unicorn) CDP's\nCDP Employees\nCDP Funding ($mm)\nACTIONIQ\nAmperity\nInsider\nmparticle\nTREASURE DATA\nTEALIUM\n1,264\n2,955\n4,966\n8,403\n10,230\n12,840\nDec-16\nDec-17\nDec-18\nDec-19\nDec-20\nDec-21\n$429\n$865\n$1,195\n$2,159\n$2,620\n$4,029\nSource: CDP Institute (January 2022)","facets":{"composition":"picture in picture","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"focused"},"products_mentioned":["Amperity"],"entity_ids":["ent_6608ff2c-1402-4560-a4a9-9c9f9398c8d2","ent_8d994cd7-1b4f-4968-8e94-fe02438f1c5b","ent_90f6117d85afbd3b9e2becd1d3659e31","ent_a997de65b619e8f7559cd480028e6372"],"fused_summary":"The host highlights the thriving customer data platform ecosystem documented by Luma."},{"kind":"window","id":"vwin_video_xLuT3qChc70_68","window_index":68,"start_ms":844685,"end_ms":853002,"duration_ms":8317,"visual_description":"A man speaks beside a graphic showing customer data platform growth statistics. A presenter talks on the left side of the frame while a chart showing customer data platform growth is displayed on the right.","on_screen_text":"Customer Data Platform Growth\nUnicorn (& Near Unicorn) CDP's\nCDP Employees\nCDP Funding ($mm)\nACTIONIQ\nAmperity\nInsider\nmparticle\nTREASURE DATA\nTEALIUM\n1,264\n2,955\n4,966\n8,403\n10,230\n12,840\nDec-16\nDec-17\nDec-18\nDec-19\nDec-20\nDec-21\n$429\n$865\n$1,195\n$2,159\n$2,620\n$4,029\nrce: CDP Institute (January 2022)\nLUMA","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"thoughtful"},"products_mentioned":["ActionIQ","Amperity","Treasure Data","Insider"],"entity_ids":["ent_48c2f28e5e87e1ddad62d26ee9d96aa2","ent_6608ff2c-1402-4560-a4a9-9c9f9398c8d2","ent_8d994cd7-1b4f-4968-8e94-fe02438f1c5b","ent_97cdba9f-36dc-45b1-9970-e635a3efe064","ent_a997de65b619e8f7559cd480028e6372","ent_c48d417ed57068bdc94388a5ec39fcd9"],"fused_summary":"The presenter discusses customer data platform growth and funding alongside a presentation slide."},{"kind":"window","id":"vwin_video_xLuT3qChc70_69","window_index":69,"start_ms":853002,"end_ms":867372,"duration_ms":14370,"visual_description":"A man stands in front of a detailed LUMAscape graphic of commerce media platforms. The host gestures broadly next to a comprehensive Commerce Media LUMAscape chart display.","on_screen_text":"Introducing the Commerce Media LUMAscape\nCOMMERCE MEDIA LUMAscape\nMARKETER\nBrand Aggregators\nTHRASIO\nHeyday\nPerch\nRAZOR\nBOOSTED\nDragonfly\nWENTAGO\nObsam.\nBrand Accelerators\npattern\nPACKABLE\nSpreetail\nnetrush\nPietra\nBrand Co-Op\nCANAL\ndisco\nCommerce CDP\nAdobe ORACLE\nSegment\nTEALIUM\nblueconic mParticle\namperity ZEOTAP\nrespoint\nblueshift optimove\nEcommerce Platforms\nshopify\ncommerce\nfabric\nWOOCOMMERCE\necwid\nServices\namify\nAmplifyy\nflywheel\nsellics\nMaze-One\noptimizen\nFeedvisor\nsitelicon\nAcos Pro\nrise\nStreiff\nMonster.\nVendLab\nSELLER'S CHOICE\nSTABLE\nadlucent\nAVECONS\nboldi\nTX DIGITAL\nLEADVALETS\nn ACCELERATION\nSTORE FACTORY\nReturnUp\nPerformics\ngen3\nstreamline\nData Clean Room\nINFOSUM\nhubs\n/LiveRamp\nsnowflake\nPermutive\nEcommerce Fintech\nSquare\nPayPal\naffirm stripe Klarna.\nFast Bolt\nafterpay\nPrizesout\nMedia Execution Demand-Side Media Facilitation\namazon\nskai\ntekametrics\nJungle Scout\ntinuiti\nQuartile\nStackline\nampd\nSellerLabs\nchannable\nInfluencer & Social Tools\nMAVRICK GRIN OLTK\nAspire\ntraackr\nXCreatorIQ\ndovetale\nlinktree\nVILA\nAffiliate & Publisher Platforms\nRakuten\naffiliate\nimpact\nconnexity\nPartnerize\nWalmart\nA WIN\nTUNE\ntipser\nAFFLUENT\nCoupon & Cashback Platforms\nHoney\nibotta\nshophick\nfetch\nNumerator\nNielsenIQ\nCommerceIQ\nProfillera\nINMAR\nNAMOOOO\nJS Jungle Scout\nPriceSpider\nTriple Whale\ntradeswell.\nHeliur\nrockerbox\ndaants\nZeenk\nDecile\nPeel\nGlew\nData Suppliers\np\ndata aide\nKLAFYO\nSwiftry\nRe/liter\nchannellngine\nA\nUpSellit\nRetailer / Platform Facilitation\nCRITEO\nPromote\nCitrus\nkevel\nROKT\ncardytics\ntheTradeDesk\nButton INMOBI\nSocial Platforms\nYouTube TikTok\nPublishers\nREDVENTURES\nBuzzFeed\nVOXMEDIA\nWiredcutter\nOutside\ndigitaltrends\nrecurrent\nadversity\ncrisp.\ntydo\nAmplitude\nCommerce Marketing Platforms\nyotpo.\nROKT ORACLE\nBluecore\ncoveo\nsitestore\nattentive\nOptimaly\nWunderkind\nLISTRAK\nsyte\nEXTILE\nPEOPLE\nLUMA\nDenotes acquired company\nDenotes shuttered company\nLUMA Partners LLC 2022\nApple\nTECHNOLOGY STREET NOTES\nHow Apple Could Add $10 Billion of Revenue\nBy Eric J. Savitz\nMarch 21, 2022 11:48 am ET\nOrder Reprints\nPrint Article\nApple ad revenues skyrocket amid its privacy changes\nApple robbed the mob's bank, part 2\nApple's advertising growth appears to have tripled since instituting App Tracking Transparency rules\nSome of that perceived growth could be from and overall market shrinkage on Apple devices\nBy Cal Jeffrey October 18, 2021, 7:09 PM\n13 comments","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"medium","camera_type_hint":"medium shot","dominant_speaker_emotion":"enthusiastic"},"products_mentioned":["Apple Inc."],"entity_ids":["ent_173ebfab29bd57b29d61801d82cdc589","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The host explains the complex commerce media ecosystem shown in the Lumascape chart and brings up Apple as an unexpected winner."},{"kind":"window","id":"vwin_video_xLuT3qChc70_70","window_index":70,"start_ms":867372,"end_ms":877403,"duration_ms":10031,"visual_description":"A man presents next to headlines about Apple's advertising revenue growth. A medium shot of the speaker smiling as headlines about Apple ad revenue appear on the right. The speaker gestures slightly while explaining Apple's revenue figures next to the headlines graphic.","on_screen_text":"Apple\nTECHNOLOGY STREET NOTES\nHow Apple Could Add $10 Billion of Revenue\nBy Eric J. Savitz\nFollow\nMarch 21, 2022 11:48 am ET\nOrder Reprints\nPrint Article\nApple ad revenues skyrocket amid its privacy changes\nArticle by Nina Goetzen | Jan 31, 2022\nApple robbed the mob's bank, part 2\nPosted on August 26, 2021 by Eric Benjamin Seufert\nApple's advertising growth appears to have tripled since instituting App Tracking Transparency rules\nSome of that perceived growth could be from and overall market shrinkage on Apple devices\nBy Cal Jeffrey October 18, 2021, 7:09 PM\n13 comments","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"focused"},"products_mentioned":["Apple Inc.","Apple Ads"],"entity_ids":["ent_d7804d83-d910-414c-b89e-1f15c7b6503d","ent_fea1a17b94cdf16c59ca87f7c72604b8"],"fused_summary":"The speaker outlines Apple's surging ad revenue alongside multiple news article headlines."},{"kind":"window","id":"vwin_video_xLuT3qChc70_71","window_index":71,"start_ms":877403,"end_ms":892403,"duration_ms":15000,"visual_description":"A man talks in front of a white slide displaying news headlines regarding Apple's advertising business. The speaker smiles and gestures while discussing Apple's position in the ad revenue space.","on_screen_text":"Apple\nTECHNOLOGY STREET NOTES\nHow Apple Could Add $10 Billion of Revenue\nBy Eric J. Savitz Follow March 21, 2022 11:48 am ET\nOrder Reprints Print Article\nApple ad revenues skyrocket amid its privacy changes\nArticle by Nina Goetzen Jan 31, 2022\nApple robbed the mob's bank, part 2\nPosted on August 26, 2021 by Eric Benjamin Seufert\nApple's advertising growth appears to have tripled since instituting App Tracking Transparency rules\nSome of that perceived growth could be from and overall market shrinkage on Apple devices\nBy Cal Jeffrey October 18, 2021, 7:09 PM 13 comments","facets":{"composition":"split screen","lighting_class":"indoor artificial","motion_class":"low","camera_type_hint":"medium shot","dominant_speaker_emotion":"friendly"},"products_mentioned":["Apple Inc."],"entity_ids":["ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The presenter highlights Apple's projected ad revenue gains and notes the irony of Apple thriving despite hindering other ad networks."},{"kind":"window","id":"vwin_video_xLuT3qChc70_72","window_index":72,"start_ms":892403,"end_ms":905300,"duration_ms":12897,"visual_description":"A man wearing a uniquely patterned collared shirt speaks directly to the camera against a white studio background, gesturing and giving a thumbs up. A man in a patterned shirt speaks to the camera against a neutral studio background, gesturing with his hands. The man continues addressing the viewer, points toward the screen, gives a thumbs up, and smiles.","on_screen_text":"POW\nSMASH\nBANG","facets":{"composition":"centered","lighting_class":"studio","motion_class":"low","camera_type_hint":"medium close-up","dominant_speaker_emotion":"friendly"},"products_mentioned":["Apple Inc."],"entity_ids":["ent_d0334636346a1c48288abd72c3622553","ent_d7804d83-d910-414c-b89e-1f15c7b6503d"],"fused_summary":"The presenter concludes the video by thanking viewers, inviting comments on who they believe will succeed, and giving a thumbs up."}],"moments":[{"arv":"1.0","id":"mom_kg4ojesexxxazxfhzkulg2hdzr","moment_uri":"arv:video_xLuT3qChc70#t=0,10307","asset_id":"video_xLuT3qChc70","start_ms":0,"end_ms":10307,"title":"Intro: retail media boom"},{"arv":"1.0","id":"mom_w5f2e5p7mbybcvncmbb6dpltpr","moment_uri":"arv:video_xLuT3qChc70#t=10307,141547","asset_id":"video_xLuT3qChc70","start_ms":10307,"end_ms":141547,"title":"Every company is building an ad 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I'm Sander, and I'm really excited to explore with you how absolutely every single company is becoming an ad network and how the retail media is growing faster than Facebook or Google. We're used to seeing ads on social media, on Instagram and YouTube, and as well as on search like Google Search and Bing, as well as news outlets like The Verge. But now ads are absolutely everywhere. I went to a petrol station and Chevron served me an ad for a supermarket, Albertsons.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":25000,"text":"I then opened an app in order to plan my trip to a conference, Booking.com. Almost the first 2 listings the first screen were all ads. I then opened a credit card app. I was seeing offers there for third parties. I then tried to order food on Uber or Instacart, and you see ads served up left, right, and center. Even an airline, an American airline, has become an ad network. They were serving ads in order to unlock free Wi-Fi on board.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":50000,"text":"Of course, you know, when you tell your friend to download an app from the App Store, the first one is never the right one because it's an ad. And now Apple is also asking you to be notified when they have updates or recommendations for you. When I got to the conference, the first load screen that loaded was an ad. So even a conference holder is becoming an ad network. And you know, when you go to Walmart, you type in water, none of the first are going to be good for you. They're going to be something that is sponsored, something that somebody has paid for.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":76000,"text":"It's an ad. On Amazon, you type in water and you see content about it, the trending products, but they're all sponsored. Somebody is paying to be there. When you then open the Amazon Fire TV and want to watch something, Oops, almost all of it is Prime Video or Freevee content that you see on the front screen, or Roku for that matter, who's doing the exact same thing, pushing content, Roku Originals. We'll see that everyone, absolutely everyone from the e-commerce marketplaces like Amazon and eBay to the big box mass retail like Walmart and Target, to the category-focused retailers like Best Buy and CVS, and to travel companies that we've seen like Booking or Uber, to the entertainment platforms like Roku.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":114000,"text":"Absolutely everybody has become an ad network. So if you switch those logos to B2B logos, you see that they have those brands like Amazon Ads, eBay Ads, Walmart Connect, Roku Advertising, Shopify Audiences, whatever you call them. Their whole goal is to bring together those 2 big worlds, truly focus, bring together the commerce and the media to help you buy something on the same platform when you consume that.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":140000,"text":"And this is not new. I'm taking this idea from Eric Schaeffer, who who has a Mobile Dev Memo content. He's talking about that a lot on his blog, how everything is an ad network, but why, why is that happening now? I believe there's 3 key changes in the world that are driving it. Number one is the privacy change from the industry platform and user point of view, the macroeconomic climate, but also how, what kind of growth opportunity and new business model this unlocks.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":169000,"text":"So let's dive into each one of them to tell you more about it. Number one is the platform's focus on privacy. We saw that in 2017 Safari introduced a blocker that was tracking the advertiser IDs, then the Efficient Tracking Protection from Firefox afterwards, then Chrome in 2018 announced the cookie deprecation which they've not completed, they're expected to complete that by 2023, and the biggest change overall was the Apple iOS 14 where the identifier for advertisers was deprecated with the iOS 14 update.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":206000,"text":"And then Google announced Privacy Sandbox to find new ways to also deprecate the Google Advertiser ID from their services by about 2024, in about 2 years. So we see a lot of this focus around privacy protection and tracking protection from the operating systems to application levels. And that's also coming from because a lot of the politicians, more predominantly European Union with the GDPR, General Data Protection Act, as well as the US states like Utah, as well as California, who started with consumer protection acts that are blocking companies' access without explicit consent.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":245000,"text":"And that has also changed user behavior. Users are more and more using now ad blockers and blocking trackers by default. So if you even don't know on Safari that by default you're actually not letting cross-site tracking happen, or if you're using a browser like Firefox or Brave, those things are on by default. Also, consumers are more and more using VPN services. That means that the IP of the user is not necessarily seen. So iCloud has got this feature called Private Relay that's built in.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":273000,"text":"And also when you're a Google One subscriber using any of their paid services, cloud services, you get free VPN from Google. So they control the traffic that goes through their services. And the third area is hiding your email, hiding your identity that used to bring everything together using Hide My Email that automatically generates new email for every service that you sign up to. And users are using that more and more. You see the ad blocking growth rapidly, almost a third to 40% depending on the region utilizing that, as well as the VPN growth having doubled in the last 3 years as well.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":306000,"text":"So this is massive growth in the user adoption in these services as well. We also see that the challenges now that come from that is number one, you cannot do any more one-on-one targeting because you don't have that identity across the board. That has also increased the advertising cost rate in Google Search as well as Facebook services because they can't be as effective in matching you with the result of the ad, as well as there's limited measurement because there's no unified identifier across the services.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":336000,"text":"And that has really changed the game. In addition to that, we mentioned there is macroeconomic slowdown. We had the first quarter of declining growth and we're expected to have a second quarter of declining growth, GDP growth as well. We've seen the highest inflation almost in the last 40 years that the economy has seen. Also, we see the companies massively highly evaluated, highly valued, and they are not being able to match their valuations because they're getting too far in the future and not based on the economics today.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":368000,"text":"In addition to macroeconomic side, there is a supply chain constraint. We've seen a 40 times increase in the cost of shipment of one container that used to be $500 from China to the US. Now it's more than $20,000, between $15,000 and $20,000. In addition to the shipping time has also increased from 50 days to 120 days. And you see how the big box retailers like Walmart plan to invest $14 billion to build their own vertical logistics, as well as Target, who said they're investing $5 billion in their own operations.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":400000,"text":"And you could see more and more of those investments coming from most of the other large big box retailers. And who's one of the biggest winners of that? Obviously the poster boy of that is Amazon with Amazon Advertising, where they managed to close the whole loop on one single platform, all the way from awareness, watching Prime Video or watching Freevee or visiting IMDb or watching Twitch content or going to Whole Foods or using Alexa or Ring or Aero or any of the services to understand your interest and the desire and then also bring you the awareness, actually show you the ad spots.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":434000,"text":"And Amazon Ads is what brings it all together, all the way to the action, to the purchase on their platform. That's why we've seen in the last year almost 60% increase in Amazon Ads services, now reaching more than $31 billion in 2021. If you put that in perspective, that's more than YouTube, that is $28 billion, or even more than YouTube and Pinterest combined. And Twitter is just $5 billion, if you put that in perspective.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":460000,"text":"So Amazon has truly minted themselves as the 3rd largest player in the ad space. And it's interesting that it's not just a massive economic growth opportunity for Amazon, but it's also relevant for profitability. Of course, it brings them scale, they have massive first-party data advantage. But if you look at those 2 graphs here on the right, that's from Luma and through their Digital Media Summit, which I'm also going to link down below.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":485000,"text":"You should check out their videos, which are super useful and valuable in the space, they showcase those 2 lines. The orange one is Amazon with their ads revenue or ads income and blue one without the Amazon ads income. And you can see that Amazon wouldn't really have been profitable even more than the last 10 to 12 quarters if they didn't have advertising in the space. So you can see that it's a really high margin business estimated to be a 35% contribution.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":512000,"text":"That's why you see the retail media really exploding onto the big scale and you'll see a very healthy, almost a 40% average annual growth across forecasted from the last couple of years all the way to 2024. So, but what are the implications of all of that? This being obviously a massive shift from privacy side, being a massive opportunity from revenue side, and also helping to counter all of the macroeconomic climate.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":539000,"text":"So who are the winners and losers? One of the winners is definitely going to be the big box retail as opposed to the small and medium-sized business. And I know it sounds cliché because Facebook has been talking about it a lot, but I truly believe this to be the case. And why, why is that? We see that even over the last couple of quarters that while Walmart has been growing fast and is showing a strong performance in the US, you see somebody like Glossier, who's been the poster boy of the direct-to-consumer brand, laying off 80 people this year, not really showing any new openings in the company and losing their traction also on some of their key platforms like Instagram.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":576000,"text":"And that is happening for a couple of reasons. Number one is that those companies are heavily reliant on the third-party data they got from Facebook and Google. In addition, they're also heavily reliant on the direct response performance advertising, which has to have those trackers that are connected across the board. In addition, they have smaller basket size and also higher logistics costs because they don't have that volume. And as you saw, those macroeconomic climate is definitely working against them, but the privacy concerns are working against them.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":605000,"text":"Hence, the Walmarts and the big box and the big nationals are really gaining because they have the first-party data of their customers, not just online but also offline. They are limited reliant on direct response. They're mostly reliant on brand advertising, and they have a larger basket size because they're combining multiple different products, and therefore their logistics costs are also lower because they can vertically integrate. As we saw, they're heavily investing in that space.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":630000,"text":"So as you know, if you're buying something like an Old Spice, you're not going to buy that from a direct response ad on Instagram, but if you're going to buy a glamorous suitcase from Away, you might do that. And that's why those companies are much more reliant on that. And as on a side note, there's another winner in the space through that is TV advertising, which has been really the number one top of the food chain in the brand advertising space. And you even see some of the strong D2C brands looking at TV advertising as a way to grow because they see inefficiencies in their direct-to-response advertising.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":662000,"text":"And TV is expected to grow and sees a big bump this year of more than 20% growth in their revenues. And you see that already as the 200 biggest advertisers, 80% of them are the biggest TV ad buyers while they only account for half of the rest of the ad market. So you see those digital kind of analog channels coming back and digital channels struggling to keep up on the same scale.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":687000,"text":"Another one who are the winners and losers is the platforms versus agencies. It's interesting that the platforms are stumbling in this space like Facebook and Snapchat and Twitter and how the ad agencies are growing. So if you look at somebody like an ad agency S4, which was started by Michael Sorrell from the WPP Group, a previous leader, they've grown in the last quarter 40% compared to year over year and boasting also 35% gross profit growth, not just revenue but also profit growth.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":715000,"text":"While at the same time Facebook is just going 6%. So ad agencies growing 40% year over year in the first quarter and the platform's growing 6% year over year in the first quarter. And you can see Meta taking a massive hit. They're saying that about 7% of their revenue is caused by the iOS 14 change. You see the changes in their leadership by Sheryl Sandberg stepping down and giving lead to a new COO who's there really to fix their ad targeting and measurement space to get back to growing and be able to deliver that value.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":747000,"text":"But you can see that the stock market has really penalized them. And Facebook, Meta has lost almost half of their value while Snapchat has lost more than 80% of its value. In the last 6 months. And what are they doing to counter that? Of course, Google and Facebook were known for their first-party data and automated performance at scale, but with all the retailers coming with the same technology now and they can do closed-loop attribution, meaning the purchase happens on the same platform where the awareness is happening, then you can really see that they're starting to do the same thing.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":777000,"text":"That's why Instagram is launching Shop in order to bring the same attribution and the conversion straight to the platform, like TikTok is doing the same thing. Or even YouTube with their merch or event ticketing is doing the same thing. And we saw recently that messaging like WhatsApp Commerce as well as Messenger Commerce is coming to the US and the Western world as well. That's been happening for a long while in China already, so in order to bring that closed-loop attribution. Also, brands who have strong first-party data and are able to build those partnership data clean rooms with their partners are gonna be strong and growing in this space because they can really contribute and enrich that with their partner data rather than just being reliant on third parties like Facebook and Google in their data walled gardens, a similar approach that Amazon is taking.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":822000,"text":"And that has created a massive ecosystem around it. So while all of the other identities are going away and being deprecated, there are many, many companies who are building their own identity. For example, the LiveRamp ATS or the Unified ID. There's many, many that are going to be in the market and they all have to work together. And that has created a very much a thriving ecosystem that Luma Labs has put together. So we see a number of funding going into that space to build that ecosystem around it, as well as the number of employees who are working on those.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":853000,"text":"And the Lumascape also recently announced the Commerce Media Lumascape, where you can see really how fractured the space is in order to bring it all back together. But silently, who's another winner in the space? Apple. Apple has really seen a massive bump in their ad revenues exceeding more than $2 billion last year in their services, having the biggest contributor to be the Apple Ads.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"},{"start_ms":878000,"text":"And they are estimated to add additional $10 billion in the next couple of years to their ad revenue space. So this is an interesting move from somebody who's hindering the space at the same time also being one of the biggest winners in this space. Thank you so much for watching. I hope you enjoyed this video. You learned something. If you did, please leave a comment. Let's have a discussion down below who you believe are the winners or losers in this space. Give it a thumbs up, share it, and I hope to see you next time.","speaker_id":"ent_d0334636346a1c48288abd72c3622553","speaker_label":"Speaker A","speaker_name":"Sander Saar"}],"speakers":[{"speaker_id":"ent_d0334636346a1c48288abd72c3622553","entity_id":"ent_d0334636346a1c48288abd72c3622553","name":"Sander Saar","speaker_labels":["Speaker A"],"confidence":0.99,"method_version":"speaker-attribution-model-v3"}],"audio_spans":[],"people_spans":[{"id":"person_span_ea0ea9fb68d83aefa5d9f2722fde0ac7","start_ms":0,"end_ms":10300,"name":"Sander","description":"Host wearing a patterned short-sleeve collared shirt","provenance":"spoken","verified":true,"evidence_quote":"Hi, I'm Sander","text":"Sander (Host wearing a patterned short-sleeve collared shirt), named in 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